"How the hell did you find this?"

It was 2016 and fifteen of my closest friends just joined up at a château in the south-west of France for a Thanksgiving meal. 

I had handled their trains, planes, and automobiles from eight different countries to help everyone arrive to a private 20-acre estate with a 13th century French château for the weekend. (It also had a 17th century wing)

As we were standing in the historic courtyard, gazing out on a beautiful autumnal scene, that's what my friend asked. I just laughed. It was what I loved doing – curating really cool experiences, and making it all feel effortless. Finding a really extraordinary venue was just part of the to-do list. 

My early career was in consulting: some in-house, some contract, almost entirely in B2B. I enjoyed it immensely and got to build a pretty cool business & show from 2021-2023. 

Now I own Alderhouse, a private travel office. We work with people who've been meaning to travel but keep putting it off – not because they can't afford it, but because planning feels like work. We learn how you move through the world, when you come alive, when you need space, how packed you like your days.  Then we compose everything (hotels, restaurants, experiences, transitions) around your rhythm. You make maybe three decisions total. We handle everything else, anywhere in the world.

Other little tidbits:
🥃 I love whisky - mostly Scotch.
🌮 I cannot get enough tacos in my life. I judge a taquería by its al pastor taco. 
📚 I read a lot and read widely.

I care most about surrounding myself with good people, and without sounding too serious about it, I try to treat people really well. Life's too short to be rude, selfish, and uncaring.

📧 DM me here if you've got questions.

PS - got a destination recommendation? I'm trying to figure out where to go next

Morgan Smith

Evan Patterson 💅🏻

Hire Me & Win In The Attention Economy💥 I Help Founders & Startups Grow Audiences 🔥 Ghostwriting • Personal Branding • Social Selling • Community Marketing • Content Strategy • B2B Influencers • Affiliate Programs

👋🏻 You should really click the "...see more" button over there. 👉🏻

😉

I’m Evan Patterson.

Fractional CMO. Personal CMO.
LGBTQ+. AuDHD. Two cats who have main-character energy and paperwork opinions.
Metro Detroit-raised, Chicago-thriving, seeking a EU-husband for dual citizenship (kind of not joking...)

A small but vocal group of humans — plus my mother — call me the Joan Rivers of Marketing. I didn’t ask for that title, but I also didn’t give it back.

My work focuses on helping founders, CEOs, and operators stop sounding like they were assembled by committee. When people understand you quickly, everything gets easier: sales, hiring, partnerships, even that awkward moment when someone pretends they’ve heard of your company before.

My entire approach runs on feral specificity.
Egregiously unique. Audaciously effective.
Ideas with teeth. Narratives with posture. Writing that doesn’t need a spotlight to command attention.

I work in two lanes.

Evan Patterson Consulting
The Fractional CMO lane.

This is where companies finally get a marketing function that isn’t held together by vibes, hope, and a Google Doc last updated during the pandemic. I rebuild the structure, the sequencing, and the decisions that keep revenue steady instead of seasonal.

The second lane
The executive identity work.

Voice extraction. Narrative architecture. Brand presence that doesn’t wobble when the market does. There’s more coming in this lane; something I’m building quietly; and it’s shaping the way I help leaders show up with clarity and actual gravitational pull.

I build systems with staying power.
I build brands people remember without squinting.
I build marketing that earns attention because it deserves attention.

People who work well with me tend to appreciate speed, accuracy, and a sense of humor about the chaos they built before I arrived. People who want a polite museum tour of marketing usually exit early.

My goal is consistent: make you unmistakable.

Fractional Content & Community Marketing Leader

Ditch the gift cards, scrap the underutilized benefits package, and focus on the individuals in your organization instead.

Companies looking to improve performance and retention should care about helping people get further faster towards what matters most in their life. We make this easy with tools to create personalized incentives, meaningful recognition & self-defined benefits that help their people unlock "sacred funds" towards their personal life goals.

Employee Motivation Simplified.

taplio

The Battle

Morgan Smith

Evan Patterson

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