Career, Business & Executive Coach | Mindset & Mental Fitness Coach | DISC® Certified | Mentor

On paper, things are going well.
Day to day, it feels harder.

Revenue is coming in.
The team is bigger than it used to be. 
The business is clearly working.

But decisions feel heavier. 
Everything still lands on you. And it is harder to stay out of the weeds.

You have the same job title. Founder. Business owner. CEO.
But the job itself has quietly changed.

What used to work does not work in the same way anymore.

• operations are more complex 
• people issues take up more space 
• decisions are more interconnected

So you keep jumping in and sorting things out the way you always have.
It takes more time. More energy. More of you than it used to.

At the same time, the business is no longer a small startup. 
And it now needs something different from you.

This is a phase many founders hit as the business grows.

It shows up when the pace and complexity of the business change faster than the way leadership is structured day to day.

I have seen this pattern repeatedly across my career. 
In startups. In large organisations. And in my own business.

Each time the team grew, the role changed, even when the title stayed the same.

That transition is where my work focuses:

- how you think and make decisions under pressure
- where ownership and accountability sit in the team
- what actually deserves your time and attention now

Every business at this stage looks different.

The team, the context, the pressures, and the founder’s role are never the same.

That’s why this work is always one to one. 
No cohorts, templates, or fixed programmes.

We work on what is actually happening in your business, and what leadership needs to look like at this stage.

Outcomes my clients experience include:

• simplified operations and clearer priorities 
• avoided or corrected costly team decisions 
• fewer decisions landing back with the founder 
• stronger ownership and accountability in the team 
• stepping out of firefighting and regaining thinking time 
• highly reduced stress at work and at home

Clients often tell me I make complex situations feel simpler and create the space they need to think clearly and make decisions they trust.

My background:

-	30 plus years in leadership roles 
-	Experience across startups and large organisations 
-	Responsibility for people, HR, operations, and sales 

> CIPD in HR Management
> Certified, ICF accredited coach
> Performance & Neuroscience Coaching
> Positive Intelligence Coaching & DISC

☎️ If you are ready to regain control of your business, you can send me a DM or book a 30-minute consultation via the link in my profile.

Monica Federico, Assoc. CIPD

We admire leaders for speaking up.

But staying quiet and listening is harder.

I’ve seen it myself in the toughest moments:

→ A boss gives you feedback that really stings
→ Your team tells you things aren’t working
→ Someone shares their personal struggles

Your brain races.
You want to explain.
You want to defend.
You want to fix it.

But the real challenge is sitting there, resisting the urge to react.

Because when someone opens up, they don’t need our quick answer.
They need proof we actually heard them.

I used to be rather useless at this.

My younger self always had to jump in with a solution, advice, something.

Now I know: trust isn’t built by having all the answers.

It’s built in the quiet, when you let others have the space for theirs.

So, what takes more courage for you - speaking up or shutting up? ☺️
--------------------

♻️ Repost if you believe we need to get better at listening
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Monica Federico

Helping founders regain control as their business grows and leadership becomes more demanding | Performance Coaching | ICF Accredited Neuroscience Coach

Meetings aren’t work. They’re what stops work.

Cut one every week and gain your brain back.

Too many meetings are the fast way to lose clarity, time, and energy.
Yours and everyone else’s.

If you feel that since the holidays you've done more meetings than work - this is for you.

Before you send that next invite, ask:

1. Is real-time discussion actually needed?
2. Are we making decisions - today?
3. Will live input genuinely help?
4. Are the right people in the room - or just everyone?
5. Could this be handled in writing instead?

And then the real question:
Would you want to sit through it?

If not - cancel it. 
No drama, just a better use of time.

✅ Less noise
✅ More clarity
✅ Better use of everyone’s time

Instead of another hour-long meeting, you could be:

➤ Thinking through a tricky decision properly
➤ Following up one-to-one where it matters
➤ Giving quality feedback that actually helps
➤ Reviewing priorities or simplifying the plan
➤ Taking ten minutes to reset and refocus

That is better leadership ROI.

--------------
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When growth creates chaos, I help founders take control again | Leadership & performance coaching for founders, CEOs & business owners | Neuroscience-informed

You're probably giving too much feedback.

And it's hurting your team.

Bad feedback damages more than silence ever could.

I see it everywhere. 
Leaders who feel obligated to comment on everything.
Who mistake volume for value.

The result?
Teams that second-guess themselves.
People who stop taking risks.

Before you give feedback, run it through this 
3-question test:

1. Is this about them or about me?
If you're frustrated or need to vent... that's not feedback. That's management therapy.

2. Can they actually act on this?
Feedback without a path forward is just criticism wearing a suit.

3. Will this help them win?
If it doesn't make them better at what actually matters, keep it to yourself.

Most feedback fails question 1.
Some feedback fails question 2.
The best feedback passes all 3.

Your job isn't to have an opinion about everything.

It's to develop people who don't need your opinion about everything.

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You’re being too patient with new hires.

The warning signs show up in week one.

If not, certainly within the first 30 days.
But many leaders ignore them for months.

The problem isn’t that you can’t see them.
It’s that you tell yourself they need more time.

I’ve seen this play out dozens of times with founders and executives I coach.
The red flags are always there early.
We just don’t want to believe we got it wrong.

I got it wrong too at first,
until I learnt what to watch out for.

The slides break down 5 specific behaviours that predict a bad hire, all observable in the first 30 days.

These aren’t personality quirks or adjustment periods.

They’re patterns that get more expensive the longer you ignore them.

Trust what you see at the start.

📌 Save for your next new hire
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5 Red Flags of a Bad Hire

35% of meetings are unproductive, costing the UK £50 billion and the US up to $259 billion every year.

(Source: LSE)

That’s not just about lost productivity.

It includes delayed projects, poor decisions, innovation slowdowns, and hours teams can’t get back.

Some people dislike meetings.
Some people love them.

I’ve always enjoyed the energy of a good meeting, when it’s run with clarity, structure, and respect for people’s time.

Here’s how to make that happen.👇🏼

Before frameworks, there are some basics:

✅ Share the agenda in advance
↳ Let people know why they’re coming and what they’re expected to contribute.

✅ Make sure people are prepared
↳ Share the data they need ahead of time so they’re not catching up during the meeting.

✅ Communicate the end time and stick to it
↳ If people don’t know when it ends, they can’t pace their input. Set expectations and respect them.

Once those are in place, choose your format based on the meeting’s purpose:

🟣 For Decision-Making
Helps turn discussion into clear, aligned decisions fast.

1. Clarify the decision
2. Lay out the facts
3. Explore trade-offs
4. Align on outcome
5. Put it in a plan

🔴 For Problem-Solving
Use when something isn’t working and the team needs to move from frustration to focus.

1. Define the outcome
2. Explore the reality
3. Open up options
4. Decide the action
5. Agree how to review

🟡 For Status Updates
Keeps updates tight, useful, and aligned.

1. What’s complete
2. What’s stuck
3. What’s coming
4. What support is needed


🔵 For Idea Generation
Use when you need new thinking, not just quick answers.

1. Define the challenge
2. Suspend judgement
3. Capture ideas
4. Group and theme
5. Select ideas

If your meetings feel too long, too vague, or too frequent, this is where to start.

Save this for your next one. 💾
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Coach for Founders, CEOs & Business Owners → Clarity under pressure | Better decisions | Teams that deliver | Grow your business without overwhelm | Neuroscience-informed leadership & performance coaching

Most “employee recognition” fails because it’s performative.

Real recognition looks quieter than people expect.
It shows up in timing.
In credit.
In listening.
In backing people when it’s inconvenient.

None of this is hard.
It’s just easy to forget when things get busy.

Monday reminder for leaders:

it doesn’t need to be grand.
It just needs to be genuine.

----------------------------
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Monday shouldn’t feel like damage control.

Yet most people lose 8+ hours a week without noticing.

Not to big projects.
To meetings, pings, “quick questions”, and context switching.

This isn’t a motivation problem.
It’s a boundaries problem.

The cheat sheet breaks down 12 small rules that quietly give you your time back.

Nothing extreme.
Nothing unrealistic.
Just decisions most people avoid making.

A few that matter more than people admit:

• 30-minute meetings beat 60 every time
• “Always available” kills deep work
• Checking messages all day is productivity theatre
• Saying no is a career skill, not an attitude problem

You don’t need better hacks.
You need clearer defaults.

📌 Save this.
Pick one boundary.
Apply it this week.

—

Hi, Monica here 👋🏼
I coach founders and CEOs to lead more effectively
and build high-performing teams.

♻️ Repost & help others in your network
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Most hiring mistakes happen before the interview even starts.

Not during the interview.
Not because someone “fooled” you.

But because you never defined what good actually looks like.

You’re asking questions.
But you haven’t defined what you’re listening for.

I worked with a client who kept hiring “the wrong people.”

When I asked to see their interview prep, they had nothing.

No clear job spec.
No definition of success.
No clarity on what the team actually needed.

They weren’t hiring bad people.

They were hiring the best interviewers,
not the right people for the role or the team.

Here’s a quick cheat sheet for what to do before you interview anyone 👇🏼
(see image)

Two more things too many leaders skip:

1. Define what your team actually needs

Look at your existing team.

What’s missing?

Do you need:
• Someone task-oriented or people-oriented?
• A challenger or a consensus-builder?
• A strategic thinker or a strong executor?

There’s no “better” profile - only better fit.

2. Ask yourself: does this even matter?

Leaders often project preferences that don’t affect performance.

• Extroverted vs introverted rarely matters unless the role truly requires it
• Style ≠ substance
• Comfort ≠ competence

Don’t confuse personal preference with job requirements.

If you don’t define success upfront, interviews become storytelling contests - and the best storyteller usually wins.

Not the best hire for you.

--------------
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Most people don’t struggle with motivation.
They struggle with direction.

You wake up Monday already tired.
Inbox full. Calendar packed.
Busy… but oddly behind.

That’s the problem.

When everything feels important, nothing actually moves.

The problem isn’t effort.
It’s where that effort goes.

It’s spending your best energy on the wrong things, in the wrong order, at the wrong time.

And over time, that compounds into frustration, stress, and the quiet feeling that you should be further ahead by now.

The fix isn’t a new productivity app.
It’s a better operating system.

Over the years, I’ve come back to the same fundamentals again and again - the principles that cut through noise and create real momentum.

That’s what this visual breaks down 👇

Not hacks.
Not hustle.
Just timeless rules for getting meaningful work done, consistently.

Save it.
Revisit it when things feel chaotic.

And if Monday feels heavy today, start with just one principle and ignore the rest.

Progress loves simplicity.
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Your stress is more contagious than any virus. 

Here's the neuroscience:

When you're stressed, your brain releases cortisol. 

And everyone around you starts producing cortisol too - just from observing you.

"Your team is a reflection of you" - the first advice I got as a new manager. 

Turns out it's not just wisdom. 
It's neuroscience.

We automatically mimic and ‘catch’ each other’s feelings.

That age-old advice to "look in the mirror when your team struggles" is biologically accurate.

Your tense shoulders in the meeting 
↳ Team's fight-or-flight activated

Your frustrated sigh 
↳ Creativity drops 

Your anxious energy 
↳ Mistakes multiply

Which means your stress doesn't stay with you.
It multiplies.
It spreads.
It becomes your culture.

Here's what all leaders must learn:

Before expressing any emotion, ask:

→ Will this ripple calm or disturb?
→ Will my team carry this home tonight?
→ Is this the culture I'm creating?

The good news is that we humans co-regulate. 
And calm is equally contagious.

Your composed presence can lower your team's cortisol in minutes.

So here is my invitation to you if you are having problems with your team:
 
Look in the mirror.
They're reflecting exactly what you're projecting.

Your emotions aren’t private. They’re culture.
----------------------------
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One of the most common leadership mistakes I see
is confusing demanding with toxic.

They’re not the same.

Demanding means high standards, clear expectations, and real support.

Toxic means unreasonable demands without support.

The difference shows up in the details.

🎯 A demanding workplace defines what success looks like.
❌ A toxic one keeps changing the rules.

🎯 Demanding gives feedback you can use.
❌ Toxic gives criticism with no path forward.

🎯 In demanding teams, failure is data.
❌ In toxic ones, mistakes are stored and used against you.

🎯 Demanding workplaces have clear, consistent standards.
❌ Toxic ones change standards based on mood or power.

🎯 A demanding boss pushes you to grow.
❌ A toxic boss pushes you down.

Here’s what I’ve noticed from working with leadership teams:

People who’ve only worked in toxic environments
often mistake any challenge for toxicity.

And people who’ve only worked in highly demanding environments sometimes tolerate real toxicity,
thinking it’s just “high standards.”

Both miss the real difference.

One builds you up while pushing you forward.
The other slowly wears you down.

If you’re a leader, know which one you’re creating.
If you’re navigating one, know which one you’re in.

The difference determines whether people grow
or break.

—

Monica here ✍🏼
I coach founders and CEOs to lead more effectively
and build high-performing teams.

🔔 Follow me, Monica Federico for more like this.

In the US, 55% say they’ve been bullied at work.
25% of UK employees report conflict or abuse each year. 

And still, we treat kindness like a bonus rather than the baseline.

In my experience:

 👉🏼 People often don’t realise how bad things were until they’ve left.

👉🏼 The damage isn’t always obvious. It’s the slow grind of tension, silencing, or being sidelined.

👉🏼 Repair doesn’t come from grand gestures. It comes from how we behave day to day.

Here’s a simple breakdown of what kindness at work can look like:

K - Keep people in the loop
I - Invite every voice in the room
N - Name what’s being done well
D - De-escalate conflict with care
N - Normalise learning from mistakes
E - Empathy through daily actions
S - Speak always with care
S - Support each other

Small things that make teams safer, stronger, and more respectful.

Here is to a kinder Friday!
------------------
📚 Sources:
CIPD Good Work Index (UK, 2024)
Workplace Peace Institute Report (US, 2024)
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82% of companies can't recruit top talent.

Of those, only 7% can keep them.
(Source: McKinsey)

I was that kind employee - fiercely independent, pushing back, questioning processes, booking my boss's diary in advance.

I am not blowing my own trumpet. 😅 
Actually some bosses didn't like that.

Some loved it though.
And I worked really hard for those who did.

I've also hired and managed many other high performers.

Their traits can feel challenging or difficult for the untrained, but they're exactly what all teams need.

And when you know how to lead them, they're gold dust.

Here's how to spot them and what to do about it:

1. They expect a future, not just a role.
2. They push back on decisions that feel off.
3. They won't tolerate dysfunctional team dynamics.
4. They admit mistakes without spin.
5. They want meaningful, challenging work.
6. They run projects outside their job description.
7. They move before they feel "ready."
8. They resist being micromanaged.
9. They protect their time like a resource.
10. They question rules that don't make sense.
11. They make fast calls - and own the outcome
12. They're constantly learning beyond the job.

The leaders who get this right don't just retain this kind of talent - they multiply it.
----------------------------
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12 Signs of a High Performer

A business owner came to me with a sales team that hadn’t hit target in 8 months.

On the surface, it looked like a sales problem.

 • Reps blamed marketing for bad leads.
 • Marketing blamed sales for poor follow-up.
 • Weekly meetings ran for 90 minutes.
 • Nothing changed.

Performance was inconsistent.
One rep was at 180% of quota.
Three others were stuck around 40%.

At second glance, it looked like a skills gap.

It wasn’t that either.

Once we started working together, the real issue became clear.

The founder had trained everyone to sell the way they sold.
Strong individually. Competitive. Self-reliant.

What they hadn’t built was a sales team.
They had built individuals sharing a target.

So part of my work wasn’t sales coaching.
↳ It was leadership coaching.

Specifically, helping the founder stop leading individuals
and start designing a system the team could operate inside.

Over the first 30 days, we made three changes.

1️⃣ We removed blame from the culture.

We introduced one rule.
If you raise a problem, you bring a solution.

Sales and marketing leads started meeting weekly.
Not to defend themselves.
To fix issues together.

2️⃣ We made performance visible.

A shared dashboard showed everyone’s numbers.
No hiding behind averages.
No territory excuses.

Transparency created accountability
without micromanagement.

3️⃣ We changed how the team met.

The 90-minute complaint session became a 20-minute review.
Each rep shared one win.
And one challenge they had already overcome.

People started learning from each other.
Instead of competing.

The shift was immediate.

 • Reps asked each other for advice.
 • They shared techniques that worked.
 • They jumped on calls to help close deals.

After 90 days:

 • 4 out of 6 reps hit or exceeded target.
 • The team close rate moved from 23% to 52%.
 • One underperformer left and was not replaced.

But the biggest change wasn’t on the dashboard.

The founder stopped trying to be the best salesperson in the room.

And started being the leader who made everyone else better.

The lesson was simple.👇🏼

You don’t scale performance by training people harder.

You scale it by designing better systems and leading differently.

If this sounds familiar, that’s usually the signal.

DM me “team” and I’ll tell you whether this is something I can help with.

-----------
✍🏼 I'm Monica,
I work with founders, CEOs & owners on leading more effectively and building high performing teams.

🔔 Follow me, Monica Federico for more like this.

People don’t quit jobs.
They quit leadership that takes them for granted.

They quit because of every moment they felt invisible.

And if you’ve ever lost a great employee and thought:
“I didn’t see it coming”...

❌ Maybe you weren’t looking close enough.
❌ Maybe you didn’t hear them when they spoke up.
❌ Maybe you didn’t speak up for them when it mattered.

It may sound harsh but I have made a couple of these mistakes myself in my early days. 

The only way not to repeat them was to admit I did. 

Below are the 10 most common leadership mistakes👇🏼

Easily done when we get distracted.
Because things are moving fast.
And the pressure on leaders is real.

But don’t lose sight of what matters.

✅ Show up for them.
✅ Reward fairly.
✅ Have their back.

That’s what keeps your best people.

---------------
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I used to believe running at 100% capacity was the only way to build something meaningful.

Every weekend at the laptop. 
Every holiday interrupted by "urgent" emails. 
Every dinner conversation cut short because my mind was still solving problems from the office.

The startup world reinforces this.

We wear exhaustion like a badge of honor and judge commitment by how consumed we are by our work.

But here's what I've learned: operating at maximum capacity isn't sustainable - it's a setup for failure.

When you're already maxed out and your top performer gets sick, or a key client has an emergency, or market conditions shift overnight, you have no reserves left. You break.

I now intentionally operate at 85-90% capacity. 
That 10-15% buffer isn't wasted space - it's strategic reserve for when a small crisis hits.

And this connects to a bigger question: how do we actually measure success?

We've been conditioned to focus on job titles and salary figures. 

But real, sustainable success includes strong relationships, good health, work you genuinely love, financial stability, and time to actually enjoy what you've built.

The founders who last aren't the ones who burn brightest - they're the ones who burn steadiest.

If this resonates, give it a repost. 
Maybe it's time we started building businesses that enhance our lives instead of consuming them.
----------------------------
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Most bad decisions aren’t made because people lack frameworks.

They’re made because something else is quietly shaping the choice.

If a decision still feels heavy, uncertain, or harder than it should…
the framework probably isn’t the problem.

It’s usually:

• The people & environments you’re surrounded by
• The pressure you’re operating under
• Your identity, past wins, and past mistakes
• The unspoken rules you’ve absorbed without noticing

None of these are personal flaws.
They’re subconscious influences.

Sometimes the most useful step isn’t another model or tool.

It’s pausing long enough to ask:
What’s already shaping how I’m seeing this?

That pause alone can change the decision.
----------------------------
Hi, Monica here 👋🏼
I coach founders and CEOs to lead more effectively
and build high-performing teams.

♻️ Repost & help others in your network
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5 Invisible Forces Shaping Your Business Decisions

Your team dysfunction isn't obvious.

It's the small patterns that compound into big problems.

I see this with many founder I coach.

They know the team isn't hitting their potential.
But they can't pinpoint what's breaking down.

The dysfunction hides in plain sight.

And by the time you notice, it's already costing you talent, momentum, and deals.

These patterns have predictable fixes.

Swipe through for the 7 I see repeatedly 
(and exactly how to address each one)

📌 Save for your next team review
♻️ Repost & help others in your network
—

Hi, Monica here ✍🏼
I coach founders and CEOs to lead more effectively
and build high-performing teams.

🔔 Follow me Monica Federico for more like this.

7 Costly Team Dysfunctions & How to Fix Them

Low team engagement will quietly erase 23% of your profits.
(Source: Gallup)

Happy teams are not a nice-to-have.
They are the foundation of your brand.

If they feel overlooked, your customers will feel it too.

- Engagement drops.
- Service suffers.
- Turnover rises.

And no amount of strategy or AI can cover that up.

How to fix that:

1️⃣ Build recognition into your team rituals
2️⃣ Treat feedback like a product cycle
3️⃣ Tie development to real business outcomes
4️⃣ Be flexible with structure, not standards
5️⃣ Show culture through consistent leadership behaviour

When your team feels valued, they create value.

For each other.
For your customers.
And for your bottom line.

----------------------------
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Most think emotional intelligence is just "being nice."
But the 1% have mastered something entirely different.

I've worked with hundreds of leaders, and there's one thing that separates the truly exceptional from everyone else.

It's not their technical skills or industry knowledge.

It's their ability to navigate emotions, their own and others', with precision and restraint.

The leaders who rise fastest aren't just smart.
They're emotionally intelligent.

Here’s the part most people miss:

Emotionally intelligent leaders don’t feel less.
They manage better.

 • They pause instead of reacting.
 • They stay steady when others spiral.
 • They don’t need to win the room to lead it.

The graphic breaks this down into 4 areas I see repeatedly in top performers:

 • Self-regulation under pressure
 • Reading people accurately
 • Calm, direct communication
 • Influence without force

If you’re scanning this thinking “some of this is uncomfortable”
that’s usually the signal.

These aren’t personality traits.
They’re learnable behaviours.

And the fastest gains come from fixing just one.

 💾 Save this.
Come back to it the next time you’re triggered.

That moment is where leadership actually shows.

---------------
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Career WingWoman 🦹‍♀️ | I break down the steps that stand between you and your next promotion 🚀 | Performance coach | Career Strategist | 2x ICF acc. cert

Take a sip for every time you've been called your industry's best-kept secret.

Glass almost empty? You're in the right place.

Because I know you're not here to blend in. 
You're here to build a personal brand that commands attention, opens doors and puts your name in rooms you haven't even walked in yet.

And it's exactly what happens when you infuse your brand with your Personal Power.

You become the undeniable authority.

Un-fkn-forgettable

I work with coaches, consultants & thought leaders who are already excellent at what they do, but still nowhere near enough people who know your name 

💥 You’re building something powerful, but you're still seeing that other expert with less experience than you being talked about ALL over the internet, while booking out your offers still feels like pulling teeth

💥 You’re ready to be known for your voice, your message, and your magic, not just your method.

💥 You’re done with playing “humble expert” and ready to step into “iconic authority.” Not just the one who's ‘known’, but the one who disrupts

This is where we build your Unignorable Personal-Power-Charged Brand.
The kind that magnetises dream clients.
Lands speaking gigs by invitation. 

And makes people say “I HAVE to work with her.”

Through my signature SEEN Standard™, a blend of bold personal branding, embodied leadership identity, and no-BS visibility strategy, we work together to:

🔥 Position you as the go-to name in your niche
🔥 Turns your voice into your most powerful asset
🔥 Build a brand and a business that’s *impossible* to ignore
🔥 Make moves that match the future you’re building, not the comfort zone you’re outgrowing
🔥 Builds so much self-trust in YOUR voice that you're no longer rocked by what anybody else is doing

Ways to Work With Me:

👑 Tall Girl Energy – My signature mini-mind for coaches and leaders ready to build bold, embodied brands that get remembered. You’ve done the work, now it’s time to be SEEN.

💎 1:1 Coaching – Where we scale your undeniable authority and your Personal Power sells itself. This is for the woman who's ready to claim their space and build a life-long reputation as an industry Leader

💥 Power Moves Membership – Monthly coaching, strategy, and community for ambitious women who want consistent momentum and leadership growth.

Animal print? Always.
Pink shoes On Zoom? you know it 🤌

The self-trust that shifts you from overlooked to undeniable? That’s my zone of genius.

If you’re done waiting for the opportunities you crave and you're ready to MAKE them happen?
DM me AUTHORITY and let’s go 👠

Beth Hocking

I used to start each January with fresh hope of living a completely new life, a brand new diet that would finally make me skinny, and a list of *very* challenging goals (that somehow would fall by the wayside even before Feb 1st hit 🤦). 

But what I learnt somewhere along the way is: 

You don’t need an entire personality transplant or reinvention Madonna would be proud of. 
And you certainly don’t need fixing
Nor do you need to follow someone else's life plan to have a powerful year.

It may be a brand New Year, 

But let me remind you - it's the very same, very fabulous you.  

My wish for you is that it's a year with more clarity, stronger conviction, and far less tolerance for settling for less than you deserve. 

When the clock hit Midnight and the calendar flipped over to January 1st, it didn't magically change anything.


Time still moves quickly.
Your calendar will still fill up with endless meetings, events and (often thankless) tasks. 

And before you know it, it’ll be March, then June, then another year of “I promised myself things would be different by now...."


That’s exactly why I want to offer you an alternative. 

I invited my clients inside my private podcast experience, Conviction Codes, to upgrade their experience with me into an Inner Circle VIP 1:1 Telegram Day - and my goodness, were they popular. 


And because I know it's going to be such a powerful way for them to start 2026, I wanted to make the same offer to you. 


This is for you if you know that unless you consciously choose your next moves, you'll default to the same patterns, and another year will pass you by. (Fast). 

Inside Inner Circle - a VIP 1:1 day you'll spend a full day with me inside Telegram where we get clear, decisive, and strategic about your 2026.


As a business owner, this might look like:

- Refining your strategy so you’re not guessing
- Tightening your messaging so the right people lean in
- Creating content that actually converts, not skipped over
- Positioning yourself as the obvious and only choice 


For every day you don’t get this clarity, time races by.
Decisions stay unmade. Opportunities bypass you and reach the one(s) with less talent - but who were more visible. 

And you can end up further away than you ever were before - not because you aren't capable, but because you waited. 

This exclusive VIP day is about stopping that cycle.

You’ll have real-time access to me throughout the day. Real coaching. Real conversations. Real decisions made while you still have time to be strategic and intentional - not once you’re already stretched so thinly - you can't think straight. 

What can shift in just one focused, supported day can change the entire trajectory of 2026. 

There are just 6 spaces left, at an investment of £222.

So if you’re feeling the pull to work with me in January, trust that.

DM me 'Inner Circle' to book yours today.

I build magnetic Personal Brands that BLOW TF up and SELL TF out. (On Repeat) | Expect Leopard Energy as a non-negotiable | Keynote Speaker | Tall Girl Energy™ | Top 1% Content Creator

Your highest ticket offers aren't selling like you want them to because you still think it’s about sales, instead of who you are.


Your content, the way it invites your dream fit clients, who can't wait to pay you, into your world, is a byproduct of what you believe to be true about you and your leadership.

And right now?
There’s a disconnect.

You’re incredible at the work you do.
Your clients get real transformations.
You've got the most epic testimonials. 

You know you’re meant to be seen in a bigger arena than you currently are. 

But the way you’re showing up is still… safe.

Your content is: 

- Top-line, vague and brief.
there's an expectation for your clients to join the dots and make their own conclusions. 

- Polished to perfection. 
as you believe you should, so that your brand gives a good impression.

- Diluted. 
You need to stay professional on LinkedIn in case your ex-boss is reading or you're side-eye what went viral, so you copy it - rather than speak your own bold truth. 


You assume people understand what you mean, can feel your depth and that your work will speak for itself.

Spoiler alert: It won’t.

Not in a market which has a sh*t ton of noise. 
And not in a market with the most discerning buyers there's ever been. 


People don’t buy because you’re 'good' at what you do.

They buy because they trust you're the ONLY one that can get them the transformation they crave. Because the work you do isn't a commodity. 

It's who you are, that can't be replicated. 

Your standards, boundaries, and your conviction ARE the sales strategy . 
Your presence IS the brand.

When you lead from who you are:

– You stop needing to 'perform'.
– You stop over-explaining or proving yourself
– You stop chasing your next sale or your next client. 

And people start paying attention.
Obsessing.
Buying.

This is exactly what we’re doing inside I Am That B*tch Live.

Not teaching you how to sell harder.
But showing you how to lead so clearly, so boldly, so unapologetically that you become impossible to ignore.

If you’re done blending in.
If you’re ready to be paid to be you.
If you’re willing to stop borrowing authority and start owning it. 

Then this room is for you.

I Am That B*tch Live
Friday 13th March. 
Manchester.
£222. 
Limited Spaces available. 

Come step into the version of you people don’t just follow, they choose. And they cannot wait to pay.

Comment THAT B*TCH or DM me and I’ll send you the details.

She’ll be out-earning you in 2026, because she chose conviction while you chose comfort.


While you were: 

– tweaking your website and changing your colour palette in canva
– diluting your message so no one felt “triggered” or upset by you
– waiting for confidence to magically arrive before you took any action
– believing that you had to be perfect, polished and professional 

She was: 

– deciding who she is and who she’s not 
– saying what others won’t 
– backing herself, knowing her investments will pay off
– building a movement, not just posting consistently, not just building hype  
– moving like the woman who expects to be paid (On repeat). 

This isn’t about being louder, posting more or being extraverted. 

It’s about being clear. Unapologetic. Unmistakable.
Being YOU. 

Safe messaging feels within your comfort zone - that is, until you realise it’s also why you’re overlooked, underpaid, and constantly having to explain or justify yourself. 

2026 isn’t rewarding the most polished.
It’s rewarding the most convicted in their work, their messaging, their positioning. 

Ask yourself this... 

Where have you been downplaying your brilliance to please others? 

Let's pledge to change that together this year, so that you can break through the barriers that are keeping you being paid less than you desire and deserve.

I'm gonna own something that's pretty fckn special about me. 
And it's gonna blow your mind. 



I have a gift and it’s time I owned it. 
(Well, I have many - as do you.)

I can see the future for my clients. 

I very often *know* things before they happen, things I couldn’t possibly know. 
Things you couldn’t know. 

And then BAMMMMMM they happen. 

-- 


Like the client who’s sales email I tweaked last week. Who’s never sold an offer like this before. 

I moved the positioning from ‘nice to have’ to oozing authority + here’s why it’s an ‘absolute most have now’. 

.... and the inevitable happened, just like I knew it would - she made her first sale. 

--

Like the client I onboarded just last week. From their intake form, I wrote just two words down.

Presented it and shared why it will bring so much depth and life to their offer, along side brand equity and presence. 

And boom. They declared it was ‘fckn genius’ 

(and it is. It wasn’t just any idea, it came ‘through’ me - not from me) 

--

Like the client who I couldn’t shake the feeling would be a household name one day. 

Huge corporate role, masses of potential - she felt torn between big promotion and quitting to begin a tech-start up. 

I suggested a trip to San Fran to soak up the vibes and see how it felt. (Obviously knowing this was her path, but I can’t tell my clients, only show them what’s possible). 

4 months later she’s got a proto-type and she’s back in San Fran. 

--

What I know for sure is that there are far too many fckn amazing facets and talents to you, that make you who you are. 

Your depth, your passion, your heart, your truth, your gifts, talents, skills. 

...and yet, you’re too afraid to fully claim them. 


and I get it. 

Maybe it’s because you are waiting for *even* more proof? more results? More thunder and lightening bolts and ‘signs from the universe’, even more certainty? 

And while you’re sitting waiting, someone else is sweeping up - because they aren’t holding back. 

If your dream-fit next client can’t fully see what makes you the person who can lead them to their next level of transformation, they will scroll on by for someone who can. 

Don’t wait to claim your space in this world. Don’t hold back from showing the real you. 

You’re clients are craving the special brand of magic that only you can bring. 

Because believe me, when you do, you quite literally get paid to be you. 


Pssstttt

If you’re curious to see all the gifts and tools in my tool kit it in action, I’m hosting a one day live event on Friday 13th March in central Manchester: I AM THAT B*TCH LIVE. 

It’s the room where you’ll meet your own future version of you, and leave as her. 

DM me ‘that B*tch’ for details.

Owning your gifts

I opened up LinkedIn yesterday to a post that sounded exactly like mine. 

Here's *exactly* what I did ⤵️





Absolutely Nothing. 

Because I know my content is a byproduct of who I am.

And I am that b*tch 💅

This tiny visibility tweak makes people want to pay you more. 



❌ And no, it’s not posting 5 times a day. 

❌ It’s not better hooks. (Although, many of them can be vastly improved - not even a tiny bit sorry). 

❌ It’s not a new brand photo shoot, an updated colour palette, or niche pivot.


Then, Beth what on earth is it? I hear you say... 


It’s how much of YOU people can actually feel when you show up.

Most people are technically “visible” yet energetically misaligned. 
(And that is felt). 

You can spot them in the wild too, they can be found: 

– Sharing 5 tips to hack your health that Chatty chat told them, rather than their *actual* lived experienced and unique POV that can't be replicated. 

– Side-eyeing their so called 'competitors' in the same space to see what they are posting about, and recreating it because they feel they *should* and don't want to get left behind. 

(NB: If you've followed me for any length of time - you'll know I don't believe you have competitors...)

– hiding behind caveats, disclaimers, and “just my thoughts” energy - rather than REAL authority driven content that isn't watered down or diluted, but that may just get them cancelled and they don't give two hoots.  


And your audience can feel that.

That’s why they watch and they send you DM's telling you how 'inspirational' you are, but don’t buy. Or worse, they splurge multi 4 figs on your competitor. (Yikes). 

It's the very reason I wanted to host 'I am That B*tch Live' 
A live, immersive experience in Manchester on 13th March. 

This isn't about trying to sound impressive to everyone on the internet with a credit card. 

This is about being unmistakable, un-fckn-deniable to your dream-fit clients who are most likely to thrive doing the work only you can do. 

Because the moment you:

• stop diluting your brand and your voice. 
• stop over-explaining the value you bring.
• stop asking for permission to take up space. 

People don’t just heart your content, they get activated by it. 

They trust you.
They listen.
And your absolute 'scream - what a freakin' dream' client starts to see you as the only one she HAS to work with. 

And people pay that woman. 

Not because she’s louder.

But because she’s clearer.
More certain.
And So fckn convicted. 

That’s the difference you'll start to see in your DM's - between:

“Great post!”
and
“Okay… how do I work with you?”

That B*tch Live isn’t about teaching you what to post, what to say or buyers psychology. 

It’s about rewiring how you show up, 
So your presence does the selling before the CTA ever lands.


So if your content isn’t converting as you'd like it to, ask yourself this:
Am I showing up to be consumed like netflix? You know double screening or to numb the mind?

OR am I showing up to be remembered?

Because the moment you choose the latter?
Everything shifts.

And if you’re ready to step into that energy? That B*tch Live is where it happens.

DM me “THAT B*TCH” for details.

I sold every single offer in my offer suite in one single day. 


Picture the scene. 

It's December 30th. A random Tuesday during a holiday period. 

One single client call. (The only one in two weeks). 
One post on LinkedIn. (OK, it was a poll, but still maybe 30 mins of activity)

Then, I packed up my laptop. 
Sat in my lululemons, under a cwtchy blanket. 
Watching cheesy Hallmark Christmas movies on repeat. 

(Yes, I'm really not as cool as I like to portray). 

And it happened. 

🔥 A private client filled out their intake form, signed their contract and made a payment. 
(I *never* assume a client who has verbally said yes, will become a client until this point). 

🔥 An absolute powerhouse rockstar previous client told me she was sooooo in for my 6 month Mastermind and bagged the final space. 
(My retention rate is more than 80% for a reason 💅) 

🔥 From my LinkedIn post, where I talked about LIVE events - I was chatting in the DM's and a talented, dreamy business owner purchased her ticket for my LIVE event in Manchester on 13th March.

🔥 And someone who had seen my content on my Instagram stories, jumped in with two feet into my 5 day private podcast experience Conviction Codes. 


Not because I sent 100's of cold DM's or posted 15 times a day. 
Not because I'd worked 20 hr days over Christmas like the bruhs say. 
Not because I magically found a better funnel, hacked the algorithm or prayed to the sales gods above. 

But because it genuinely doesn’t matter what I’m selling anymore.

I know in all honesty, I'm simply paid to be me.

My voice.
My leadership. 
My Conviction. 
My way of seeing things that activates my people. 


Clients don't buy offers. 
They buy who you are when you show TF up as you. 

- Not when you convince, prove or beg to be picked. 

- But when your content lands and your people are so activated they *know* without a doubt they are SO IN. (before you’ve even mentioned the investment). 

- You get paid for the thing that only you can do - not a diluted version that feels safe or what the industry deems to be 'trendy' right now. 

That’s exactly why I created the room: I Am That B*tch. 
(Live in Manchester on 13th March). 


It’s not about creating a carbon copy of Sally on InstaTok who's crushing it. 
And it's certainly not just 'manifest harder babe' so you sit in lotus position and watch the £££ pour in... 


It’s about embodying the version of you who doesn’t separate her personality from her power. 

The woman who knows:

It doesn’t matter what I’m selling. 
People buy because it's me. 

I Am That B*tch Live is where you create the shift from 'selling an offer' for the sake of making an arbitrary target and becoming so fckn magnetic that people just want to be in your orbit, and will do anything to make it happen. 

DM me 'That B*tch' for details.

5 Personal Brand lies keeping you stuck under £10k months. 

This post should come with a warning. 

You ready?

1️⃣ I NEED TO WAIT UNTIL MY WEBSITE IS READY 
Because of course Money can't change hands without a perfectly curated digital shrine. 

2️⃣ I NEED TO WAIT UNTIL I'M CONFIDENT ON CAMERA
Spoiler: Confidence comes from Courage. And courage comes from Self-Trust.

3️⃣ I JUST NEED TO GET BETTER AT SALES 
Translation? I don't yet trust myself to hold power, lead, or make invitations. 

4️⃣ I JUST NEED A BIGGER AUDIENCE 
Because the issue has nothing to do with lack of conviction, it has to be the numbers. 

5️⃣ I'VE DONE THE INNER WORK. I'M GOOD NOW. 
If this were true you'd be counting your cash never having to work another day in your life. 


None of these are real or insurmountable problems. 
They are simply stories you belief to be true. 

Because if you believed you really were *her* - 
You'd already have the business of your dreams. 

It's why 'I AM THAT B*TCH' exists. 

To dissolve the stories that are keeping you small. 
And instead to install total conviction and an identity that your proud of that ensures your MRR is stacked and your dream fit clients can't get enough of you and your incredible work. 

You and I both know you're done starting yet another yet writing the same goal of hitting consistent £10k months and falling short. 

I AM THAT B*TCH Live is where the stories holding you back disintegrate in the room. Where you meet the woman who moves like she expects to be paid. 
And you leave as her. 

I AM THAT B*TCH LIVE. 
Friday 13th March. 
Central Manchester. 

DM me 'THAT B*TCH' to join us. 
Spaces limited.

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The Battle

Monica Federico, Assoc. CIPD

Beth Hocking

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The Battle

Monica Federico, Assoc. CIPD

Beth Hocking

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Monica Federico, Assoc. CIPD's LinkedIn Performance

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