Tactixly

Helping Iranian Startups Expand & Foreign Companies Enter Iran
Tactixly was founded to solve a critical gap in the market, helping Iranian businesses scale internationally and assisting foreign companies enter Iran’s market strategically.

🚀 For Iranian startups and SME's: We provide hands-on market expansion strategies, company setup, legal structuring, funding access, and go-to-market execution in global markets.

🌍 For foreign companies: We help navigate the complex Iranian market, offering regulatory guidance, strategic partnerships, and localization expertise to drive success.

What We Do at Tactixly
✔ International Market Expansion – Building scalable, data-backed strategies to grow beyond borders.
✔ Go-To-Market Execution – Not just planning, but executing—hands-on.
✔ Legal & Business Setup – Guiding companies through regulatory & operational frameworks.
✔ Investor & VC Access – Connecting businesses with funding, investors, and strategic partnerships.
✔ Digitalization & Growth Acceleration – Helping businesses leverage technology for faster scale.

Founder

Travel Tactix

Established Travel Tactix with a vision to assist Tourism Boards and travel industry players in augmenting tourist traffic and market
presence.
•	Spearheaded strategies for Tourism Boards to penetrate new markets, championing the introduction of their destinations to potential
travelers.
•	Specialized in targeting emerging markets, driving tourist flow to the GCC, with a particular emphasis on the UAE and Saudi Arabia.
•	Built strong partnerships and alliances, optimizing marketing campaigns to highlight the unique offerings of destinations.
•	Oversaw business development, ensuring consistent growth and profitability by tapping into untapped markets and identifying
opportunities.

Digikala

International Market Expansion: Leading strategic initiatives to expand Digikala's presence in the GCC, Iraq, Turkey, and CIS countries.
Market Research and Analysis: Conducting in-depth market research to identify growth opportunities and tailor market entry strategies.
Strategic Partnerships: Establishing and nurturing partnerships with local businesses, investors, and stakeholders to support our expansion efforts.
Operational Oversight: Overseeing the setup and optimization of operations in new markets to ensure seamless integration and efficiency.
Innovation and Adaptation: Leveraging local market insights to adapt Digikala’s offerings and develop innovative solutions that meet regional needs.

International Expansion Advisor

AMBU VC

Crypto and Blockchain Project Investments
•	Drive business growth, identifying newly launched crypto projects.
•	Launched a new sustainable mining project.
•	Directly responsible for P&L, building a world-class sales and growth team.
•	Form alliances with new crypto projects and assist them in establishing relationships with other influential players.
•	Strategize new market entries and manage Crypto verticals within the Company.
•	Oversee acquisition planning for seed-stage Crypto projects as well as hiring staff for current and new business lines.

Co-Founder

Sheypoor | شیپور

Reputable online classified marketplace
Increased profitability by adding new business lines, and overseeing and managing the largest vertical in the company.
Strategized new market entries as well as handled the implementation of two business lines (first in the country).
Optimized Auto Vertical product while planning and implementing PR for the Auto vertical.
Exceeded goals by an average of 20% each quarter through effective territory management and the development of new business opportunities.
Oversaw hiring and selection functions for current and new business lines.
Developed and managed monthly, quarterly, and annual P&L reports.

Business Owner - Auto Vertical

Wego.com

Largest Travel Meta in MENA.
•	Prepared and implemented comprehensive business plans to facilitate achievement by planning cost-effective operations and market development activities.
•	Delegated tasks for 17+ employees and coordinated with stakeholders to manage documentation and secure critical certifications.
•	Sought as an external advisor to multiple companies due to the success of the first travel metasearch in the region.
•	Champion performance excellence in hiring, training, delegating, and coordinating large volumes of work across Singapore, Dubai, Indonesia, and India; use software like Jira, Chart.io, Gsuite, Google Analytics, Google Ads, Slack, Trello, BambooHR to maintain clear, reliable communication.
•	Built out the region branch from the ground up, using best practices to ensure optimal use of an annual budget in management of legal processes, office setup, and all aspects of accounting and finance management.
•	Conduct in-depth research to bolster marketing, PR, and partner outreach, improving annual revenues by up to 125%.

Managing Director

Rocket Internet SE

•	Orchestrated strategic and operational Marketing and Customer Relationship activities, overcoming complex challenges through innovation and focus on value-added efforts.
•	Offered unique insights surrounding market feedback across competitive offerings, prospect needs, and product development.
•	Helmed sales and marketing functions to improve market share by 25% in just 6 months.
•	Boosted revenue and profit by 125%, outpacing forecasts and growth goals by drastic margins.
•	Spearheaded business plans and market penetration initiatives which were quickly considered gold standards.

Director of Business Development

Hayat Kimya

•	Actualized record-breaking business development and expansion in new markets while simultaneously improving revenues among existing clients, improving year-over-year sales by 30%.
•	Forged productive, professional relationships with existing clients while maintaining top-tier service.
•	Built, negotiated, and closed major commercial agreements which represented 40% of all company income.

Director Of Business Development

Nordica FZC

•	Streamlined a wide array of processes to optimize return on investment, including company setup, team building and management, and business strategy, expanding in a highly volatile market.
•	Oversaw sales and product distribution, coordinating with vendors to secure cost savings of 25%.
•	Assessed and overhauled manufacturing process management to elevate company profits by 15% in  5 months.

Scheibye Trading ME FZC

•	Championed one-of-a-kind growth strategy to secure exceptional financial gain while increasing customer satisfaction by up to 20%; shortlisted for the prestigious Monthly award due to performance.
•	Uncovered new markets and customer needs, and supported creation of related strategies and tactics.
•	Promoted products/services through a solution-oriented approach.
•	Prepared many different sales contracts and created relevant standard operating procedures.
•	Incorporated a systematized approach for maintaining records of sales, revenue, invoices, and more etc.
•	Excelled as a key advisor and client liaison, offering trustworthy feedback and after-sales support.
•	Employed specialized training programs for effectively developing entry-level staff into valuable salespeople.

Business Development Manager

Startup Growth Architect | Unlocking Digital & Global Market Potentials | Guiding Leaders to Success

Most startups fail to scale, not because their idea is bad, but because they don’t know how to break into new markets.

I’ve seen it happen too many times. Founders with game changing products hit a wall when trying to go global. The strategy that worked in their home market fails abroad. Growth stalls. The vision shrinks.

Market expansion is more than just launching in a new country, it’s about:

✅ Knowing when & where to scale (timing and market fit)
✅ Building a Go-To-Market strategy that works internationally
✅ Avoiding common mistakes that kill international growth

Most companies waste time and money because they try to expand without a clear, proven system.

🔥 Why Work With Me?

I don’t do theoretical consulting. I execute.

With Tactixly, I help startups:

✔ Expand beyond borders with precision (no guesswork)
✔ Leverage AI & automation for scalable market entry
✔ Turn digital strategies into real, measurable growth

My approach is data-backed, execution-focused, and designed for real results.

📈 Why This Matters NOW
The global economy is shifting fast. Startups that know how to scale strategically will dominate. Those that don’t? They’ll stay stuck. Expansion is no longer optional, it’s survival.

💡 Let’s Connect
If you're a startup founder or business leader looking to break barriers and own new markets, let’s talk.

🚀 Let’s build your next growth story.

Mehdi Pirooznia

Health & beauty Commercial Director

I'm happy to share that i'm starting a new position as Health & Beauty Vertical senior manager.
H&B vertical is new in Digikala ( 1 year old) which focus on personal appliance, personal care, pharmacy & medical equipment.

Health & Beauty vertical senior manager

After 5 years focusing on home applience, i feel i need new challenge.
Health and beauty is new category and industry in digikala which is so young but has high potential

Category Manager

I am responsible for:
-Defining and implementing the growth strategy for the category with understanding of internal and external variables that impact the business, ensuring alignment with broader business goals and vision.
-Defining assortment priorities for category and overseeing acquisition of new vendors.
-Identifying opportunities for process improvements, innovation and scale within the category.
-Owning Home appliance for category sales and profit performance, including planning, forecasting.
-Working with cross-functional teams to manage shop, execute on campaigns and strategic projects, namely Marketing, Pricing, Sourcing and Operations teams.

senior sales and marketing specialist

Digikala was founded as a startup company in 2006 with a limited budget. Today it is the most popular online store in Iran and the whole region, which considers providing services in compliance with international standards as one of its most essential duties. Digikala has always regarded customer-centricity as the most critical business value from the very beginning. Transparency, innovation, agility, and accountability are other core values of Digikala.
The subsidiary companies and the primary services of Digikala group include Digikala (online store), Fidibo (online e-book and audiobook store), Digistyle (online fashion), Digikala Fresh (online supermarket), Digikala Jet (On-demand Services), Digipay (online payment services), Digikala Next (innovation center), online and offline advertising services, logistics, cloud services, big data, content department (including Content Factory, Digikala Mag, and Seller Academy). 
By establishing the Danesh fulfillment center in 2017, Digikala now operates the biggest fulfillment center in Iran and the region. With an area of 50K square meters, 
this center has a capacity for 5 million SKUs and a daily power of processing 750K goods, which is comparable to the most innovative fulfillment centers in the world.

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Mehdi Pirooznia

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