TikTok

Head of Lifestyle Retail & eCommerce

Vertical Manager - eComm & Retail

VidMob

Director Of Partnerships EMEA

Head of Direct Response EMEA

Facebook

Client Solutions Manager, Retail/E-Commerce

Account Manager, Global Marketing Solutions

Flubit Limited

Business Development: Flubit Ireland

Social Media Marketing Manager

The Wright Venue

Assistant Marketing & Events Manager

Eightball Promotions and Media

Promoter & Events Manager

Cook Medical

Marketing Executive

Dave has worked in the Tech and Retail/eCommerce industry for 15 years, across Big Tech and startups. With a passion for creativity, culture and commerce.

At Meta, Dave helped grow the world’s leading brands like HUEL, Alibaba, LEGO, Very and Gymshark. 

At TikTok he led the Retail and eCommerce Lifestyle team, overseeing the growth of the likes of The Hut Group, Wonderskin, P.Louise, Wild, Represent, SharkNinja, Essence Vault and hundreds more. 

A keynote speaker across notable conferences like eComm Live, Dublin Tech Summit, IRX, eCommerce Expo, NextMBA. Recently inducted to the Performance Marketing World Powerlist 2025.

And most recently he released the book “Grow Like Tech”, which unearths the mindset and playbooks for growing like the most successful companies of all time: https://bit.ly/growliketech

Currently working as a growth consultant with brands, agencies and technology partners to unlock growth across digital channels, formulating go to market strategies and fostering a growth mindset culture.

Dave Morrissey

The world doesn’t need another consultancy.

It needs fewer buzzwords, fewer charlatans — and more people who actually give a proper shit.

I built SCEAL for that reason.

For brands, partners and founders who are tired of polished decks that say nothing, and ChatGBT’d “strategies” that never touch the ground.

I’ve seen the inside of the biggest platforms and culture-shaping brands.

I’ve seen what works - and what’s just theatre.

Anyone who has worked with me will know I like to get to the reality of the thing quickly.

Regardless of how beautiful or horrible that reality is.

To figure out what works and doesn’t. To call it how it is.

So I wanted to build something different, to serve with care.

I’ll weed out the bullshit. And not claim I have all the answers.

But I’ll try to get to the truths, that matter for your growth.

And if I’m shit, call me out.
I’ll get better, to serve better.

I’ve no time for charlatans - I don’t want to be another.

Let’s do the right things for the right reasons, together.

I will push you to go bigger.

Be better.

And with a lot of laughs along the way.

This is SCEAL.

A consultancy that drives for startup speed, creative soul, and cultural curiosity.

Built for growth and culture driving. That transforms business results.

If that sounds like your kind of growth - let’s have a chat: www.sceal.net

P.S: where the name comes from... 

It’s a play on words."Scéal" is the Irish word for "story", but SCEAL is pronounced like scale with regard growth. 

Storytelling and growth. Culture and growth. SCEAL.

Growth & Culture Consultant @ SCEAL / Author “Grow Like Tech” / ex-TikTok, ex-Meta

Pumped to have joined the Technology for Marketing advisory board!

With a bunch of industry leading legends, we are working to shape the future of the conference. Providing the greatest learnings on big macros trends like AI and creators for instance. Enhancing critical thinking amongst the AI slop was a topical piece of our first chat that jumped out.

Great to partner with these wonderful minds on this board: Sophia Angelis, Andy Isaacs, Kian Bakhtiari, Gracie Tullio, Brian Flanagan.

And to Alyssia Smith and the lovely team for bringing us all together, legends!

Grow Like Tech audiobook dropping shortly. Warm up your gorgeous ears…

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Landed in Manc taking the stage at The Customer Experience Conference at 14.40…

Anyone on this thing at it do holler!

AI leadership ass kicking, Irish gold on the rise, CFOs and CMOs needing to get into bed together and more in here...

A right bloody pleasure to jump on StudioForty9's Functional and Fabulous podcast with two of my favourite gents of the eComm game Gerard Keohane and Gordon Newman!

Big big thanks to Roger Overall, Elaine Smith and Triona Foley for bringing this wicked pod together. 

Links to hit up…

Functional and Fabulous Website →https://lnkd.in/eivfABHb
YouTube Podcasts → https://lnkd.in/eekzXt2G
Apple → https://lnkd.in/evKTfmM3
Spotify → https://lnkd.in/ehmHFPb6

Want to grow across markets? Don't be tight with the ads spend

Something the best brands I've worked with have the mindset to "spend as much as we can, within reason", a mindset many brands need to adopt to truly grow.

More bits chatted about on the Functional and Fabulous podcast in the links in the comments...

Every brand should be a content machine to compete these days. Create, create, create.

Was a right joy to chat on the Commerce Beyond Borders podcast with the lovely legends Renee Hartmann and Chris Baker.

Renee nicely surmised what we chatted about:  

- Don’t chase trends. Live shopping is powerful, but it’s not for everyone—and there are often easier ways to make money.
- The TikTok Shop success stories are almost all founder-led, community-first brands. People buy from people.
- Content is the game. Algorithms handle delivery; the brands who win are the ones who can produce consistent video at volume.
- AI should make humans better, not replace them. Use it for scripting, localization, and listening—but keep real people on camera.
- The hardest things are becoming the new moat: building community, showing up on live regularly, doing the unscalable work to get closer to the customer.

Grab that juicy link in the comments to listen…

I was dubious. Cynical, even.
About ChatGPT and Commerce.

“ChatGPT won’t change how we shop. Calm yourself.”

That was my stance. As we’ve spent decades building trust with certain channels and platforms.

We go to Amazon for everything. Pretty confident we could one click buy a car and it will turn up tomorrow.

I have my regular go to’s for tech bro black t-shirts (True Classic), nice smellys (The Essence Vault Ltd), “look like I can do actual hard work” (Carhartt WIP (Work In Progress)). 

Habitual buying built through repetition, reliability, muscle memory. But now there is something that could warp all decision making in ecommerce.

It’s a flattering, sycophantic personal shopper, that never sleeps.

It tells you what suits you, what will make you the belle of the ball, what you should buy - and does it with the confidence of a best friend who knows your taste better than you do.

Amazon doesn’t say “you would look stunning in that”, ASOS.com doesn’t say “beautiful choice, gorgeous for you”.

No channel or interface has ever “talked” to us like this. Look at all the poor f*ckers falling in love with ChatGPT, it’s becoming an epidemic. That same flattery put into shopping is a game-changer.

It’s no wonder we are seeing data from ThoughtMetric that showed ChatGPT achieving a 6.7% conversion rate compared to Google Search's 3.9%. And that conversion rate will climb, it’s still relatively early days. 

And then OpenAI dropped the Shopping Research tool into ChatGBT this week, of all weeks, when consumer capitalism gives its biggest roar of the year. Quite the statement of intention for their entry to this space.

Essentially, ChatGPT is now the Suits You Sir from the Fast Show, across the entire internet.

This week's content nuggets…

Back in action with these weekly drops of inspiration and nice things for your eyes and ears.

Links to all in the comments...

The rise of AI content raises two existential questions for brand-side marketers:

Is there still a need for a media agency to simply deliver the media?

More importantly, shouldn't every brand focus on becoming a content engine or content machine internally to consistently feed these algorithms and achieve performance at the backend?

Two questions I got to pose to the industry in this Performance Marketing World piece by Robin Langford along with some other musings.

An honour to be able contribute amongst these mighty industry heads: Issy Chambury, Fernando Fernandez, Luke Townsin, Joe Adsett, Thomas Walters, Paul Goodman, Olu Balogun

Link below!

Clever bit of behavioural economics at play here...

Was just checking into a Ryanair - Europe's Favourite Airline flight and it's the first time I've been hit with this bad boy. 

It's a masterclass in the practice:

- Loss aversion: We’ll pay more to avoid pain than to gain comfort.
- Negative framing: The copy triggers anxiety (“stuck in the middle”) then offers instant relief.
- Anchoring: £3 feels like nothing compared to hours squeezed between two strangers.
- Scarcity: “ONE TIME OFFER” adds fake urgency — you’re nudged to act now.
- Emotional imagery: The masked, miserable passenger makes it feel real.
- Choice architecture: The “Add” button is bold and frictionless; “No thanks” feels like opting into misery.

Rory Sutherland and Michael O'Leary must have banging Whatsapp thread on the go with this stuff. Bravo lads.

Author “Grow Like Tech” / ex-TikTok, ex-Meta

DEPT®

We are a pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Our team of 3,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. We are committed to making a positive impact on the planet and since 2021 have been Climate Neutral and B Corporation certified.We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech & marketing. We facilitate our pioneering spirit by investing in innovation, by leveraging our proprietary tech, data and knowledge platforms for all our clients worldwide. Our culture is ’big enough to cope and small enough to care. Simply put we can work for any brand in the world, but with the speed, agility, flexibility and personal relationships of a boutique agency. Join us! www.deptagency.com

Business Director

Byte (part of Dept)

Overall responsibility for our digital work across a group of accounts, responsibilities include: 
- Senior relationship management
- Overall account strategy
- Team management
- Client strategy 
- Ensuring best possible work delivered on time & on budget

Group Account Head

Account Lead for Spotify, overall responsibility for multiple workstreams including:

- Delivering "always on" editorial social content for 8 markets 
- Social strategy & delivery for global and European campaigns

Lead Account Planner

Account Planner working on Spotify across US & Europe. Responsible for strategic development and delivery of social for the brand across multiple work streams, including always on for EU markets, global campaign activation, artist marketing, content production & paid media. 

Byte are a start-up marketing technology agency. Our mission is to combine technology and creativity to solve brands' problems.

We help businesses generate revenue and scale returns from social media. We achieve this by uniting data, technology, content and media.

Account Planner

London & Partners

London & Partners is the official promotional company for London. We promote London and attract businesses, events, congresses, students and visitors to the capital. 

Our aims are to build London’s international reputation and to attract investment and visitor spend, which create jobs and growth. I am responsible for delivery and implementation of the social / content strategy across a diverse range of different business streams including; Visitlondon.com (leisure and tourism) Business tourism, foreign direct investment, ecommerce, major events and higher education.

Social Media Strategist

Saatchi & Saatchi

Integrated Account Director across multiple clients.  Worked on delivery of social & digital campaigns for Premier Foods (Mr Kipling, OXO, Angel Delight) Also worked as digital specialist on a fully integrated pitch for financial services client.  Responsible for team management, new campaign pitches and making sure wider team (social, creative, design) deliver work on time and on budget.

Account Director (Contract)

Isobar

Responsible for Isobar delivery of global integrated digital campaigns within the Densu Aegis Network (DAN) Kellogg's group account, specifically on the Pringles brands

Account Director

1000heads

1000heads - The Word of Mouth People. We help brands to be more social; to talk to people, and to be talked about by people…Responsible for group accounts team looking after multiple accounts for a variety of agency services. I work in a strategic and operational role making sure client relationships, campaign delivery are at optimal levels whilst also looking for business growth opportunities.

The Social Practice

The Social Practice is a full service, fully integrated social media agency, backed by CHI and Partners and M/SIX. I have responsibility for creating and delivering the right social media strategy for my clients in order to meet their business objectives.  This encompasses managing all client communications, project managing, planning campaigns and delivery against agreed goals and plans. Also work as an integrated function along side CHI. Key Clients are Argos, ME Mobile Energy, L'Oreal.  Previously worked on Jack Wills and News International.

Social Media Account Director

Whisper Agency

Start up social media agency with a focus on creativity and measurement.  Helped build, run, create the agency from it's infancy to profitability within 4 months. helped define service proposition as well as end to end delivery of social media programmes.

Business Development Manager

White Hat Media

Digital marketing agency that specialises in SEO services, social media marketing, paid search and website design and build. Responsible for account management, new business and delivery on numerous campaigns across different disciplines

Pure360

New business sales and account management. Responsible for developing new relationships and maintaining existing ones for clients with high end and bespoke solution requirements to enable them to get maximum effectiveness from their E-mail and SMS communications.

Work on developing new business relationships as well as looking after existing accounts brought on board and using the Pure E-mail Marketing platform, working amongst a number of market sectors as well as advising on best practice and consultancy on clients getting the most out of their e-mail campaigns.

Senior Sales Account Manager

Client servicing, team leadership, planning and strategy within digital marketing & advertising.

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Dave Morrissey

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