Dave has worked in the Tech and Retail/eCommerce industry for 15 years, across Big Tech and startups. With a passion for creativity, culture and commerce.

At Meta, Dave helped grow the world’s leading brands like HUEL, Alibaba, LEGO, Very and Gymshark. 

At TikTok he led the Retail and eCommerce Lifestyle team, overseeing the growth of the likes of The Hut Group, Wonderskin, P.Louise, Wild, Represent, SharkNinja, Essence Vault and hundreds more. 

A keynote speaker across notable conferences like eComm Live, Dublin Tech Summit, IRX, eCommerce Expo, NextMBA. Recently inducted to the Performance Marketing World Powerlist 2025.

And most recently he released the book “Grow Like Tech”, which unearths the mindset and playbooks for growing like the most successful companies of all time: https://bit.ly/growliketech

Currently working as a growth consultant with brands, agencies and technology partners to unlock growth across digital channels, formulating go to market strategies and fostering a growth mindset culture.

Dave Morrissey

Health Service Executive

Senior Data Analyst

VidMob

-Led multiple data analytics projects including designing and developing reporting pipelines to translate raw data into meaningful insights 
-Built and maintained custom ETL and data visualisation scripts using Python for a team of 30 data analysts.
-Wrote daily queries to extract marketing performance data from a MySQL database
-Managed 30+ global clients from Enterprise, Platforms Partnerships, Luxury category and SMBs.
-Achieved average 40-50% growth in performance KPIs with data-driven optimisation of Ad creatives which led to strong client retention and huge revenue generation.
-Led client demonstrations and presentations facilitating analytical communications for non-technical audiences, understanding key requirements, and offering research-based recommendations.
-Used Salesforce to track sales data and Air Table for project management.
-Proactively participated in resolving technical issues & uplift the VidMob platform with the Data Science and Product Engineering team.

Partnerships Program Analyst

-Lead projects, perform data analysis and build exploratory reports, by elevating data to meaningful insights
- Using Creative Intelligence data from VidMob platform prove or disprove the creative hypotheses.
-Uncover potentially unforeseen stories in data & deliver the presentations.
-Assist in developing testing plans rooted in deep understanding of best practices, data performance and brand / business strategy.
-Conduct platform demonstrations, live client onboarding sessions, Enterprise training sessions.
-Leverage strategic precision and creative passion to support collaboration with the sales team, in developing strategically informed proposals, based on client business needs and challenges.
-Collaborating with the team to consistently deliver the value of VidMob for each client engagement and striving to deliver better results to the clients.
-Constantly looking for ways to contribute to and elevate our entire product & service.
-Actively participating in our commitment to giving back to the society through VidMob Gives work.

Strategic Client Associate

Trilateral Research

-Implemented analytical tools for clients in the public and private sectors using Python and SQL to scrape and track Global Economic and Development data, thereby, making a tangible impact in the fight against complex social challenges like Human Trafficking, Child Exploitation, Climate change, Human Security in Border conflicts and crisis settings.
-Developed serverless architecture using AWS S3 and Lambda along with applying NLP techniques to extract information and construct a knowledge graph from PDF files
-Worked in a team of 5 to build data visualisation dashboards using Tableau.
-Actively used Jira software for Agile-Scrum methodology & maintained Confluence pages.
-Worked in cross-functional collaborations with the organization's core engineering and social sciences departments.

Data Analyst Intern

Dublin Business School

Graduate Student

YAM DIGITAL SOLUTIONS PRIVATE LIMITED

• Planned and implemented digital marketing strategies for clients in various categories like business, entertainment, news, government and politics.
• Managed B2B & B2C marketing campaigns.
• Performed A/B testing, analysed and interpreted both Paid & Organic Campaigns.
• Provided technical & non-technical support to the SMB clients over chats, phone calls, video calls and emails in online & digital advertising domain.
• Managed a team for social media management consisting of creative designers, content writers and client servicing assistants.
• Conducted web research and communicated reports to the clients.
• Reviewed the content quality and creatives for advertisement policies and standards of Facebook, Instagram and Twitter.
• Analysed and presented marketing performance reports to clients based on KPIs.
• Generated reports based social media intelligence regarding news, social media trends, sentimental analysis and incidents for the clients.

Digital Media Head

- Paid Social Analytics on Facebook, Twitter, Google ad networks.
- Social Media Analytics with Listening tools for Sentimental Analysis, Keyword analysis, Trending topics.
- Built dashboards and delivered insights to the clients.

Digital Data Analyst

Social Media Manager

NUCLEO EVENTS & PROMOTIONS PRIVATE LIMITED

• Managed social media platforms for clients.
• Communicated with creative editors and content creators
• Provided consultancy in social media management & Facebook paid advertisements to SMB clients.
• Used A/B testing to analyse marketing strategies.
• Analysed markets to extract data to support targeted marketing campaigns for key events with the help of Facebook Insights and Twitter Insights.
• Reviewed content quality as per advertising policies & standards for clients.
• Generated and communicated customized Marketing Insighs reports with page insights & ads manager as per client requirements.

Digital Marketing Freelancer

Trying to solve real-world problems with Technology.
• Performance-driven Data Analyst with Masters in Data Analytics(First Class Honours).
• Stamp 4 Visa holder.

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