Avi Moskowitz 🇮🇱

Focused on bringing the Amazon experience to independent brands like Levain's, Harney's Teas, David's Cookies, Jones Road Beauty, Laura Geller, Underoutfit, Groove Life, James Perse, and many others.

PrettyDamnQuick replaces more than a dozen separate Shopify apps and makes checkout a profitable growth engine.

Co-Founder & CEO

Fast-growing eCommerce delivery app that’s powering delivery for top DTC/CPG brands like Underoutfit, Jones Road Beauty, Ghia, Laura Geller, TeriJon, Easyplant, Harney & Sons Fine Tea, AllFresh Seafood, Levain Bakery, and many more.

Avi Moskowitz

We have a great rewards program at PrettyDamnQuick 😄 

Got these beauties from TrophySmack (whose awesome checkout we're proud to power!)

I turn checkouts into profit engines | CEO & Co-Founder of PrettyDamnQuick | Previously: 8-figure eCommerce brand founder

It hurts every time...

(BTW If there's a better use for AI than this I haven't found it)

A quick shout out to the Made In team!

They’re dynamic, proactive, and knowledgeable about their products AND customers. 

*During* BFCM, we rolled out an AB test, added low-stock messaging, and refreshed upsells. Everything was super-smooth and boosted overall BFCM performance.

Then holiday prep- they treated Christmas cutoffs (correctly!) like a system, not just a banner at the top. Accurate arrival dates. Real cutoff logic. Checkout messaging aligned with fulfillment capacity.

Holiday demand amplifies everything. Trust gaps. Fulfillment strain. Bad promises. A level of communication like this is only possible when checkout is connected to operations.

PDQ’s tech is unprecedented and best in class, but it’s only as useful as a team’s willingness to leverage it, and when it’s done right, it becomes a huge conversion lever.

Made In leaned into precision & prep instead of just a hope & a wish. As a result they’ve seen more completed checkouts and happier customers. 

Just an A+ checkout experience from an A+ team.

TL;DR because it's the umpteenth post about UCP 😄: Announced yesterday, Google and Shopify's Universal Commerce Protocol is the infrastructure layer for AI-driven shopping. 
As AI agents start handling purchases, checkout needs to get smarter. Static flows are dying. The winners will be merchants whose checkout can adapt in real-time to context, not just process payments.

_______________________________________________________________

𝐆𝐨𝐨𝐠𝐥𝐞 𝐚𝐧𝐝 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 𝐣𝐮𝐬𝐭 𝐝𝐢𝐝 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐦𝐨𝐬𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 𝐚𝐫𝐞 𝐠𝐨𝐢𝐧𝐠 𝐭𝐨 𝐮𝐧𝐝𝐞𝐫𝐞𝐬𝐭𝐢𝐦𝐚𝐭𝐞.

They didn't just launch a new checkout option, they standardized how commerce works at the protocol level. 

The Universal Commerce Protocol isn't a feature or UX, it's infrastructure. It's a shared language that lets AI agents find products, build carts, and complete purchases across different merchants without needing custom integrations for each one.

Here's the thing: when interfaces disappear, whoever owns the underlying protocol wins. Infrastructure makes winners.

And that's the quiet shift happening right now. Discovery, decision-making, and checkout are moving away from people clicking through pages. Instead, machines are going to act on our intent. UCP is building the rails for that future.
It fundamentally changes what "checkout" even means.

Think about it: in a world where an AI agent can compare thousands of options in milliseconds, your static checkout flow is already outdated. One-size-fits-all pricing, shipping options, and incentives? That won't cut it. Agents are going to route purchases to whoever offers the best outcome for the buyer they're representing. Speed, reliability, value, context- all of it.

That's why autonomous checkout matters right now, not five years from now.

At PrettyDamnQuick, we never set out to build prettier forms. We built for decision automation at the point of purchase. Checkout that reads the room in real-time: location, cart value, margins, buyer intent, likelihood to convert, and then adapts without anyone having to manually tweak it.

UCP makes this more critical, not less.

Protocols determine how transactions happen. Autonomy determines who actually wins those transactions.

If your checkout can't think for itself, AI agents will just think around you.

And it's *really* not a question of if. It's already happening.

Every Shopify brand is still competing with Amazon.
Not on ads. Not on products.

But on the checkout-to-delivery experience.

Amazon set the standard: personalized, fast, transparent.

Shopify brands were left with static checkouts and siloed delivery systems.

PDQ changes that.

We give every merchant the tools to deliver an Amazon-like experience:
⚡ Personalized checkouts
📦 Smart delivery promises
🛠 Post-purchase upsells & branded tracking

The result is millions unlocked for our brands every week.
Analyzed and verified by our extensive tests.

The future of commerce is Amazonian experiences without Amazon.
And we’re building it.

Just read 1,000 Simultaneous Experiments by Gigi Levy-Weiss on NFX's blog and wanted to share some takeaways as it really put language to how we already operate at PDQ.

It's well written, talking about how the real shift isn't AI as efficiency. 
It's AI as leverage.

Software is no longer a tool. It's labor. The job is not to perfect a single idea but to run as many parallel experiments as possible and let reality decide.

That is how we think about checkout. Not one static flow. Hundreds of experiments running across segments, offers, delivery promises, incentives. Always learning. Always implementing.



When experiments are cheap, playing it safe becomes the biggest risk.
This is how smaller teams build unfair advantages now.

>>

Open article: 1,000 Simultaneous Experiments: The Next Mental State for Founders by nfx.com

1,000 Simultaneous Experiments: The Next Mental State for Founders

Blyp

To excel at eCommerce you need to be really good at so many things, mastering many different skills.

All of the tools and platforms you work with while operating your store offer you data, reports, and dashboards to help you do a better job, but actually reading into and acting on it always gets pushed to the back of your huge to-do list. Even when you do take the time to look at your data, configuring and understanding it actually adds more to your already loaded plate.

On the off chance that you get some insights you are still left with the main question - what should you do about it?

Blyp is that super analyst you always wished you had on your team.
The one that can look into all of your store's data across all tools and platforms, read all the graphs, dive into the numbers and surface issues and recommendations into how to solve them, or even better - solve it for you.

Take analytics off your task list, skip the dashboards straight to the actions.

The Short Story Project

The Short Story Project is committed to promoting reading all over the world, which means it is devoted to readers and writers alike.
The platform hosts 2000+ hand-picked short stories, available in text and audio in 30+ languages, and has recently opened its gates to all writers.

The Short Story Project Writing Platform enables short story writers to not only publish stories (for free) but to promote their stories to hundreds of readers every month.

My goal as the CEO of Short Story Project is to develop the company to its full potential, which is to revolutionize the way we consume short content. I am focused on sales and product marketing, in order to refine both our B2C and the B2B offerings. A graduate in computer science, I worked for Better Place and Retalix, where I developed technologies and learned about the retail business. Thereafter, I founded an e-commerce startup with a B2B2C model and another company that offers a communication platform for low-tech companies. I bring my accumulated expertise into my work at The Short Story Project. Entrepreneurship is in my blood and I continue to mentor young companies.

CEO at Short Story – Revolutionizing Short Fiction

Connecteam

Connecteam – The Easiest, Fastest and most Affordable way 
to create your own Organizational Smartphone App.

ConnecTeam makes it very easy and affordable for companies to create their own branded organizational smartphone app that employees download to their phones. By leveraging their employees’ smartphones companies can now provide productivity tools to inform, train, supervise and manage all their employees more efficiently and benefit from substantial time and cost savings.

ConnecTeam makes it especially easy for companies to manage all their non-office personnel spread out across multiple locations.

Managers receive access to important business metrics through an intuitive Management Console and can drill down to view app engagement data for each employee. Armed with this information companies gain new valuable insights to improve the service and quality of their business, boost customer and employee satisfaction, increase revenue and substantially reduce costs.

www.connecteam.com

COO & VP Sales

Better Place

Better Place is a global company delivering the EV networks and services that make an electric car affordable to buy, easy to use, and amazing to own. We deliver services to enable the confident adoption and use of EVs. We build and operate the infrastructure and systems to optimize energy access and use. We work with ecosystem players to enable a compelling and integrated solution.

Java Software Developer

Israel Defense Forces

Communication Officer

Experienced Chief Executive Officer with a demonstrated history of working in Startups environment. Skilled in Business Planning, Management, Business Development, Marketing Strategy, and Software Design. Strong business development professional.

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