Dave has worked in the Tech and Retail/eCommerce industry for 15 years, across Big Tech and startups. With a passion for creativity, culture and commerce.

At Meta, Dave helped grow the world’s leading brands like HUEL, Alibaba, LEGO, Very and Gymshark. 

At TikTok he led the Retail and eCommerce Lifestyle team, overseeing the growth of the likes of The Hut Group, Wonderskin, P.Louise, Wild, Represent, SharkNinja, Essence Vault and hundreds more. 

A keynote speaker across notable conferences like eComm Live, Dublin Tech Summit, IRX, eCommerce Expo, NextMBA. Recently inducted to the Performance Marketing World Powerlist 2025.

And most recently he released the book “Grow Like Tech”, which unearths the mindset and playbooks for growing like the most successful companies of all time: https://bit.ly/growliketech

Currently working as a growth consultant with brands, agencies and technology partners to unlock growth across digital channels, formulating go to market strategies and fostering a growth mindset culture.

Dave Morrissey

Ludvig Hedlund

Client Partner, Global Marketing Solutions at Facebook EMEA HQ

Inovexus

Inovexus is the first cross-border acceleration fund that supports early-stage European tech companies with global ambitions.

Startup Mentor

Iterative Ventures

Iterative Ventures is building, like Xooglers is for Google, a Facebook alumni community for sharing deal flows, ideas and new opportunities from founders

Advisor

Angel Investor

Angel investor & advisor to early stage startups

Facebook

Client Partner e-Commerce Fashion UK

Client Partner e-Commerce Nordics

Vertical Lead for:
- e-Commerce, Retail, Fashion, Fin-tech & Apps
- Entertainment & Media
- Start Ups 

Responsibilities
•	Serve as an industry thought leader in advertising in order to drive vertical and client success leveraging Facebook’s ongoing product and technology developments 
•	Partner with other vertical teams on structuring and executing operational and strategic initiatives - developing work plans, synthesizing market related data, leading analysis and defining the overall business approach
•	Working with the broader ecosystem stakeholders (VCs, Marketing Partners etc.) in order to identify strategic partnership opportunities and advocate Facebook as a true business partner beyond just media
•	Lead cross-functional teams across creative development, measurement and tech integrations to deliver outstanding client outcomes

At Facebook's EMEA headquarters I have an outstanding opportunity to build partnerships, provide leadership and business insights, and deliver on strategic initiatives to some of the market’s largest brands and agencies. With proven understanding of online media, my role is responsible for partnering with the sales team to develop industry-specific marketing relationships and drive revenue by negotiating and optimizing complex opportunities. 
I establish, own and manage an expanding portfolio of clients &  focusing on driving revenue, client education & satisfaction.

Account Manager, Global Marketing Solutions at Facebook

Match.com

Match.com is the leading online dating site in the world, and also the number one dating site in the Nordics. 
In my role as Nordic Online Account Manager, I am responsible for online marketing, managing partner relationships and business development. Prospecting new business opportunities and closing deals is also part of my work, in which I work end-to-end. 
Analyzing and optimizing is a part of my daily work and also coming up with creative ideas for our online material at Match.com.
I am also managing marketing campaigns on a number of the largest sites in the Nordic region including Facebook.

Nordic Online Account Manager

Customer Care Agent

Spårvägens BTK, Norrtulls SK

Professional Table Tennis Player

With over 12 years at Facebook, I specialize in business development, global expansion, and strategic partnerships. As an angel investor and advisor, I assist early-stage startups in reaching their potential. My experience includes leading E-Commerce & D2C/App verticals in the Nordics and now the E-Commerce Fashion vertical in the UK, focusing on results-driven marketing strategy.

Success stories:

Warehouse:
https://www.facebook.com/business/success/warehouse

Boohoo: 
https://www.facebook.com/business/success/boohoo

Very Group:
https://www.facebook.com/business/measurement/case-studies/the-very-group
https://www.facebook.com/business/success/2-very-uk

Nasty Gal
https://business.instagram.com/success/nasty-gal/

JD Williams
https://www.facebook.com/business/success/2-jd-williams
https://www.marketingweek.com/brands-uncovering-surprising-insights-about-sales/
https://www.thedrum.com/profile/facebook/news/measure-your-marketing-like-its-2022

Happy Socks
- https://www.facebook.com/business/success/2-happy-socks
- https://uk.reuters.com/sponsored/article/a-new-way-to-drive-sales-for-Happy-Socks
- https://www.facebook.com/business/news/how-facebook-ads-helped-happy-socks-go-global
- https://www.campaignlive.co.uk/article/why-happy-socks-facebook-made-perfect-pair-holiday-season/1522250
- https://www.facebook.com/business/success/happy-socks

NA-KD
- https://www.facebook.com/business/success/na-kd
- https://www.resume.se/nyheter/artiklar/2019/05/14/facebook-verktygen-som-tar-na-kds-marknadsforing-till-nasta-niva/

iDeal of Sweden
https://business.instagram.com/success/ideal-of-sweden/

Revolutionrace
https://www.facebook.com/business/success/revolutionrace

Axel Arigato
https://www.campaignlive.co.uk/article/facebook-axel-arigato-brought-couture-masses/1595783

Footway
https://www.facebook.com/business/success/footway

Natural Cycles
- https://www.campaignlive.co.uk/article/naturally-creative-natural-cycles-marketing-campaign-achieved-massive-uplift-brand-awareness/1485230
- https://www.facebook.com/business/success/natural-cycles

HBO 
https://www.facebook.com/business/success/hbo-espana

Axel Arigato
https://www.facebook.com/business/success/axel-arigato

If Insurance
https://www.facebook.com/business/success/if-insurance

ACO
https://www.facebook.com/business/success/aco

Fishbrain
https://www.facebook.com/business/success/fishbrain

iZettle
https://www.facebook.com/business/success/izettle

taplio

The Battle

Dave Morrissey

Ludvig Hedlund

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