DevriX

Managing a portfolio of $1.65B in digital sales and $730M in e-commerce transactions through our retainers.

Our martech team provides:

- Enterprise-grade retainer engineering solutions for WordPress B2B, SaaS, publishers, WooCommerce, affiliate platforms generating millions of views
- Full martech integration for HubSpot (Agency partner), Salesforce, or Marketo - along with all B2B lead tracking, identification, workflow development and lead scoring activities across the full board (6sense, Kwanzoo, RB2B, Clearbit)
- SEO solutions as a Semrush agency partner scaling through programmatic SEO and traditional on-site and off-site activities, earned media, strategic partnerships, content outline and production
- Funnel development and lead generation activities - from lead magnet ideation, creation, design through automated outreach with Apollo or SalesLeadGen

As a CEO of DevriX, I am responsible for helping successful businesses scale their platforms up to 900,000,000 monthly views, automate internal processes and optimize their workflow. My business and growth strategy is tailored to our customers'​ business goals and consists of a detailed proposal reflecting the technical architecture, marketing planning, and business process optimization.

Chief Executive Officer

Growth Shuttle

Growth Shuttle offers business advisory services to SME executives, senior managers, consultants, entrepreneurs, and experienced freelancers in non-digital industries across North America, Europe, Australia.

With 15+ years of entrepreneurship and management experience across dozens of businesses, Mario Peshev engages with businesses in a fractional CXO role, employing best practices from EOS or OKRs across growing businesses in Europe, North America, and Australia.  

Advisor of the fastest growing company in Bulgaria (2021) - https://www.capital.bg/biznes/tehnologii_i_nauka/2023/01/09/4396456_nitropack_burzi_saitove_po-burz_rastej/ 

Our advisory agreements include one-off sessions and monthly contracts around business strategy, digital consulting, deploying new tech, recruitment, team management, executive branding, building remote teams, working with intrapreneurs, and more.

Founder, Business Advisor

SeedBlink

SeedBlink is the leadest European tech-powered investing platform enabling individuals and institutions to start investing in European tech startups and scale-ups, joining rounds together with the leading Venture Capital firms at the same terms.

Alternative investment opportunities in the area are limited. 

Angel investing isn't as widespread: 

1. A company structure isn't as flexible to accommodate equity distribution.
2. Due diligence on startup performance requires in-depth expertise vetting businesses.
3. Minimum tickets are high.
4. Tracking company performance is complicated.
5. Finding opportunities that VCs seek is a hit or miss.

SeedBlink solves all of that - and helps you sign up and join a company funding round for as little as several thousand dollars/euro in minutes. 

As an angel investor myself, supporting multiple businesses via SeedBlink, I help executives, managers, young investors make their first steps in investing - and foreign investors tap into the local ecosystem and existing deals.

Brand Ambassador

 Rush 

(Acquired by Shop Circle)

Rush is a groundbreaking Shopify app turning your eCommerce funnel into a flywheel.

We run a network of 2,700+ online stores and solve the following:

1. Order tracking and notifications pages providing in-depth insights on your online retail experience.
2. Slash your customer support time in half (order status is the #1 blocker online consumers report in the shopping process).
3. Seamless and native Online Store 2 experience - it just works within your native Shopify user experience and native blocks. 
4. Generating up to 7% extra monthly revenue from order page upsell carousels.
5. Tried and tested Klaviyo flows turning your customers into fans.

Backed by Eleven Ventures (11.vc)

Official Member

Brainjolt

OUR MISSION: DON'T BE BORING!

Key initiatives:

* Running product for 22 brands, 70 million followers, and 1.5+ billion monthly ad impressions.
* Directly managing Product, Data Engineering, Analytics, and Solutions Engineering
* Providing business intelligence, automated solutions, R&D, and financial analysis across internal and external stakeholders
* Handling the programmatic revenue stack
* Providing strategy and direction across annual product roadmap and strategic initiatives

Chief Technology Officer

Placester, Inc.

Working as a WordPress Engineer for the new age company building the future of the real estate industry. 

Full-stack development on the top of the Placester plugin with over 50K WordPress.org downloads, the internal theme framework with tight and flexible plugin integration for complete listings support, a number of high quality themes and a MS instance with thousands of customers.

Responsible for building an internal framework for listing management on the frontend communicating with all major APIs in the WordPress ecosystem. Maintaining the Open Source pushes for our products on WordPress.org and preparing several themes being submitted and accepted in the Theme Directory.

WordPress Engineer

ICT Media

Providing security materials for ICT Media. 

> Publishing a weekly e-Security bulletin on vulnerabilities, security issues, protection software, online intrusions, database systems.
> Conducting R&D for relevant security breaches and zero-day attacks.
> Performing basic penetration testing in an isolated environment.
> Attending security events and reporting on the latest in software and web security.
> Translating security news from English and Russian.

Security Newsletter Author

Freelance Lodge

Full-time freelance in Java SE/EE, PHP, Python, JavaScript. Building ERP custom solutions, websites, CMS. Offering consulting and technical courses.

Training courses in private held companies in Bulgaria and Europe:

> "Database specifics and Java ORM frameworks" private-held course
> "Introduction to databases and PL/SQL" course in CERN - Switzerland
> "Freelance: Survivor tricks" seminar in New Bulgarian University and Technological School - Electronic Systems, part of Technical University - Sofia
> "Full-time and part-time jobs" workshop for "Stop and Think!" brainstorm club
> "Automated testing" and "Marathon framework" testing seminars
> "Digital signatures and Public-Private key cryptography" lecture in New Bulgarian University
> "Freelance for a living" lecture at Drupal Camp - Sofia
> "The power of the Four" at TEDxNBU
> "Content Management Systems specifics and differences" research

Handled ongoing development and support for two long-term clients (after completing test assignments and acing complex project deliveries).

A seasoned trainer for MNC and a part-time lecturer for web design and Internet programming with Java in the Technology School - Electronic Systems, a part of the Technical University of Sofia.

Specialties: WordPress, Google Web Toolkit, Swing+JPA, CodeIgniter, CakePHP, Django
Creating and consulting web project for small and middle sized international companies. 
Implementing Video-on-Demand server architecture and creating middleware solution.Training different teams on innovative technologies and concepts with real-world examples.

Freelance Developer & Trainer

OnTheGoSystems

Promoted from a technical role to a customer-facing one combining Marketing and Technology.

> Responsible for customer satisfaction over our products and services. 
> Leading and enforcing improvements on compatibility, usability, and training resources across our products. 
> Helping new and existing clients depending on a custom setup of WordPress and free/premium themes and plugins.
> Working with partners, customers, management on marketing and innovation strategies for WPML, Types, Views, ICanLocalize.

Technical Marketing Specialist

CEO @ Rush, DevriX. Scaling eCom between Woo, Shopify, and Amazon. Investor, SeedBlink Ambassador.

I spend $400K a year in experiments to keep the pulse on digital GTM strategies (so you don't have to).

tl;dr - Serial entrepreneur, angel investor, advisor for B2B leaders, growth hacker, 25 years in scaling digital platforms - actively involved with launching AI apps, running campaigns, and closing deals myself.

On a day to day, my companies help B2B executives stay on top of the latest B2B playbooks and growth strategies in the turbulent space, analyzing a broad spectrum of channels: social reach, SEO, lead generation, PPC efficiency, podcasts, partnership marketing, events, sales-led motions, web funnels, community development, working with ambassadors and KOLs.

My Background:

✅ Built and scaled 3 bootstrapped businesses from zero to 7 figures in revenue + sold a Shopify SaaS and a theme shop. 

✅ Led over 10,000 hours in training and consulting over the past 20 years - 400+ B2B clients, corporate courses for organizations like VMware, SAP, Software AG, CERN, Saudi Aramco, hundreds of business and martech events

✅ Currently providing advisory services for a handful of clients through Growth Shuttle and execution (GTM, experimentation, martech, scalability) via DevriX. We manage the full circle from roadmap planning, goal setting, reviewing PMF and marketing alignment, launching new offers and channels, building funnels, supplementing with SEO and content marketing, and more - a full-service strategic and delivery partner for SMEs making $5M to $50M/year (and some Fortune 1,000s).

✅ Ambassador for Flippa, SeedBlink, doola, advisor at NitroPack and Vevol Media. Angel investor in 18 startups, agency PE limited partner.

What's Next?

- Work with me 1:1: https://asyncadvisor.com/
- Scale with my martech agency DevriX: https://devrix.com/
- Follow my weekly B2B reports here: https://mariopeshev.com/growth-blueprint/
- Grab a copy of "MBA Disrupted": https://www.amazon.com/MBA-Disrupted-Step-Step-Bootstrapping-ebook/dp/B0D4GPY31V/

Mario Peshev

Adamanta Consult

Fractional CEO / Fractional CCO / Fractional CMO / Fractional CTO / Fractional CPO for B2B software (SaaS) & B2C E-commerce companies.

A consultancy specializing in business development and digital transformation across Nordics, the UK, and the US. As a Business Consultant, I advised on digital strategies and operational improvements, leading to an average client revenue increase of 25%. Implemented innovative digital solutions that enhanced online presence and performance for top-tier clients.

Executive Consultant (Digital Transformation, Expansion & Growth)

Confidential

A next-generation 360° platform for e-commerce and online businesses, providing comprehensive solutions to streamline online business operations. 

As the Group CEO, I led our SaaS product development with a team of over 150 IT professionals, driving strategic initiatives that resulted in a 40% increase in operational efficiency and business expansion on 2 new continents (Asia and Africa). Also managed to close a couple of funding opportunities for the business trying to ensure its longevity. My leadership style tried to foster a culture of innovation and excellence.

Group Chief Executive Officer (Focused on Product and Expansion)

CloudCart

A sales-focused B2B2C eCommerce platform that allows users to build high-converting online stores quickly and efficiently, recognized as one of the top platforms in its field. 

As Chief Marketing Officer, I developed and executed marketing strategies that increased our market presence by 50%+ and grew our B2B customer base by 250%. As an Investor and Member of the Board of Directors, I provided strategic direction that supported the company’s expansion and long-term growth, as well as helped to close 2 major investments into the company increasing its valuation from €3M to €12M.

Chief Marketing Officer (Hands-on Marketing Management)

Luau Group

Specializes in creating a consistent local search presence for multinational clients (acting as an external team to the Hilton Hotels & Resorts Group) using popular location-based portals like Google Maps and Apple Maps, and offers proprietary software, LuauSoft, for data and impact analysis. 

In this position, I oversaw the development & marketing strategies that improved local search visibility for our clients by 40%, driving an additional revenue of over $100M worldwide. I also directly participated in the creation and implementation of our SaaS product LuauSoft, enhancing our data analysis capabilities and client reporting.

Chief Digital Officer (Hilton Hotels & Resorts Worldwide)

Fantastic Services 

A provider of a wide range of home and business services across three continents, focusing on local search marketing, SEO, and responsive web design, controlling more than 15,000 websites at once.

As Head of Digital, I led a large (300+) team of experts - developing and implementing strategies that improved our clients' online presence and search rankings. These include site auditors, data analysts, SEO and local search executives, software developers, UX consultants, copywriters and content strategists, account managers, interns, and support.

Head of Digital (Enterprise SEO)

Local Fame

An online marketing agency that helps small and medium-sized businesses achieve top rankings in search results to generate new customers quickly and effectively. 

As Head of Search, I managed SEO-focused digital marketing campaigns, increasing client visibility by 60%+ YoY and driving significant business growth. During my tenure, my team and I were honored with the European Search Awards, recognizing our exceptional performance and innovative strategies.

Head Of Search (Agency PPC, SEO & SEM)

SocialEvo

An online marketing media targeted towards professionals in online marketing, mobile technology, SEO, and social networks in Bulgaria. 

As Chief Technology Officer, I oversaw the technological development of the media website and strategy, ensuring the platform provided valuable insights and information to our audience. My efforts increased site traffic by more than 50% and enhanced the overall user experience.

Chief Technology Officer (Hands-on Web Development)

Webfiniti Digital

Webfiniti Digital specializes in managed digital marketing teams specializing in web application development and search engine marketing

As Chief Digital Officer, I directed the digital marketing efforts and management of the teams, including website, e-commerce, and Facebook application development, as well as search engine marketing and SEO for clients. My leadership resulted in an average of 30% improvement in client search visibility and revenue.

Chief Digital Officer (Agency Web Development & SEO)

Oriflame

A beauty company selling directly committed to fulfilling people's dreams with a core focus on togetherness, spirit, and passion, utilizing a multi-level marketing (MLM) model.

As IT Manager for the CEE region, I managed IT operations across Serbia, Romania, Bulgaria, and Macedonia, ensuring seamless technology integration and support. My efforts improved operational efficiency by getting product offers 2x faster to production and lowering the system outage time in half, which resulted in an enhanced regional collaboration.

IT Manager, CEE (System Administration, Databases Development & Procurement)

eDynamo

An US-based team specializing in web design and development services offering custom-designed sites and SEO services as part of a larger hosting group - Bluehost, Host Monster, HostGator, etc. 

As a Technical Advisor (Pre-Sales) and Senior SEO Expert, I provided technical and SEO expertise, significantly boosting the sales team's close rate. I also played a hands-on role in driving client projects successful execution.

Pre-Sales Technical Advisor & SEO Expert

CEO | Investor | Public Speaker | eCommerce Business & Digital Marketing Expert | PhD Candidate

With over 18 years of business experience on the Web (development, e-commerce, sales, digital marketing and SEO), I have consistently helped drive revenue growth, and increase company valuations and investment opportunities in a wide range of organizations — from B2B SaaS startups to international B2C Fortune 500 corporations. As the former Group CEO of NEXT BASKET, I successfully led a team of 150+ IT professionals, delivering innovative e-commerce solutions across Europe, Africa, and Asia.

I am dedicated to solving complex business challenges and passionate about advancing the digital landscape. Currently, I share my expertise as a lecturer at Sofia University and Sales Club Academy, shaping the next generation of digital marketing, SEO, and sales professionals.

I am a Ph.D. candidate in Computer Systems Engineering from the Technical University of Soﬁa, complementing my Master's degree in Computer Business Informatics and Bachelor's in Telecommunications. My credentials also include a post-graduate certiﬁcation in Content Marketing Strategy from Northwestern University (U.S.) and various certiﬁcations from Google, Facebook, HubSpot, etc.

Throughout my career, I have been recognized with multiple awards, including Best European Startup, Company of the Year, Top 100 IT Professionals, European Search Awards, U.S. House of Representatives CQ Recognition, etc. My contributions to the ﬁeld include publishing articles and books on web development and digital marketing. As an active public speaker, I have delivered over 30 international speaking engagements, sharing insights and strategies with local and global audiences.

My interests encompass Business Development, Growth Hacking, Web Development, eCommerce, SEO, Digital Marketing, Startups, Public Speaking, Business Disruption, and Charity (OSMTH - Ordo Supremus Militaris Templi Hierosolymitani).

I am driven by a commitment to innovation and excellence, both professionally and personally. I love spending time with my wife, kids, and cat, and enjoy playing tennis.

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