Product Marketing Career Accelerator

As founder of the PMMCA, I help product marketers own their careers—rather than react to them.

You’re not stuck—you’re ready for a breakthrough. With a strategy built around your goals, this accelerator transforms how you create and navigate your career, helping you unlock new product marketing opportunities.

Founder

Harvey Lee - Marketing Keynote Speaker

Are you planning an event and need a speaker who can rock the stage?

Your audience will love your event if they either leave inspired or learn something useful for their jobs. I say, "Why not both"? And we can make it entertaining too.

I started my career in the music and entertainment industry. Through my 25 years in marketing, I've used humour to entertain as much as I've informed. How? I lift the lid on my 12 years on the original Xbox team, educating organisations on my jam - product marketing. I do this whilst untangling complex data and simplifying concepts into easy-to-understand, actionable insights.

2023 saw me hit the road to educate, inspire and motivate audiences in New York, San Francisco, Oakland, Amsterdam, London and online.

Because I'm on your team, we'll work together - I'll assist with pre-planning, be fully present on event day, and add value post-event.

Are you ready to rock?

"Insightful, engaging and mind-opening. Harvey captivated the audience in a way few speakers can - and left us craving more."

"I can't stop talking about Harvey's Xbox talk. At work, I'm sharing the lessons. At home, I'm sharing the fascinating backstory behind the product."

"Three Lessons Xbox Taught the World" illustrated that the essence of market disruption is not the size of your investment but the precision of your messaging. His lessons are a masterclass in strategic marketing.

Keynote Speaker

https://harvey-lee.com/consulting

Elevate Your Product Marketing | Accelerate Your Growth

From consulting to fractional work for organisations to coaching and mentoring for individuals and teams, I'll unlock your potential and deliver results.

With over 25 years in senior Product Marketing roles for companies such as Product Marketing Alliance, Virgin, Microsoft, Kaspersky and Seiko Epson; I have a track record of helping businesses of all shapes, sizes and growth stages find the true value of their product or service. 

Learn more at https://www.harvey-lee.com

Top 10 Product Marketing Consultant

Product Marketing Alliance

Vice President Product Marketing

Avast

Key Goal; Diagnose, define and deliver new value proposition and all related product marketing deliverables for new flagship consumer platform.

► Executive-level responsibility for defining the value proposition, positioning, messaging and GTM approach for Avast One.
► Owner and leader of the global product marketing function for Avast One, guiding cross-functional teams including market/business insights, product management, UX & design, sales & marketing teams.
► Key responsible person for building business case and product from no code to internal green light, to launch in major markets. Including but not exclusive to product definition, product marketing strategy, organisational readiness & mind-set shift that takes the company from core traditional products to UX across cloud services (SaaS) and mobile.

Key Achievements:

► Avast One (A1). Created new B2C flagship consumer proposition transitioning from a native PC product download offer to "Security-as-a-Service". End-to-end conceptualisation, product definition, product/market fit validation, UX testing, messaging articulation and all related research work.
► Contributed at leadership and team level to new era of digital services and mobile experiences that delivered incremental value & change to the business with user at the heart of it. 
► Changed legacy messaging style away from technology terminology to user-friendly language using ‘Conceptual Clarity’ as a framework. Bridged the gap in the users mind on how technology works and benefits them.

Director of Product Marketing

Epson Europe B.V.

Key Goal; Define and drive the Epson Consumer Print value proposition by disrupting the existing Ink Cartridge market across MEA/CIS regions.

► Executive-level responsibility for the product roadmap and portfolio management.
► Lead and drive team to be the Voice of the User, ensuring actionable insights delivered to cross-functional teams including R&D, Product Management, Sales & Marketing teams.
► Ensure value proposition and messaging efficacy to deliver sales and market share objectives.

Key Achievements:

► KPI's available on request.

Head Of Product Marketing (EMEAR)

Kaspersky Lab UK

Key Goal; Create, drive and execute new Global B2C product strategy and GTM planning. Optimise existing portfolio for Post-PC era market.

 ► Executive-level responsibility for the 4-year product strategy and roadmaps, main focus on Cloud Services (SaaS) and mobile.
 ► Owner and leader of the Global Product Vision, guiding cross-functional teams including Market/Business Insights, R&D, Product Management, UX & Design, Sales & Marketing teams.
 ► Responsible for building Product definition, Product Marketing strategy, organisational readiness & mind-set that takes the company from core traditional products to UX across Cloud Services (SaaS) and Mobile.

Key Achievements:

 ► Kaspersky Security Cloud Product (KSC). Created new B2C product strategy from a PC product to "Security-as-a-Service". End-to-end conceptualisation, product definition, product/market fit validation, UX testing, delivery and full GTM planning. 
 ► Defined new-era of digital services and mobile experiences that delivered incremental value & change in direction to the business with user at the heart of it. Restaging the product value proposition as a service such as Kaspersky Security Cloud. 
 ► Changed legacy messaging style away from technology terminology to user-friendly language using a new type of messaging style called Conceptual Clarity. Bridged the gap in the users mind on how technology works and benefits them.
 ► KPI's available on request.

Microsoft

Key Goal; Hardware market and product planning for first Xbox, Xbox 360 and Xbox One over full end-to-end life cycle. Optimise regional success by effective GTM strategy and operationalising hardware ecosystem, accessories portfolio and platform-related business objectives. 

 ► Executive-level ownership of the 3-year EMEA product roadmap for the Platform and Portfolio (hardware and software integration for Xbox Live features such as Achievements, Messaging, Avatars, 3rd party Apps and paid/free value propositions). 
 ► Defined and drove the product value proposition for EMEA, end-to-end product strategy and execution to deliver targets and redefine what the next generation of entertainment & gaming means to consumers.
 ► Key point of contact for key external partners involved in Platform initiatives such as the Interactive World Cup (FIFA, Adidas, Samsung, Toshiba).

Key Achievements:

 ► Repositioning of value proposition to specific target audiences, business & market challenges resulting in unique product roadmap for EMEA in a $1.5B a year business line.
 ► Managed full end-to-end lifecycle, go-to-market and operational effectiveness.
 ► 20M consoles & 30M accessories sold during tenure, bucking the life-cycle trend in the category with 50% of volume directly attributable to personally developed product strategies and go to market programs.
 ► Company still holding to defined product marketing strategy and some processes, even 5 years after leaving the company.
 ► Nominated Microsoft Mentor, Music Consultant and Media product spokesman.

Xbox Head of Platform Product Marketing (EMEA)

Definition Music

Key Goal; Deliver proof of concept for direct-to-fan business model for emerging artists.

 ► Lead full business and product strategy & creative development for emerging artists and writers.
 ► Member of British Phonographic Industry (BPI), International Federation of the Phonographic Industry (IFPI), Performing Rights for Music (PRS), Phonographic Performance Limited (PPL) and Music Managers Forum (MMF).

Key Achievements:

 ► Runner-Up Best New Music Start-Up 2012, as voted for by Music Industry peers.
 ► 2 chart entries. Kelly Erez (Publishing) #11 Music Week Official UK Urban Chart, Wolf People (Producer Management) - Top 60 Official UK Chart.

Managing Director

Virgin

Key Goal; Lead and build Marketing team to represent and optimise marketing of US PC-gaming portfolio in Europe. Management oversight and implementation of Portfolio transition from PC for PlayStation format.

Key Achievements:

 ► Overseeing the effective restructuring of the division in Europe.
 ► Led marketing transition from PC gaming company to broad-appeal console Games Company.
 ► Strengthening US-relationships and accountability.
 ► Delivered forecasts and revenue objectives.

European Marketing Manager

🚀 Get ahead in product marketing at harvey-lee.com

🧑🏻‍💻 Join my Product Marketing Career Accelerator: https://harvey-lee.com/pmm-career-accelerator

🔥 Try my newsletter at https://harvey-lee.com & find out why 100,000+ see things others can't.

✍️ Get in touch about product marketing consulting, coaching or speaking at your event: harvey@harvey-lee.com

———

About Me:

Over the decades, I’ve served brands such as Virgin, Microsoft, Kaspersky, Avast and Seiko Epson, helping businesses of all shapes, sizes and growth stages find the true value of their product or service.

As a Top 10 Product Marketing Consultant in the world (as voted by the Product Marketing Alliance), LinkedIn Top Voice and original member of the Xbox launch team, today, I career coach individuals and help businesses solve their problems using product marketing as a key to unlock what’s been holding them back.

———

There’s No One-Size-Fits-All: We mix and match how to work together in the interests of your brief:

Three ways to work with me:

1️⃣ I help you do it yourself
2️⃣ We do it together
3️⃣ I do it for you

Three models I serve:

1️⃣ Project consulting
2️⃣ Fractional engagements
3️⃣ Advisory

———

Coaching Testimonials:

“Harvey is refreshingly direct - no fluff, no filler. He has an intrinsic ability to 'get' you, offering not just advice but a clear, actionable roadmap. In a job market filled with uncertainty, Harvey is a beacon of clarity and insight. If you're looking to unlock your potential and advance professionally, Harvey is your go-to.”

Bianca R. Galan

“Harvey is exceptional! He simplifies the complex and is an absolute straight shooter, which I appreciate. His mentoring services don't just meet expectations; they exceed anything I had in mind. I've learned so much in just two sessions. Highly recommend 1:1 coaching/mentoring for professional growth or career transition.”

Katy Lyall

Read more testimonials: https://harvey-lee.com/coaching

———

Speaking Testimonials:

"Insightful, engaging and mind-opening. Harvey captivated the audience in a way few speakers can - and left us craving more."

Assia Iossifova
Ocado Group

"I can't stop talking about Harvey's Xbox talk. At work, I'm sharing the lessons. At home, I'm sharing the fascinating backstory behind the product."

Luke Brook
Hall & Partners

Read more testimonials: https://harvey-lee.com/speaking

⚡️Harvey Lee ⚡️

GridSeer Inc.

Product Lead

Duke University Nicholas School of the Environment

Market Research, Product Development & Commercialization

Brivo

●	Developed a go-to-market strategy to increase the revenue by 30% and profit margin by 15% through pricing strategy for Brivo’s new cloud based product offering over 18 months period.
●	Conducted market research and competitive analysis by collecting feedback from 30+ customers and 50+ resellers to develop customer persona, targeted messaging and positioned stories in collaboration with product, engineering, demand gen & sales team.
●	Built strategic go-to-market collateral including product data sheets, battle cards, pitch decks, website content, user guides, and technical documents, for the product launch and finalized the Key Performance Indicators(KPIs) to measure the success for the initial 6 months.
●	Managed collaboration with 2 vendors for social media marketing and trained 75+ sales reps on product’s unique selling points.

Product Marketing Manager Intern

●	Led the launch of 4 products generating $3.5M in revenue. Managed agile teams across Product Management, Data Science, and Sales. Built and scaled cross-functional marketing campaigns from concept to completion.
●	Conducted market research and competitive analysis to uncover key opportunities in the market, driving a 15% increase in product adoption. Implemented Voice of Customer programs to understand pain points.
●	Created 20+ technical and thought leadership collaterals and conducted training programs for customer-facing teams.
●	Managed digital marketing campaigns, leveraging SEO, SEM, and social media to enhance brand visibility and lead generation, resulting in a 30% increase in web traffic and aligning with digital transformation initiatives.

Associate Consultant, Product Marketing 

●	Developed a model utilizing OCR technologies to extract handwritten text from medical prescriptions, resulting in the automation of prescription processing for a healthcare client reducing error by 80% and cost by 40%.
●	Created and implemented a software bot that reduced 30-40 man-hours of business requirements per week for a banking client.
●	Led the development of a proof of concept that played a crucial role in the successful acquisition of a $5 million project for an insurance client.

Software Engineer in Intelligent Automation

Product Marketing | EdTech | Duke University Grad Student | Ex - EY | Ex - Product Marketing Intern @ Brivo

Hi, I am Akash. I have 5+ years of diverse experience in Product Marketing, Consulting, and Software Development, backed by a Master's degree in Marketing & Strategy, I specialize in solving complex problems with a unique hybrid approach that combines technical expertise with business acumen.

🔧 Skills:
* Market Research
* Competitive Intelligence
* Business Strategy 
* Product Positioning & Messaging
* Go-to-Market Strategy
* Sales Enablement
* Cross-Functional Collaboration
* Pricing and Packing Strategy

💼 Work Highlights:
* Duke University - Product Marketing & Technology Commercialization: Managed AI software commercialization, successfully launching two startups with $2M in investments. 
* Brivo - Product Marketing Intern: Developed GTM strategies with a 30% projected revenue increase.
* Ernst and Young - Associate Product Marketing Consultant: Pitched and presented an AI-based insurance product to onboard 5+ B2B clients and 3X revenue
* OOTA Food Products - Student Product Marketing Consultant: Achieved 85% customer satisfaction for a food product client.

🎓 Education:
* Master's in Engineering Management (Product Marketing and Strategy) from Duke University
* Bachelor's in Computer Science and Engineering from The National Institute of Engineering

🚀 Leadership and Entrepreneurship:
* Founder of Mangalore Shree Ganesh Tutorial: Established and led a successful coaching institute with a team of 6 staff and 200+ students. Achieved a remarkable 70% pass rate for high school and pre-university dropped students, enabling them to pursue higher education.
* Director of Marketing and Media at Duke Aviators Student Club, fostering a vibrant aviation community and increasing club membership by 60%.

Product Marketing and Strategy Professional 📈 |  Computer Science Background | Founder of Mangalore Shree Ganesh Tutorials - K12 Education Institute

taplio

The Battle

⚡️Harvey Lee ⚡️

Akash Aithal, CSPO®

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