Monika Valkauskaite Holland

BOLD Business Decisions 

BOLD Business Decisions provides commercial advisory services to businesses looking to become a Customer centric organisation, reduce CAC, improve LTV and optimise profits.

We work with your Sales, Marketing, Customer Success and Product teams to adopt a Go to Market Strategy that provides the shortest most effective route to market. We are fluent in SLG, PLG and PLS go to market motion. 

The delivered results are : shorter way to market, shorter sales cycles, lower CAC, improved revenue per employee ratio, reduced churn, optimized profit margins. Happy teams serving happy customers.

Data driven organisation with customer centric approach and a clear GTM Strategy is what we aim for. 

We work with your teams to make that transition and execute on the defined Strategy. 

Use this link to book a 30 min call and let's have a chat:
https://calendly.com/boldbusinessdecisions/30min

First consultation is always explorative and complimentary

Founder

ProductLed

In this role I work with SaaS companies worldwide helping them become the obvious choice in the market by Implementing The Product-Led Playbook by Wes Bush that has seen 400+ companies succeed in unlocking Self-Serve Revenue and Dominating their Market.

PLG Implementer

journy.io

Journy.io is for SaaS businesses who are implementing a PLG/ PLS Go to Market motion. Journy helps your commercial teams onboard, activate, monetise and retain your self serving users by using signals indicating account health, conversion and churn scores. 

Companies using Journy implement their PLG motion faster by empowering their teams with actionable usage data that translated into revenue immediately.

Journy.io is most useful to :
Head of Growth
Head of Customer Success
Head of Product
Head of GTM
Head of Product Marketing
VP of Sales
PLG Specialist

Reach out for more information or sign up for the free trial directly.

Fractional Head of Growth 

Innovation agency Lithuania

Shaping early stage startups driving innovation from idea to MVP.

Innovation Expert

TechHub Pre- Accelerator Program is focused on facilitating innovative ideas take shape and move towards a profitable business model. My role here is to lecture and mentor Pre-seed round Startups on GTM strategies.

Startup Mentor & Lecturer

Marjory

Driving commercial strategy and execution. Specifically helping to pivot to a hybrid PLG Go to Market motion and reach specific revenue targets. Working with the Founder and CEO, Product, Marketing and Sales teams to execute a successful pivot.

Fractional CCO

Zetly

Consulting on GTM strategies and implementation

Strategic Advisor 

Diginius

My role with Diginius as a Fractional CCO working closely with the founders, the Product, Sales and Marketing teams to define the GTM Strategies and execute them successfully. I am responsible not only for supporting teams in strategic decision making, defining routes to market but also hiring, onboarding managing and supporting several teams creating value in different areas of the business.

Taxera Technologies

Fractional CSO

dyvenia

Fractional CSO 

TESTIFI GmbH

Strategic Advisor

Fractional CCO | GTM Strategy : SLG, PLG, PLS | Driving Commercial Growth

I’ve spent the last 15+ years helping SaaS companies grow : launching products, opening new markets, and building sales and marketing teams that deliver revenue.

But I kept noticing the same pattern: companies were hiring more salespeople to fix what were really product and process problems. Meanwhile, buyers weren’t asking for more demos or calls.  They just wanted to try before they buy. 

That disconnect is what pulled me deep into Product-Led Growth (PLG).

Since 2020 I work with SaaS founders and teams helping transition from sales-led to product-led, or strengthen PLG motions that aren’t working. 

Some of the results achieved so far: 
Building a self-serve motion from scratch
Unlocking self serve revenue from 0 
Designing high converting PLG websites
Cutting time-to-value from weeks to hours.
Redesigning onboarding flows that 2x free-to-paid conversion.
Fixing pricing models that increase ARPU by 20–40%.
Aligning teams so sales, product, CS and marketing move in the same direction.

You can hire me as your PLG Specialist/ PLG PM/ Head of Growth in a fractional or interim capacity.  I’m PLG-certified, battle-tested, and often the missing link that helps SaaS teams finally make their PLG motion click.

I’m also a knowledge junkie, always pushing myself to become a more skilled, rounded, and grounded professional than I was yesterday. I thrive when my clients win, and I don’t stop until they do. If I don’t know how to do something, I’ll learn from books, other professionals, or by rolling up my sleeves and figuring it out.

Having lived and worked in 5 countries, I thrive in multicultural environments. Outside of work, my biggest adventures are with my husband and our two boys, who make sure life is never boring.

Check out what companies say about working with me in the reference section on my profile and
Schedule a chat : https://calendly.com/boldbusinessdecisions/30min

Looking forward to meeting you!

Strategic Advisor and Founder

BOLD Business Decisions provides commercial advisory services to business owners of early stage and growth stage companies. We consult on Go to Market Strategy, Sales Strategy, Sales Playbook, Commercial structure. We help you build a predictable revenue growth machine by selecting the right tools and sharing modern sales practices and tips that convert in 2023 so you can start building pipeline from day one. We have skin in the game and test first hand what drives business and what doesn't. 

Services offered:

GTM Strategy and Execution
Executive Sales Coaching for Founders
International Expansion

Use this link to book a 30 min call and let's have a chat:
https://calendly.com/boldbusinessdecisions/30min

First consultation is always explorative and complimentary

Zoltan A. Vardy

The Launch Code

• The Launch Code: a proven sales blueprint for B2B founders to consistently close 3+ high-ticket clients per quarter.
• Applied by 200+ startups across 26 countries to turn sales from guesswork into a repeatable growth engine.
• Delivered through a video course, 1:1 mentoring, group accelerator programs & workshops.

B2B Sales Strategist & Founder

• Startup & Tech Conferences: Dublin Tech Summit, EU Startups Summit, Arctic15, TechChill, TNW, Wolves Summit, PODIM, How To Web.
• Accelerators & VCs: Startup Wise Guys, Supercharger Ventures, Design Terminal, ReaktorX, Speedinvest, Kindred Capital, Euroventures, Fil Rouge. 
• Organizations: Venture Cafe, HBBA, United Way

Keynote Speaker - Sales, Growth & Entrepreneurship

Antavo Enterprise Loyalty Cloud

• Support founders, leadership team, and investors to accelerate Antavo's global expansion.
• Antavo is an enterprise loyalty SaaS technology with clients like BMW, KFC, Kathmandu and BrewDog in Europe, North America and Asia Pacific.

Chairman

Investor & Board Member

Mentor Equity LLC

• Investor and board member of B2B enterprise technology startups based in Europe.
• Portfolio - Dexory (AI data analytics in logistics), Antavo (loyalty program SAAS tech platform)
• Exit: Brainient (video advertising technology), sold to Teads (2016).

Angel Investor & Board Member

NBCUniversal Media, LLC

• Led global ad sales teams for international TV division, 12 offices and 50+ channels across EMEA, APAC and LatAm. 
• Grew TV and digital ad revenues +20%, unified global sales organization, developed digital commercial strategy and negotiated multi-market ad partnerships.

Sr. Vice President, Global Ad Sales, NBCUniversal International Networks

ProSiebenSat.1 Media SE

• P&L responsibility for 900-employee, $150m revenue division with TV channels in Hungary (TV2, FEM3), Romania (Prima TV, Kiss TV) and a TV production company. Private-equity backed (KKR, Permira) company, bought SBS Broadcasting in June, 2007.

CEO, Central & Eastern Europe

• Generated record revenues and profits by relaunching flagship general entertainment channel, reducing costs during economic downturn, and launching cable channel portfolio.

CEO, TV2 Hungary

SBS Broadcasting

• Oversaw ad revenues of $1.1 bil for 19 TV channels in Nordic, Benelux & Central Europe; negotiated group-wide advertising deals with marketers and media agencies.

Vice President, Advertising Sales

• Led 60-person commercial team in super-charging revenues by 50% to $150 mil over 3 years alongside declining viewing share.

Commercial Director, TV2 Hungary

eEurope Media

• Developed business plan and raised $1.5 mil from angel investors to launch a network of consumer Internet portals in Central Europe; built and managed staff of 30, created exclusive partnerships with Google and Hewlett Packard; sold business to strategic buyers.

Co-Founder & CEO

CBS Corporation

GM & Vice President, CBS Plus

Turner Broadcasting

Business Development Manager, Europe

USA TODAY

Marketing Manager, Europe & Asia

I teach B2B founders how to close more enterprise deals faster using The Launch Code 🚀 Generated $2 billion in B2B revenue in my 30-year career📣 Speak about B2B sales & entrepreneurship

Struggling to sell your B2B tech product, even though you know it’s great?

I’ve been there. After 30 years in B2B sales — from leading $150M revenue teams at NBCUniversal to building my own startup — I’ve closed $2B in revenue by learning how to make skeptical buyers say “yes.”

That’s why I built The Launch Code, a proven blueprint trusted by 200+ founders in 26 countries to turn sales from a constant struggle into a repeatable growth engine. It’s designed to help founders win 3+ high-ticket clients per quarter.

👉 I created The Launch Code by blending my two worlds:

• Corporate sales leadership at the highest level

• Startup founder grit, speed, and focus

The result: a sales system that gives startup founders corporate-level structure without losing startup agility.

What you’ll learn with me:

✅ How to FOCUS your offer & message so buyers instantly get it

✅ How to STRUCTURE your sales process so you close more with less stress

✅ How to SCALE your sales so you stop doing it all yourself

Who I work with:

• Early-stage founders → use my video course + mentoring to land your first consistent high-ticket clients.

• Scaleup founders → work 1:1 with me to scale faster, build a high-performing team & break revenue ceilings.

Why listen to me?

🔹 Closed $2B+ in revenue
🔹 Carried $150M revenue responsibility as SVP at NBCUniversal 
🔹 Built & sold my own company
🔹 Investor in multiple startups
🔹 Author of The Launch Code & keynote speaker

📩 DM me if you’re ready to win 3+ high-ticket clients per quarter and turn sales into your growth engine.

• The Launch Code is a blueprint that helps B2B tech founders sell and market to enterprise customers.
• Worked with 200+ founders from 26 countries.
• I share The Launch Code via a personal mentoring program, an on-demand course and a course + mentoring package.
• Startup accelerators can choose a course + group coaching package.

“When do I give up?”
I ask myself that at least once a quarter.

When things hit harder than expected.
When a prospect or partner shuts me down.
When something I really counted on... doesn’t happen.

But somehow, I always pick up the pieces and keep moving.
Founders ask me this question too — a lot.

Because “never give up” can be dangerous advice.
Blind persistence can kill your startup just as fast as quitting too soon.

So here’s what I tell them:
✅ If you're still learning, improving, and seeing progress → keep going.
⚠️ If you're repeating, losing money, or drained of motivation → pause, pivot, or reset.

Giving up isn’t failure.
It’s strategy.
It’s how you make space for your next big win.

This is the side of entrepreneurship no one glamorizes, but every founder knows.
👉 When did you know it was time to quit?
👇 Let’s talk in the comments.

#FounderStruggles #Resilience #Entrepreneurship #Startuplife

B2B Sales Strategist for Tech Founders | Win 3+ High-Ticket Clients per Quarter | Closed $2B in Revenue | Author of The Launch Code | Keynote Speaker

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This Thanksgiving, I’m grateful for more than just good fortune.

I’m thankful for the decisions that changed my life, even when they felt risky.

🙏 I had the courage to walk away from a comfortable corporate career in my late 40s.
Starting over wasn’t easy. But it was right.

🙏 I get to share my knowledge with incredible startup founders, and help them turn their dreams into reality.

🙏 I’ve built a life where financial stress no longer runs the show.
It took years of hard work, discipline, and yes...a bit of luck.

🙏 I’m physically healthy and energized enough to pursue the work I care about.
That’s a privilege I don’t take for granted.

🙏 I’m surrounded by a loving wife and daughter who believe in me and support my purpose, especially on the hard days.

None of this happened overnight. But every step was worth it.

👉 What’s one thing you’re grateful for this year that didn’t come easy?

#Thanksgiving #Gratitude #EntrepreneurLife #Founders #StartupJourney #Reflection

Scott and Levi. Two friends. Two chapters. One unexpected meeting.

Last weekend, something unusual happened.
Two parts of my life -- 35 years apart -- finally collided.

Scott and I met at age 14 in Pittsburgh, my hometown.
High school sidekicks, inseparable from the start.

Málnay B. Levente and I met at age 26 in Budapest, my adopted city.
We grew into senior execs in the TV industry, pushing each other to grow.

When Levi joined me for a weekend visit to Pittsburgh, we all sat down for lunch.
Within minutes, they clicked.
Like they’d known each other for years.

That’s when it hit me:
They’re the same kind of person, in two different forms.

High energy.
Infectiously positive.
Driven, yet deeply grounded in family.
The kind of people who make you better just by being around them.

Lesson?
Surround yourself with people who raise your game.

We all have those people.
Who are yours?

Tag someone who lifts you up👇

#leadership #founders #growthmindset #personaldevelopment #relationships

Your sales team doesn’t need another motivational talk.
They need the startup mindset to close big deals faster.

I discovered my superpower at age 25 when I spoke on stage at an international sales event, sharing how I sold ads for Cartoon Network in Eastern Europe. 

I was nervous but ready.

That talk launched me to become a Vice President at CBS three years later.

Since then, I’ve led sales teams at TV2 and NBCUniversal, using speaking to align vision, drive revenue, and energize performance across global markets.

In the last six years, I’ve taken 50+ stages in a dozen countries, helping founders scale B2B sales.

𝗔𝗻𝗱 𝗻𝗼𝘄 𝗜 𝗯𝗿𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝘀𝗮𝗺𝗲 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝗶𝗮𝗹 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 𝘁𝗼 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝘁𝗲𝗮𝗺𝘀.

Whether it’s sales kickoffs, leadership offsites, or global conferences -- I’ll 
show your teams how to think, sell, and win like founders.

🎥 Here’s the 2.5-minute speaker reel - and imagine this on your stage.

Planning your next sales event? Message me.

And let’s create the kind of keynote they’ll talk about all year.

#CorporateEvents #PublicSpeaking #EntrepreneurialThinking #HRLeadership #B2BSales

5PM: Quit or Conquer?

Meetings are done.
Your to-do list? Still stacked.

This is the moment that separates dreamers from builders.

Do you scroll…
or do you show up and finish strong?

Because success isn’t built when it’s easy.
It’s forged in the quiet hour...
when no one’s watching and quitting feels justified.

The best founders I know don’t wait for motivation.
They commit.
Even when it’s unglamorous.
Even when it’s exhausting.

That’s how businesses are built.
That’s how founders grow.

So when 5PM hits, ask yourself:
Comfort or progress?

👇 What’s your 5PM ritual?

#founderlife #entrepreneurship #mindset #discipline #leadership #videocontent

Basic professionalism is now a competitive advantage.
Crazy, right?

What comes naturally to you might feel like a revelation to others.

Paul Kulon from SummerJam once told me:
“God, you’re really great with follow-up!”

Urban Lapajne from PODIM thanked me for giving honest feedback — not because it was easy, but because it was real.

It made me realize:
The stuff that makes you look like a pro isn’t flashy.
It’s not loud.
It’s consistency.

✅ Sticking to deadlines
✅ Following up when you say you will
✅ Delivering what you promised

These aren’t “big” moves....but they build trust.
And trust builds everything else.

Your achievements might get attention.
But your behavior is what earns opportunity.

What’s one “basic” behavior that, in your eyes, sets true professionals apart?

👇 I’d love to learn from your perspective.

#leadership #professionalism #followthrough #founderlife #trust

the-launch-code

central-european-theme-parks-ltd

mentor-equity

medient-consulting

li_at

JSESSIONID

Talks about #b2bsales, #startups, #entrepreneurship, #salesandmarketing, and #businessdevelopment

🌀 Accelerating Krakow’s Innovation Sector — MatchMaker 🤝 | Creative Executive Officer 🎨 | Host 🎙️ | Investor Relations 💼 | Fundraiser 💰 | Full Stack Ecosystem Developer 🛠️ | Next Up: X-Mas Hangout — Dec. 18th 🔗

Program Manager at PODIM Conference & Start:up Slovenia | 🚀 Coach | 🎙Host | I Innovation & Tech 🤩

The product rarely fails. The founder does.

Not because they lack talent.
But because they avoid what feels uncomfortable:

Selling.

It's emotional. Unpredictable. Personal.

But here’s the truth:

The pain of sales is the price of growth.

Every “no” sharpens your pitch.
Every awkward call builds resilience.

Even my most successful clients started scared.

You don’t need to enjoy the discomfort.
You just need to move through it.

👉 Are you leaning in -- or avoiding the hard part?

#founders #salesmindset #entrepreneurship #startups

If you're building a startup, you already know how easy it is to get pulled in ten directions at once.

New ideas, new clients, new markets… everything looks like an opportunity.

But here’s the truth: most founders don’t struggle because of weak products or bad markets. They struggle because they lose focus.

And the same principle shows up at the top of the tech world.
The Magnificent Seven (Amazon, Apple, Alphabet, Meta, Microsoft, Nvidia, and Tesla) now make up 36% of the S&P 500.

Not because they chased everything… but because each one doubled down on what they do best.

Cloud. Chips. AI. Mobility.

Relentless focus turned into momentum, momentum into dominance.
I
n this newsletter, I break down:
🔹 Why focus is the single most underrated growth strategy
🔹 A simple 5-step process to help you find yours
🔹 How narrowing mine changed my entire career
🔹 And what the Magnificent Seven can teach every founder about clarity

If you feel spread thin or “busy but not moving,” this one’s worth a read.

Because once you find your focus, growth stops feeling like guessing, and starts feeling like momentum.

View newsletter: Master your B2B startup sales

f you’re building a startup, you already know how easy it is to get pulled in ten directions at once… New ideas, new clients, new markets. Everything 

Open article: Losing momentum? Here’s how to get it back. by Zoltan A. Vardy • 3 min read

Losing momentum? Here’s how to get it back.

Ever noticed how tracking performance flips a switch in your brain?

I saw this firsthand when a founder I mentor started logging weekly sales data.

No new hires. No extra budget. Just focus.

In 30 days, revenue trends emerged. 
Leaky funnels got patched. 
Momentum returned.

Why? Because what you measure, you manage.

Peter Drucker nailed it:
“If you can’t measure it, you can’t manage it.”

It’s not glamorous, but it’s a discipline shift.

Founders who track metrics (sales, marketing, finance) don’t just stay informed. They stay in control.

When you ignore the numbers, you manage by gut.
And gut doesn’t scale.

So here’s the question:
What’s one metric you track every single week—no excuses? 👇

#founderinsights #b2bgrowth #startuplife #scalingstartups #founders

Measure it, to manage it

If your message is unclear, your product won't grow.

Zsolt Nagy, co-founder of Vicket, learned that the hard way.

They offered live streaming for sports, concerts...even city council meetings.

But no one really understood what they did.

So we simplified their message to one clear outcome.
For one ideal buyer.

From "streaming everything" to real-time game analysis for sports teams.

Not fans.
Coaches.
A new angle. A new offer. A clear win.

The result?
From 2 hockey clubs to 24 paying clients, including national sports federations.

This didn’t require a better product.
Just a sharper message.

Your message isn’t about all you can do.
It’s about what your customer needs to hear — fast, clear, and sharp.

Clarity isn’t nice-to-have. It’s a growth strategy.
It builds trust. Relevance. Conversion.

👉What’s one part of your pitch you still find hard to explain?

#b2bsaas #productmarketing #messagingstrategy #founders #positioning #growth

Everyone’s so loud during Black Friday and Cyber Monday.
More offers, more noise, more urgency.

So here’s the opposite of that ⬇️

If you want 2026 to look different, don’t buy more stuff.
Invest in clarity, focus, and systems that actually move your business forward.

That’s why I wrote The Launch Code, not as a trend, but as a practical, proven framework to help founders win high-ticket clients with confidence.

This week’s newsletter goes deeper into that idea:
📘 What The Launch Code is really about
A no-fluff conversation from my Sales Dojo Podcast episode: mindset, value proposition, and why so many founders secretly hate selling (and how to fix it).

📍 Behind the scenes of my European book tour
18 events, 11 countries, hundreds of founders, including the night I traveled 1,180 km to speak to four people… and still considered it a win.

🎯 Why the best investment isn’t a Black Friday deal
It’s structure.
It’s clarity.
It’s the habits that shape your business long after the discounts disappear.

If you want 2026 to be your most focused and predictable year yet, start here.

👉 Read the full newsletter and make your business blast off 🚀

It’s that time again…. Black Friday. Cyber Monday. A week where everyone is trying to sell you something, usually fast, loud, and without much meaning

Open article: If you want 2026 to be different, start here by Zoltan A. Vardy • 3 min read

If you want 2026 to be different, start here

If your value proposition sounds like this guy...
…it’s time for a rewrite.

Founders often want to explain everything:
✅ Every feature
✅ Every benefit
✅ Every audience

But in trying to say it all, you say… nothing.

A strong value proposition answers just 3 things:
1. What problem do you solve?
2. For whom?
3. Why are you better?

In one sentence.
Clear. Sharp. Repeatable.

Once you’ve got it?
Test it.
Watch people’s faces.
Then refine.

Clarity wins. Complexity kills.
So, how simple is your value proposition right now?

👇 First comment = practical help for B2B founders.

#startups #b2bsales #founders #positioning #valueproposition

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