At Amdocs, I believe business development is about more than just sales—it's about building compelling stories that connect with MVNOs, digital brands, and telecom innovators. My passion lies in designing sales strategies that not only engage prospects but also clearly demonstrate the unique value of our SaaS Telco-in-a-Box platform. By combining precise targeting with meaningful customer engagement, I ensure we focus on the highest-value opportunities for growth.

Previously, as a Senior Solutions Architect at Zuora, I immersed myself in the Subscription Economy, delivering customer-centric solutions and translating complex requirements into scalable, actionable strategies. This experience sharpened my ability to drive client success and foster long-term partnerships.

At Amdocs, my mission goes beyond closing deals—I'm dedicated to orchestrating seamless customer journeys, from first contact through onboarding, and to showcasing the real-world impact of our solutions. I thrive on helping clients unlock new possibilities and achieve lasting success in a rapidly evolving telecom landscape.

Mark Prudhoe

A passionate, versatile and result-driven leader with vast international experience in building and managing global, large-scale, multi-site, multi-cultural high-performance organizations. 

A strong business and customer-focused executive who places strong emphasis on customer experience outcomes, business realization, financial results and strategic directions, Riki has an established track-record in successfully directing end-to-end digital and information technology transformations.

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Mark Prudhoe

Riki Efraim-Lederman

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