Morgan J Ingram

Turning B2B Influence into Pipeline | CEO @ AMP

My journey wasn't always smooth.

In 2016, I was the worst-performing SDR on my team.

Then I discovered something that changed everything...
Intent + Outbound + Content = big fat pipeline.

Which has led to..
• 4× LinkedIn Top Sales Voice
• Trained teams at HubSpot, Snowflake, Salesforce, and 100+ SaaS companies
• Built frameworks that generate millions in pipeline

But here's what I noticed:

Most B2B teams are drowning in automation instead of mastering fundamentals.

That's why I built Sales Team Six a 45-day sprint that transforms your most committed reps into multi-channel outbound specialists.

We focus on three pillars:
• Intent - Know who's ready to buy
• Outbound - Orchestrate touches that convert
• Content - Build trust before the meeting

LinkedIn is incredible, but it can't be your only channel. It's your command center for detecting signals, personalizing outreach, and scaling what's human.

The edge belongs to teams that master all three.

Ready to build your revenue engine?

3 ways to get started:
• Download the Sales Nav Kit (featured section)
• DM me "REV" to discuss your outbound motion
• Book time at ampsocial.io

Not ready yet? Follow for daily insights on multi-channel outbound, Sales Navigator mastery, and frameworks that book meetings.

→ Speaking & partnerships: aneesh@wishlygroup.ca

Founder and Chief Edutainment Officer (CEO)

At AMP, we’re not just a media company - we are your strategic partner in revolutionizing B2B GTM Production. We craft immersive video content and design unforgettable event activations, bridging the gap between your brand and potential clientele.

Our Mission:

To transform traditional organizational interactions, eliminating outdated marketing practices and cold outbound methodologies. We're creating narratives that resonate, producing visual stories that capture attention and foster genuine brand connections, drive revenue, and solidify trust in today’s dynamic customer interaction landscape.

Specialties:

B2B Media Production: Crafting tailor-made media solutions designed to captivate your B2B audience and elevate your brand presence in the market.

Immersive Video Production: Designing and executing video content that speaks volumes, ensuring your message is conveyed powerfully and memorably.

Event Activations: Orchestrating events activations that drive booth traffic and acquire new customers 

Revenue Generation through Media: Implementing media strategies that don’t just tell stories but drive tangible results, enhancing your ROI through strategic media planning and production.

Brand Connection and Trust Building: Nurturing authentic brand relationships, steering your audience through their buying journey with content that validates and enhances brand trust.

Without Ralph Barsi, there is no Morgan J Ingram. 

When preparing to take my SDR role in 2016, I stumbled upon his article about the top strategies SDRs need to execute to succeed. 

As I kept reading, one part made a lightbulb go off. 

“An SDR should start a YouTube channel talking about the life of an SDR.”

I was like "hmm ok I think that could be cool."

I went to Twitter and sent Ralph a video telling him I would be the first person to do this. 

He responded, "Go get it, I can't wait to see it”. (However, I don't think he believed me at all)

Fast forward to my SDR role, three months in I was struggling like crazy and the last thing on my mind was creating content. 

Fortunately, I had a boost of confidence coming my way. 

I met Ralph in person at an event and he was like, “Hey where is that YouTube channel?.” I felt slightly embarrassed and didn't have a good answer. 

He looked me in the eyes and said get to episode 100, and I will come on. 

I left feeling motivated and knew I had to do something. 

Later that night, I swore to myself to become a better SDR and fulfill my promise to Ralph. 

The SDR Chronicles was born. 

I would check in with Ralph every other month to show him my progress. 

Throughout the process, he guided me on how to be a great SDR, suggestion what guest I should bring on and overall helping me refine my craft. 

I was locked in. 
One year later, I hit the 100th episode. 

And get this.. we filmed episode 100 in Atlanta in person at the same exact conference he told me to get it together. 

It was a beautiful moment. 

To this day, Ralph is one of the best mentors and friends I could ask for. 

He genuinely listens, cares, and consistently checks in with me whenever I have a problem. 

I leave our conversations with clarity and confidence that I can accomplish any goal I set my mind to. 

We catch up at least once a quarter to check in which led into the opportunity to do a Sales Team Six training with his team in-person in Atlanta. (more on that later in the week)

Throughout life, you run into someone who drops a key to open the door to go to the next level. 

You can decide whether to take it or not. 

Ralph was that person. 

Without Ralph, there is no Morgan J Ingram. 

Love you, and thank you for being my springboard.

Morgan J Ingram 

Outbound → Revenue. For B2B Teams That Want Results | Founder @ AMP | Creator of Sales Team Six™

20 things I am thankful for as I reflected on Thanksgiving (and no it wasn't just my mom's cooking)

 1. The gym at 2pm when it's empty and I can lock in
 2. Japan for providing my entire wardrobe at this point
 3. My trainer who pushes me harder than I push myself
 4. Growing my business into something I genuinely love
 5. LinkedIn for giving a kid from Atlanta a global platform
 6. Entrepreneurs who share their struggles, not just wins
 7. Voice notes with founders who actually get this journey
 8. My men's Bible study group that keeps me accountable
 9. Failure for being a better teacher than success ever was
10. That one perfect Arizona sunset that stops me mid-scroll
11. My inner circle for being real ones before and after success
12. Japan for showing me there's beauty in discipline and order
13. Morning walks at 5am when the world is quiet and ideas flow
14. My parents for teaching me how to show up with confidence
15. Pilots who get me to my destinations safely every single time
16. My coach who elevated my perspective when I couldn't see it
17. My Gameboy emulator keeping me sane on cross-country flights
18. Pickleball for teaching me that fun and competition can coexist
19. My faith in God for being my anchor when business gets chaotic
20. You for reading this and being part of this journey

As I am hanging with my family back in Atlanta, these thoughts keep running through my head...

Life is wild. Business is hard. Building something meaningful takes everything you've got.

But man, we have SO much to be grateful for.

The fact you read this whole list means you're here, you're present, and you have a lot to be grateful for too.

Take a moment today to actually feel it.

--- 

P.S. What's on your list? Drop it below.. 👇🏾

12 things I learned this past weekend on a men's retreat with 7 guys I'd never met before. 

 1. God's plan > your plan.  
 2. Cold plunges are overrated.  
 3. You don't need to do life alone.  
 4. Being present beats being productive.  
 5. Vulnerability with other men isn't weakness.  
 6. Be proactive in your relationships, not reactive.  
 7. People want to help, you just have to open your arms for it.  
 8. You can learn from anyone, regardless of net worth or status. 
 9. Stop performing for people who aren't even paying attention.
10. Everyone's struggling with something harder than what you're facing. 
11. The hardest thing you're avoiding is exactly what you need to be doing. 
12. Social media is an illusion, don't fall into the trap and start doubting yourself.

The last retreat got me locked in on my faith in God and had me looking at my life differently. This retreat took that to a new level and now my faith is not only rock solid it has me wanting to talk about it more. 

2026 for me is going to be about cultivating relationships.

Less reactive. More proactive.

If you're thinking "I should do something like this but..." stop. Just full stop.

Find your people where you can feel safe to get uncomfortable.

Men need this. 

Women need this. 

We all need this. 

Connection is literally one vulnerable conversation away.

P.S. Which of these 12 resonate the most?

I asked 50 executives how many personalized LinkedIn videos they received last year. Their answer shocked me because nearly all said the same thing:

“One. Maybe two. And they weren’t even that good… but I watched every single one of them.”

Wild, right?

It confirmed something I’ve been thinking about for a while: we’ve overscaled ourselves into invisibility.

We’re so obsessed with automation and efficiency…
That we lost the plot with how powerful intentional human outreach really is.

Even Kyle Coleman one of the most visible SaaS leaders on LinkedIn said he got 𝘵𝘩𝘳𝘦𝘦 videos last year.

ONLY three! 

(THAT'S WILD WORK)

What do sales leaders miss out on by not doing this? 

Let me show you the math on this "unscalable" opportunity:

- 5 personalized LinkedIn videos per rep daily (completely doable)
- 100 videos monthly per rep
- With 20 reps = 2,000 personalized videos
- 10% conversion to meetings = 200 meetings
- $20,000 average deal size = $4 MILLION in potential pipeline

All from doing what others consider "too time-consuming" or "unscalable."

When I managed teams, we embraced the unscalable. We did the crazy stuff nobody else would do.

And we consistently hit our outbound numbers.

Today, this same philosophy is a cornerstone of our Sales Team Six program, where we help sales teams implement high-touch strategies that most competitors avoid.

Here's a challenge for every leader reading this:

Think about the unscalable actions that you could run with a pilot group to differentiate your team. 

The teams that zig while others zag always win.

P.S. If you want examples of videos that get responses? DM me "VIDEO" and I'll send it to you.

Exec Videos

I listened to 30 of my own sales calls last month. What I discovered was embarrassing even after selling for 10 years. 

Every once in a while, I get so confident in my process that I forget to follow the process. (I know, silly) Then I create my own chaos and shake my head because I know better.

Look, we have all been there.

So I did something uncomfortable:

I put my last 30 sales calls into Fathom.ai to see where my gaps were.

Three things immediately popped up:
• My intro was too loose (rambling for 5 minutes)
• I was missing 2-3 critical discovery questions
• I wasn't doing a pit stop to confirm we were solving the same problem

Within 3 weeks, instead of taking 4 calls to close it went down to 2 calls.

The thing is, I'm not using Fathom.ai for anything revolutionary. I'm using it to get clarity on my own sales flow. To actually understand what moves deals forward instead of just hoping. To catch the patterns in what works and what doesn't.

Now I have a weekly Fathom review process to continuously improve. I can see exactly where I lose people. Where deals accelerate. What questions create breakthrough moments.

It pulled me out of the chaos and into clarity.

We're running a webinar Tuesday, December 16th at 12pm ET with Brianna Doe showing exactly how to use call intelligence to master your sales cycle and your own chaotic life. 

I'll share my actual Fathom workflow, the patterns that close deals, and real examples from my calls (including the messy ones).

Come join us here >  https://lnkd.in/gt4tCdz8

We're not in an attention economy. We're in a trust economy.

And listen.. if we're really in a trust economy, that doesn't mean jumping into ChatGPT and asking it to cook up 10 viral posts that sound like the average of everyone else.

Like ya'll ain't fooling nobody with the AI slop.

But I hear it now.. "Morgan they told me I need to create 2 posts a day to get visibility"

Ok yeah sure you can do that. Yet visibility doesn't matter if it's not even good. If it's slop. It won't connect. Which leads to burnout because then you stop believing in your own voice.

One thing I've realized over a decade of creating on this platform:
Write every single post as if you're gonna impact at least one person. Not just "I need to hit 6 posts a week."

That mindset leads to burnout. And it's gonna lead to less people trusting you.

What everyone should be focused on instead is looking at your real world experiences to articulate a point and perspective that no one else has. This leads to more trust and more revenue.

So.. that is exactly what Tobi Oluwole and I are going to talk about.

We're gonna be doing a masterclass with Stanley (Your Content Coach) to breakdown how we're sharing our real world experiences on these platforms.

Join us December 12th: "The New Creator Playbook for 2025 and Beyond"

We're diving deep into:
The exact systems that cut our content time by 70%
Why we stopped posting daily (and tripled revenue)
How to turn voice notes into viral posts

We only have 500 seats and it WILL fill up asap rocky.

Excited to see you all there. Oh yeah.. here is the link to chop it up with us. Register here: https://lnkd.in/ekACXvpn

Here are 3 things I love about running my own business:

1. Narrowing my focus to have a greater impact

In 2024, AMP Social wasn't even called AMP Social because we were finding our footing.

We created thought leadership content for creators.
Produced masterclass series for top tech brands.
And took a massive amount of work on for a lean team.

After talking to customers and listening to feedback, I narrowed my focus to LinkedIn outbound because that's what I kept getting great feedback on in conversations.

(I know, that's a crazy pivot)

The insights I shared online, during my keynotes, and in conversations with other executives kept pointing to my greatest strength: social selling.

Over 80% of the teams we talked to said cold calling was their #1 channel, but they wanted help generating revenue through their team's LinkedIn profiles.

So now I train everyone on social selling as a foundation that powers your outbound motion in combination with cold calling + cold email.

2. Finally going all-in on YouTube

I started a YouTube channel called SDR Chronicles in 2016, and it catapulted my career. But like any creator, I stopped creating to focus on other areas in my life.

Yes, even I struggle to make content consistently.

But there's no time like the present, so we're back at it!

I hired a team to coach me. 
I'm filming 30-40 videos in November/December.

Then I'll start building out the content library so I can send the videos to the editing factory. 

With AI search surging, YouTube is THE place to create content that enhances your search visibility. Curious if anyone else has found similar results in their research.

3. Partnering with people who actually get it

I only want to work with people who love the craft.

Those who understand the power of content creation.

It's why I get so excited when I get to hang out with people like Jen Allen-Knuth.

It's why I look forward to the voice notes I share back and forth with Samantha McKenna.

It's why I always reply to the random social chats with Brianna Doe.

It's why I constantly plan strategy sessions with Aneesh Lal.

I know it's cliché, but the quote:

"You are the average of the five people you spend the most time with" is a straight fact. 

These people make me want to level up every single day.

And no matter what happens in my life or my business,

I'm crystal clear on one thing: 

I'm exactly where I need to be.

• Building my 'Sales Team Six' system for B2B teams. 
• Speaking on stages worldwide about social selling.
• Figuring out the B2B creator economy with brands. 

That's what fires me up. 

That's what I'm locked in on.

That's what I currently love about running AMP Social.

One rep using our AMP framework booked 5 meetings in 7 days with this Sales Nav combo. 

(Share this in your Slack channel)

Now the combo stacking filter is: The "Previous Company + Followed Company" Stack

I call it "The Spider-Verse Play"

Just like Miles Morales jumping between dimensions, these prospects are jumping between companies but they're still connected to your web.

Let's break down the psychology. If someone follows your company they're expressing interest. If they just left a company that uses your product, they already know the value.

The setup takes 3 minutes:

𝗦𝘁𝗲𝗽 𝟭: Open Sales Nav (I know, revolutionary)

𝗦𝘁𝗲𝗽 𝟮: Click these two filters:
- Followed company (yours)
- Previous company (your customers)

𝗦𝘁𝗲𝗽 𝟯: Upload your entire customer list
Don't do this company by company unless you're psychotic. Just upload the whole list. Work smarter, not harder.

P.S. It's on the home page and just upload the book of business with CSV.

𝗦𝘁𝗲𝗽 𝟰: Watch the magic happen

You'll find people who:
- Already know your product works (they used it)
- Just moved to a new company (budget available)
- Are actively following you (warm as it gets)

Then leverage that message to send an email or LI message. 

The rep who discovered this booked 5 meetings in 7 days just running this play. The exact structure he used is what we teach reps in our Sales Team Six program.

From ONE filter combo.

While everyone else is spraying and praying, you're talking to people who already love you. 

That's the cheat code.

P.S. Want to see my other Sales Nav Plays? Download my Sales Nav kit: https://lnkd.in/eKvtqmRZ

If I were an SDR trying to break into 5 enterprise accounts before year-end, here's the exact play I'd run.

(Share this in your Slack channel)

Step 1: The Intelligence Gathering

Right now everyone and their mother is trying to figure out how to use intent.
Great. So that's where we start.

Pull up your demo analytics dashboard like Consensus and look for patterns.
• Who's watching sections on replay?
• What are they downloading?
• Who are they forwarding it to?

When you find multiple people from the same account watching the same section we now know we have struck gold because we know what matters to them. 

Step 2: The Surround Sound

I love my surround sound for my gaming experience. But that's not what we're talking about here.

Here's what we're doing instead:

Take the data from Step 1. 

Now you know WHO is looking and WHAT they care about.

Send blank LinkedIn connections to:
• Everyone who viewed your demo
• Similar buyer personas at your other 4 target accounts
  
Logically if VPs of Sales at Company A care about social selling, VPs at Company B probably do too.

Now you're connected to entire buying committees before you even send a message.
But oh wait.. we are just getting started. 

Step 3: Context Messaging

Here's where everyone messes up. (I have done this in the past too) 

They see engagement and spam everyone.

Nah. Be smart about it.

Send a LinkedIn video or make a cold call saying EXACTLY this:
"Sarah, our data from VPs of Sales shows that social selling is top of mind. Made a quick walkthrough of how we helped a cybersecurity company book 5 extra enterprise meetings in 45 days. Mind if I share?"

This is an invitation to a conversation they're already having. Not a pitch.

Step 4: The Data-Driven Follow Up

The fortune is in the follow-up. That's what they tell me.

And they're right.

So you sent that message in Step 3. They didn't respond. Don't hit the red panic button yet. 

Not you my friend. You have the data.

Your follow-up changes the angle:  
"Sarah - thought you might find this update from our customer base interesting. Just saw multiple VP of Sales spend 12 minutes on the ROI calculator section yesterday. Not sure, but this might be something useful for your team. Want me to send over the metrics deck that sealed the deal for similar teams?"

No digital begging here. 

Just sharing real insights based on real data.

This play books meetings at accounts that have been ignoring you for months.

The data shows you everything and now we are taking action on it.

#ConsensusPartner

If I was a B2B sales leader, here's how I'd help my team find ready-to-buy prospects in 15 minutes. 

(Send this to your Slack group)

The "Sweet Spot Window" is the secret to booking more meetings.

Here's how to find prospects exactly when they're ready to buy: 

Step 1: Sprint into Sales Navigator. Don't walk
Step 2: Click the filter "Less than 1 year" in current role
Step 3: Look for two specific windows: 4-6 months or 7-10 months.

Why not month 1-3?
Because they're still onboarding and don't know what they need yet.

They barely know where the bathroom is... Come on people.. slow your roll.

At 4-6 months, they have the context to evaluate solutions.
At 7-10 months, they've been through 2-3 quarters and need to show impact.

Where I'm seeing the most results in Sales Team Six is at the 7-8 month mark. 

By now, they know:
↳ What's working (and what's not)
↳ Their key priorities for the year
↳ They need to make a big impact before their 1-year review

Then have your team create two separate messaging sequences for each window and watch your calendar fill up.

4-6 months: "Noticed you're settling into the role. Most [title] at this stage tell me..." 
7-10 months: "Coming up on your first full year. Typically at this stage in your role we see x,y, and z being top of mind. Any of those on your radar?"

One rep went from 2 meetings/month to 2 a week just by switching to this timing.

Tag a sales leader who needs this. 

P.S. Want to see my other Sales Nav Plays? Download my Sales Nav kit: https://lnkd.in/eKvtqmRZ

I turned 10 client feedback calls into my outbound campaign in 7 minutes using Apollo's AI Assistant.

(Copy this exact prompt)

Step 1: Tell Apollo What Your Buyers Care About

After 10 client calls, I knew exactly what pain points matter.

So I typed this into Apollo AI Assistant:

"You are a 20 year B2B sales veteran who sells into mid market and enterprise accounts. Uncover the most relevant buyers and decision makers for my TAM based on the following pain points: [listed my actual client feedback]. Prioritize executives and senior leaders who influence or own purchasing decisions. Select the top 100 contacts that best represent the highest-value opportunities."

Good job that is it.. no prompt engineering degree needed.

Then boom Apollo found 100 perfect buyers in 2 minutes.

Step 2: Build Your 5-Touch Campaign

Here's what works:

LinkedIn connection request (blank, higher acceptance)
Tailored email 2 days later
Follow-up email with social proof
Final touch with case study

Nothing fancy. Just 4 simple relevant touches and then you can adjust accordingly.

Apollo built all of this while I grabbed some sparkling water. (Because it's the best water)

Step 3: Test and Fix What's Not Working

Here's the cheat code:

Apollo shows you what's working in real-time.

If I see that an email is not getting a response and not landing I can quickly make that pivot. 

Based on the responses I am getting it will start to gear me towards those type of buyer personas and accounts.

Would be great to test these now in December so you can start Q1 with proven messaging going into the new year.

This used to take DAYS of work and now it takes minutes.
Leverage AI to be your amplifier not your genie.

P.S. So surprise I got early access to the Apollo AI Assistant beta and now I am going to 
share this with y'all: https://lnkd.in/gfzhYSis

#ApolloAIAssistant #ApolloPartner

zoë hartsfield 🌊

Airtop

Brand Consultant

the little ghost

influencer marketing, brand consulting + ghostwriting services

Owner

Slate

Content Creation and Brand Strategy partner for Slate.

Brand Strategist

Warmly,

Maximize the ROI of marketing.

Automate conversion of high-intent target accounts that visit your website. Ensure that no lead falls through the cracks.

DM me for an intro to their team:)

Strategic Advisor

Apollo.io

My job title is weird this is the stuff I own:

- Apollo's Youtube channel (content strategy, creation, editing, project management + analytics reporting)
- Executive Evangelism (Executive Brands)
- Employee Evangelism (Employee Advocacy)
- Influencer Collabs (Youtube, LinkedIn + MasterClass talent sourcing)
- Content Host (Youtube, LinkedIn, Webinars)

Sr. Manager, Product Evangelism + Video Content Strategy (Youtube)

My job is to bring you the most actionable tactical sales tips over Linkedin, Youtube, Instagram & Webinars. 

If you can’t walk away knowing how to make more money, I’m not very good at that job

Sales Trainer in Residence

Pioneering a new B2B Influencer marketing program for GTM pros.

Sr. Manager, Influencer Marketing + Evangelism

Building a world class b2b influencer marketing program. 

Creating sales + marketing content to help our users get the MOST out of our product.

Influencer relationship management.

Content creation. 

Public speaking.

Copywriting.

Sr. Manager, Evangelism, Executive Presence + Community

Stealth Startup

up the content, community & demand gen functions.
Q1 & Q2 OKRs + Wins:
- 4x inbound traffic
- organized and generated Sales Collateral Library
- guested on 15 podcast + webinars to evangelize the brand
- onboarded tools: HockeyStack, Warmly, Demandwell
- Stood up content calendar
- Stood up product release marketing with CS
- Trained the GTM team on social selling
- Created Community Driven Pipeline Playbook
- Launched Events marketing program hosting in-person and virtual events
- Stood up partnerships program
- Stood up first-ever referral motion (generating 15% of pipeline after 2 months)
- leveraging my personal brand to generate new business opportunities
- Set up GA4 + marketing attribution model
- Generated 50% of pipeline from inbound, content + community
- Generated 39% closed-won revenue from inbound, content + community
- did all of this without ads^ 😏

Head of Marketing & Evangelism

Spekit 🐙

New biz is the name of the game.

Growth Marketing
Demand Generation
Community
Paid Ads
Pipeline Generation & Acceleration

Demand Generation (Growth Marketing) Manager

- generated first ever community influenced pipeline (30+ meetings in 60 days) to help the team hit pipeline goals in Q1
- grew social media (LinkedIn & IG) presence by 50% in first 90 days
- successfully executed series B social blitz and PR announcement first week on the job
- manage customer advocacy campaigns and initiatives
-grew social media following by 105% in 5 months
-increased G2 reviews by 30% in Q2 (took on 2 new leader badges as a result)
-Building our Marketing Advisory Council

More to come:)

Community Manager

Dooly

Sourced and onboarded 10 net new partners in first 90 days. 

Built out tracking/project management flow to store partner data and comms.

Ground up - built and scaled referral program for PLG product motion. Referrals convert at 7x the rate of those who find our site organically. Driving new users and revenue through the referral program.

Community/Partner Manager

BombBomb

-grew social media presence by 25% in first 3 months
-increased avg webinar registration (260%) and attendance (80%)
-guest on podcasts, webinars and LinkedIn Live to further brand awareness and train on video communication best practices
-explore new channels to bring education around video, BombBomb and Human-Centered Communication
-collaborate with content and design team to promote and create engagement around events, webinars and product launches 
-train and equip staff to engage on social platforms and enhance their personal brand
-write, host and Youtube/short-form podcast for the brand

Community Marketing Associate

-generated 3.1 mil in projected pipeline in 6 months
-87% hold rate
-set record for quickest outbound SAO after start date for the team
-writing sales copy & sequencing that incorporates personal video to start conversations and turn prospects into customers
-social media strategy, content creation, demand generation sequencing, data analytics

Business Development Representative- Mid Market

-Leveraged personal relationships to bring on new business
-Top Performer (4/6 months excluding ramp-up)
-Converted leads higher than expectations consistently throughout tenure
-onboarded and trained new reps
-highest hold rate on the team during tenure

***Clearly got bored of not working after one semester and found a new job 3 months later. continued to work full-time and attend college full-time.

BombBomb is helping teams rehumanize their communication by enabling people with easy to use video and tracking for email, text and social. Whether you need better touches with your clients, clearer communication between your remote teammates, or higher conversion rates, video is proven to help. Let us show you how!

Sales Development Representative

T. Rowe Price

Promoted to Specialist shortly after completing licensing. 
Trained and coached new reps. 
Worked 45 hrs + per week while doing school full time.
Had lowest errors on the team.
Was involved in leadership training and development.

***Left to focus on school full-time in the Spring Semester.

Financial Service Specialist

Asked to join team full time before completion of internship. 
Had highest interview score of incoming hire class.
Passed all licensing exams on the first try.

Financial Services Representative

Receiving, sorting and processing client requests regarding their 401k's. Completing high volumes of work with accuracy and attention to detail. Submitting client requests, allocating funds, updating client information and supporting leadership with various processing projects.

Participant Transactions Processing Intern

good @ building pipeline | bad at most other things | currently building pipeline + evangelism at Apollo

I've generated over 100MM impressions for brands on social media in the past 24 months. Most coming from LinkedIn. Building world class employee, executive and influencer advocacy programs for B2B software companies. 

I'm a marketer by trade, but sales has my heart. Also passionate about helping younger professional level up in their careers (mostly by charing lessons I learned the hard way).

-------------------------------------------------------------

If you're a brand and want to collab on content, shoot me an email at zoe@zoehart.co

If you're a young professional looking for tips, hacks, and learnings to help you level up, hit the bell & follow me on IG (@zoepatience) and TikTok (@zoeeharttt).

If there are other ways you hope to work together, shoot me a DM- let's chat.

Standing up the content, community & demand gen functions at Swantide. 
Q1 & Q2 OKRs + Wins:
- 4x inbound traffic
- organized and generated Sales Collateral Library
- guested on 15 podcast + webinars to evangelize the brand
- onboarded tools: HockeyStack, Warmly, Demandwell
- Stood up content calendar
- Stood up product release marketing with CS
- Trained the GTM team on social selling
- Created Community Driven Pipeline Playbook
- Launched Events marketing program hosting in-person and virtual events
- Stood up partnerships program
- Stood up first-ever referral motion (generating 15% of pipeline after 2 months)
- leveraging my personal brand to generate new business opportunities
- Set up GA4 + marketing attribution model
- Generated 50% of pipeline from inbound, content + community
- Generated 39% closed-won revenue from inbound, content + community
- did all of this without ads^ 😏


We are making implementing and configuring salesforce 10x faster, 10x simpler at 1/5 the cost. It's so easy, I can set up your Salesforce instance. DM me if you're about to or just bought SFDC and need help with configuration & system management. We've got you covered 😎

zoë hartsfield

Update on the starbucks gift cards for flight attendants. 

1. United Airlines Boeing 787 Dreamliners have 10 flight attendants, not 8. 

2. They will come up and individually thank you, and your seat mates might ask “why are these flight attendants coming by every 15 minutes?” 

3. It feels nice to do nice things and I feel selfish and weird for admitting it but it brought me a lot of joy to bring them joy. 

4. A fourth point… 


Anyway, was nice to spread a little holiday cheer. 

Also Janice kept the mimosas flowing for me on flight number 2 so that was a dubbbbb. 


happy turkey day:)

running influencer marketing @ fullenrich | personal brand, social selling + executive ghostwriting for B2B SaaS/AI | ask me about your LinkedIn strategy

No alternative text description for this image

the biggest lie corporate america ever told:

hard work gets your promoted...... no, it doesn't. you know what does?


good work + visibility. 


visibility beats ability

visibility beats effort

visibility beats title

visibility can EVEN beat results



i learned this the hard way when my VP promoted a teammate over me. 

on paper i was:

- in the office earlier
- stayed later
- booked more demos
- had a higher conversion rate
- was 5% better than her in every KPI


but you know what she had?

- a great relationship with the VP
- a great relationship with the AEs
- a CLEAR conversation with leadership that THIS was her next step


my VP pulled me aside the day he promoted her. he knew I was crushed. 

Him: "Go ahead Zoe, ask me."

ME: "Why her and not me?"

Him: "You left it too close to call. Never leave it up to the Umpire. You should make yourself the obvious choice."




promotions are not about who works harder... they are about who works louder

- throw those wins in the group slack
- share templates that work with the team to share success
- write about your learnings on Linkedin + highlight the team in the process


visibility >>> ability

running influencer marketing @ fullenrich | personal brand, social selling + productivity | ask me about ghostwriting + founder brands

I've posted 547 LinkedIn last 2 years. (yes i counted them all like a psychopath). anyway... here are my completely unfiltered thoughts on LinkedIn content: 

- stop asking "thoughts?" at the end of every post... it's implied.
- carousels are NOT actually better than text posts
- commenting "great post" has added approximately zero value to anyone, ever
- if you're reposting the same motivational quote everyone else is using... maybe skip it
- personal stories beat business advice 99% of the time in reach
- tactical business advice beats personal stories 99% of the time as lead gen
- using "we" when you reallllly mean "I" makes you sound like you're hiding + like a douche
- polls are annoying
- your morning routine is not revolutionary content (and i don't believe you really wake up at 5a and cold plunge everyday)
- stop humble bragging about your "failures" that were actually huge Ws
- if you wouldn't say it in real life don't type it on LinkedIn


after spending too much time here, these are my unfiltered thoughts.

but I want to hear your unhinged takes on Linkedin.

not the safe ones everyone obviously agrees with... the ones that might get you some angry comments.



what drives you absolutely insane about LinkedIn content?

75/100

Reason 617272817 i love remote work: 

this is my view right now as i clear my inbox 



does your office have that, chad? 

#remotework #workfromanywhere

turns out my selfies are the thing people remember most about my posts.

soooo glad i put all that effort into learning to spell the word “strategic”. 😂


seems like folks looked at my rushed, poorly lit, slightly confused face and thought, “f*ck her points about social selling- let’s remake THIS.”

fine. i’ll lean in:)
but if i’m going to become a meme, at least let me provide a proper reference image.



here you have it Matt Firestone 
 
the most aggressively posed, try-hard, i-promise-i’m-not-hurt selfie i could produce. 

it’s giving “main character,” 
but also…”please don’t zoom in too close.”



my therapist says exposure builds character… 

90/100

#selfie #linkedin #socialselling

I haven’t worked in sales since 2020, but I sell almost everyday (just closed a $15k deal last night which puts me over my annual goal 🥲. I also demo a surprising amount for someone who:

- Doesn’t actually carry a real quota at her company
- Doesn’t sell a product/tool for her side hustle

The beauty of creating content around the problems we solve is…..

Prospects often come to you:)

It doesn’t always make sense for me to hop on a call with someone who wants to buy FullEnrich.

It doesn’t always make sense for me to send them to a sales rep either. 

So my new hack is AI-powered product demos for that awkward in-between step. 

I use Consensus to create a sort of “test drive” so when these one-off leads come in I can send them somewhere to check out the product without any pressure. 

Our tool has a pretty solid free option so the next step is usually them signing up for a free trial or pinging me for a proper intro to sales. 

I used to spend 2-3 hrs a week on calls answering product questions. Now I just send  Consensus demos, free trial links or “book a sales call” emails and let the sales team collect the bag. 

They recently launched their Consensus for Marketers product for interactive tours + personalized demos. It’s mobile friendly which is perfect for someone like me who spends half my life in the back of an uber. 


Consensus = faster sales cycles, less of my time demoing a product that honestly, people just want to get their hands on. Win win. 



Here’s a video of me sending one to someone while I was on the road. (Another great use case for on demand demos). 


#ConsensusPartner

In high school, my Trig teacher told me:
"You'll NEVER make it in the professional world if you don't learn to show your work."

Well, Mrs. Gordon... 

I am proud to say I have never needed to use Pythagorean Identities OR been asked to provide a Proof since college. 

Clients just care about results. 



While showing your work helps you generate opportunities + establish credibility...

Outcomes get you paid. 



If she'd weighted homework as much as exams, maybe I would have done it sometimes. 🤷🏻‍♀️


Lazy people with efficiency kinks rule the world.

trying to channel my inner Lana Ivory 🦋 and snagged some starbucks gift cards for the flight crew. 

traveling this time of year is wild. you get a range of super cheerful folks and some of the grumpiest humans i’ve ever encountered. 

i feel grateful that airport & airline staff are working so i can go be with the people i love most over the holidays. 

loved Lana’s idea of going the flight crew a little gift as a “thanks for getting us there safely!” 

i’ll let ya know how it goes:) 


happy holidays yall!


wish i’d held these right side up 🫠

Me to my boss: "Did Finance look at my notes on the FY26 fiscal plan?
Him: "You didn't leave notes on the annual plan."
Me: "Exactly... so wtf is Brad from accounting doing in my copy doc?"


Why is this the most relatable image I've seen as a marketer ever?


AND why is it that eVeRyOnE thinks they're qualified to comment on (read: ruin) marketing?


I don't show up to your cubical and tell you how to do your spreadsheets, Karen! 



Marketing by committee is where good ideas go to die. 





Ps. This billboard from Clay was perfect. No notes. 



PPs. I shamelessly stole this graphic from the team at Draf because it literally made me want to cry. It's brilliant. Give your social media manager a raise.

I’m posting everyday for 100 days. After 71 of them, here are the 3 things that have made the MOST impact in the quality + performance of my content:

1. Consistency - which feels sort of meta.

Posting everyday for 100 days inherently bakes in a forced consistency but I have noticed a level of “anticipation” from my network. I will even get a “no post today?” from a connection if it’s late in the afternoon and my content hasn’t gone live.

Think of it like a TV series. People expect a new episode every Tuesday. They tune in at 7p on the dot.

Post at a similar time and similar frequency and your network will fall into that rhythm with you.


2. AI is GREAT for ideation 

100 days of posting is a recipe for “idk wtf to write about anymore.” So using AI to help you brainstorm hooks, and content ideas is a game changer. 

I personally use Stanley (Your Content Coach) which sends me a report every Sunday based on my top performing content from the week and breaks down “WHY” it worked or flopped which helps me think through my next batch of posts.


3. Speaking of batch of posts- I batch my content. 

I write most of it on Sundays after that Stanley email comes in.

I find that setting aside time to get into a creative flow is easier than waking up at 6a everyday and trying to be creative on demand.

I would HIGHLY recommend anyone getting into content creation or trying to double down on it in 2025 challenge themselves to posting 100 days in a row.

And if you need help staying consistent, understanding what your audience responds to and coming up with creative post ideas, I’d check out Stanley as your AI powered creative writing partner. 

Since I personally started using Stanley my average impressions are up 42% WoW. 

Try it here: https://lnkd.in/eHHzy8Gi)




Cheers to day 71/100. At the end of the challenge I’ll share my total growth stats. Stay tuned:)




PPS. I was supposed to post this on Friday but life... ya know. So the voice-over is all kinds of messed up BUT at least my vocal fry still makes everyone angry. 

#stanleypartner #contentassistant

I used to use flights to crush through emails and clear my inbox, but now idk what to do with myself… 

I literally hate email. Like I hate it. Like I avoid my inbox at all costs and handle it in big batches because reading and replying to emails is the bain of my existence. 

I’ve tried literally EVERY email assistant under the sun… but none of them could draft email replies in my tone or could capture the context of the previous emails in the thread. 

I’d spend more time editing AI generated drafts than I would have just writing the d:)mn email myself…

Until now.

Fyxer AI  just dropped Drafts 2.0 and it’s actually fire. 

It fixed the problem of context and tone in a way that I didn’t think these AI email assistants would be able to do for months. 

I can set my own "tone" guidelines and it uses my previous emails to write in a voice that sounds like me... ANNNND in the context of the conversation so it's tailored to the recipient as well. 


Now I ship out replies with minimal edits and clear out my inbox in literally half the time.

There’s one hour and 52 minutes left on this flight still.




Anyone got any podcast recs?

#FyxerPartner

After posting 77 days in a row I gotta say I wouldn’t recommend it. 

Excellent experiment. Learning a ton. But for 99% of people it doesn’t make any sense.

Linkedin has new(ish) analytics features! I’m going to teach you line by line what metrics are available to you and exactly what they MEAN for you, your brand and your business:

First the obvious ones:

Impressions 
This is every time someone scrolls past your post for half a second. It showed up in their feed. This signals “distribution” of your content.

Engagements (Likes etc)
This is people who went a step further to show some kind of support of your content.

Comments
This is where it gets interesting. Someone found what you said insightful (or infuriating) enough to let you know what they think.


Now we have the more nuanced metrics:

Members reached
This is actual individuals you reached.  

Profile Viewers
I'm always yapping about optimizing your profile as a landing page- this is why. When someone reads your content for the first time and it sparks curiosity they click your little headshot and go to your profile to check you out. Make sure they have something to look at. 

Followers Gained From This Post:
This is people who saw your content and decided to follow you SPECIFICALLY from the follow button on the post itself. *This doesn't count people who go to your profile and follow you from there. 

Reposts
Someone found your content valuable enough to share with THEIR audience. (Also signals to the algorithm, hey, this is super valuable!)

Saves
This is where we get into the true "dark social" of Linkedin. Hard to see or quantify but another signal that the post was valuable enough for someone to want to come back to it. 

Sends
Andddd another dark social signal. A share we cannot see! Someone in your audience wanted someone specific in their audience to see this. 

Button clicks (premium only)
If you have a custom button on your profile/under your headline + someone clicks it- CONGRATS! They saw enough value in whatever you wrote to explore whatever it is you take them to next. For me, it’s my newsletter. For you, it could be your website or demo form or a video of you making sourdough bread on Youtube… idk your life. 



I made a really detailed Tango because I was trying to walk someone thru this over Slack on a plane + found this walk thru to be way easier. And I saved it– so now you can have it. (peep it in the 📌 comment)


If you ever are in a bind or find yourself explaining/re-explaining complex topics or ideas that really do better with a visual aid, you should try tango (dot) ai.

Teach it once. Never explain it again:)

#TangoPartner

I’m trying to reconcile Linkedin’s own advice about posting timely, relevant and value add content with an emphasis on industry news and current events… 


and the fact that 80% of my feed today is posts from 2-3 weeks ago. 

those current events aren’t so current anymore

Can't wait to find out about the Cloudflare outage in 2 weeks.

30 days left in the year. 

are you packing it in early and hoping for a better one next year or squeezing every ounce of life you can get out of 2025 still?

My answer in the comments:)

86/100

taplio

The Battle

Morgan J Ingram

zoë hartsfield

Followers

Posts

Engagements

Likes

Performance ScoreMorgan J Ingram's LinkedIn Performance

Performance Scorezoë hartsfield's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Morgan J Ingram

zoë hartsfield

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Morgan J Ingram's LinkedIn Performance

Performance Scorezoë hartsfield's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMorgan J Ingram's LinkedIn Performance