Amdocs

- Lead a dynamic business development organization, building and developing a highly effective sales team.
Implemented a new business development process, optimizing efficiency and driving improved sales performance.
- Designed and articulated a compelling sales story to captivate prospects, differentiate the Digital Brands Suite, and drive customer engagement.
- Defined the Ideal Customer Profile (ICP) to ensure precise targeting, focusing efforts on high-value opportunities.
- Went beyond sales responsibilities to ensure a seamless customer experience, orchestrating the setup of demo flows aligned with the sales narrative to showcase the real value of the Digital Brands Suite.
- Collaborated closely with cross-functional teams, including product development, marketing, and customer success, to align strategies and enhance the overall customer journey.
- Developed and nurtured strategic partnerships and alliances to expand market reach and drive revenue growth.

Business Development / Story Teller

Zuora

- Contribute to Zuora's market-leading position in SAAS and the Subscription Economy by providing expert guidance in solution architecture and management.
- Collaborate closely with customers to understand their requirements and translate them into scalable, innovative, and customer-centric solutions.
- Leverage deep knowledge of the Subscription Economy to advise and guide customers on best practices and strategies for growth and success.
- Drive the successful delivery of solutions, ensuring they align with customer expectations and business objectives.
- Act as a trusted advisor to customers, providing ongoing support, resolving challenges, and fostering long-term partnerships.
- Utilize strong problem-solving skills to identify and address customer needs, helping them achieve maximum value from the Zuora platform.
- Continuously stay updated on industry trends, best practices, and emerging technologies, integrating new knowledge into solution design and delivery.
- Collaborate with cross-functional teams, including sales, product development, and customer success, to ensure seamless customer experiences and drive customer satisfaction.

Senior Solutions Architect

- Led the Solution Team responsible for end-to-end scoping and design of all BAU (Kenan/C1) and Digital transformation projects using Optima (formerly known as DBSS).
- Successfully recruited and strengthened the team, doubling its size to 50 dedicated solution professionals.
- Celebrated numerous achievements with the team, delivering impactful solutions and driving customer success.
- Focused on organizational growth and improving best practices and performance in the areas of Cloud/SAAS, bringing enhanced value to new and existing customers.
- Managed the implementation of OBOK, an innovative SDLC tool powered by AWS, Cloud Jira, and AWS Lex. This tool streamlined business processes, improved collaboration, and provided a Solution Architect Remote Assistant, bridging the gap between customers, pre-sales, and design teams.
- Managed the Customer Advisory Team, ensuring seamless customer experiences and driving customer satisfaction.
- Acted as a Solution Lead in the PLDT transformation project, a complex digital and business transformation program utilizing Amdocs BSS and Kenan Billing.
- Successfully navigated a continuously changing environment, overseeing hundreds of interfaces, applications, and data sources.

Lead Enterprise Architect and Team Manager

- Led the design and timely completion of a Kenan upgrade project for PayPal, focusing on upgrading the Merchant Billing solution from BP 11.0 to our Kenan FX 4.2 solution.
- Oversaw the technology refresh, implementing RH 7.2, Java 8, Oracle 12c, and establishing a new integration with Kenan FX using our Java API-TS interface.
- Utilized the Rest API interface and JBoss Fuse ESB for efficient enterprise integration services.
- Collaborated closely with the PayPal team to understand their requirements, align the project scope, and ensure a seamless transition from the previous version to the upgraded solution.
- Managed project timelines, resources, and budgets to ensure successful project delivery within the designated time frame.
- Implemented effective project management methodologies, including risk assessment, issue resolution, and stakeholder communication.
- Conducted regular project status meetings and provided updates to the PayPal team and senior management, ensuring transparency and alignment throughout the project lifecycle.

Senior Enterprise Architect

- Initiated a design project with IBM Japan and Rakuten to rationalize their billing systems and processes.
- Collaborated closely with IBM Japan, providing knowledge and guidance on the planned approach for the project.
- Played a key role in driving improvements to the Requirement Traceability Matrix (RTM), an internal tool used to track and report the status of requirements and solutions.
- Ensured effective stakeholder requirement traceability, monitored requirement and solution status, and provided comprehensive reports to project stakeholders.
- Worked closely with cross-functional teams to gather and analyze requirements, aligning them with business objectives and technical feasibility.
- Leveraged industry best practices and expertise to design efficient and scalable solutions that met the unique needs of IBM Japan and Rakuten.
- Facilitated collaboration and communication between project stakeholders, ensuring a clear understanding of requirements and promoting successful solution delivery.
- Monitored project progress, identified risks and issues, and implemented mitigation strategies to ensure on-time and on-budget project delivery.

- Led the end-to-end requirements and design of an upgrade project from Kenan FX 2.0 to Kenan FX 4.0.
- Addressed challenges related to platform change, specifically replacing Tuxedo with JBoss EAP, and providing Setar with a new provisioning solution.
- Collaborated with cross-functional teams to gather and analyze requirements, ensuring alignment with business objectives and technical feasibility.
- Developed a comprehensive upgrade strategy, focusing on maintaining backwards compatibility with existing APIs while introducing the new platform.
- Designed and documented the architecture, ensuring scalability, performance, and security considerations were met.
- Collaborated closely with development teams, providing guidance and oversight throughout the upgrade process.
- Conducted thorough testing and quality assurance to validate the functionality and stability of the upgraded system.
- Monitored project progress, identified risks and issues, and implemented mitigation strategies to ensure successful project delivery.
- Provided ongoing support and knowledge transfer to stakeholders and end-users to facilitate a smooth transition to the upgraded solution.

- Transitioned from Comverse to Amdocs in July 2015, contributing to integration, enterprise architecture, and business transformation projects.
- Served as the Enterprise Architect for UTS Curacao, leading the introduction of new services, specifically focusing on IMS/IPTV.
- Collaborated closely with cross-functional teams to gather and analyze requirements, ensuring alignment with business objectives and technical feasibility.
- Developed comprehensive architecture designs, considering scalability, performance, security, and integration requirements.
- Worked with GTT on the introduction of GPON for their business and residential market, responsible for end-to-end requirements capture and design.
- Focused on the seamless integration of GPON with facilities management and service provisioning systems.
- Played a key role in driving successful project delivery, ensuring the alignment of technology solutions with business strategies.
- Collaborated with stakeholders, including facilities management and service provisioning teams, to ensure efficient and effective GPON implementation.
- Provided ongoing support and guidance throughout the project lifecycle, ensuring a smooth transition and successful service launch.

Mavenir

- Led the requirements capture and design of Mule ESB—an integration layer connected to Comverse CV, enabling the exposure of essential business services.
- Successfully designed and implemented 13 key business services for one of Cable and Wireless' operations in the Caribbean, ensuring seamless integration and enhanced functionality.
- Assumed responsibility for the requirements capture and design of a new Converged ComverseOne 3.7.7 platform, which included elements like PCRF/PCF, for UTS Curacao.
- Collaborated closely with stakeholders to gather requirements and translate them into comprehensive and scalable designs, delivering a platform that met UTS' specific needs.
- Supported ongoing internal improvements to the Requirements and Design Methodology Process, driving efficiency and quality in project implementations.
- Provided valuable support to the team by conducting requirements and solution analysis for various customer projects, ensuring the delivery of effective solutions.
- Contributed to presales activities, utilizing expertise in solution architecture to assist in winning new business opportunities.
Collaborated with cross-functional teams, including sales, product development, and customer success, to ensure alignment and seamless project delivery.
- Stayed updated on industry trends and emerging technologies, incorporating them into project designs and solutions.

Enterprise Architect

- Collaborated as a member of the design team responsible for Play's RTBS replacement with the Comverse One converged platform.
- Led the enterprise solution design, focusing on seamless integration and end-to-end requirement traceability.
- Played a key role in integrating Comverse One with Kenan FX, ensuring the synchronization of Orders, Offers, and Transaction Records between the two systems.
- Ensured that real-time rating for both prepaid and postpaid subscribers, as well as billing/invoicing processes, were effectively handled by the Kenan FX system.
- Maintained a strong focus on preventing the loss of transaction records, guaranteeing accurate and reliable billing information.
- Leveraged expertise in integration and requirement traceability to create a robust and efficient solution.
- Collaborated closely with cross-functional teams, including developers, testers, and project managers, to ensure successful implementation and deployment.
- Supported Play's Enterprise Architecture needs, delivering high-quality solutions aligned with business objectives.
- Concurrently provided valuable Enterprise Architecture support for Tele Greenland, focusing on end-to-end requirement traceability using the Doors requirement management tool.
- Resolved open questions and issues, ensuring a clear understanding of the solution and facilitating effective decision-making.

Comverse

- Assumed responsibility for the solutions design of CTM Macau's prepaid/postpaid system transformation project.
- Led the migration efforts to transition to a Comverse One convergent real-time rating platform, partnering with TCS TATA to ensure a successful implementation.
- Collaborated closely with stakeholders to understand business requirements and translate them into robust design solutions.
- Identified opportunities to bring a lower cost of ownership, improved time to market, and enhanced revenue control using Comverse's market-leading VAS product.
- Played a key role in the design and implementation of the DMM Policy/Quota Management (PCRF) component of the project.
- Leveraged expertise in solutions design and VAS products to optimize system functionality and efficiency.
- Collaborated with cross-functional teams, including developers, testers, and project managers, to ensure seamless integration and successful project delivery.
- Conducted thorough testing and quality assurance measures to ensure a stable and reliable system.
- Provided ongoing support and guidance to stakeholders, addressing any challenges or issues that arose during the transformation process.

Solutions Architect

- Assumed responsibility for the requirements capture and design of an MVNE/MVNO solution for Cell C.
- Leveraged the Comverse One platform to design a comprehensive solution that enables Cell C to operate as an MVNE and cater to the specific needs of its MVNO customers.
- Orchestrated the management and integration of over 42 interfaces and implemented 40 system customizations to ensure seamless end-to-end operations.
- Collaborated closely with stakeholders to understand their requirements and translate them into scalable and purpose-fit design solutions.
- Conducted thorough analysis and feasibility studies to ensure optimal system performance and functionality.
- Worked closely with cross-functional teams, including developers, testers, and project managers, to ensure successful implementation and deployment of the MVNE/MVNO solution.
- Provided ongoing support and guidance throughout the deployment process, ensuring a smooth transition and efficient operations.
- Collaborated with Cell C's internal teams and MVNO partners to align solution capabilities with their specific business requirements.
- Monitored system performance and implemented continuous improvements to enhance customer experiences and drive business growth.
- Supported Cell C's prepaid, postpaid, and hybrid services, ensuring seamless service delivery and exceptional user experiences.

Telfort

- Spearheaded the enterprise system architecture, responsible for capturing requirements and designing solutions that align with business objectives.
- Led the design and implementation of new and emerging services, leveraging industry best practices and emerging technologies.
- Collaborated closely with stakeholders to understand their needs and translate them into comprehensive and scalable system designs.
- Ensured the seamless integration of technology solutions, optimizing system functionality, and delivering an exceptional user experience.
- Developed and implemented robust architectural frameworks and standards to guide system design and development activities.
- Built and led operations teams, fostering collaboration, and driving operational excellence.
Implemented effective processes and workflows to streamline operations and improve overall efficiency.
- Championed continuous improvement initiatives, leveraging data-driven insights to optimize system performance and reliability.
- Collaborated with cross-functional teams, including development, testing, and project management, to ensure successful implementation and deployment.
- Provided ongoing support and guidance to operations teams, addressing challenges and ensuring the achievement of operational goals.

Viag Interkom

Billing Consultant

With over 25 years of experience in the software industry, Mark is a seasoned business development leader and  storyteller who helps Telcos, MNOs, MVNEs, MVNOs, and B2B customers go digital with SAAS solutions. He is has extensive expertise in SAAS, Billing, and complex Digital Transformation.

As a lead in a dynamic business development organization at Amdocs, Mark manages a highly effective sales team, designs and articulates a compelling sales story, defines the Ideal Customer Profile, and ensures a seamless customer experience. He also collaborates closely with the solution and delivery teams, orchestrating the setup of demo flows and providing expert guidance in solution architecture and management. Mark is passionate about delivering solutions with strong business value, staying up-to-date with industry trends, and empowering businesses and teams with technology.

Mark Prudhoe

TM Forum

API Architect

Jonathan Goldberg

Principal Integration Architect

My position includes designing and overseeing complex integration challenges between multiple software components.

* Design for portfolio security
* Design for a virtual agent (13 years ago, long before today’s bots and genAI-driven conversations)
* Analysis and Design for upgrading between major portfolio versions
* Design models and use cases for IP Centrex line of business
* Other integrative designs
* Ongoing design reviews
* Ongoing integrative test reviews
* Create and maintain portfolio-level documentation
* Assistance to accounts, sales teams, solution architects, and more

Additionally, I started my involvement in the Amdocs Elite Experts program, creating and delivering courseware and knowledge transfers to Amdocs employees.

Senior Portfolio Architect

Functional architect for the entire Amdocs BSS Portfolio, including:
* Designed end-to-end business processes
* Designed end-to-end portfolio solutions
* Reviewed designs from product units
* Designed major portfolio integrations, e.g. BSS ordering => OSS provisioning
* Create and maintain integration documentation
* Major contribution to portfolio information model
* Create and maintain design methodology
* Reviewed test case designs for end-to-end testing

Additionally acted as an innovation agent, encouraging innovation and reviewing innovative ideas submitted to the innovation system

Led the Amdocs Ordering functional design team and contributed towards the functional design.
Initiated design reviews, managed progress with the development teams, and carried out performance reviews for team members.

Design Team Manager

Functional analysis and design for an Amdocs Ordering customer - major telco in North America Included
* Detailed requirements analysis with customer personnel
* Design of functional flows
* Design of interfaces with incumbent systems

Senior Functional Architect

Functional analysis and design for an Amdocs Ordering customer - major telco in Southern Africa. Included
* Detailed requirements analysis with customer personnel
* Design of functional flows
* Design of interfaces with incumbent systems
* Training of Amdocs employees and customer personnel

Functional Architect

Managed the team that designed and developed the graphical user interface (GUI) for Amdocs Ordering. Included:
* Designing the GUI architecture - Web UI - based on Microsoft IIS and ASP web page framework
* Managing the design and development team of the UI layer (around eight employees), including planning tasks, performance reviews for team members, design and code reviews
* Co-designing the interface between front-end UI and back-end server

User Interface Manager

Functional architect for Amdocs Ordering (AO), including:
* Design work for the AO GUI prototype (Visual Basic - worked with Magen Computing)
* Functional Analysis and Detailed Functional Design (DFD) for the first customers of AO (major European and North American telcos),

Functional Designer

Edunetics

A wide variety of software and documentation activities, including design and development of a classroom management system.

Software Engineer

Humphreys & Glasgow

Designed and implemented software systems in the area of oil exploration.

Central Electricity Generating Board

Designed and developed training simulation software for electricity power plants.

Principal Integration Architect at Amdocs. Integration is in my blood! Volunteer, TM Forum Community Contributor, Certified Careers Coach

Principal Integration Architect, API Expert, Careers Advisor, LinkedIn Influencer.

With nearly 40 years of experience in the software industry, I have held a diverse range of positions, including Principal Integration Architect, Functional Design Architect, Technical Architect, Development Manager, Development Group Leader, Developer, and Technical Writer. In addition to my technical roles, I have served as a Careers Advisor, volunteered extensively for community improvement, and established myself as a LinkedIn Influencer.

My goals are to work in areas with intellectual challenge, to help colleagues, software developers and users improve their working practices, and to enjoy my life and work.

Specialties: Software design (high-level and detailed), functional analysis, integration between software systems, functional architecture, TM Forum APIs, TM Forum Open Digital Architecture.

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Mark Prudhoe

Jonathan Goldberg

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