8M Marketing

Je mets en place les programmes d’acquisition LinkedIn Ads de start-ups et entreprises B2B : stratégie, exécution et itérations rapides.

45+ CLIENTS ACCOMPAGNÉS, DONT : 
Pivot, Buybox, Teamstarter, Empowill, Arsen, Triskell Software, Docoon, Enventive Engineering, etc.

Spécialiste LinkedIn Ads pour les entreprises B2B avec un panier moyen annuel > 10000 €

Cognism

Je co-crée avec Cognism des contenus instructifs et actionnables à forte valeur ajoutée pour les professionnels du marketing B2B.

Retrouve nos vidéos ici 👇
https://www.cognism.com/fr/inbound-zone

Créateur de contenu B2B - DemandGen Academy

Bulldozer Paid

Je mets en place les programmes d’acquisition LinkedIn Ads pour les clients de Bulldozer : stratégie, exécution et itérations rapides.

Spécialiste LinkedIn Ads

Scalezia.co

J’ai conseillé des startups sur leur acquisition payante LinkedIn Ads : transfert de compétence et conseils personnalisés à destination des équipes growth des clients.

Expert Scalezia - LinkedIn Ads

Pilot’in

Membre-clé d'une équipe digitale en tant que spécialiste trafic, avec un focus sur le trafic payant.

MISSION : élaborer et implémenter des stratégies d’acquisition et conversion des audiences dans le but de maximiser le ROI et la visibilité des sites internet de nos clients. 

DETAILS :
- Audit webmarketing (acquisition & conversion), benchmarking.
- Conseil webmarketing auprès des clients et des équipes design / développement.
- Formulation de la stratégie d'acquisition et de conversion.
- Mise en place du plan de mesure (Google Analytics & Google Tag Manager).
- Pilotage de l'acquisition organique, Google AdWords & Facebook Ads (audit ou montage de compte, gestion et optimisation de campagnes).
- Analyse du ROI, optimisation et surveillance de la concurrence.
- Soutien à l'équipe de vente (préconisations, chiffrages et réunions d'avant-vente) et animation de conférences autour du marketing digital.

OUTILS : Google Analytics, Google Tag Manager, Google AdWords, Facebook Ads Manager, MS Excel, SEMrush, Ahrefs, Screaming Frog.

REFERENCES CLIENTS : 
Xefi, Usend, Sun Fruits Secs, Gerflor, Woko, Groupe Terrésens, My Hair Medical, Génération Piscine, Comte & Partners, Ecole Made iN, Act. La Mode, Comte & Partners, CFI Conseil, Les Petits Entrepreneurs, etc.

Consultant en Marketing Digital : Trafic Payant (Search, Display, Social) & SEO

TAYO

BUT : apprendre le marketing digital sur le terrain au sein d'une start-up. 
 
MISSIONS : 
- Mise en place de campagnes d'acquisition SEO
- Mise en place de campagnes d'acquisition Google AdWords
- Production d'articles de blog
- Community management

Traffic Manager

Freelance LinkedIn Ads SaaS/Services. Hôte Podcast Marketing B2B (+130 ép.)

LinkedIn Ads est le canal publicitaire B2B le plus puissant du marché.

Mais la plupart des annonceurs échouent car :

- Ils capturent les 5% de leur audience prête à acheter et écoeurent les 95% pas prête à acheter
- Ils gaspillent 30-70% de leur budget par méconnaissance des spécificités de LinkedIn Ads
- Ils ne savent pas structurer leur compte pour maximiser les conversions 

Si tu cherches un généraliste, je ne peux pas t’aider.

Si tu cherches un spécialiste 100% focus sur la génération de pipeline via LinkedIn Ads, alors lis la suite.


🤝 ACCOMPAGNEMENT (externalisation à partir de 1500€/mois, consulting-formation à partir de 800€/mois)

1. Définition du dispositif LinkedIn Ads aligné avec ta stratégie marketing et tes ressources à disposition

2. Ciblage laser des audiences pour influencer le groupe d’achat parmi tes comptes ciblés

3. Rédaction des publicités à fort impact émotionnel pour rendre ta marque top of mind et brief créa pour ton designer

4. Boucles de tests et d’optimisations pour maximiser le pipeline


⚡ RÉUSSITES CLIENTS RÉCENTES 

→ 176 % d’augmentation du nombre de démos de Q3 à Q4
→ Coût par demande de démo réduit de 63% de Q4 à Q1
→ 17% d’augmentation de revenu de Q1 à Q2


🥇 LINKEDIN ADS EST-IL LE BON CANAL POUR TON ENTREPRISE ? 

✅ Ton offre a un panier moyen > 10 000€/an

✅ Tu connais les intitulés de poste de ton audience sur LinkedIn

✅ Tu as un CRM intégré à un processus commercial défini et respecté

✅ Ton site web est mobile-first et persuasif. Il génère plusieurs demandes entrantes par mois

✅ Ton entreprise a une stratégie de contenu solide : articles, posts LinkedIn, vidéos, webinars, etc.

✅ Ton budget média est > 3000€ /mois. Compte un engagement de 3-6 mois pour trouver du ROI


EN SAVOIR PLUS SUR MOI

Je respire le marketing B2B. Podcasteur. Servi en bureau d’études, start-up, agence marketing. 

Dans mon temps libre, je suis danseur de salsa, passionné par l’optimisation de la santé et la psychologie de la haute performance. 

➡️ Veux-tu un audit LinkedIn Ads gratuit, 100% valeur et sans engagement ? Envoie-moi un message.

Mony CHHIM

3 raisons pourquoi il faut se calmer avec les leads magnets sur LinkedIn Ads 🚩🚩

1/ Nous ne sommes plus en 2010. Le contenu est une commodité. Pourquoi tes audiences prendraient le risque de se faire spammer en échange d’un PDF dont elles ne connaissent pas la valeur ?

Conséquence : l’écrasante majorité des audiences B2B ne veut pas télécharger tes livres blancs en échange de leurs coordonnées. 

2/ 70%-97% des gens qui cliquent sur la publicité ne remplissent pas le formulaire. 

L’impact de ta publicité :  « encore une entreprise qui a essayé de me refourguer son PDF contre mon e-mail 😑 »

3/ 90% des acheteurs B2B achètent chez un fournisseur qui faisait partie de leur shortlist INITIALE (Source : étude Google/Bain, 2022).

Et comment l’audience peut t’intègrer dans sa shortlist ?

Avec une ACCUMULATION de touchpoints qui lui ont donné ces infos : 

• Elle sait ce que fait ton entreprise
• Elle connaît la différenciation de ton produit
• Elle a été rassurée par tes signaux de crédibilité
• Elle a validé l’expertise de ton entreprise via tes contenus
• Elle est alignée avec le thought leadership de tes C-level
  
À l’inverse, si ton programme LinkedIn se résume à des campagnes de livres blancs fermés, alors :

• Tu as récupéré une poignée d’adresses email à prix d’or
• Le reste de ton audience met ton entreprise dans la catégorie « fournisseur de PDF » 😂

----

LinkedIn Ads, ce n’est pas un aspirateur à adresses e-mail. Si tu veux des adresses e-mail, fais du scraping ou achète de la data. Ça te coûtera moins cher. 

LinkedIn Ads, c’est un mécanisme pour pénétrer régulièrement ton audience avec tes contenus/messages et devenir progressivement top-of-mind dans ta catégorie.

Mony Chhim

LinkedIn Ads Freelancer. Host of the B2B Marketing podcast (+35000 downloads)

Incubateur HEC Paris

Mission: Mentoring start-up from the world's biggest campus at Station F to accelerate their growth.
📋  Growth Marketing plan
🎤  Messaging and sales pitch 
📊  Lead generation strategy 
💻  Website optimisation
🎯  Go To Market plans
💶  Offers and Business models review 
📖  SEO and content strategy

Start-up Mentor

Eclozeo

Mission: I take SaaS B2B companies’ growth to the next level, by building strategic marketing plans and managing operational roll-out, specifically for your business, your customers and your solutions.

- Develop strategic marketing plans and associated budgets 📋
- Coach and manage marketing teams
- Launch products in France and abroad
- Deploy ARPU increase, loyalty and retention programs
- Produce sales kits and manage the enablement of sales, marketing and CSM teams
- Create buyer personas 🎯
- Build business models, Free Trial, Freemium, offers and pricing 💶
- Oversee brand rebranding and repositioning
- Develop brand platforms and associated messaging 🎤
- Define content plans and SEO strategies 📖
- Build lead generation, email, SEA, nurturing and cold campaigns 📊
- Organize trade shows
- Manage website redesigns 💻
- Develop performance management dashboards

Founder and CEO

Kalidoc

Mission: as a member of the COMEX, participate in the growth of the company through the integration of Kalidoc into Kairnial Group, the rebranding of the brand and the website and the management of the content plan.
- Manage marketing plans and budgets
- Lead tbe company rebranding
- Build the content plan and the inbound strategy
- Drive SEA for all markets with dedicated contents
- Review the social media strategy
- Organise events and coordinate trade shows in France
- Coordinate Press Releases and relationships with specialised and generalist Press

Chief Marketing officer | COMEX

Kairnial

Mission: as a member of the COMEX, participate in the growth of the company through the complete rebranding of the brand, the creation of a group identity: Kairnial Group, the launch of the Lead Generation, the redesign of the website and the development of notoriety in France and internationally.
- Manage marketing plans across 3 companies
- Build the marketing team
- Drive marketing revenue, conversion rates and performance indicators all along the marketing and sales funnel
- Lead a company renaming, rebranding and repositioning
- Launch a lead generation website
- Define lead generation processes
- Build the content plan and the inbound strategy
- Manage the campaigns planning
- Create nurturing, cold emailing programmes and manage growth hacking activities
- Coordinate SEO on each channel
- Drive SEA for all markets with dedicated contents
- Review the social media strategy
- Organise events and coordinate trade shows in France, Switzerland, UK, Spain, UAE, Australia
- Coordinate Press Releases and relationships with specialised and generalist Press
- Develop brand awareness across new markets
- Manage Product Marketing activities
- Segment the prospect database according to targets
- Define the employer brand and create content for external partners

Intrasec

Mission: as a member of COMEX, participate in the growth of the company through the integration of Intrasec into Kairnial Group, the rebranding of the brand and the website and the management of lead generation campaigns (emails, SEA, lounges).
- Manage marketing plans and budgets
- Lead a company rebranding
- Create nurturing, cold emailing programmes and manage growth hacking activities
- Review the social media strategy
- Organise events and coordinate trade shows in France
- Coordinate Press Releases and relationships with specialised and generalist Press

FINALCAD

Drive the brand repositioning, boost lead generation and build the Product Marketing team.
- Create a new positioning and brand identity
- Launch a licensing business model and a Freemium offer
- Lead products and services pricing strategy for profitability
- Define the Lead Generation and inbound strategies
- Manage the content plan 📚 and produce the website content
- Conduct conferences, public contests, press interviews 🎤
- Influence Product roadmap
- Launch worldwide Go To Market plans for acquisition and upsell 
- Lead market and competitive analysis
- Conduct an international market survey in France, Spain, Japan, Singapore 📊 
- Create buyer personas and value propositions
- Manage a customers reference program
- Manage Sales, Customer Success, SDR teams enablement on products, contents and company strategy
- Manage a team of Marketing experts, agencies, and freelancers

Marketing Director

NTT Ltd. Collaboration & CX

Build the marketing plan for 9 SaaS products.
- Manage a portfolio of 9 internal and partners' products
- Define products value proposition 🎯
- Determine global + local pricing and discount policies
- Generate sales pipeline with new business, upsell, cross-sell leads
- Launch an automated adoption program
- Coordinate Account-Based Marketing (ABM) activities for corporate agreement accounts
- Coordinate 200 employees enablement from Sales, Marketing and Customer Service teams
- Build an internal training and certification program 🧑‍🎓
- Manage Product Marketing Managers

Global Senior Product Marketing Manager

Manage EMEA Go To Market plans for 9 SaaS products.
- Manage partners’ product launches: Cisco, BlueJeans, Adobe, Vidyo
- Define products positioning 🎯
- Coordinate Channel Marketing activities with partners
- Produce market and competitive analysis 📊
- Create content for websites, Google Ads campaigns, nurturing programs
- Produce and update the sales tools kit
- Manage Junior Product Marketing Managers

Senior Product Marketing Manager EMEA

Improve NTT brand awareness and define product launch strategies.
- Update product positioning and roadmap 🗓️
- Coordinate analysts relationships and integrate one Gartner Magic Quadrant 🏆
- Build the marketing mix and the value proposition for 26 NTT services
- Create buyer persona and messaging for Healthcare and Pharmaceutical verticals
- Manage marketing campaigns

Product Marketing Manager

HeadMind Partners

Create digital marketing plans and manage CRM projects to increase in-store sales.
- Build a 3-year digital strategy for Infopro Digital websites 🗓️
- Define a 5-year digital strategy for Issy-Les-Moulineaux city website 🗓️
- Deploy a sales software over 850 SFR stores 🏪
- Manage 18 inshore and offshore call centres at SFR to align data collection 🎧
- Create a training program on a new sales software for SFR teams 
- Manage teams of consultants

Senior Consultant

Increase revenue generated at each step of the customers’ life cycle by launching marketing plans dedicated to acquisition, loyalty, upsell, cross-sell, retention and win-back.
- Launch a new concept of Pay As You Go mobile plan « Le Pack Prêt à Communiquer SFR La Carte » self-service designed, available in supermarkets and specialised retailers
- Manage promotional offers to improve ARPU 📈 16 products / 4,3M customers
- Launch a loyalty program “Le Pacte SFR” 📈 8M customers
- Conduct marketing campaigns => 📈 8M customers / 35 campaigns per month
- Coordinate promotional offers with indirect selling channels
- Deploy marketing actions to decrease churn

Marketing Manager

Kantar

Help car makers manage their growth providing them with a decisions steering tool based on consumers’ behaviors analysis.
- Evaluate 6 car makers’ (Volkswagen, Renault, Nissan, PSA, Toyota, Fiat) market shares conducting an international survey of 100K phone interviews over 16 European countries 
- Measure Carglass brand awareness over 3 European countries
- Analyse customers’ satisfaction, product concept and price positioning of differents products and brands, based on market surveys results

Market Research Assistant

Fractional CMO │ Ex Marketing Director Next 40 │ Start-up Mentor

📈 10% incremental MRR 3 months post offer launch, 20% of the Sales pipeline generated by marketing activities, organic traffic x10 in 1 month. Do you also want to boost your growth?
I can help you! 👇🏻


🚀 Are you growing and you convinced that marketing can help you achieve your goals? 
🎯 Are you facing strategic issues related to offers, positioning or lead generation? 
⏳ Do you need a marketing expert but hiring a Chief Marketing Officer can't happen in the short term?

Many market players face these same challenges!
Ensure business growth and profitability
Recruitment, the major challenge to ensure growth
Hiring an experienced profile, a significant financial impact
A Sales & Marketing job market in favor of candidates

To achieve this, you need to:
Work with people bringing skills fitting with your own growth challenges
Industrialize your processes to take your business to the next level
Manage change with your teams

I take your growth to the next level, building strategic and operational marketing plans, designed for your customers, your business and your solutions.

Working together gives you the opportunity to benefit "on-demand" from my full-stack expertise in marketing, sales, as an ex COMEX member, acquired during the last 15 years in start-ups, scale-ups , SMEs and Large Enterprises.

📋 Construction of strategic marketing plans
🎤 Management of brands renaming, rebranding and repositioning
🎯 Products launches in France and abroad
💶 Creation of business models, Freemium, Free trial
🧾 Training of Sales, CSM, Support, Marketing teams
📖 SEO and content management
📊 Deployment of Lead Generation processes
💻 Websites launches

How do I work?
CMO as a Service by driving your marketing team
Hybrid with strategic and operational support
In squad with experienced experts on previous missions
Coaching for decision-makers and teams getting empowered

That's a lot of reasons to work together but the most important is to validate that I am able to help you with your specific issues!

So when do you want to boost your business growth?

ludovic.buttiens@eclozeo.com
33 6 64 45 00 76

taplio

The Battle

Mony CHHIM

Ludovic Buttiens

Followers

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Performance ScoreMony CHHIM's LinkedIn Performance

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taplio

The Battle

Mony CHHIM

Ludovic Buttiens

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mony CHHIM's LinkedIn Performance

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Performance ScoreMony CHHIM's LinkedIn Performance