Molly Johnson-Jones

Hi, I'm Molly and I run Flexa: the careers platform designed to help people and companies find their perfect match - powered by verified data.The discovery phase of hiring has been ignored for too long - and at one point, it almost cost me my career.I lost a job after asking to work from home one day a week. It made me realise that people have no easy way to see what companies are really like, or to find workplaces that align with their lives, ambitions, and values. The hiring market simply isn’t transparent. That’s where Flexa comes in. Flexa turns employer brands into discoverable reality. Imagine being able to search for companies the way you’d browse for somewhere to stay. Instead of “cottage with a hot tub”, it’s “company with hybrid working and brilliant career progression”. You decide what matters - and we show you who actually offers it.For companies, Flexa is the operating system for employer brand. We don’t just make you discoverable in millions of searches by aligned talent - we show you how your brand performs and how to strengthen it. Built on more than 2 billion data points, Flexa analyses what talent wants, how they search, and what they think of what you have to offer.We work with forward-thinking brands like Mars, Huel, Airbus, and Microsoft to turn their employer brands into dynamic, searchable profiles browsed by over 4 million people, often generating more engagement and traffic than Glassdoor.Flexa owns the discovery moment - where attention, trust, and curiosity are built. Our data is reshaping how companies attract and retain talent, and how people discover workplaces that genuinely align with their priorities and values.I care about rebuilding the relationship between people and companies - through honesty, clarity, and proof. Because great companies deserve attention, and great talent deserves a best-in class experience.

Co-Founder & CEO

We see a huge uptick in people looking for a new company in January. Probably because “New year, new me” isn't just limited to people's personal lives; and many people want change in their professional lives too. 

Here are some companies actively hiring right now, all of whom go above and beyond to show exactly what it’s like to work there:

📡 Vodafone - with a WFA scheme and a hybrid working setup

🌊 Anglian Water Services - with a range of alternative working patterns

🔗 Boomi - offering amazing family friendly benefits

🛡️ BAE Systems - who are open to compressed hours and part-time candidates

🍺 The HEINEKEN Company - with gym memberships and financial coaching

🏗️ Mott MacDonald - offering tax free childcare and on-site yoga classes

🎮 Improbable - with skilled worker visas and equity packages

🧠 Tyk - offering unlimited annual leave and sabbaticals

🚆 SilverRail - with L&D and travel opportunities

📊 Connected Places Catapult - working a 9-day fortnight

🌍 Flash Pack - with total pay transparency and stock options

🏦 Brit Insurance - with a great pension and volunteer days

📈 EY - offering clear career progression and mentoring

🎁 Not On The High Street - with true autonomy and team-building days

🧩 SAPI - with a dog friendly office and equity packages

Discover these and more intentional employers on Flexa 👇

CEO & Co-Founder @ Flexa | Future of Work Speaker & Creator | Employer Brand | DEI | Talent Intelligence

We’ve just come back from our company-wide shutdown over Christmas. Nearly two full weeks, the whole business off at the same time.

Here are some other brilliant companies offering company shutdown periods alongside annual leave:

🎄 Peak PEO | B Corp™

📘 Bradshaw Advisory

🌍 ClientEarth

🧠 Tyk

🌐 Veramed

☀️ Picnic

🎓 Oak National Academy

🛠 MBDA

💼 tms

🚴 Deliveroo



Discover these and more intentional companies on Flexa

#futureofwork #employeebenefits #burnoutprevention

Work feels different when it’s tied to a mission you actually believe in. Here are some mission-driven companies featured on Flexa:

🐾 Battersea
Rescuing, rehabilitating and rehoming dogs and cats, and pushing for lasting change in animal welfare.

🐕 Support Dogs
Training assistance dogs to help people with autism, epilepsy and physical disabilities live more independent lives.

⚖️ ClientEarth
Using the law to protect the planet, hold governments and corporations to account, and drive systemic environmental change.

🧩 Patchwork Health
Fixing workforce gaps in healthcare by making it easier for clinicians to work flexibly and sustainably across the NHS.

🧠 Unmind
Helping organisations support mental health proactively, not just when someone reaches crisis point.

🌱 Livestock Information Ltd
Improving animal health, welfare and food system resilience through better data across the livestock sector.

🌍 Cool Farm
Supporting farmers and food companies to measure and reduce their environmental impact, from soil to supply chain.

🏗 NHBC
Raising standards in housebuilding to create safer, higher-quality homes for people across the UK.

✈️ Airbus
Building the future of aerospace while investing heavily in sustainability, innovation and long-term skills.

🛵 Deliveroo
Connecting people to food they love while evolving how flexible work can function at scale.

📡 Vodafone
Using connectivity to support economic inclusion, digital access and social impact worldwide.

⚡ OVO
Accelerating the transition to clean, affordable energy and helping customers reduce their carbon footprint.

🚆 Northern
Keeping communities connected across the North while modernising transport and access to work.

🍺 The HEINEKEN Company
Brewing responsibly, investing in communities, and setting ambitious targets on sustainability and inclusion.

Looking for a company that aligns with your purpose?

Check out these and more mission-driven employers on Flexa 👇

Over the past two years, we’ve seen a sharp rise in candidates actively filtering for companies based on whether employers offer meaningful mental health support, and whether it’s real rather than just lip-service.

To help cut through the spoof, here’s a list of organisations on Flexa with verified mental health support, based on what they actually offer:

🧠 Virtalent
💬 Puzzel
🌱 Cool Farm
🏗 Leighton
🎨 Clock
📐 Cahill Design Consultants
💛 Tangle Teezer Ltd
📊 Hurree
🧪 Redgate Software
👩‍💼 EY
🌍 SAP
📡 Vodafone
☎️ BT Group
👗 ASOS.com
✈️ BAE Systems
💻 Microsoft UK
🔁 Boomi
🎮 tombola

Discover more companies based on what you care about on Flexa 👇

Ad | Burnout gets talked about so casually now that I think we’ve lost sight of what it actually is.

Real burnout is severe, and when it hits, it can wipe people out for months and even hospitalise them.

That’s the version that should worry SMEs.

Because when genuine burnout happens, it’s expensive. £21k per employee per year expensive (BenefitsPro, 2025). When burnout happens, the fallout is huge: lost knowledge, long recovery times, disruption to teams, and cultural impacts.

What makes this harder is that traditional health insurance only steps in once someone is already unwell. 

This is why I’ve been working with Bupa Business UK and YuLife. They’re approaching this proactively, rather than reactively: treat the early-stage signs seriously before they spiral, and make prevention something people actually do.
Fast clinical support when you need it, and daily engagement that fits into the day rather than becoming another task. And the fact that 1 in 2 members use the YuLife app daily suggests something important: if you design prevention properly, people will actually use it.

For SMEs, that matters, because stopping one real case saves months of disruption… and a huge amount of money and stress.

Burnout shouldn’t be the default vocabulary for feeling overwhelmed, but it also shouldn’t be something we only acknowledge once someone is already falling apart. 

More on how Bupa Business UK and YuLife are doing that here https://lnkd.in/eR7HwJiu

Most EVPs are built on what leaders think employees want, not what they actually want - and that's a problem

In 2026, the companies that will win the war for talent are the ones using data to understand their people. Not hunches, not trends - real, actionable insights about what matters most.

We've analysed over 2 billion data points from Flexa, and three trends caught my attention:

📈 Demand for benefits in London doubled in 12 months 
🏠 Parents wanting remote-first roles up 43% 
🌈 LGBTQIA+ demand for diversity up 50% in 6 months

This isn't what people might want. It's what they're actively searching for right now.

This year, my newsletter is shifting focus towards data. Because having a strong EVP in 2026 isn't just about good policies anymore. It's about using data to guide smarter, more intentional decisions.

In this week's newsletter, I'm breaking down:
💡 Why data matters more than ever for your EVP 
📈 How to use data to improve employee retention 
🔧 4 practical ways to start making data-driven decisions 
🎯 A sneak peek at our 2026 Insights Report (coming soon!)

Because data turns your EVP from a guessing game into a strategic advantage.


#EVP #EmployerBranding #TalentStrategy #FutureOfWork #HR

Hello and welcome back to my newsletter! I write about the future of work, flexible working, startups, and DEI. If you've been forwarded this newslett

Open article: Why data will define the strongest EVPs in 2026 by Molly Johnson-Jones • 8 min read

Why data will define the strongest EVPs in 2026

Ad | I see millions of data points about what makes people stay or leave their companies, and so many organisations get their approach to reward and benefits wrong. 

More often than not, managers react when they realise someone is leaving, rather than keeping an open dialogue about what makes them tick.


Tech’s Hidden Health Costs (2026), a new report from Bupa UK and @YuLife really added to my thinking about proactivity versus reactivity.

😮‍💨 33% of tech SME employees experienced mental fatigue (YouGov, 2025)

😱 69% delay seeking care because of workload pressure

😵‍💫 And 70% of leaders experienced poor mental health in the past year (BIMA Tech Inclusion & Diversity Report, 2025)


Managing my health while building a company means that I know firsthand that preventing health crises is far easier than recovering from them.

But here's what else the research shows: most workplace health benefits fail because of the engagement gap. 18% of businesses offer health insurance (FCA Financial Lives Survey, 2024), but only 1 in 10 employees use preventative care (Survey of Mental Health and Wellbeing, England, 2023/4)

Traditional benefits don't tend to fit into real working life, so when companies close that engagement gap - making prevention part of the daily routine, not an afterthought - the results compound across retention, productivity, and culture.
The full report breaks down what's working to prevent burnout before it costs you your best people. 

Worth a read if you're building a team that can actually sustain what you're building, download here: https://lnkd.in/en5Fcd9E

#burnout #workplacetransparency #healthinsurance

Brand partnership • CEO & Co-Founder @ Flexa | Future of Work Speaker & Creator | Employer Brand | DEI | Talent Intelligence

I write content design for Fintech Founders that breathes fire like my dragon 🐲

Fintech/SaaS founders are great at building companies.
But building authority on LinkedIn?

That's where most struggle (and waste months trying to figure it out).

You’re busy growing your business.

You don’t have time to:

→ Post 3–5x a week
→ Create premium graphics
→ Network with dream clients
→ Build a content plan that actually drives leads

And if you don't fix this, you stay invisible while your competitors scoop up:

→ Bigger clients
→ Better partnerships
→ More influence in your industry

It's harsh, but it's the truth.

Here's how I make it simple for you with The Founder's Storyline™:

✅ Storytelling strategy that builds authority + trust
✅ Ghostwritten posts (3, 4, or 5 per week) in your voice
✅ Scroll-stopping carousels + infographics for every post
✅ LinkedIn profile optimisation (optional add-on)

These aren’t just content pieces.
They’re premium storytelling assets designed to make you unforgettable.

The result:

→ 20+ hours saved monthly
→ More leads without chasing
→ A brand that speaks before you do
→ The positioning of a fintech/saas leader that people trust

Because if you’re not controlling your narrative, someone else is.

DM me "Founder’s Storyline™", and I’ll send the details.

Nur Habibah Saidi

Most people share advice on LinkedIn.
Very few get remembered for it.

If you’re posting often and it feels like your words disappear the moment someone scrolls, this is usually why.

Your content explains ideas, but it doesn’t land.

You know you have something useful to say.

So you write posts like:

→ How to face fear
→ Why creativity matters
→ The value of persistence
→ Why perspective is important

They’re true.
They’re also easy to forget.

Because they sound like lessons, not life.

Advice without a story feels distant.
Clean, polished, and empty.

People skim because:

→ They can’t see themselves in it
→ There’s no moment to hold onto
→ Nothing stays with them after

So you write more.
You explain better.
You add detail.

But nothing changes.

Time spent posting without a connection.
Effort without trust.

Stop starting with the lesson.
Start with the moment.

Moments create meaning.
Meaning creates memory.

If you skip this, your content stays informative but invisible.

And invisible content never builds trust.

People don’t remember advice.
They remember stories.

Next time you post, write the moment first and let the lesson reveal itself.

I co-write with $20M+ fintech & SaaS founders into trusted LinkedIn voices that attract capital, partners & inbound | Trusted by 37+ founders

Storytelling content (Before&After)-Part 32

Posting less doesn’t mean losing your brand.

But most founders think it does.

If you’re a fintech founder posting 2–3 times a week instead of daily, you’ve probably felt this fear before. 

You’re building a serious company, juggling growth and fundraising, and every missed post feels like momentum slipping away.

You slow down.
The feed keeps moving.
And you start thinking your brand is fading.

So you push yourself to post more.

Even when you’re tired.
Even when there’s nothing meaningful to say.

That’s where things break.

Because when frequency becomes the goal, integrity disappears.

→ Your ideas get thinner
→ You post just to stay visible
→ Your voice starts sounding like everyone else

You’re active.
But forgettable.

And over time, people stop trusting the signal you’re sending.

Here’s the part most people miss.

Brand integrity is not built by how often you post.
It’s built by how clearly people remember you.

I’ve worked with founders who posted daily and still had no authority.
I’ve also worked with founders who posted twice a week and owned their niche.

The difference wasn’t effort.
It was an intention.

Stop asking how often should I post.
Start asking what do I want to be known for.

When you post less, each post needs to do more.

→ One clear point of view
→ One real insight from the work
→ One message your audience can repeat without you

Consistency is not frequency.
Consistency is meaning.

If someone reads one post today and another three weeks later, they should still feel the same voice, values, and depth.

That’s brand integrity.

Because the real cost of posting just to keep up is this.

You train your audience to ignore you.
You dilute your authority.

And you turn a powerful brand into background noise.

Post less.
Say more.

And make every post earn its place.

P.S. What do you want your name to be remembered for when you post less?

Most SaaS founders don’t lose trust because of bad products.
They lose it because their message keeps changing as they grow.

I’ve seen this after working with 37+ founders from Seed to Series A.

Same traction. 
Same product. 
Different message every month.

You post consistently.

You talk about your product.
You share wins.

But nothing sticks.

→ One week, you talk like a builder
→ Next week, you sound like a marketer
→ Then you copy what’s trending

So your audience never knows who you are or why you matter.

Your brand feels noisy, not clear.
People like your posts but don’t remember you.

Investors skim. Partners scroll. Leads stay cold.

And over time, this happens quietly.

↳ Your authority stalls
↳ Your content feels heavier to write
↳ Your growth depends on luck, not trust

The real issue isn’t effort.
It’s an inconsistency.

When your message becomes consistent, your brand settles.

Not rigid.
Not repetitive.

Clear.

→ Same core story
→ Same point of view
→ Same problem you solved

Week after week.

Now people know what you stand for.
They recognise your posts before your name.

And trust builds without you forcing it.

Consistency doesn’t make you boring.
It makes you believable.

If you’re not fixing this:

You keep posting.
You keep explaining yourself.

And you keep losing people who would have trusted you if you were clearer.

Your brand doesn’t need more content.
It needs one message said well, again and again.

P.S. If your message stayed consistent for the next 90 days, what would people finally remember you for?

Most SaaS founders I work with post every week and still blend in.

Same product. Same promise. Same tone. Different logo.

Your content isn’t bad.
It’s just flat.

You talk about what you do now.
But you skip the part that makes people care.

The contrast.

So the post sounds like this:

→ Here’s our feature
→ Here’s our product
→ Here’s why it matters

Clear, but forgettable.

Without contrast, there’s no tension.
Without tension, there’s no reason to keep reading.

Your audience can’t feel the shift.

They can’t see progress.
They can’t place themselves in the story.

So they scroll.

And when every post looks like the present moment, nothing stands out.

No stakes.
No journey.
No memory.

That’s why founders get likes but no leads.

Contrast is your strongest storytelling tool.

Then vs now.
Before vs after.
Stuck vs moving.

It’s how you turn facts into feelings.

Try this:

Then: what was broken
Now: what changed
Because of that: what it unlocked

Example:

Then: We were losing deals because prospects didn’t trust a young SaaS brand.
Now: We shared the real story behind why we built the product
Because of that: Warm intros replaced cold pitches

Same company.
Same product.

Different impact.

Contrast gives your story weight.
It shows growth without bragging.

And it helps your reader see their own next step.

Skip this, and your content stays polite but powerless.
People forget you.

And opportunities go to louder founders with clearer stories.

If your posts feel invisible, it’s the contrast that’s missing.

Most FinTech founders with traction still don’t have a magnetic brand.

After working with 37+ founders, I’ve seen why strong products still struggle to attract the right people.

You post.
You show up.
You talk about what you’re building.

And yet:

→ Leads feel cold, not curious
→ People like, but don’t reach out
→ VCs skim, but don’t remember you

It starts to mess with your head.

You think maybe you need:

→ Better hooks
→ More content
→ Louder opinions

So you try harder.

Post more.
Explain more.

And the gap stays.

Because a magnetic brand isn’t about being louder, but being clearer.

Here’s what “magnetic” actually means.

A magnetic brand:

→ Makes the right people feel seen
→ Puts words to problems they already feel
→ Shows how you think, not just what you sell

It’s not polish.
It’s pull.

The shift happens when you stop asking:
How do I sound impressive

And start asking:
What moment made this matter to me

That’s where stories work.

Not big stories.
Small ones.

→ The decision you wrestled with
→ The mistake that changed your thinking
→ The line you stopped crossing as a founder

Those moments signal trust.

They make people lean in.
They make you memorable.

The cost of not fixing this is quiet but real.

You keep posting.
You keep growing.
But the right doors stay closed.

Not because you’re not good.
Because your story never gave people a reason to care.

If you want a magnetic brand, stop trying to attract everyone.
Start resonating with the right few.

That’s where inbound comes from.

P.S. What do you think makes a brand magnetic right now?

Most founders lose trust in the first 7 seconds on LinkedIn, before they ever speak.

Not because their product is weak, but because their brand says nothing about why they matter.

I see this all the time.

Real traction.
Smart founders.
Strong products.

But their brand walks into the room before they do…

And it says:

→ Safe
→ Generic
→ Hard to place
→ Easy to forget

So when investors, partners, or buyers look you up, they feel nothing.

No pull.
No clarity.
No reason to lean in.

That silence is expensive.

Because when your brand doesn’t speak for you:

→ You explain yourself on every call
→ You repeat your story in every DM
→ You lose deals to louder founders with weaker products

People don’t wait to understand you.
They move on.

And the worst part is you never know what you lost.

A strong brand does one job before you enter the room.

It answers 3 things fast:

→ Who do you help
→ What problem do you solve
→ Why do you see it differently

Not with buzzwords.
Not with long bios.

With stories.

The kind that shows:

→ What you’ve seen up close
→ What you’ve learned the hard way
→ What you believe others still miss

When your brand carries your thinking, you don’t chase trust.
It meets you halfway.

Your brand is already speaking.
The only question is whether it’s helping or hurting you.

Because if your story isn’t clear, someone else will tell it for you.
And they won’t tell it kindly.

P.S. What do you want your brand to say when you are not in the room?

Founders who work 60+ hours a week don’t usually notice burnout when it starts.

I didn’t either. Mine showed up while I was cleaning my house and folding laundry after a long workday.

That surprised me.

My head was loud.
Ideas everywhere.

Deadlines.
Client work.
Content to ship.

Even when I tried to rest, my mind kept running.

And that constant noise does something sneaky.

→ You lose clarity
→ You rush decisions
→ You start doubting work you’re actually good at

I kept telling myself to push through.
Be productive.
Do more.

It only made things worse.

Then something unexpected happened.

While folding laundry, my mind slowed down.

No phone.
No thinking.
Just a simple movement.

And for the first time that day, my thoughts lined up.

Not a new tool.
Not a better system.
Not another productivity trick.

Just quiet.

That moment reminded me of something I see all the time in personal branding.

Founders overcomplicate it.
They overthink every post.
Overexplain every idea.

When clarity usually comes from stripping things back.

If you never give your mind space, you pay for it later.

→ Messy content
→ Weak positioning
→ Burnout you didn’t see coming

If your head feels noisy, your brand will too.

Calm creates clarity.
Clarity builds trust.

P.S. What’s one simple thing that quietly resets your mind?

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The Battle

Molly Johnson-Jones

Nur Habibah Saidi

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The Battle

Molly Johnson-Jones

Nur Habibah Saidi

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Molly Johnson-Jones's LinkedIn Performance

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Performance ScoreMolly Johnson-Jones's LinkedIn Performance