Morgan J Ingram

Turning B2B Influence into Pipeline | CEO @ AMP

My journey wasn't always smooth.

In 2016, I was the worst-performing SDR on my team.

Then I discovered something that changed everything...
Intent + Outbound + Content = big fat pipeline.

Which has led to..
• 4× LinkedIn Top Sales Voice
• Trained teams at HubSpot, Snowflake, Salesforce, and 100+ SaaS companies
• Built frameworks that generate millions in pipeline

But here's what I noticed:

Most B2B teams are drowning in automation instead of mastering fundamentals.

That's why I built Sales Team Six a 45-day sprint that transforms your most committed reps into multi-channel outbound specialists.

We focus on three pillars:
• Intent - Know who's ready to buy
• Outbound - Orchestrate touches that convert
• Content - Build trust before the meeting

LinkedIn is incredible, but it can't be your only channel. It's your command center for detecting signals, personalizing outreach, and scaling what's human.

The edge belongs to teams that master all three.

Ready to build your revenue engine?

3 ways to get started:
• Download the Sales Nav Kit (featured section)
• DM me "REV" to discuss your outbound motion
• Book time at ampsocial.io

Not ready yet? Follow for daily insights on multi-channel outbound, Sales Navigator mastery, and frameworks that book meetings.

→ Speaking & partnerships: aneesh@wishlygroup.ca

Founder and Chief Edutainment Officer (CEO)

At AMP, we’re not just a media company - we are your strategic partner in revolutionizing B2B GTM Production. We craft immersive video content and design unforgettable event activations, bridging the gap between your brand and potential clientele.

Our Mission:

To transform traditional organizational interactions, eliminating outdated marketing practices and cold outbound methodologies. We're creating narratives that resonate, producing visual stories that capture attention and foster genuine brand connections, drive revenue, and solidify trust in today’s dynamic customer interaction landscape.

Specialties:

B2B Media Production: Crafting tailor-made media solutions designed to captivate your B2B audience and elevate your brand presence in the market.

Immersive Video Production: Designing and executing video content that speaks volumes, ensuring your message is conveyed powerfully and memorably.

Event Activations: Orchestrating events activations that drive booth traffic and acquire new customers 

Revenue Generation through Media: Implementing media strategies that don’t just tell stories but drive tangible results, enhancing your ROI through strategic media planning and production.

Brand Connection and Trust Building: Nurturing authentic brand relationships, steering your audience through their buying journey with content that validates and enhances brand trust.

Without Ralph Barsi, there is no Morgan J Ingram. 

When preparing to take my SDR role in 2016, I stumbled upon his article about the top strategies SDRs need to execute to succeed. 

As I kept reading, one part made a lightbulb go off. 

“An SDR should start a YouTube channel talking about the life of an SDR.”

I was like "hmm ok I think that could be cool."

I went to Twitter and sent Ralph a video telling him I would be the first person to do this. 

He responded, "Go get it, I can't wait to see it”. (However, I don't think he believed me at all)

Fast forward to my SDR role, three months in I was struggling like crazy and the last thing on my mind was creating content. 

Fortunately, I had a boost of confidence coming my way. 

I met Ralph in person at an event and he was like, “Hey where is that YouTube channel?.” I felt slightly embarrassed and didn't have a good answer. 

He looked me in the eyes and said get to episode 100, and I will come on. 

I left feeling motivated and knew I had to do something. 

Later that night, I swore to myself to become a better SDR and fulfill my promise to Ralph. 

The SDR Chronicles was born. 

I would check in with Ralph every other month to show him my progress. 

Throughout the process, he guided me on how to be a great SDR, suggestion what guest I should bring on and overall helping me refine my craft. 

I was locked in. 
One year later, I hit the 100th episode. 

And get this.. we filmed episode 100 in Atlanta in person at the same exact conference he told me to get it together. 

It was a beautiful moment. 

To this day, Ralph is one of the best mentors and friends I could ask for. 

He genuinely listens, cares, and consistently checks in with me whenever I have a problem. 

I leave our conversations with clarity and confidence that I can accomplish any goal I set my mind to. 

We catch up at least once a quarter to check in which led into the opportunity to do a Sales Team Six training with his team in-person in Atlanta. (more on that later in the week)

Throughout life, you run into someone who drops a key to open the door to go to the next level. 

You can decide whether to take it or not. 

Ralph was that person. 

Without Ralph, there is no Morgan J Ingram. 

Love you, and thank you for being my springboard.

Morgan J Ingram 

Outbound → Revenue. For B2B Teams That Want Results | Founder @ AMP | Creator of Sales Team Six™

20 things I am thankful for as I reflected on Thanksgiving (and no it wasn't just my mom's cooking)

 1. The gym at 2pm when it's empty and I can lock in
 2. Japan for providing my entire wardrobe at this point
 3. My trainer who pushes me harder than I push myself
 4. Growing my business into something I genuinely love
 5. LinkedIn for giving a kid from Atlanta a global platform
 6. Entrepreneurs who share their struggles, not just wins
 7. Voice notes with founders who actually get this journey
 8. My men's Bible study group that keeps me accountable
 9. Failure for being a better teacher than success ever was
10. That one perfect Arizona sunset that stops me mid-scroll
11. My inner circle for being real ones before and after success
12. Japan for showing me there's beauty in discipline and order
13. Morning walks at 5am when the world is quiet and ideas flow
14. My parents for teaching me how to show up with confidence
15. Pilots who get me to my destinations safely every single time
16. My coach who elevated my perspective when I couldn't see it
17. My Gameboy emulator keeping me sane on cross-country flights
18. Pickleball for teaching me that fun and competition can coexist
19. My faith in God for being my anchor when business gets chaotic
20. You for reading this and being part of this journey

As I am hanging with my family back in Atlanta, these thoughts keep running through my head...

Life is wild. Business is hard. Building something meaningful takes everything you've got.

But man, we have SO much to be grateful for.

The fact you read this whole list means you're here, you're present, and you have a lot to be grateful for too.

Take a moment today to actually feel it.

--- 

P.S. What's on your list? Drop it below.. 👇🏾

12 things I learned this past weekend on a men's retreat with 7 guys I'd never met before. 

 1. God's plan > your plan.  
 2. Cold plunges are overrated.  
 3. You don't need to do life alone.  
 4. Being present beats being productive.  
 5. Vulnerability with other men isn't weakness.  
 6. Be proactive in your relationships, not reactive.  
 7. People want to help, you just have to open your arms for it.  
 8. You can learn from anyone, regardless of net worth or status. 
 9. Stop performing for people who aren't even paying attention.
10. Everyone's struggling with something harder than what you're facing. 
11. The hardest thing you're avoiding is exactly what you need to be doing. 
12. Social media is an illusion, don't fall into the trap and start doubting yourself.

The last retreat got me locked in on my faith in God and had me looking at my life differently. This retreat took that to a new level and now my faith is not only rock solid it has me wanting to talk about it more. 

2026 for me is going to be about cultivating relationships.

Less reactive. More proactive.

If you're thinking "I should do something like this but..." stop. Just full stop.

Find your people where you can feel safe to get uncomfortable.

Men need this. 

Women need this. 

We all need this. 

Connection is literally one vulnerable conversation away.

P.S. Which of these 12 resonate the most?

I asked 50 executives how many personalized LinkedIn videos they received last year. Their answer shocked me because nearly all said the same thing:

“One. Maybe two. And they weren’t even that good… but I watched every single one of them.”

Wild, right?

It confirmed something I’ve been thinking about for a while: we’ve overscaled ourselves into invisibility.

We’re so obsessed with automation and efficiency…
That we lost the plot with how powerful intentional human outreach really is.

Even Kyle Coleman one of the most visible SaaS leaders on LinkedIn said he got 𝘵𝘩𝘳𝘦𝘦 videos last year.

ONLY three! 

(THAT'S WILD WORK)

What do sales leaders miss out on by not doing this? 

Let me show you the math on this "unscalable" opportunity:

- 5 personalized LinkedIn videos per rep daily (completely doable)
- 100 videos monthly per rep
- With 20 reps = 2,000 personalized videos
- 10% conversion to meetings = 200 meetings
- $20,000 average deal size = $4 MILLION in potential pipeline

All from doing what others consider "too time-consuming" or "unscalable."

When I managed teams, we embraced the unscalable. We did the crazy stuff nobody else would do.

And we consistently hit our outbound numbers.

Today, this same philosophy is a cornerstone of our Sales Team Six program, where we help sales teams implement high-touch strategies that most competitors avoid.

Here's a challenge for every leader reading this:

Think about the unscalable actions that you could run with a pilot group to differentiate your team. 

The teams that zig while others zag always win.

P.S. If you want examples of videos that get responses? DM me "VIDEO" and I'll send it to you.

Exec Videos

I listened to 30 of my own sales calls last month. What I discovered was embarrassing even after selling for 10 years. 

Every once in a while, I get so confident in my process that I forget to follow the process. (I know, silly) Then I create my own chaos and shake my head because I know better.

Look, we have all been there.

So I did something uncomfortable:

I put my last 30 sales calls into Fathom.ai to see where my gaps were.

Three things immediately popped up:
• My intro was too loose (rambling for 5 minutes)
• I was missing 2-3 critical discovery questions
• I wasn't doing a pit stop to confirm we were solving the same problem

Within 3 weeks, instead of taking 4 calls to close it went down to 2 calls.

The thing is, I'm not using Fathom.ai for anything revolutionary. I'm using it to get clarity on my own sales flow. To actually understand what moves deals forward instead of just hoping. To catch the patterns in what works and what doesn't.

Now I have a weekly Fathom review process to continuously improve. I can see exactly where I lose people. Where deals accelerate. What questions create breakthrough moments.

It pulled me out of the chaos and into clarity.

We're running a webinar Tuesday, December 16th at 12pm ET with Brianna Doe showing exactly how to use call intelligence to master your sales cycle and your own chaotic life. 

I'll share my actual Fathom workflow, the patterns that close deals, and real examples from my calls (including the messy ones).

Come join us here >  https://lnkd.in/gt4tCdz8

We're not in an attention economy. We're in a trust economy.

And listen.. if we're really in a trust economy, that doesn't mean jumping into ChatGPT and asking it to cook up 10 viral posts that sound like the average of everyone else.

Like ya'll ain't fooling nobody with the AI slop.

But I hear it now.. "Morgan they told me I need to create 2 posts a day to get visibility"

Ok yeah sure you can do that. Yet visibility doesn't matter if it's not even good. If it's slop. It won't connect. Which leads to burnout because then you stop believing in your own voice.

One thing I've realized over a decade of creating on this platform:
Write every single post as if you're gonna impact at least one person. Not just "I need to hit 6 posts a week."

That mindset leads to burnout. And it's gonna lead to less people trusting you.

What everyone should be focused on instead is looking at your real world experiences to articulate a point and perspective that no one else has. This leads to more trust and more revenue.

So.. that is exactly what Tobi Oluwole and I are going to talk about.

We're gonna be doing a masterclass with Stanley (Your Content Coach) to breakdown how we're sharing our real world experiences on these platforms.

Join us December 12th: "The New Creator Playbook for 2025 and Beyond"

We're diving deep into:
The exact systems that cut our content time by 70%
Why we stopped posting daily (and tripled revenue)
How to turn voice notes into viral posts

We only have 500 seats and it WILL fill up asap rocky.

Excited to see you all there. Oh yeah.. here is the link to chop it up with us. Register here: https://lnkd.in/ekACXvpn

Here are 3 things I love about running my own business:

1. Narrowing my focus to have a greater impact

In 2024, AMP Social wasn't even called AMP Social because we were finding our footing.

We created thought leadership content for creators.
Produced masterclass series for top tech brands.
And took a massive amount of work on for a lean team.

After talking to customers and listening to feedback, I narrowed my focus to LinkedIn outbound because that's what I kept getting great feedback on in conversations.

(I know, that's a crazy pivot)

The insights I shared online, during my keynotes, and in conversations with other executives kept pointing to my greatest strength: social selling.

Over 80% of the teams we talked to said cold calling was their #1 channel, but they wanted help generating revenue through their team's LinkedIn profiles.

So now I train everyone on social selling as a foundation that powers your outbound motion in combination with cold calling + cold email.

2. Finally going all-in on YouTube

I started a YouTube channel called SDR Chronicles in 2016, and it catapulted my career. But like any creator, I stopped creating to focus on other areas in my life.

Yes, even I struggle to make content consistently.

But there's no time like the present, so we're back at it!

I hired a team to coach me. 
I'm filming 30-40 videos in November/December.

Then I'll start building out the content library so I can send the videos to the editing factory. 

With AI search surging, YouTube is THE place to create content that enhances your search visibility. Curious if anyone else has found similar results in their research.

3. Partnering with people who actually get it

I only want to work with people who love the craft.

Those who understand the power of content creation.

It's why I get so excited when I get to hang out with people like Jen Allen-Knuth.

It's why I look forward to the voice notes I share back and forth with Samantha McKenna.

It's why I always reply to the random social chats with Brianna Doe.

It's why I constantly plan strategy sessions with Aneesh Lal.

I know it's cliché, but the quote:

"You are the average of the five people you spend the most time with" is a straight fact. 

These people make me want to level up every single day.

And no matter what happens in my life or my business,

I'm crystal clear on one thing: 

I'm exactly where I need to be.

• Building my 'Sales Team Six' system for B2B teams. 
• Speaking on stages worldwide about social selling.
• Figuring out the B2B creator economy with brands. 

That's what fires me up. 

That's what I'm locked in on.

That's what I currently love about running AMP Social.

One rep using our AMP framework booked 5 meetings in 7 days with this Sales Nav combo. 

(Share this in your Slack channel)

Now the combo stacking filter is: The "Previous Company + Followed Company" Stack

I call it "The Spider-Verse Play"

Just like Miles Morales jumping between dimensions, these prospects are jumping between companies but they're still connected to your web.

Let's break down the psychology. If someone follows your company they're expressing interest. If they just left a company that uses your product, they already know the value.

The setup takes 3 minutes:

𝗦𝘁𝗲𝗽 𝟭: Open Sales Nav (I know, revolutionary)

𝗦𝘁𝗲𝗽 𝟮: Click these two filters:
- Followed company (yours)
- Previous company (your customers)

𝗦𝘁𝗲𝗽 𝟯: Upload your entire customer list
Don't do this company by company unless you're psychotic. Just upload the whole list. Work smarter, not harder.

P.S. It's on the home page and just upload the book of business with CSV.

𝗦𝘁𝗲𝗽 𝟰: Watch the magic happen

You'll find people who:
- Already know your product works (they used it)
- Just moved to a new company (budget available)
- Are actively following you (warm as it gets)

Then leverage that message to send an email or LI message. 

The rep who discovered this booked 5 meetings in 7 days just running this play. The exact structure he used is what we teach reps in our Sales Team Six program.

From ONE filter combo.

While everyone else is spraying and praying, you're talking to people who already love you. 

That's the cheat code.

P.S. Want to see my other Sales Nav Plays? Download my Sales Nav kit: https://lnkd.in/eKvtqmRZ

If I was a B2B sales leader, here's how I'd help my team find ready-to-buy prospects in 15 minutes. 

(Send this to your Slack group)

The "Sweet Spot Window" is the secret to booking more meetings.

Here's how to find prospects exactly when they're ready to buy: 

Step 1: Sprint into Sales Navigator. Don't walk
Step 2: Click the filter "Less than 1 year" in current role
Step 3: Look for two specific windows: 4-6 months or 7-10 months.

Why not month 1-3?
Because they're still onboarding and don't know what they need yet.

They barely know where the bathroom is... Come on people.. slow your roll.

At 4-6 months, they have the context to evaluate solutions.
At 7-10 months, they've been through 2-3 quarters and need to show impact.

Where I'm seeing the most results in Sales Team Six is at the 7-8 month mark. 

By now, they know:
↳ What's working (and what's not)
↳ Their key priorities for the year
↳ They need to make a big impact before their 1-year review

Then have your team create two separate messaging sequences for each window and watch your calendar fill up.

4-6 months: "Noticed you're settling into the role. Most [title] at this stage tell me..." 
7-10 months: "Coming up on your first full year. Typically at this stage in your role we see x,y, and z being top of mind. Any of those on your radar?"

One rep went from 2 meetings/month to 2 a week just by switching to this timing.

Tag a sales leader who needs this. 

P.S. Want to see my other Sales Nav Plays? Download my Sales Nav kit: https://lnkd.in/eKvtqmRZ

If I were an SDR trying to break into 5 enterprise accounts before year-end, here's the exact play I'd run.

(Share this in your Slack channel)

Step 1: The Intelligence Gathering

Right now everyone and their mother is trying to figure out how to use intent.
Great. So that's where we start.

Pull up your demo analytics dashboard like Consensus and look for patterns.
• Who's watching sections on replay?
• What are they downloading?
• Who are they forwarding it to?

When you find multiple people from the same account watching the same section we now know we have struck gold because we know what matters to them. 

Step 2: The Surround Sound

I love my surround sound for my gaming experience. But that's not what we're talking about here.

Here's what we're doing instead:

Take the data from Step 1. 

Now you know WHO is looking and WHAT they care about.

Send blank LinkedIn connections to:
• Everyone who viewed your demo
• Similar buyer personas at your other 4 target accounts
  
Logically if VPs of Sales at Company A care about social selling, VPs at Company B probably do too.

Now you're connected to entire buying committees before you even send a message.
But oh wait.. we are just getting started. 

Step 3: Context Messaging

Here's where everyone messes up. (I have done this in the past too) 

They see engagement and spam everyone.

Nah. Be smart about it.

Send a LinkedIn video or make a cold call saying EXACTLY this:
"Sarah, our data from VPs of Sales shows that social selling is top of mind. Made a quick walkthrough of how we helped a cybersecurity company book 5 extra enterprise meetings in 45 days. Mind if I share?"

This is an invitation to a conversation they're already having. Not a pitch.

Step 4: The Data-Driven Follow Up

The fortune is in the follow-up. That's what they tell me.

And they're right.

So you sent that message in Step 3. They didn't respond. Don't hit the red panic button yet. 

Not you my friend. You have the data.

Your follow-up changes the angle:  
"Sarah - thought you might find this update from our customer base interesting. Just saw multiple VP of Sales spend 12 minutes on the ROI calculator section yesterday. Not sure, but this might be something useful for your team. Want me to send over the metrics deck that sealed the deal for similar teams?"

No digital begging here. 

Just sharing real insights based on real data.

This play books meetings at accounts that have been ignoring you for months.

The data shows you everything and now we are taking action on it.

#ConsensusPartner

I turned 10 client feedback calls into my outbound campaign in 7 minutes using Apollo's AI Assistant.

(Copy this exact prompt)

Step 1: Tell Apollo What Your Buyers Care About

After 10 client calls, I knew exactly what pain points matter.

So I typed this into Apollo AI Assistant:

"You are a 20 year B2B sales veteran who sells into mid market and enterprise accounts. Uncover the most relevant buyers and decision makers for my TAM based on the following pain points: [listed my actual client feedback]. Prioritize executives and senior leaders who influence or own purchasing decisions. Select the top 100 contacts that best represent the highest-value opportunities."

Good job that is it.. no prompt engineering degree needed.

Then boom Apollo found 100 perfect buyers in 2 minutes.

Step 2: Build Your 5-Touch Campaign

Here's what works:

LinkedIn connection request (blank, higher acceptance)
Tailored email 2 days later
Follow-up email with social proof
Final touch with case study

Nothing fancy. Just 4 simple relevant touches and then you can adjust accordingly.

Apollo built all of this while I grabbed some sparkling water. (Because it's the best water)

Step 3: Test and Fix What's Not Working

Here's the cheat code:

Apollo shows you what's working in real-time.

If I see that an email is not getting a response and not landing I can quickly make that pivot. 

Based on the responses I am getting it will start to gear me towards those type of buyer personas and accounts.

Would be great to test these now in December so you can start Q1 with proven messaging going into the new year.

This used to take DAYS of work and now it takes minutes.
Leverage AI to be your amplifier not your genie.

P.S. So surprise I got early access to the Apollo AI Assistant beta and now I am going to 
share this with y'all: https://lnkd.in/gfzhYSis

#ApolloAIAssistant #ApolloPartner

I hadn't done an on-site outbound training in 2 years. Until last week.

Let me back up real quick.

From 2017-2021 I worked at JB Sales doing sales training for SDR/AE teams on how to do outbound. About 50-60 in-person sessions a year. 30 webinars a year. Talking about the craft constantly. It was an incredible journey. 

Keeping it 100 though...  after that run I was absolutely tapped.

I had nothing left to give.

So I stopped talking about outbound for almost 2 years. Which is probably why some of you wondered where I went. Like yooo is Morgan good?!

I needed to refill the tank.

But last week I went back on-site with Kahua for our Sales Team Six program.

And it hit different this time.

Day 1: Half day of training.
Day 2: ALL coaching. No slides. Just me breaking down their actual calls, actual messages, and actual accounts. (I LOVE THIS PART. Feels like I am a rapper freestyling on the stage)

I told my team afterward: "That was the most fun I've had in ages."

That's what I optimize for now. 
Fun. Impact. Getting in the weeds with reps.

People always tell me my energy is what they remember most from my sessions. It's the #1 compliment across every survey I've ever done.

So I'm leaning all the way in.

Coaching > slide decks.
Real accounts > hypotheticals.
Fun > burnout.

The full circle moment hit hard too.

The only reason I got into this game is because Ralph Barsi wrote an article saying SDRs should create content. That was a decade ago.

Last week I worked with his team to upskill them on social selling, cold calling, and creative outbound.

Even as I write this I laugh because only God could write a better story. 

So now I am opening up Q1 slots for Sales Team Six on-site if you have a local SDR team that needs upskilling in social selling, sales nav and cold calling to level up your outbound motion. 

Oh and yeah... we do headshots at the end to spruce up the profile pic. Because why not.

If that sounds like your team, DM me happy to share details.

Helping SaaS build trusted content with third-party expertise • Co-Founder @ AudienceLed • GTM & Partnerships Operator • Your buyer trusts 👉 People, brands, and places they already transact with. Activate them.

I help SaaS revenue teams integrate third party expertise (the people, brands, and places) that influence their buyer to surround them (instead of spam them)  👉 where buyers already transact and spend their dwindling attention credits 👇

Buyers don’t believe brands as much as they believe the people, companies, & places they already work with and listen to.

That’s why your sales and marketing team need a network of trusted people in your ecosystem.

When you activate that network, you get:
👉Warmer doors opening faster
👉Higher win rates
👉Deals that close sooner
👉Bigger deal sizes

Proof I’ve lived this:
✅Built enablement programs that boosted partner retention by 70%
✅Created a partner motion that matched sales revenue with 1/3 of the headcount
✅Outperformed a full SDR + AE team using ecosystem plays
✅Scaled a business to $1M in less than 12 months → acquired

(And yes - I’m in the room developing relationships with the influential people your buyers already listen to.)

Activate an ecosystem-oriented modern go-to-market system that focuses on QUALITY and CONVERSION by:
1) Following me here for weekly systems sharing
2) Or DM me if you want me to show you how to:
- Map who your buyers already trust
- Layer partners into your GTM to build pipeline with less spend (without building any new systems)

Oh, I'm also writing a book on rewiring your mindset, which incorporates psychological, sociological, and philosophical concepts. Go-to-market with your market at www.audienceled.com

Will Taylor

📣Network! We need your support 📣. One of my closest friends woke up to difficult news about her mom. On October 26, Nelda called an ambulance due to severe stomach pain. A CT scan revealed a large tumour on her ovary, a smaller one on her pancreas, and a spread of cancer cells throughout her abdomen. After weeks of testing, praying, and waiting, she received the devastating diagnosis of Stage 4 Pancreatic Cancer.

Nelda is a fighter at heart and she is facing this with strength and courage. Pancreatic cancer is an aggressive disease that often shows no symptoms in its early stages, and by the time it’s detected, it has usually spread rapidly. Regardless of the treatment plan, pancreatic cancer often comes with a challenging prognosis.

During treatment, Nelda will be unable to fully tend to and care for Madison, her daughter with Down Syndrome. The current support options for adults with Down Syndrome are limited, with independent living waitlists that span more than twenty years. This has created a need for immediate and ongoing support for Madison while her mom focuses on treatment.

Nelda’s family is doing everything they can and would never want to ask for much from anyone, but the circumstances and logistics are complex and overwhelming. Many people have asked how they can help, so this GoFundMe has been created to offer support during a time when it is truly needed.

All funds raised will support Nelda through treatment and help provide care, stability, and future planning for Madison. I am Nelda’s niece, Brianna, and my goal is to help lift some of the weight off their family as they navigate this painful and uncertain time. Thank you for sharing, praying, and supporting them in this difficult chapter.

https://lnkd.in/gWds3qq6

We are almost at the goal. Help us get over the line.

LinkedIn probably won't like the link in this post, but it's important. Please if you read this share, comment, like, or at least send the gofundme link to someone you believe can help.

My grandma on my dad's side has beat cancer once (and another time very soon)! It is possible with the right treatment, support, and attitude.

My grandpa on my mom's side passed due to cancer in 2001.

I don't know much about it, but when my friend shared it's stage 4 pancreatic cancer... my heart dropped.

If you have anything to give, your support means the world.

Happy Thanksgiving to my American friends ❤️ 

And thank YOU for anything you can do.

Helping SaaS build trusted content with third-party expertise • Co-Founder @ Audienced • GTM & Partnerships Operator • Your buyer trusts 👉 People, brands, and places they already transact with. Activate them.

Open article: Donate to Help Nelda Meinen fight Pancreatic Cancer & support Madison, organized by Brianna Kampman by gofund.me

Donate to Help Nelda Meinen fight Pancreatic Cancer & support Madison, organized by Brianna Kampman

(10/30) Our exact templates to motivate action. Partners act when the path to success is clear. Make it simple. A no B.S. tactical content series:

For outreach:
*We do outreach on LinkedIn (and soon email)

Connect request:
Hi NAME, we're working with a client to feature experts like you on a content series highlighting the best minds in INDUSTRY. You're someone we should highlight, can I share more info?

👉 Why it works:
- Approaches them with a gift: "be featured"
- Specifies them as an expert
- Simple yes/no ask

Follow-up to a very often "yes":
It's with CLIENT (our client) and the process is simple: one 30 minute recording session and that's it. After that, we produce a blog post, short + medium form video, social posts, and more that they will promote. We also enable you to promote.

Mind if I email you more details and the prompts for the series?

👉 Why it works:
- Answering questions upfront (high level, client, etc.)
- Positions time in vs outputs as compelling
- Time / ask is clear and not extensive

Email to send more info:
Subject: Featuring you in CLIENT's content series

Hey NAME - We’re excited to include you in the thought leadership series with CLIENT. Here’s more info:

This is NOT promotional for the tool
This IS focused on story, workflow, and narrative-driven content
The process is simple: a 30 minute recorded call that we prepare you for (that's it!)
Our team edits and ships you assets to approve, as well as enablement to make it easy for you to share to your audience
CLIENT will promote to their audience via newsletter, blog, ads, social, and more

Here are the prompts for the series: GDOCLINK

Would you like to be featured? If so, grab a time here to record: CALENDLYLINK

*We also send a follow-up on LinkedIn the email it came from and asking a question of: "Did you receive it?"

👉 Why it works:
- Prompts them to respond that they received it
- Gathers their email but also organizes the info better in that email
- Allows for cleaner linking, another place for follow-up, and can answer more questions ahead of time

For delivering content:
Subject: Your CLIENT content is ready! 

Hi NAME - Thanks again for recording content with us! Your content is ready for posting 🎉

Content 1: ASSETLINK
Post copy you can use/edit as you wish: LINKENABLEMENTDOC
👉 Date to post: DATE

Just a few yes/no questions for you:
Any necessary edits on the content?
Do either of the above dates work for you to post on your LinkedIn?
Is it okay for CLIENT to put thought leader ads to your post?

Let me know if there are any questions. Looking forward to getting this content out with you!

👉 Why it works:
- Clear linking to assets
- Recommending a date to share
- Giving them something they can copy and paste
- Because it's their words (literally in the recording) they are more comfortable sharing, we simply packaged and made them look good in the content!

*After they confirm (or request edits, which we fulfill!), we send an invite as a reminder.

(9/30) "How do you make them take action?" The most common question around working with influencers & partners. It's simple. A tactical content series:

Make it so easy they would be foolish not to take action.

Here's how we execute "Delivery" in our 3-part process.

1) Do the work for them

Seriously. Why would anyone act on behalf of you? Maybe if you pay them, but even then the output won't ever satisfy what you want to accomplish.

Pre-write the message. Write the copy of the content for them. Show up with GIFTS on a SILVER PLATTER.

Literally received an email today from a third-party we work with saying:
"I would just love to say we really appreciate how thoughtful and communicative you all are. We've worked with plenty of partners and it's just such a breath of fresh air to have everything be so streamlined for us!"

The bar is low. But treating people well and making it easy is table stakes. Period!

AND IT MOVES THE NEEDLE.

People WILL copy and paste what you write for them. If they don't they will make minor changes as needed. But if it's in their voice and uses their words... it's hard for them to say no to hit "send" or "post".

Here's how: 
- Capture their words (through existing content, or a recorded call)
- Align their words to their (and your) joint-narrative
- Find the best moments and turn that into content
- Make it multi-modal. Video clip + blog post + social post + email message + Slack message + etc.

Then you will overwhelm them with value.

2) Make it clear who does what & when.

You can't just throw things at people. It needs to be organized. It needs to be direct. This comes with proper project management.

Give a specific date and time. Tell them who is doing it. @ mention them, CC them in, address them directly on a call.

If you do this with #1... they know when they need to do the copy + paste. 

Clarity drives action.

Read that again! Clarity drives action!

And if that action is a < 2 minute task... it will inevitably be completed.

Also, this reflects on your ability to HELP them execute. If you are the one helping them achieve their goals, they will prioritize you.

Here's how:
- Give them one place to go (a doc, a Notion page, a tool/collaboration space)
- Give them a date and time of execution
- Tell them who should be doing the task (directly)
- Direct them to the one place to go
- Clarify the actions with a summarized CTA
- Send them a calendar invite for when they need to execute
- Reiterate what happens when they do it (the outcomes they care about)

Your professionalism will impress them.

------
This is a series dedicated to helping marketing & partnerships teams execute w/ excellence. No gimmicks. No fancy hooks. 

I’m Will, passionate about making markets move together & producing results. I’m the Co-Founder of AudienceLed, a demand gen marketing agency producing pipeline with existing spheres of influence & third-party expertise.

Please criticize this content or ask me questions. I’m here to help.

(11/30) Data points to help you rethink marketing. How marketing with others > marketing alone. Every time. A no B.S. tactical content series:

2x reach. 50% of the work (if you're efficient).

-Deals with partners attached see an 11.7% higher win rate.

-Influencer marketing returns up to $5.78 for every $1 spent.

-Partner-sourced deals come in 32% larger with a 2.8x higher win rate.

-Co-marketing campaigns can drive up to 40% higher ROI than going solo.

-63% of consumers trust influencer recommendations more than brand ads.

-In mid-market and enterprise SaaS, 35% of new pipeline is partner-influenced.

-As SaaS vendors scale, partner-led revenue often grows to 40–80% of total revenue.

-80% of brands reserve budget for influencer collaborations; 89% plan to increase it.

-Companies investing in ecosystem-led growth are 24% more likely to hit revenue targets.

-One-third of Gen Z has bought something because an influencer recommended it.

-Influencer-driven social helped make social media the world’s largest ad channel at $266.9B in 2025.

-AWS Marketplace sellers see 4–5x larger deal sizes and 133%+ growth in private offers with ~40% net-new business.

I've been sharing how you can see similar benefits, tactically, in previous iterations.

I can't quite seem to understand why anyone would do solo marketing ever again? I'm biased, so what are blockers/hesitations?

----------
This is a series dedicated to helping marketing & partnerships teams execute w/ excellence. No gimmicks. No fancy hooks. 

I’m Will, passionate about making markets move together & producing results. I’m the Co-Founder of AudienceLed, a demand gen marketing agency producing pipeline with existing spheres of influence & third-party expertise.

Please criticize this content or ask me questions. I’m here to help.

Which should you use? What about enrichment? Who do you need to engage to activate efficiently? These experts will help you navigate the hottest tech today.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://lnkd.in/gvmJwzWD

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The Battle

Morgan J Ingram

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