Dave has worked in the Tech and Retail/eCommerce industry for 15 years, across Big Tech and startups. With a passion for creativity, culture and commerce.

At Meta, Dave helped grow the world’s leading brands like HUEL, Alibaba, LEGO, Very and Gymshark. 

At TikTok he led the Retail and eCommerce Lifestyle team, overseeing the growth of the likes of The Hut Group, Wonderskin, P.Louise, Wild, Represent, SharkNinja, Essence Vault and hundreds more. 

A keynote speaker across notable conferences like eComm Live, Dublin Tech Summit, IRX, eCommerce Expo, NextMBA. Recently inducted to the Performance Marketing World Powerlist 2025.

And most recently he released the book “Grow Like Tech”, which unearths the mindset and playbooks for growing like the most successful companies of all time: https://bit.ly/growliketech

Currently working as a growth consultant with brands, agencies and technology partners to unlock growth across digital channels, formulating go to market strategies and fostering a growth mindset culture.

Dave Morrissey

TikTok

Brand Partnership Manager (eCommerce)

Universidade de Santiago de Compostela

Workshop about marketing strategies for messenger platforms.

Deputy Head Teacher "Master in Digital Marketing"

Freelance

- Royal Caribbean (Producer for a street marketing event in Madrid).
- FOX Crime TV (Consultancy of online communication and strategy. Social Media Management for the campaign "El instalador de FOX CRIME")
- FOX Spain TV (Consultancy and management of the "Check-In FOX" iPhone App launch.)

Online Strategist Consultant

Telecoming

- Define investment strategy and manage paid digital marketing campaigns across Google AdWords, Instagram, Facebook, TikTok, RTB Platforms, Affiliates with a €1.5M/month budget, resulting in winning of MMA’s Lead Generation/Direct Response/Conversion 2019 bronze prize for one of our campaigns. 
- Lead and train a 30-people team among media buyers, channel managers and creative designers, resulting in an increment of ROI every year. 
- Speed up decision making by defining an agile business report, resulting in a conversion rate increase and a CPA decrease. 
- Define an automation tool, based on business KPI rules, to automatically monitor and optimize campaigns, resulting in an average 15h/week manual work decrease and a target revenue/month increase. 
- Funnel optimization, resulting in a churn decrease. Campaigns personalization and optimization according to different countries’ trends, culture and language, resulting in an increment of new customers and a revenue increase, 4 months after country roll out.
- In the last 2 years, lead App strategy with a new strategy for apps user acquisition paid campaigns, resulting in being in the TOP 5 of the App Store WW.
- Lead consultancy services for third parties (Paid User Acquisition Campaigns, Paid Branding Campaigns and Social Media). Clients: Carrefour Group, Sony, Gameloft, among others.

Marketing Director

Why Not Challenge

- Create a 12-people team made up of account executives, developers and creative designers and coordinate relationship with freelancers and vendors. 
- Create new strategies and creative campaigns for old and new clients, resulting on a 65% investment increase for old clients and a 80% client portfolio increase. 
- Manage relationship with clients: luxury and beauty (Givenchy, Kenzo), TV channel (FOX TV), editorial media (Telva, El Mundo...), beer industry (Heineken), pet business (Royal Canin), night local entertainment (Kapital, Fabrik), automobile (Opel).

Marketing Manager

Telefónica

Training course aimed at the company's Product Manager on how to generate an effective presence on social networks

Deputy Teacher - Effective communication in social media channels

Groupon

- Social Media launching of Groupon Spain, Italy and Portugal (Facebook & Twitter), placing Spain at the TOP 1 on number of followers, which helped the company to be profitable in only 6 months, thank to the revenue and sales increase. 
- Create different creative strategies without media investment to obtain new users and sell more discounts, resulting in a 80% new customers increase and a 45% retention increase.

Social Media Manager

Antipop

I did commercial, production and account management tasks.

Account Manager

TACTICS EUROPE

- Lead the creative content strategy on social media for old clients, resulting on a 45% investment increase. Clients: La Primitiva, Euromillones and Aceite de Oliva Español. 
- Design a pitch winning content strategy for Spain’s Agriculture and Fishing Office, resulting on a 50% profit increase for my agency.

Vértice360

- Create audiovisual content (TV host, editor, producer, writer,...)
- Monetize audiovisual content through websites, TV channels and branded content, resulting on 10 programs sold to main TV channels in Spain.

Audiovisual Content Creator

I am Raquel Conde, a Brand Partnership Manager at TikTok, the leading platform for short-form mobile videos. Over the past two years, I have been assisting e-commerce and retail brands in unlocking the full potential of TikTok, creating creative and effective campaigns that drive engagement, traffic, and conversions.

With over 20 years of experience in marketing, communication, advertising, and digital consulting, I have worked in agencies and media, collaborating with a wide variety of clients. Throughout my career, I have developed online strategies, managed social media, organized events, and created audiovisual content. My passion lies in digital marketing and social media, and my mission is to help brands connect authentically and entertainingly with their audience.

taplio

The Battle

Dave Morrissey

Raquel Conde

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