Data-driven growth marketing leader with 13+ years of experience in digital-first companies, driving user acquisition, engagement, and retention through strategic marketing.

Expert in performance marketing (Google, Meta, TikTok), lifecycle marketing (CRM, Braze), and high-velocity experimentation to optimize CAC, LTV, ROAS, and CPO.

Proven ability to lead cross-functional teams, scale growth engines, and execute ROI-positive campaigns. 

Adept at leveraging data analytics, A/B testing, and automation to maximize impact. Passionate about building customer-first marketing strategies that align with business objectives.

Key Skills & Achievements

•	Growth Strategy & Leadership: Scaled Berytech’s digital marketing ecosystem, driving a 24% increase in ad performance and a 30% growth in organic traffic.
•	Performance Marketing: Managed multi-thousand-dollar ad spend, optimizing CAC, ROAS, and LTV through paid search, social, and programmatic campaigns.
•	Lifecycle & CRM Marketing: Led targeted email, push, and in-app messaging campaigns, improving user retention and increasing engagement rates by 25%.
•	High-Velocity Experimentation: Executed A/B tests on landing pages, ad creatives, and messaging, leading to a 15% increase in conversion rates.
•	Data Analytics & Attribution: Expert in Google Analytics, Mixpanel, Adjust, and marketing attribution models to measure and optimize growth efforts.
•	Product-Led Growth (PLG): Partnered with product, UX, and data teams to drive feature adoption and user activation.
•	Team Leadership & Scaling: Built and managed high-performing marketing teams, mentoring 7+ specialists across CRM, content, and performance marketing.

Mohammad Mortada

BBC News

At BBC News, I tell stories — and help others tell them better. My role bridges journalism and language, combining editorial precision with linguistic expertise across platforms.

Key responsibilities:

- Write original news stories and features for BBC Arabic.

- Edit articles linguistically and review them editorially to ensure clarity, accuracy, and BBC style.

- Review and polish video scripts, subtitles, and onscreen captions.

- Edit podcast scripts and synopses to ensure narrative flow, tone, and listener clarity.

- Review, fact-check, and edit social media posts and visual cards for accuracy, impact, and platform alignment.

- Conduct rigorous fact-checking and translation quality assurance across English-Arabic content.

- Update and refine internal editorial and translation guidelines.

- Collaborate across editorial and production teams to maintain high standards in multilingual, multimedia storytelling.

Journalist and Language Monitor

BBC Media Action

Provide editorial leadership for humanitarian storytelling projects across the MENA region, guiding how stories are conceived, written, and produced to inform, educate, and support youths affected by conflict.
Shape narrative strategy to ensure linguistic precision, cultural authenticity, and emotional integrity.
Safeguard editorial ethics, ensuring all content adheres to BBC Editorial Guidelines and UN Humanitarian Principles.
Collaborate with producers, writers, and educators to craft uplifting, resilience-building stories that reflect empathy, humanity, and trust.

Editorial Adviser

PeaceForward

Leading communications and public relations efforts across the MENA region to advance PeaceForward's mission of empowering communities recovering from conflict. Leveraging a passion for storytelling and strategic outreach to amplify the voices of those impacted by conflict and highlight the transformative power of peacebuilding.

Key Responsibilities:

- Develop and execute impactful communications strategies that showcase PeaceForward's work in education, reconciliation, empowerment, and humanitarian aid across the MENA region.
Build and maintain strong relationships with media outlets, influencers, and key stakeholders to expand PeaceForward's reach and influence.

- Design and implement innovative public awareness campaigns that educate and engage audiences about the challenges faced by conflict-affected communities and PeaceForward's solutions.

- Foster meaningful partnerships with government officials, community leaders, and partner organizations to promote collaboration and achieve lasting change.

- Proactively manage PeaceForward's online presence and develop crisis communication strategies to safeguard the organization's reputation.

Communications and Public Relations Advisor (MENA Region) at PeaceForward

Baaz, Inc.

Content Leadership:

➡️ Lead the content team, establishing clear goals and objectives for content creation and distribution.
➡️ Devise and execute a comprehensive content strategy that aligns with business goals and targets specific audiences.

Targeted Campaigns & Engagement:

➡️ Collaborate with marketing and user engagement teams to launch targeted content campaigns that attract new users.
➡️ Oversee the social media calendar, crafting timely, relevant content consistent with brand messaging.
➡️ Strategically leverage push notifications and in-app messaging for maximum user engagement.

Customer Engagement Expertise:

➡️ Masterfully utilize customer engagement platforms like MoEngage to personalize user communications.

Public Relations Excellence:

➡️ Design and execute PR campaigns aligned with strategic business objectives.
➡️ Foster strong relationships with key media contacts and influencers.
➡️ Handle media inquiries with professionalism, providing background information and quotes as required.
➡️ Develop compelling press releases, story ideas, and secure media coverage.
➡️ Analyze media coverage and metrics to gauge PR campaign success.
➡️ Distribute press kits and promotional materials.
➡️ Organize and manage press events and conferences.
➡️ Remain attuned to industry trends and adapt PR strategies accordingly.

Achievements:

➡️ Engagement Master: Increased app engagement by an impressive 300% through innovative strategies and tactics.

➡️ Global Content Strategist: Streamlined the translation process for three languages, ensuring seamless experiences for a diverse audience.

➡️ Brand Champion: Spearheaded the development of compelling key messages that elevated the company's brand and reputation.

➡️ Regional PR Success: Orchestrated a successful PR campaign in Jordan and Egypt, garnering coverage in top-tier publications and organizing high-impact events.

Marketing Content Manager

Tarjama

Versatile Translation:

➡️ Translate a diverse range of materials between English and Arabic, including marketing content, website assets, legal documents, and technical manuals.

Compelling Copywriting:

➡️Create engaging and effective Arabic copy for various formats, including social media, email campaigns, and marketing materials.

Quality Assurance:

➡️ Meticulously edit and proofread translations and Arabic copy to guarantee accuracy, clarity, and adherence to brand guidelines.

Machine Translation Refinement:

➡️ Serve as a skilled post-machine translation editor, enhancing machine-translated content for accuracy and natural fluency.

Collaborative Communicator:

➡️ Partner with cross-functional teams to grasp business objectives and audiences, tailoring translations and copy to align with messaging and branding.

Continuous Improvement:

➡️ Maintain currency with industry terminology and trends, actively pursuing professional development for language skill enhancement.

Mentorship Mindset:

➡️ Guide and support junior translators and copywriters, offering mentorship and training.

Deadline-Driven and Detail-Oriented:

➡️ Excel at managing multiple projects concurrently while upholding exceptional quality standards and meeting strict deadlines.


Editing, subtitling and translating Khan Academy’s educational videos and articles from English into Arabic. Team Leader for 15 volunteer translators working with the project (11M Words Challenge). The Project’s main goal is to translate over 11 Million words and make the scientific materials available for the Arab World.

Senior Translator/Copywriter 

Creative Writer

➡️ Project: Large-scale educational content localization for government entities. Translated and adapted English-language videos into Arabic, covering math, physics, biology, and chemistry.

Tools: YouTube (translation), Crowdin (script insertion)

➡️ Responsibilities

- Managed translation volunteers: assessed skills, provided training and feedback, assigned tasks, and edited content for accuracy.
- Translated videos, authored descriptive scripts, and performed linguistic quality assurance.
- Collaborated effectively with a team across multiple projects and digital tools.

➡️ Achievements

- Translated, subtitled, and performed QA on 400+ videos (5,000+ minutes of content).
- Created 500+ descriptive video scripts.
- Developed and quality-checked assessment questions for translated materials.

Translator/Editor 

Harvard Business Review Arabia

Tanslator and Writer

Mawdoo3.com

Freelance Writer, Mawdoo3.com:
Delivered over 150 encyclopedic articles on diverse topics including history, biography, literature, philosophy, general knowledge, and travel.

Encyclopaedic Articles Writer/Freelance 

Key Responsibilities

➡️ Content Quality Assurance: Meticulously edited content for accuracy, clarity, and accessibility, including fact-checking and verification.
➡️ User Experience Optimization: Organized materials to enhance the reader experience. Managed updates and oversaw the archiving of publications.
➡️ Multi-faceted Content Support: Contributed to inspiring feature lists, engaging social campaigns, article updates, video content support, and the creation of internal marketing documents.

Key Achievements

➡️ Skill Development Leader: Conducted writer workshops and developed training materials for both writers and editors, covering translation, citation, and paraphrasing.
➡️ Knowledge Resource: Established a workplace micro-library.
➡️ Idea Generator: Contributed ideas for impactful event-led content.

Editor/Proofreader/QA Officer 

Médecins Sans Frontières (MSF)

An international, independent medical humanitarian organisation provides medical assistance to people affected by conflict, epidemics, disasters, or exclusion from healthcare. Their teams are made up of tens of thousands of health professionals, logistic and administrative staff - most of them hired locally. Their  actions are guided by medical ethics and the principles of impartiality, independence and neutrality.

Logistician

Thaka Jordan

Translator & Editor, Thaka & JOE: Supported the children's education company Thaka, and its entrepreneurial program JOE, with regular translation and editing services. Adapted their website, brochures, and new releases from English to Arabic (or vice-versa, if that's the direction) to ensure clarity and cultural relevance.

Account Manager

AlQuds Center for Political Studies

.Outline

Al-Quds Centre for Political Studies is a research organization and think tank. Established in Amman in 1999, Al-Quds Centre for Political Studies aims to provide a deeper understanding of the challenges facing the process of political reform and democratic transformation in Jordan and the Arab world; deepen the values of "equal citizenship" a source of rights and duties, and the dissemination of tolerance and respect for diversity and recognition of the other culture of dialogue; and promote the principles of freedom, justice and the rule of law. The centre also aims to broaden the political participation of citizens, and promote the freedom of press and the independence of the media.

Key responsibilities
•	Following up on political materials released by government agencies, including press releases and reports
•	Researching past sources to gauge relevance or applicability to current cases and issues 
•	Performing detailed research on a wide range of subjects
•	Monitoring local and international media on a daily basis
•	Liaising with individuals from other companies or political offices to discuss research
•	Corresponding with a variety of organisations and public personalities via e-mail
•	Attending regular meetings and regularly updating the employer

Researcher

I tell stories and help others tell them better.

As a Journalist and Language Monitor at BBC News Arabic, I ensure every story reflects clarity, accuracy, and humanity, whether it’s a headline, a video script, or a podcast episode.

My parallel work as an Editorial Adviser with BBC Media Action extends those same values into humanitarian storytelling, shaping audio content that brings comfort, learning, and resilience to children living through conflict.

Over more than 15 years in journalism, translation, and communications, I’ve written, edited and reviewed over five million words and refined 100+ hours of multilingual content. I’m passionate about where language, culture, and technology meet, and about how responsible, creative uses of AI in media can strengthen trust, empathy, and storytelling.

I believe language isn’t just form, it’s connection, clarity, and care.

taplio

The Battle

Mohammad Mortada

Thafer Abdelhaq

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