Moshe Pesach

Demand Generation Advisor

A B2B GTM and Growth Advisor who helps B2B leaders build an unstoppable growth machine | 3X Your LinkedIn Sales Conversations | Check our "LinkedIn Growth Machine" program in the link below.

In today's busy world, it's no surprise that getting leads to show up for sales meetings has become harder than ever. 
Even if you have the best product and solution for your target market, and have the funding to accelerate growth but can’t figure out how to: 

* Generate high-intent sales leads
* Generate demand and brand awareness in your market
* Turn your marketing efforts into sales pipelines

… then you’ll never be able to hit your sales targets and scale your revenue growth. 

Do you know how successful B2B tech companies overcome this challenge?

They move from “Lead Generation” tactics to Demand Generation methods.

However, there’s a catch…

Demand generation is complex. 

No one teaches how to actually do it or outlines a clear strategy or a framework. Except for some really cool podcasts and thought leaders that talk about parts of their demand generation success, it's very hard to find someone who can actually help you.

With the right demand generation operation, tech companies can increase marketing contribution to revenue, reduce speed to close and customer acquisition cost, and become an essential part of company growth.  

I’m more than convinced that our demand generation strategy, operation framework, practical playbooks, and super talented and experienced team, can help you Step Up your marketing game. 

I can also share with you that companies like WalkMe, Syngenta, Okta, Monogoto and others have adopted our demand generation strategy to impact their revenue. 

How do we do it?

We are solving the 3 main frictions in B2B marketing:
1. Bad Messaging - B2B buyers hate generalization. They want personalized content and offers that can solve their specific pains. We help find the right messages, content strategies, and offers to engage and increase conversions. 
2. Bad Funnels - B2B sales cycles are long and complex. We help create the ideal buyer's journeys with enough touchpoints that make the buyer understand why you are their best solution. 
3.  Bad Execution: We have proven playbooks, templates, and frameworks that are executed by some of the most experienced and talented marketers in Israel.

This makes me convinced we can help you, and because I appreciate your valuable time, I’ll make you this promise:

If you think our strategy and framework are not good enough for you and your company - I’LL GLADLY PAY YOU $100 for your time wasted! 

And we'll still be friends. What say you?

Talk soon,  
Moshe.

Co-Founder and CEO

The Leading Demand Generation Agency in Israel

StepUp help B2B Tech and Industry leaders to systemize their revenue growth. We help our clients fill up their pipeline with qualified prospects and win deals faster by optimizing their customers’ buying experience. We use a unique Demand Generation Framework that has been used and tested on the best companies in the world to sharpen our customers' Go-To-Market strategy and accelerate their growth. 
Ambitious companies who raised funds and need a scaled and accelerated growth machine, come to us to push boundaries and step up their growth operations.


לא מצליחים לעמוד בקצב של כלי ה-AI? מרגישים שהכל קורה כל כך מהר, ואין לכם רגע לנשום? אז בואו לנשום רגע ביחד, (בין אזעקות וצפצופים), בוובינר הקרוב שלנו. 
 
כי הפעם אני מארח את Elad Flishko האלוף!
מנהל מכירות בכיר, מומחה באאוטריץ׳ חכם עם כלים מתקדמים. 
 
 2026 GTM Practices - 10X SDR SYSTEM
איך מנהל מכירות, עושה עבודה של 10, לבד!
רביעי - 4.3 | 11:00 בבוקר, בזום!
 
(לינק הרשמה בתגובה למטה)
 
אלעד הולך להראות לנו
איזה מהפיכה טכנולוגית עברה על עולם המכירות.
 
כולם מבינים שלהוציא אלפי הודעות לרשימות לידים קרים, עובד פחות טוב מפעם. זה עלול אפילו לפגוע במוניטין של החברה. 
 
מצד שני, לאסוף סיגנלים של לידים ״חמים״ כל יום מהלינקדאין, או ממקומות אחרים, לוקח שעות על גבי שעות, וליצור הודעות ולפנות אליהם זה פשוט מתיש ולא אפקטיבי. 
 
עכשיו יש AI!
נכון, אבל....
 
כדי לבנות מערכת שיודעת:
- לסרוק סיגנלים מלינקדאין ומקומות אחרים
- לזהות מי מהם הלקוח הנכון
- לאסוף עליו פרטים כדי להכיר אותו יותר
- וליצור לו פניה אישית עם הצעת הערך הנכונה של החברה...

להקים כזאת מערכת, הופכת אותך ממנהל מכירות, למהנדס תוכנה ו-טכנאי AI.

בוובינר הקרוב נשתף:
- איך אפשר לפנות ללקוחות הנכונים
- אחרי שזיהינו שהם מתעניינים בנושא
- ופונים אליהם בצורה אישית עם ההצעה הנכונה
וכל זה, מבלי לבנות שום דבר טכני, אלא פשוט למכור בסקייל!

זו הדרכה מאוד פרקטית, ישירה ובועטת. 
 
התובנות והתוצאות שאלעד משתף, יפילו אותך מהכיסא!!

נתראה ברביעי...

4x Founder | GTM Advisor to Global B2Bs | Builder of Scalable Growth Systems | Dedicated Father of 3

Doctor inspiring greatness | Follow for Career and Personal Growth insights | 30,000 patients treated

Hi, I'm Dr. Miro: 👋

Follow me for actionable advice on peak performance in your career and life. 
👉 Try my free newsletter here: PeakProtocol.co

Every week, you'll get exclusive performance insights.
✅ You'll get my top 50+ infographics and my interview bundle (for free.)

_______

I'm here to help you unlock your peak potential.

I've treated over 30,000 patients and coached over 500 high performers to elevate their:
- personal growth
- career development
- physical and mental health

I've taken hundreds of courses, trained for decades, and hired dozens of coaches... so you don't have to.

As an entrepreneur,
I founded multiple startups
I've managed hundreds of teams
I've grown my personal brand to over 100,000+ followers in under 6 months

Take my experience and use it to your advantage.

I'll share those insights with you on LinkedIn every day. 

Get started with my free newsletter here: 
www.PeakProtocol.co

Dr. Miro Bada

Leaders, you have two choices:

Protect your team,
From unfair blame. ❌
From toxic cultures. ❌
From micromanagement. ❌

...Or step aside.

Here's what 15 years of leadership taught me:

Leadership isn't about titles.
It's about protection. ✅ 
It's about defense. ✅ 
It's about trust. ✅ 

Real leaders shield their teams from:
↳ Gaslighting and disrespect
↳ Mandatory meetings
↳ Unnecessary drama
↳ Micromanagement
↳ False urgency
↳ Toxic politics
↳ Unfair blame
↳ Unfair pay
↳ Burnout

Because leadership isn't optional.
But neither is protecting your team.

The best leader I ever worked under taught me:
↳ "When we fail, that's on me"
↳ "When we succeed, that's on them"

That's your job as a leader.

To support their decisions,

fight for them in rooms they're not in,

recommend them for roles and promotions,

and elevate the team's success and impact together.

Once I realized this.
I put my ego aside.
I put my team's success before mine.

And what happened?
Team performance skyrocketed.
People gave their absolute best.
Trust became unshakeable.

Because they knew they were safe.
Valued. Protected. Appreciated.

Your team is watching.
They never forget who had their back.

Have you ever had a leader like that? 

____

P.S. 
What's your favorite leadership advice? 💬

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Miro Bada

99% of jobs can be taught (if you give people a chance)

Your education doesn't define you.

Hiring managers often require:

↳ Degrees
↳ Fancy credentials
↳ Years of experience

...for jobs that don't need them.

They're missing out on many high performers.

Here's the truth:

A piece of paper doesn’t show what you can do.

Most skills are best learned on the job.
(not in a classroom)

These 5 Things Matter More Than a Degree:

1/ Show Up When Others Don't
↳ Be the one who's always there, no matter what
↳ Even on your worst days, being present puts you ahead

2/ Do the Hard Stuff First
↳ Tackle your toughest task right away
↳ Your brain is freshest in the morning, use it wisely

3/ Learn Something New Every Day
↳ Read, watch, and talk to people smarter than you
↳ Small bits of knowledge become big wisdom over time

4/ Help Others Shine
↳ Always make your teammates look good
↳ When you lift others, you rise further

5/ Own Your Mistakes and Solve Problems
↳ Take responsibility when things go wrong, then fix them
↳ Leaders love problem-solvers, not excuses

Give folks a chance!
You might be surprised by what they can do.

And if you get one of those chances...
Make them wonder why they ever doubted you.

Remember, your credentials don't define your potential.
Your actions do.

___

P.S. Would you rather choose having a skill or having a degree?

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People can’t get experience without a job!

🚨 Don't let this job market myth hold you back

I've seen countless young and "old" talent give up too soon.

Once I learned this, my career launched forward.

Here's how to beat the system:

1. Your age isn't the real problem
↳ Employers want results, not just time served.
↳ Show your impact, not just your years.

2. Experience isn't just about paid work
↳ Side projects can count as real experience.
↳ Start building your portfolio today, not tomorrow.

3. Skills matter more than years
↳ Focus on mastering in-demand skills quickly.
↳ Online courses and bootcamps can fast-track you.

4. Network like your career depends on it
↳ Who you know can trump what you know.
↳ Build real bonds, not just LinkedIn connections.

5. Reframe "experience" in your favor
↳ Highlight your fresh perspective as an asset.
↳ Show how your age brings new ideas.

6. Create the job you want
↳ Can't find your dream job? Make it.
↳ Start a side hustle that showcases your skills.

7. Turn rejections into learning chances
↳ Each "no" is a free lesson.
↳ Ask for feedback and use it to level up.

Image credit: Daniel Abrahams

_____

P.S. Your career is a marathon, not a sprint.

⛔️ Don't take "no" personally
⛔️ Don't dwell on past failures
⛔️ Don't let age define your worth
⛔️ Don't conform to outdated norms
⛔️ Don't hide what makes you special
⛔️ Don't skip unpaid work in your resume
⛔️ Don't wait for the perfect job to show up
⛔️ Don't ignore feedback that helps you grow
⛔️ Don't use the same message for all contacts

P.S. What's your favorite career advice? 💬

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Burnout is not your fault.

But it's your responsibility to fix it.

Ignoring this almost cost me my career. 🚨

I wore burnout like a badge of honor.
Until it wore me out beyond repair.

Dr. Dalton-Smith's work offers us a way out.
↳ Rest beyond sleep
↳ Recharge your mind
↳ Refuel your purpose

Here are the 7 types of rest we need to thrive:

1/ Mental Rest: Calming Our Busy Minds

✅ Clear stress to restore focus
↳ Meditate for 10 minutes
↳ Do a brain dump on paper
↳ Set "worry time" to address concerns
↳ Practice breathing exercises (4 in, 4 out)
↳ Take a nature walk without your phone

2/ Physical Rest: Restoring Our Bodies

✅ Release physical tension
↳ Get a massage
↳ Take a relaxing bath
↳ Sleep 7-9 hours each night
↳ Release tension with gentle yoga
↳ Take a 20-minute recovery nap

3/ Sensory Rest: Reducing Sensory Overload

✅ Reset your nervous system
↳ Dim the lights
↳ Sit in a quiet space at home
↳ Turn off all notifications for the day
↳ Try a digital detox for a few hours

4/ Social Rest: Nurturing Our Relationships

✅ Choose your social circle wisely
↳ Have quality time with family
↳ Meet a friend who energizes you
↳ Set boundaries on weekend work calls
↳ Say no to draining social obligations

5/ Creative Rest: Embracing Our Imagination

✅ Find your creative joy
↳ Try a new hobby
↳ Cook a new recipe
↳ Visit an art gallery or museum
↳ Spend time in nature for fresh ideas
↳ Listen to inspiring podcasts

6/ Emotional Rest: Regulating Our Emotions

✅ Process and release emotional stress
↳ Journal your thoughts
↳ Set healthy boundaries with others
↳ Share your feelings with someone you trust
↳ Let go of work stress through action

7/ Spiritual Rest: Finding Our Purpose

✅ Refresh your 'why' and values
↳ Help someone in need
↳ Reflect on your values and purpose
↳ Write down 3 things you're grateful for
↳ Connect with a community that shares your belief

By the way,
Burnout is contagious.
Fix it before it causes any more serious damage. 
____

P.S. What's your favorite health advice?

♻️ Follow me and share this to inspire healthy minds
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The difference between a boss and a leader? 

The words they choose.

After 15+ years leading teams across industries,
I noticed one crucial thing.

Your words WILL make or break your team's culture.

Powerful leaders use these phrases to build trust in their team:

🗣️ Tell me more about that
↳ Show genuine interest and curiosity

🗣️ What can I do to help?
↳ Show you're there to support the team

🗣️ I believe in you
↳ Inspire their confidence and motivate

🗣️ Let's figure this out together
↳ Encourage their solutions and teamwork 

🗣️ I hear what you're saying
↳ Show you are actively listening

🗣️ We need your voice
↳ Encourage their diverse perspectives and ideas

🗣️ What do you think we should do?
↳ Empower team members to contribute

🗣️ I appreciate this
↳ Acknowledge their hard work

🗣️ Your effort made this happen
↳ Recognize your team and give credit

🗣️ I trust your judgment
↳ Empower others to make decisions

🗣️ That was my mistake
↳ Take responsibility and avoid blaming your team

🗣️ What did we learn here?
↳ Focus on their growth without blame

🗣️ Show me how you would do it
↳ Show you respect them enough to listen

🗣️ What are your career goals?
↳ Show you care about their professional growth

🗣️ I am here for you
↳ Show you support and care about their wellbeing

Remember, the best leaders don't just inspire with their voice. 
They lead with their actions.
___

P.S. What's your favorite leadership phrase? 💬

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Leaders speak the language of trust - not control.

15+ years of managing team taught me this secret:

The words you use can build trust—or erode it.

Here's what toxic managers sound like:

❌ Why aren’t you in the office? 
❌ Don't decide without my approval. 
❌ Why didn't you just follow instructions? 
❌ Copy me on all emails. 
❌ There’s only one way to do this. 
❌ I expect daily updates on your progress. 
❌ You missed the deadline. 
❌ I'll have to review all your work before submission. 
❌ You're not ready for more responsibility. 
❌ You should be at your desk by 8 AM sharp. 

Here's how great leaders build trust:

✅ Work where you're most effective. 
✅ I trust your judgment - thanks for taking initiative. 
✅ Interesting approach - tell me your thought process. 
✅ Share key updates - I trust you with the details. 
✅ Solid approach. I’m curious to hear your reasoning. 
✅ Let me know about any major developments. 
✅ How can I support your progress? 
✅ You've got this—I’m here if you need anything. 
✅ I see your potential—How can I help you grow? 
✅ I trust you to manage your time and get the work done.

____

P.S.

Leadership isn't about control.

It's about creating an environment where talent can thrive.

The greatest leaders get others to do great things.

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Feeling Stuck? 
Here's Why You're Luckier Than You Think:

Between running my businesses and treating patients,
The pressure builds up.

Reflecting on this keeps me grounded:

If Earth had just 100 people:
↳ 34 doesn't have internet
↳ 13 can't read or write
↳ 8 don't have clean water
↳ 8 live on less than $2 a day

And you're reading this on LinkedIn.
Think about that for a second.

The truth is:
You're already in the top 1%

7 ways to use your luck to get unstuck:

1/ Turn Knowledge Into Action
↳ Pick one course (not five)
↳ Study 25 mins every morning
↳ Teach someone what you learned

2/ Create Your Success Routine
↳ Wake up 45 mins earlier
↳ Read 10 pages before screens
↳ Write 3 goals before email
↳ Small wins compound quickly

3/ Build Real Connections
↳ Message 2 new people daily
↳ Share their wins (not just yours)
↳ Ask how you can help them

4/ Master Your Money
↳ Learn one money skill monthly
↳ Track every dollar for 30 days
↳ Knowledge equals freedom

5/ Boost Your Energy
↳ Walk 15 mins at lunch
↳ Sleep 7+ hours (non-negotiable)
↳ High energy unlocks everything else

6/ Create Instead of Consume
↳ Write one helpful post weekly
↳ Share three lessons you learned
↳ Build something small daily

7/ Practice Deep Gratitude
↳ List 3 unique blessings daily
↳ Help one person without asking
↳ Grateful people grow faster

So tell me:
Are you ahead of most people globally?

(Based on statistics from 100people.org)

___

P.S. 
What advice helps you get unstuck?

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15 Post-Interview Questions You Must Always Ask
(and the secret intel they'll give you)

Asking basic questions makes you forgettable 🚨

The high performers I've interviewed asked the smartest questions.

Use these 15 power questions to stand out:
(and uncover the hidden job details)

1/ What does failure look like in this role?
↳ Find the real expectations and potential pitfalls

2/ How is success measured here beyond the metrics?
↳ Uncover hidden performance indicators that matter

3/ What challenging conversations does this role require?
↳ Discover the tough realities you'll face

4/ Can you mention someone who left the role and why?
↳ Spot potential red flags and turnover patterns

5/ How has this position evolved since creation?
↳ Learn about growth potential and major changes

6/ How has the team managed a failed project before?
↳ Understand the problem-solving approach

7/ What skills have made others excel here?
↳ Identify success factors beyond the job description

8/ What is the team's communication style?
↳ Gauge if you'll fit in with the workplace culture

9/ What concerns do you have about my candidacy?
↳ Address any doubts about you directly

10/ What do the first 90 days look like?
↳ Get clear expectations for your onboarding period

11/ How does the role support the long-term vision?
↳ Understand the strategic value of your position

12/ What professional development opportunities exist?
↳ Find out how the company invests in employee growth

13/ Describe the company culture in three words.
↳ Get an honest snapshot of your potential workplace

14/ What makes people stay here?
↳ Discover real factors that drive employee retention

15/ What's the typical career progression in this role?
↳ See your long-term potential in this position

What's your favorite interview tip?

____

P.S.

Asking powerful questions will give you an unfair advantage.

You don't just want to stand out.
You want to uncover the real job.

♻️ Repost to help your network ACE their next interview!
📌 Want to try Teal's AI Free Resume Builder? 
Check your resume score, optimize it with AI, and get matched with real jobs.

Just grab a free trial of Teal’s AI tools today.
Try it here: https://lnkd.in/djWerdWV

#tealpartner

If you want to train high performers,

Stop focusing on metrics.

After leading 500+ critical care and startup teams,
Here's the pattern I noticed:

It wasn't their skills or degrees that mattered.
It was how they were challenged early in their career.

Why? Because excellence has deeper roots:

1. Early problem-solving
2. Learning from failure
3. Building confidence
4. Healthy risk-taking
5. Natural curiosity
6. Taking initiative
7. Developing grit

And most importantly:

8. Being supported through challenges

Real development isn't about protection.
It's about guided growth through difficulty.

Here are 5 truths about developing winners:

1/ Let Them Struggle:
The greatest gift is NOT helping.
↳ Let them solve complex problems.
↳ They'll build unshakeable confidence.

2/ Start Early:
Leadership isn't taught - it's caught:
↳ Give real responsibilities
↳ Let them make decisions
↳ Allow natural consequences

3/ Challenge Convention:
Modern leadership plays it too safe:
↳ Calculate risks, don't avoid them
↳ Encourage independent thinking
↳ Build problem-solving skills

4/ Build Character First:
Future success comes from today's habits:
↳ Celebrate resilience
↳ Value effort over outcomes
↳ Prioritize growth over credentials

5/ Trust The Process:
Growth isn't always linear.
Often, setbacks create breakthroughs

Remember:
Protection feels right.
But growth needs space.

Both medicine and business proved to me:

Tomorrow's leaders are right in front of you.
They just need someone to believe in them.

____

P.S. - Any advice you'd add? 👇

Video credit: Tamara Pelletier

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The Battle

Moshe Pesach

Dr. Miro Bada

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The Battle

Moshe Pesach

Dr. Miro Bada

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Moshe Pesach's LinkedIn Performance

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Performance ScoreMoshe Pesach's LinkedIn Performance