Moshe Pesach

Demand Generation Advisor

A B2B GTM and Growth Advisor who helps B2B leaders build an unstoppable growth machine | 3X Your LinkedIn Sales Conversations | Check our "LinkedIn Growth Machine" program in the link below.

In today's busy world, it's no surprise that getting leads to show up for sales meetings has become harder than ever. 
Even if you have the best product and solution for your target market, and have the funding to accelerate growth but can’t figure out how to: 

* Generate high-intent sales leads
* Generate demand and brand awareness in your market
* Turn your marketing efforts into sales pipelines

… then you’ll never be able to hit your sales targets and scale your revenue growth. 

Do you know how successful B2B tech companies overcome this challenge?

They move from “Lead Generation” tactics to Demand Generation methods.

However, there’s a catch…

Demand generation is complex. 

No one teaches how to actually do it or outlines a clear strategy or a framework. Except for some really cool podcasts and thought leaders that talk about parts of their demand generation success, it's very hard to find someone who can actually help you.

With the right demand generation operation, tech companies can increase marketing contribution to revenue, reduce speed to close and customer acquisition cost, and become an essential part of company growth.  

I’m more than convinced that our demand generation strategy, operation framework, practical playbooks, and super talented and experienced team, can help you Step Up your marketing game. 

I can also share with you that companies like WalkMe, Syngenta, Okta, Monogoto and others have adopted our demand generation strategy to impact their revenue. 

How do we do it?

We are solving the 3 main frictions in B2B marketing:
1. Bad Messaging - B2B buyers hate generalization. They want personalized content and offers that can solve their specific pains. We help find the right messages, content strategies, and offers to engage and increase conversions. 
2. Bad Funnels - B2B sales cycles are long and complex. We help create the ideal buyer's journeys with enough touchpoints that make the buyer understand why you are their best solution. 
3.  Bad Execution: We have proven playbooks, templates, and frameworks that are executed by some of the most experienced and talented marketers in Israel.

This makes me convinced we can help you, and because I appreciate your valuable time, I’ll make you this promise:

If you think our strategy and framework are not good enough for you and your company - I’LL GLADLY PAY YOU $100 for your time wasted! 

And we'll still be friends. What say you?

Talk soon,  
Moshe.

Co-Founder and CEO

The Leading Demand Generation Agency in Israel

StepUp help B2B Tech and Industry leaders to systemize their revenue growth. We help our clients fill up their pipeline with qualified prospects and win deals faster by optimizing their customers’ buying experience. We use a unique Demand Generation Framework that has been used and tested on the best companies in the world to sharpen our customers' Go-To-Market strategy and accelerate their growth. 
Ambitious companies who raised funds and need a scaled and accelerated growth machine, come to us to push boundaries and step up their growth operations.


לא מצליחים לעמוד בקצב של כלי ה-AI? מרגישים שהכל קורה כל כך מהר, ואין לכם רגע לנשום? אז בואו לנשום רגע ביחד, (בין אזעקות וצפצופים), בוובינר הקרוב שלנו. 
 
כי הפעם אני מארח את Elad Flishko האלוף!
מנהל מכירות בכיר, מומחה באאוטריץ׳ חכם עם כלים מתקדמים. 
 
 2026 GTM Practices - 10X SDR SYSTEM
איך מנהל מכירות, עושה עבודה של 10, לבד!
רביעי - 4.3 | 11:00 בבוקר, בזום!
 
(לינק הרשמה בתגובה למטה)
 
אלעד הולך להראות לנו
איזה מהפיכה טכנולוגית עברה על עולם המכירות.
 
כולם מבינים שלהוציא אלפי הודעות לרשימות לידים קרים, עובד פחות טוב מפעם. זה עלול אפילו לפגוע במוניטין של החברה. 
 
מצד שני, לאסוף סיגנלים של לידים ״חמים״ כל יום מהלינקדאין, או ממקומות אחרים, לוקח שעות על גבי שעות, וליצור הודעות ולפנות אליהם זה פשוט מתיש ולא אפקטיבי. 
 
עכשיו יש AI!
נכון, אבל....
 
כדי לבנות מערכת שיודעת:
- לסרוק סיגנלים מלינקדאין ומקומות אחרים
- לזהות מי מהם הלקוח הנכון
- לאסוף עליו פרטים כדי להכיר אותו יותר
- וליצור לו פניה אישית עם הצעת הערך הנכונה של החברה...

להקים כזאת מערכת, הופכת אותך ממנהל מכירות, למהנדס תוכנה ו-טכנאי AI.

בוובינר הקרוב נשתף:
- איך אפשר לפנות ללקוחות הנכונים
- אחרי שזיהינו שהם מתעניינים בנושא
- ופונים אליהם בצורה אישית עם ההצעה הנכונה
וכל זה, מבלי לבנות שום דבר טכני, אלא פשוט למכור בסקייל!

זו הדרכה מאוד פרקטית, ישירה ובועטת. 
 
התובנות והתוצאות שאלעד משתף, יפילו אותך מהכיסא!!

נתראה ברביעי...

4x Founder | GTM Advisor to Global B2Bs | Builder of Scalable Growth Systems | Dedicated Father of 3

Zeto

Developing and executing media marketing strategies containing educational
materials, case studies, and brochures for medical devices.

Marketing Manager

MemoryMD

Overseeing and developing digital marketing strategies.
Devising and implementing lead generation strategies for medical technology
products and devices.

Marketing Director

Devising marketing strategies for FDA-cleared medical devices for media
and public presentations.

The New School

- As a student, helped to develop and implement marketing and advertising campaigns for the Center for Graduate Career and Professional Development
- Maintained promotional materials inventory, planned meetings and trade shows, maintained databases, and prepared reports.

Marketing Coordinator

Redsovet 

Concept and strategy development for new media projects based on
popular TNT TV programs and tv-shows: DOM-2 Magazine (2006),
Comedy Guide Magazine (2014), Perezagruzka online magazine
(2016), Heads and Tails Magazine (2015, Friday TV Channel),
Moscow: Instructions for Use Newspaper (2007).
Organizing, planning, and controlling the process of producing
magazines. Work with the advertisement, contribution, and editorial
office. Manage the team of 15 people. Control of each phase of
producing magazines. 
Content
● Responsible for content – managing all the creative part of
the magazine: design, conception, photo, texts
● Responsible for distribution and advertising
● Team management
● Zero step: creating pilot issues (2 different teams)
● Promotion (through TV)
● Brand keeper
● Coordination with original TV shows and programs
● Re-design & coordination with TNT-Design
Management
● Responsible for strategy development
● Traditional & Digital Distribution
● Profitability control
● Promotion on TV and in Social Media
● Team management
● Creative ideas for AD department
Achievements
● In 2006 and 2012 "DOM-2" Magazine became the best selling
youth magazines in Russia (according to the Association of Russian
Press Distributors).
● In 2008 – Promax International Award (Bronze)
TNT is the leading Russian entertainment television channel, orientated
at viewers aged 14-44 (http://tnt-online.ru). 
The most popular magazine: DOM-2 Magazine (monthly, since 2005)
DOM-2 Magazine (http://dom2.ru/magazine) is a monthly magazine
based on the most popular daily reality-show in Russia with 4,6 mln
viewers per day. The show was founded in 2004, the magazine started
in 2005. The idea of DOM-2 is similar to Big Brother and Keeping up
with the Kardashians. Magazine’s Total circulation – 400 000 copies
p/month, monthly audience – 1 mln readers.

Media Manager

RusMedia Group

Editor in Ruspress Agency (Moscow Branch of Rusmedia)
● Writing texts, making interviews
● Find and offer interesting topics for German (central) media
● Responsible for communication with Russian media
(Vedomosti.ru, Kommersant.ru, KP.ru, Novayagazeta.ru)

Editor

TASS

● Member of organizing committee of 3 Congresses of
Russian Press (Moscow, New York, Kiev)
● Writing news, press-releases, articles
● Communicating with Russian Press abroad

Assistant in Department of Special Projects

Offering expert marketing management services to the MedTech industry. Wide-ranging skill set includes strategy and tactical marketing (ie: content, collateral, social media, SEO, web, PPC). Considerable experience in non-digital including trade show production and PR. 
Currently serving as Head of Marketing at Zeto Inc., an innovative MedTech startup that offers portable full-montage EEG with video, AI triage tools and remote reading services to hospitals and private practices.

Irina Nazarova

Zeto’s Marketing Manager: Bringing EEG Innovation to Everyone, Everywhere.

EEG Technologist - Customer Success Specialist

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