DevriX

Managing a portfolio of $1.65B in digital sales and $730M in e-commerce transactions through our retainers.

Our martech team provides:

- Enterprise-grade retainer engineering solutions for WordPress B2B, SaaS, publishers, WooCommerce, affiliate platforms generating millions of views
- Full martech integration for HubSpot (Agency partner), Salesforce, or Marketo - along with all B2B lead tracking, identification, workflow development and lead scoring activities across the full board (6sense, Kwanzoo, RB2B, Clearbit)
- SEO solutions as a Semrush agency partner scaling through programmatic SEO and traditional on-site and off-site activities, earned media, strategic partnerships, content outline and production
- Funnel development and lead generation activities - from lead magnet ideation, creation, design through automated outreach with Apollo or SalesLeadGen

As a CEO of DevriX, I am responsible for helping successful businesses scale their platforms up to 900,000,000 monthly views, automate internal processes and optimize their workflow. My business and growth strategy is tailored to our customers'​ business goals and consists of a detailed proposal reflecting the technical architecture, marketing planning, and business process optimization.

Chief Executive Officer

Growth Shuttle

Growth Shuttle offers business advisory services to SME executives, senior managers, consultants, entrepreneurs, and experienced freelancers in non-digital industries across North America, Europe, Australia.

With 15+ years of entrepreneurship and management experience across dozens of businesses, Mario Peshev engages with businesses in a fractional CXO role, employing best practices from EOS or OKRs across growing businesses in Europe, North America, and Australia.  

Advisor of the fastest growing company in Bulgaria (2021) - https://www.capital.bg/biznes/tehnologii_i_nauka/2023/01/09/4396456_nitropack_burzi_saitove_po-burz_rastej/ 

Our advisory agreements include one-off sessions and monthly contracts around business strategy, digital consulting, deploying new tech, recruitment, team management, executive branding, building remote teams, working with intrapreneurs, and more.

Founder, Business Advisor

SeedBlink

SeedBlink is the leadest European tech-powered investing platform enabling individuals and institutions to start investing in European tech startups and scale-ups, joining rounds together with the leading Venture Capital firms at the same terms.

Alternative investment opportunities in the area are limited. 

Angel investing isn't as widespread: 

1. A company structure isn't as flexible to accommodate equity distribution.
2. Due diligence on startup performance requires in-depth expertise vetting businesses.
3. Minimum tickets are high.
4. Tracking company performance is complicated.
5. Finding opportunities that VCs seek is a hit or miss.

SeedBlink solves all of that - and helps you sign up and join a company funding round for as little as several thousand dollars/euro in minutes. 

As an angel investor myself, supporting multiple businesses via SeedBlink, I help executives, managers, young investors make their first steps in investing - and foreign investors tap into the local ecosystem and existing deals.

Brand Ambassador

 Rush 

(Acquired by Shop Circle)

Rush is a groundbreaking Shopify app turning your eCommerce funnel into a flywheel.

We run a network of 2,700+ online stores and solve the following:

1. Order tracking and notifications pages providing in-depth insights on your online retail experience.
2. Slash your customer support time in half (order status is the #1 blocker online consumers report in the shopping process).
3. Seamless and native Online Store 2 experience - it just works within your native Shopify user experience and native blocks. 
4. Generating up to 7% extra monthly revenue from order page upsell carousels.
5. Tried and tested Klaviyo flows turning your customers into fans.

Backed by Eleven Ventures (11.vc)

Official Member

Brainjolt

OUR MISSION: DON'T BE BORING!

Key initiatives:

* Running product for 22 brands, 70 million followers, and 1.5+ billion monthly ad impressions.
* Directly managing Product, Data Engineering, Analytics, and Solutions Engineering
* Providing business intelligence, automated solutions, R&D, and financial analysis across internal and external stakeholders
* Handling the programmatic revenue stack
* Providing strategy and direction across annual product roadmap and strategic initiatives

Chief Technology Officer

Placester, Inc.

Working as a WordPress Engineer for the new age company building the future of the real estate industry. 

Full-stack development on the top of the Placester plugin with over 50K WordPress.org downloads, the internal theme framework with tight and flexible plugin integration for complete listings support, a number of high quality themes and a MS instance with thousands of customers.

Responsible for building an internal framework for listing management on the frontend communicating with all major APIs in the WordPress ecosystem. Maintaining the Open Source pushes for our products on WordPress.org and preparing several themes being submitted and accepted in the Theme Directory.

WordPress Engineer

ICT Media

Providing security materials for ICT Media. 

> Publishing a weekly e-Security bulletin on vulnerabilities, security issues, protection software, online intrusions, database systems.
> Conducting R&D for relevant security breaches and zero-day attacks.
> Performing basic penetration testing in an isolated environment.
> Attending security events and reporting on the latest in software and web security.
> Translating security news from English and Russian.

Security Newsletter Author

Freelance Lodge

Full-time freelance in Java SE/EE, PHP, Python, JavaScript. Building ERP custom solutions, websites, CMS. Offering consulting and technical courses.

Training courses in private held companies in Bulgaria and Europe:

> "Database specifics and Java ORM frameworks" private-held course
> "Introduction to databases and PL/SQL" course in CERN - Switzerland
> "Freelance: Survivor tricks" seminar in New Bulgarian University and Technological School - Electronic Systems, part of Technical University - Sofia
> "Full-time and part-time jobs" workshop for "Stop and Think!" brainstorm club
> "Automated testing" and "Marathon framework" testing seminars
> "Digital signatures and Public-Private key cryptography" lecture in New Bulgarian University
> "Freelance for a living" lecture at Drupal Camp - Sofia
> "The power of the Four" at TEDxNBU
> "Content Management Systems specifics and differences" research

Handled ongoing development and support for two long-term clients (after completing test assignments and acing complex project deliveries).

A seasoned trainer for MNC and a part-time lecturer for web design and Internet programming with Java in the Technology School - Electronic Systems, a part of the Technical University of Sofia.

Specialties: WordPress, Google Web Toolkit, Swing+JPA, CodeIgniter, CakePHP, Django
Creating and consulting web project for small and middle sized international companies. 
Implementing Video-on-Demand server architecture and creating middleware solution.Training different teams on innovative technologies and concepts with real-world examples.

Freelance Developer & Trainer

OnTheGoSystems

Promoted from a technical role to a customer-facing one combining Marketing and Technology.

> Responsible for customer satisfaction over our products and services. 
> Leading and enforcing improvements on compatibility, usability, and training resources across our products. 
> Helping new and existing clients depending on a custom setup of WordPress and free/premium themes and plugins.
> Working with partners, customers, management on marketing and innovation strategies for WPML, Types, Views, ICanLocalize.

Technical Marketing Specialist

CEO @ Rush, DevriX. Scaling eCom between Woo, Shopify, and Amazon. Investor, SeedBlink Ambassador.

I spend $400K a year in experiments to keep the pulse on digital GTM strategies (so you don't have to).

tl;dr - Serial entrepreneur, angel investor, advisor for B2B leaders, growth hacker, 25 years in scaling digital platforms - actively involved with launching AI apps, running campaigns, and closing deals myself.

On a day to day, my companies help B2B executives stay on top of the latest B2B playbooks and growth strategies in the turbulent space, analyzing a broad spectrum of channels: social reach, SEO, lead generation, PPC efficiency, podcasts, partnership marketing, events, sales-led motions, web funnels, community development, working with ambassadors and KOLs.

My Background:

✅ Built and scaled 3 bootstrapped businesses from zero to 7 figures in revenue + sold a Shopify SaaS and a theme shop. 

✅ Led over 10,000 hours in training and consulting over the past 20 years - 400+ B2B clients, corporate courses for organizations like VMware, SAP, Software AG, CERN, Saudi Aramco, hundreds of business and martech events

✅ Currently providing advisory services for a handful of clients through Growth Shuttle and execution (GTM, experimentation, martech, scalability) via DevriX. We manage the full circle from roadmap planning, goal setting, reviewing PMF and marketing alignment, launching new offers and channels, building funnels, supplementing with SEO and content marketing, and more - a full-service strategic and delivery partner for SMEs making $5M to $50M/year (and some Fortune 1,000s).

✅ Ambassador for Flippa, SeedBlink, doola, advisor at NitroPack and Vevol Media. Angel investor in 18 startups, agency PE limited partner.

What's Next?

- Work with me 1:1: https://asyncadvisor.com/
- Scale with my martech agency DevriX: https://devrix.com/
- Follow my weekly B2B reports here: https://mariopeshev.com/growth-blueprint/
- Grab a copy of "MBA Disrupted": https://www.amazon.com/MBA-Disrupted-Step-Step-Bootstrapping-ebook/dp/B0D4GPY31V/

Mario Peshev

Growing MRR of B2B SaaS companies via affiliate marketing | Growth Manager @ Reditus | T500 | Reforge '24 🤘

Hi there, welcome to my profile!

Currently building Signalbase, a real-time intent data provider helping GTM and RevOps teams be the first to reach out when a signal occurs.

Because let’s face it, creating firmographic-first lists and hoping for intent later simply doesn’t work anymore. Prospecting isn’t a filtering exercise as 95% of your market is not ready to buy, but signals can help you see who is about to be.

We help teams spot real intent signals before anyone else does and plug those signals straight into your existing GTM stack, so your workflows trigger when the market’s ready, not when it’s too late.

You will want to use Signalbase if: 

1. You want a healthy pipeline with active companies
2. You seek verified signals to feed your GTM workflows
3. You don't have time to learn Clay or the money to hire someone to do it for you

Ready to discover some accounts with real-time intent? 

Let's chat https://cal.com/georgi-furnadzhiev

Talking about signal-first GTM and data which you will use to feed your workflows with

Georgi Furnadzhiev

Month one of bootstrapping Signalbase to 1M ARR is now in the books ✅ 

Honestly, what a ride!!!

Four weeks ago, this was just a small idea between a few people who mostly knew each other from the internet.

And today, we work as a well-running machine that saves the lives of many GTM teams and their revenue targets.

In just 30 days while currently sitting at $1.2K MRR👇 

🟧 Rebuilt the whole API for the future (which also includes more signals) and completely rebranded the company

🟧 Generated €300k in pipeline (SEO + outbound + trials + thought leadership + WOM)

🟧 Manually onboarded all beta testers so we can gather feedback and improve the tool with the speed of light (already made a few changes)

🟧 Introduced 3 layers of verification for our funding and M&A signals while also launching the beta version of the job changes signal (track internal promotions, key decision makers leaving and new hires)

🟧 Formed 11 integration partnerships, booked 70 demo calls, shared my actionable frameworks in 3 podcasts and also started recording the first episodes of our show "My First Signal" featuring a few guests like Sara Storm, Ilija Cosic, John Ozuysal and many more legends

The wildest part?

Exactly a month ago, I decided to bet on myself and quit my comfortable job as in-house growth leader which was easily one of the scariest moves I’ve ever made.

But the amount of love, proactive feedback, and demand from the market made everything sooo worth it 👇 

🧡 "Why do I feel like Signalbase is the next big tooling for every GTM team?"

🧡 "Most vendors are focusing on collecting our own signals, but in reality it only works for companies like Salesforce. What you offer is exactly what we need!" 

🧡 "Signalbase can help us to save a couple of thousand dollars and days of work per client."

So If this is just month one…

I can’t wait for next year's retreat where hopefully we will be celebrating our €1M in revenue with a full team, a bigger community of GTM practitioners, and an industry that finally stops “buying leads” and starts activating signals.

Forever grateful for the journey and the people whom I am building it with Adriaan Iron Tadas

Chat back in Amsterdam 🇳🇱 

Let's crush it!

CEO @ Signalbase | Be the first to reach out when the time is right

Let's build your signal-based GTM engine from scratch👇 

1️⃣ Identify your ICP and the rules of your own GTM motion

Most companies pivot not because their product is bad, but because they can’t nail down who they’re built for and build a proper distribution engine.

If your ICP is unclear, your pipeline stays ice-cold. Simple as that.

2️⃣ Find live verified signals at scale.

Buyers today are too educated to respond to the common “spray and pray” approach. If your sales team lacks their current context by the time the message hits them, it already feels spammy.

A simple {first name} or {industry} won't cut it anymore and all of the AI SDR agents will just make you look bad as they just source their copy structure from a universal ChatGPT prompt made for spaying and praying

3️⃣ Improve your workflows with intent-first lists

Once you’ve got the basics down, you can plug and play that data however you want to fit your needs

Top GTM teams pull intent-ready lists from Signalbase (Previously LeadsOnTrees), then enrich and refine them in Clay with custom variables to achieve even sharper targeting. 

Because let's be real 👉  signals are your starting point, not the means to the end.

It's time to have a fundamentally different approach to building your next list!

Week 2 of bootstrapping Signalbase (Previously LeadsOnTrees) to $1M ARR

Currently sitting at 1K MRR and things are starting to get real QUICKLY:

✅ Added a second and third layer of verification for the signals (helping us form a health score per signal)
 
✅ You can now build an ABM list with intent-first accounts

✅ Complete company profile showcasing previous rounds, investors, key decision makers and so much more!

✅ Hubspot integration to push our verified intent signals into your CRM

Let's keep on pushing! 

Somewhere next week we expect to push the new version for testing before the big launch in December! 

Drop me a message if you want to be one of the first 60 GTM practitioners with exclusive access 🤠 

Chat next week!

Week 3 of bootstrapping Signalbase (Previously LeadsOnTrees) to $1M ARR

Here are a few highlights from this week includes: 

🟧 Close to 90 GTM teams are helping us validate our upcoming PLS motion 

Although the team experienced a slight delay with launching the trial experience, at least we generated some good momentum and WOM.

This week I also found a few new angles and still manual workflows which improved significantly our outbound efforts.

Side note: Everything that I do to improve our GTM motion, will later be translated within the tool so you can drive even more pipeline for your team. 

Because you can only train an AI agent PROPERLY if you know what's working and ignoring all of the LinkedIn noise. 

🟧 Narrowed down our ICP even more this week 

A few deals broke down / moved to nurturing mode as a few teams wanted the 2028 version of the product. However "negative" experience actually helped me get a grip on who needs us most right here, right now 

🟧 Solid company culture in the making (work hard = party hard) 

Example of working hard 👇 

Adriaan van Rossum was working the other day until 4:30 am just to make sure we going to reach the internal deadlines. 

Also can we just give some flowers to Tadas Gedgaudas who recorded this masterpiece without me even knowing! 

Example of parting hard 👇 

Every weekend we try to do also something fun such as going to the club, hiking, having a team dinner and now the boys are recharging their batters by going on a bike trip.

🟧 95% done with the whole rebrand 

The product is ready, but we still need to make some changes to the website including the integration partners page featuring Jack, Dominykas, Adam, John, Mitchell Keller, Naufal Nugroho 🌲, Ericson Dalusong, Wouter Dieleman and a few other killers!

and ofc add a few new testimonials 🧡 

"Why do I feel like Signalbase is going to be the next big thing?" 

"You guys are sitting on a golden mine, this is what the GTM space really needs"

"Where were you guys when all of the industry scrapers went down? Just give me the Stripe link already"

🟧 2 new enterprise level usage "testing" accounts

As mention we also have an invisible layer to our GTM strategy where we feed other platforms with our API to help them produce even bigger value for their customers.

---

Overall great week 3rd week of building & as always super proud of the team

Also huge thanks to Keti Grigalashvili and Kristine Zubtsova for inviting me to their pod, it's going to be a lot of fun 💪 

Let's make some history! 

Chat next week,
G

Chasing 30+ demos with high-quality leads per week? 

This one is for you 👇 

Let's start with a harsh reality check...building a signal-first GTM engine from scratch is not for "the weak" ones 🤠 

It takes A LOT of work! But once you get the foundations right, everything gets 3x faster while helping your team do a better pipeline forcasting.

Here’s how I’m approaching it right now by combining what I’m doing with Signalbase and a few lessons from my past experiences as a growth leader 👇

🟧 Mass outreach with the right context in mind for the right subset of people

David Kübler and I were recently chatting about Signalbase (Previously LeadsOnTrees) and what came out as one the best insights from the convo was doing mass outreach based on repeatable use case.

Example: Someone just got certified around a topic relevant to your business - let's say AI GTM certification.

Bonus tip: Don't sell directly, try to provide value first and then ask for feedback on what you are currently building. (80% higher response rate)

🟧 Capturing signals from paid

This is a trick I learned from Daria Kalinina who kept on monitoring the LinkedIn ads manager for companies engaging with your ads. Then pass that list to your SDRs and let the things happen. 

It’s an easy way to spot hidden intent before anyone fills a form.

🟧 Signals about companies who are not in your CRM (what Signalbase does best)

Which ICP-like companies just raised funding 2 minutes ago? Whose VP of Sales just left? Who’s hiring a CRO?

Although basic, these signals are still golden.

Once I get the intent-verified list from our platform, I push that data into Clay and layer a custom signal / variable. 

🟧 Social listening (competitor focused - coming within Signalbase in Q1 2026)

Is a competitor making noise? Did they screw up? Is there a market shift I can capitalize on?

If yes,  jump in fast and make sure to highlight the pain. Speed compounds advantage.

🟧  External social listening (posts coming from the rest of the market)

It starts from following the right people who attract your ICP. Once they post a guide or resource that ties into your product just reach out to the people who qualify 

Sometimes, it really is that simple

🟧  Engineering social proof (aka using familiarity to your advantage)

You’ve probably seen those “frames” others post from me in the past. Each one is a micro lead magnet, a familiarity hook that warms cold outbound.

Because let’s be honest very cold outbound is tough. But when there’s some recognition or shared context, your open rates explode.

And after sharing all of this...it is true that requires a lot manual work especially in the beginning! 

But if it was easy, everyone would already be winning. I’ll keep you posted on how this playbook scales. 

The craziest part?

We booked these 30 demos without a website or having the new product in place 🤷‍♂️

The first ever diss track on LinkedIn is here! ✌ 

Got so inspired by one of my demos that I simply could not pass on the opportunity to call out my biggest enemy aka doing firmographic-based outbound.

Should I make an official version of this? If honest, had a lot of fun making it.

Let's bring some energy into your GTM strategy! 

Big G, out! 🫳 🎤 Signalbase (Previously LeadsOnTrees)

Week 3 of sharing the love around Signalbase (Previously LeadsOnTrees)

Most people seeing this will probably ask:

“Why would you feed other sales tech tools with your data? Aren’t they competitors?” 🤯 

Nope.

I see tools like Smartlead,lemlist, Expandi, HeyReach.io, Salesforge 🔥 and any other agentic SDR platforms within this space like partners, not rivals.

In essence, they help teams execute outreach. And what we do is helping them improve the quality of their product & increase the value creation for their clients with live, verified intent signals.

That’s why we see Signalbase as the intent layer on top of all GTM workflows & platforms.

The goal? For any product that wants to push live data into their dashboards / core features→ we become the default input.

Extremely excited to see Seb Vissers's growth accelerating with the already available new API. 😎 

The future of GTM runs on live verified data.

And that’s Signalbase for you.

Could you imagine sending out 81,000 cold emails in a month???

Me neither, but let's look at a few stats which were openly shared on LinkedIn

→ 2,835 replies
→ 1,500 out-of-office or “no”
→ 25+ new clients overall

Then they ask if their team should send more?????

Honest opinion, they just need to start optimising their lists with something beyond what they claim to be "high intent leads" as spamming won't help you win in the long term.

Doing GTM is so much more than blasting emails

Please stop the LinkedIn B.S, build a proper GTM motion beyond destroying the inboxes of your ICP

Halloween passed but GTM teams are still haunted by poor data hygine 💀

Just last week, A fractional CMO told me that one of her clients wasted millions on complex setups and tooling.

Surprised? Not really.

Everyone’s still searching for that magical growth hack or tool that will somehow save the quarter. But fundamentals still matter, especially if you want to reach the right people, at the right time.

As James Eisner once told me 👉 “95% of the outbound game is just building a well-prepared list of prospects with validated data.”

If you’re struggling to build lists of active, ready-to-move companies you don’t need more accounts identified as "opportunity" 

You need to approach outbound in a fundamentally different way 👇 

Find verifed intent signals at scale -> Apply firmographics -> Push that data to your CRM or the rest of your tech stack via the webhooks

Let's build these signal-based GTM engines!

Week 1 of sharing some love around Signalbase (Previously LeadsOnTrees)

Big shoutout to Mitchell Keller and Adam Andrewjeski, both an extremely underrated GTM experts who has been sticking with us from the earliest days of the company. 

Honesty, I can't recommend them more to the GTM teams out there who are trying to build their first signal-based GTM engine.

"But Georgi...what's LeadsonTrees????"

Previously incepted as simple indie-hacker project now turns out to be something way more valuable than anyone could have ever imagined. 

Still a lot to be done, but we are pushing hard on the rebranding and rebuilding the API for the long run. This is only the beginning from my battle with firmographic-first outbound. 

On Sunday, another realistic weekly reflection will be published.

It's about to get really fun 👉 trysignalbase (dot) com

Could you imagine spending 63 hours a week into validating lists with prospects… 🤯 

That’s exactly what one GTM engineer told me recently.

My next question 👉 “Why don’t you build your list around the signals first?”

Here’s the thing: buyers don’t buy like they used to. They’re smarter, more self-directed, and inundated with generic outreach. 

Yet most signal providers still sell massive databases with tens of thousands of accounts, but are many irrelevant. Basically throwing dust into the eyes of GTM teams.

But what if you could start with signals? Who’s hiring, expanding teams, adopting new tech, or showing real behavioral intent?

Then layer firmographics. Only keep the accounts that truly match your ICP.

Result: Less manual validation, higher relevance, better conversion, and your SDRs stop being list janitors trying to send mass emails.

It seems that majority of teams talk about "efficiency", but never take the step forward to it. Because outdated firmographic-first lists cost you time, money, and brand credibility. 

Honestly the goal should have never been more leads. 

It should be about having better leads within your pipeline who are going to close faster without burning your team out.

Can we please ban the phrases “buying signals” or “ready-to-buy signals”?

It’s SOOOO freaking misleading! And if you just bought a vendor selling you this ….well, congrats, you just got your money stolen.

Historically, vendors have preached that they’re selling “ready-to-buy” leads. But that’s the biggest lie you can ever tell an experienced GTM exec or expert.

Buyers buy differently now, but most sales tools are not built for the new ways of doing GTM. Maybe it’s a bit of an unfair advantage that my background is in marketing?

With Signalbase (Previously LeadsOnTrees), I banned all related wording from our product, support, marketing and sales efforts for the following reasons:

1️⃣ Having intent data or signals in your hands does not guarantee a sale.

If your brand, product, or outreach approach sucks, there’s no way in hell someone will even get on a call with you. You can spend $80K a year on sales tech tools — it still won’t work.

2️⃣ Not all intent is weighted the same.

We’re honest about what we build. Using Signalbase is just the starting point of your workflow.

But hey, at least you get a verified list of companies that have shown intent meaning they at least will be willing to check your message or hop on a call if you do the rest of the process well.

A simple website visit ≠ a prospect being ready to buy. That’s just where everything starts.

So please, next time you look into buying an intent provider, ask yourself:

"Are they moving with the market, or just throwing dust in my eyes?"

At least for these early days of building a signal-based GTM engines, try the following 👇

✅ Find signals at scale with Signalbase
✅  Apply firmographics and create alerts for lookalike companies to discover more accounts showing similar signals
✅ Push your account list to Clay and build a custom claygent
✅  Start running your next outbound campaign

Btw we also started working on a Hubspot integration so you can push this fresh intent data directly into your CRM 🫡 

That’s it.

Btw, we’re rolling out a pre-launch access so drop me a DM if you want to join as a beta tester

A GTM leader told me recently that his head is booming from all the signals out there…So he turned everything off.

Let's get real for a second 👇 

If signals are making you more stressed instead of helping you gaining clarity, you’re not running a signal-based GTM engine. 

You’re just collecting noise by following LinkedIn playbooks blindly.

Truth is that you don't need more signals, but better ones

✅ Recent ones, not firmographic-driven
✅ Verified with something more than a simple Clay enrichment
✅ Build to live on top of your stack while helping you match all of the pieces together

Not thinking about it? You might be wasting the time out your sales team

It’s 9 PM on a Sunday. My phone vibrates. 🧐 

“Can I set up a real-time monitoring workflow for VC-backed orgs in Clay using Signalbase (Previously LeadsOnTrees)?”

Short answer: Yes!!!! Absolutely.
Long answer: This is exactly what Signalbase was built for.

Huge shoutout to Ericson Dalusong (yet another cracked GTM operator who can help you build your signal-first GTM engine) for trusting the product so early and pushing the API to it's limits. 🙏 

Why teams layer Signalbase on top of their Clay workflows?

🟠 Verified, real-time signals helping you save 30+ hourse in data cleanups and reduce the room of errors within your setups (Funding, M&A and job changes)

🟠 Zero to none learning curve: Suitable for GTM teams looking to build their first signal-based engine from scratch in the fastest way possible 

🟠 Plug-and-play API: Making the dream of every advanced GTM user happen by snapping perfectly into your existing stack. Trust me some folks does not even look at the UX/UI 💀  

If you want your Clay / N8N workflows to run on real-time intent data instead of of firmographic-driven accounts or huge database leaks…

👉 trysignalbase(dot)com

Most outbound efforts fails long before the first message is sent

and no it's not the tooling or your sequence, but the data you feed your GTM workflows with.

"Most people think list building is a data-pulling exercise, but it’s actually a thinking exercise." Big shoutout to Mitchell Keller for putting it out there

Just this year, I spoke close to 300 GTM leaders and if honest too many of them rely on a few filters to gain a top notch list of prospects.

But that’s not how great lists are made!

As Great lists come from curiosity and capturing the right signals for smaller subset of TAM who is already showcasing some intent for you to go after.

Because not everyone will be in-market for your solution. And if you try to reach out at the wrong time your message will always be seen as "spammy".

Again firmographics is where it starts, not where it ends.🍻

An agentic SDR platform hyping themselves for sending 600 emails and getting 1% conversion rate.....

Am I going crazy for finding this fundamentally WRONG? 

🟧 Poor targeting + generic messages = lower conversion rates

And the worst part it that your TAM starts talking just like the screenshot below all across the web 🤷‍♂️ 

No hype can protect your brand from having poor data hygine within your GTM workflows or agents.

There is this whole concept of "outbound 3.0" or whatever you want to call it that actually preaches the other way around while also demanding teams to have access to unique sets of data. 

"Gone are the days of spray and pray. You need right timing, right messaging, and the right targets." Rejoice Onyenanu

🟧 Less accounts + better messages = increased $$$ 

Signalbase (Previously LeadsOnTrees) 👉 Because you need verified signals at scale and only then put your firmographics to find ICP-like orgs.

Thank me later ✌

Looking to drive more revenue in 2026 with your Clay workflows? 

Here are a few plays that are currently crushing it as mentioned by Frank and Bill that you can run immediately via Signalbase (Previously LeadsOnTrees)👇

🟧 1. Hunting deals around job changing signals 

Signalbase tracks internal promotions, new senior hires, and key departures inside your target accounts.

Meaning: you know exactly when a new owner of outbound shows up or when a gap opens.

Example message you can play around with:

“Instead of hiring 5 more SDRs, blend headcount with a leaner, intent-led outbound setup.” Perfectly timed to a leadership change.

🟧 2. Broad Outbound to intent-verified accounts

Outbound used to mean guessing who has budget or appetite. Now you can push intent-verified accounts straight into your CRM our webhooks or the native Hubspot integration, so reps only work the ones most likely to pick up.

Pro tip: layer Claygent enrichment or another custom variable to sharpen the list even further.

Example: Targeting someone who got a certification relevant to your market

🟧 3. Get a grip on freshly funded companies 

Let's get real...generic funding feeds can bring a lot of noise! Signalbase detects new raises across your ICP only and trigger outreach the moment momentum hits.

Ericson Dalusong built a killer real-time monitoring flow on top of Clay! It's worth asking him about it if you want to see what “instant” really looks like.

Once your list is set, just make a real-time alert so you can get lookalike accounts in your Slack or email.

🟧 4. ABM list monitoring 

Just find signals at scale → select accounts → create a list → make an alert 

Then monitor those same accounts for new rounds, intenal promotions, key leavers, and M&A.

---

Honestly, there were many more workflows covered in the webinar, but the real unlock is this 👇 

Every workflow becomes more effective when you layer verified, real-time signals on top. Your only limitation is creativity.

The future of GTM it’ll be about who owns fresher verified data.

Funny enough we’re already entering a new era where every GTM team will be fighting for one thing:

 ⚡ unique set of data that no one else has.

Because everyone already has the same firmographics.
- Same filters.
- Same ICP.
- Same 10,000 companies sitting in their CRM.

But the edge won’t come from who can buy more leads. It’ll come from who can detect movement before everyone else does.

→ Who spotted that VP of Sales job post first.
→ Who saw that quiet funding update 3 minutes after it went live.
→ Who can collect, clean, and act on unique signals the fastest

Because data is the "blood of every modern company" and that's also the reason why:

1. We see so many exits 
2. Vendors like Clay want to have access to better data 
3. ChatGPT is pushing it's marketplace 

and the list goes on

A company with $103M in funding asked me for help with their GTM engine 👇 

“We just pick 200 enterprise accounts.” 

Great, but that’s exactly where the real work starts. Having a firmographic-first list is not the strategy. But making a system around the timing of the unique behaviour-related actions is one.

Here is what I asked next:

“What actually makes one of those 200 accounts worth reaching out to this week? What changed inside the company that signals the moment is right?”

That question is the core of a Signalbase-powered GTM engine.

Because the highest-leverage outreach happens when something inside the account shifts such as a key person leaves, a new leader joins, they raise, they merge, they reorganize, they start hiring for a role you automate.

We capture such moments in real time, verify and feed them directly into your workflow, your CRM, or Clay tables. 

No duct-taping 20 news feeds together or feeling like you don't have a grip on your own data (if you have used Sculptor, you probably know the feeling)

GTM isn’t just about finding more accounts that fits your ICP criteria. It’s also about knowing exactly when to reach out and how to "plant the seeds" with the right context in the mind of your market.

That’s the unlock.

If you are working in GTM you probably hear these 3 things weekly 👇 

AI SDR agents, Clay, signals...

And although they have common grounds for the majority of the GTM practitioners, there is still so much fluff around it.

Historically vendors have preached selling “ready-to-buy” leads. But that’s the biggest lie you can ever tell to an experienced GTM exec or practitioner who can see what actually works outside of their own silo.

Because GTM should never be only about sending messages or posting on Linkedin.

In reality all you need is:

🟧 Understand what is a behaviour which makes one account interesting for you to go after

🟧 Get such fresh, verified data at scale 

🟧 Layer another custom variable / trigger / signal on top to get even better targeting

🟧 Build execution systems (proper targeting, highly targeted ads, narrow outreach campaings, small invite only dinners, etc)

The rest is noise! 

You don't need to comment for playbooks which you won't even get access to as these posts are pure engagement baiting.

and you definately don't need to use an AI SDR to send 81K emails just so you can book 25 calls this month 🫠 

Either way, super curious to hear your biggest 3 misconceptions below!

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The Battle

Mario Peshev

Georgi Furnadzhiev

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taplio

The Battle

Mario Peshev

Georgi Furnadzhiev

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Georgi Furnadzhiev's LinkedIn Performance

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