Product Marketing Career Accelerator

As founder of the PMMCA, I help product marketers own their careers—rather than react to them.

You’re not stuck—you’re ready for a breakthrough. With a strategy built around your goals, this accelerator transforms how you create and navigate your career, helping you unlock new product marketing opportunities.

Founder

Harvey Lee - Marketing Keynote Speaker

Are you planning an event and need a speaker who can rock the stage?

Your audience will love your event if they either leave inspired or learn something useful for their jobs. I say, "Why not both"? And we can make it entertaining too.

I started my career in the music and entertainment industry. Through my 25 years in marketing, I've used humour to entertain as much as I've informed. How? I lift the lid on my 12 years on the original Xbox team, educating organisations on my jam - product marketing. I do this whilst untangling complex data and simplifying concepts into easy-to-understand, actionable insights.

2023 saw me hit the road to educate, inspire and motivate audiences in New York, San Francisco, Oakland, Amsterdam, London and online.

Because I'm on your team, we'll work together - I'll assist with pre-planning, be fully present on event day, and add value post-event.

Are you ready to rock?

"Insightful, engaging and mind-opening. Harvey captivated the audience in a way few speakers can - and left us craving more."

"I can't stop talking about Harvey's Xbox talk. At work, I'm sharing the lessons. At home, I'm sharing the fascinating backstory behind the product."

"Three Lessons Xbox Taught the World" illustrated that the essence of market disruption is not the size of your investment but the precision of your messaging. His lessons are a masterclass in strategic marketing.

Keynote Speaker

https://harvey-lee.com/consulting

Elevate Your Product Marketing | Accelerate Your Growth

From consulting to fractional work for organisations to coaching and mentoring for individuals and teams, I'll unlock your potential and deliver results.

With over 25 years in senior Product Marketing roles for companies such as Product Marketing Alliance, Virgin, Microsoft, Kaspersky and Seiko Epson; I have a track record of helping businesses of all shapes, sizes and growth stages find the true value of their product or service. 

Learn more at https://www.harvey-lee.com

Top 10 Product Marketing Consultant

Product Marketing Alliance

Vice President Product Marketing

Avast

Key Goal; Diagnose, define and deliver new value proposition and all related product marketing deliverables for new flagship consumer platform.

► Executive-level responsibility for defining the value proposition, positioning, messaging and GTM approach for Avast One.
► Owner and leader of the global product marketing function for Avast One, guiding cross-functional teams including market/business insights, product management, UX & design, sales & marketing teams.
► Key responsible person for building business case and product from no code to internal green light, to launch in major markets. Including but not exclusive to product definition, product marketing strategy, organisational readiness & mind-set shift that takes the company from core traditional products to UX across cloud services (SaaS) and mobile.

Key Achievements:

► Avast One (A1). Created new B2C flagship consumer proposition transitioning from a native PC product download offer to "Security-as-a-Service". End-to-end conceptualisation, product definition, product/market fit validation, UX testing, messaging articulation and all related research work.
► Contributed at leadership and team level to new era of digital services and mobile experiences that delivered incremental value & change to the business with user at the heart of it. 
► Changed legacy messaging style away from technology terminology to user-friendly language using ‘Conceptual Clarity’ as a framework. Bridged the gap in the users mind on how technology works and benefits them.

Director of Product Marketing

Epson Europe B.V.

Key Goal; Define and drive the Epson Consumer Print value proposition by disrupting the existing Ink Cartridge market across MEA/CIS regions.

► Executive-level responsibility for the product roadmap and portfolio management.
► Lead and drive team to be the Voice of the User, ensuring actionable insights delivered to cross-functional teams including R&D, Product Management, Sales & Marketing teams.
► Ensure value proposition and messaging efficacy to deliver sales and market share objectives.

Key Achievements:

► KPI's available on request.

Head Of Product Marketing (EMEAR)

Kaspersky Lab UK

Key Goal; Create, drive and execute new Global B2C product strategy and GTM planning. Optimise existing portfolio for Post-PC era market.

 ► Executive-level responsibility for the 4-year product strategy and roadmaps, main focus on Cloud Services (SaaS) and mobile.
 ► Owner and leader of the Global Product Vision, guiding cross-functional teams including Market/Business Insights, R&D, Product Management, UX & Design, Sales & Marketing teams.
 ► Responsible for building Product definition, Product Marketing strategy, organisational readiness & mind-set that takes the company from core traditional products to UX across Cloud Services (SaaS) and Mobile.

Key Achievements:

 ► Kaspersky Security Cloud Product (KSC). Created new B2C product strategy from a PC product to "Security-as-a-Service". End-to-end conceptualisation, product definition, product/market fit validation, UX testing, delivery and full GTM planning. 
 ► Defined new-era of digital services and mobile experiences that delivered incremental value & change in direction to the business with user at the heart of it. Restaging the product value proposition as a service such as Kaspersky Security Cloud. 
 ► Changed legacy messaging style away from technology terminology to user-friendly language using a new type of messaging style called Conceptual Clarity. Bridged the gap in the users mind on how technology works and benefits them.
 ► KPI's available on request.

Microsoft

Key Goal; Hardware market and product planning for first Xbox, Xbox 360 and Xbox One over full end-to-end life cycle. Optimise regional success by effective GTM strategy and operationalising hardware ecosystem, accessories portfolio and platform-related business objectives. 

 ► Executive-level ownership of the 3-year EMEA product roadmap for the Platform and Portfolio (hardware and software integration for Xbox Live features such as Achievements, Messaging, Avatars, 3rd party Apps and paid/free value propositions). 
 ► Defined and drove the product value proposition for EMEA, end-to-end product strategy and execution to deliver targets and redefine what the next generation of entertainment & gaming means to consumers.
 ► Key point of contact for key external partners involved in Platform initiatives such as the Interactive World Cup (FIFA, Adidas, Samsung, Toshiba).

Key Achievements:

 ► Repositioning of value proposition to specific target audiences, business & market challenges resulting in unique product roadmap for EMEA in a $1.5B a year business line.
 ► Managed full end-to-end lifecycle, go-to-market and operational effectiveness.
 ► 20M consoles & 30M accessories sold during tenure, bucking the life-cycle trend in the category with 50% of volume directly attributable to personally developed product strategies and go to market programs.
 ► Company still holding to defined product marketing strategy and some processes, even 5 years after leaving the company.
 ► Nominated Microsoft Mentor, Music Consultant and Media product spokesman.

Xbox Head of Platform Product Marketing (EMEA)

Definition Music

Key Goal; Deliver proof of concept for direct-to-fan business model for emerging artists.

 ► Lead full business and product strategy & creative development for emerging artists and writers.
 ► Member of British Phonographic Industry (BPI), International Federation of the Phonographic Industry (IFPI), Performing Rights for Music (PRS), Phonographic Performance Limited (PPL) and Music Managers Forum (MMF).

Key Achievements:

 ► Runner-Up Best New Music Start-Up 2012, as voted for by Music Industry peers.
 ► 2 chart entries. Kelly Erez (Publishing) #11 Music Week Official UK Urban Chart, Wolf People (Producer Management) - Top 60 Official UK Chart.

Managing Director

Virgin

Key Goal; Lead and build Marketing team to represent and optimise marketing of US PC-gaming portfolio in Europe. Management oversight and implementation of Portfolio transition from PC for PlayStation format.

Key Achievements:

 ► Overseeing the effective restructuring of the division in Europe.
 ► Led marketing transition from PC gaming company to broad-appeal console Games Company.
 ► Strengthening US-relationships and accountability.
 ► Delivered forecasts and revenue objectives.

European Marketing Manager

🚀 Get ahead in product marketing at harvey-lee.com

🧑🏻‍💻 Join my Product Marketing Career Accelerator: https://harvey-lee.com/pmm-career-accelerator

🔥 Try my newsletter at https://harvey-lee.com & find out why 100,000+ see things others can't.

✍️ Get in touch about product marketing consulting, coaching or speaking at your event: harvey@harvey-lee.com

———

About Me:

Over the decades, I’ve served brands such as Virgin, Microsoft, Kaspersky, Avast and Seiko Epson, helping businesses of all shapes, sizes and growth stages find the true value of their product or service.

As a Top 10 Product Marketing Consultant in the world (as voted by the Product Marketing Alliance), LinkedIn Top Voice and original member of the Xbox launch team, today, I career coach individuals and help businesses solve their problems using product marketing as a key to unlock what’s been holding them back.

———

There’s No One-Size-Fits-All: We mix and match how to work together in the interests of your brief:

Three ways to work with me:

1️⃣ I help you do it yourself
2️⃣ We do it together
3️⃣ I do it for you

Three models I serve:

1️⃣ Project consulting
2️⃣ Fractional engagements
3️⃣ Advisory

———

Coaching Testimonials:

“Harvey is refreshingly direct - no fluff, no filler. He has an intrinsic ability to 'get' you, offering not just advice but a clear, actionable roadmap. In a job market filled with uncertainty, Harvey is a beacon of clarity and insight. If you're looking to unlock your potential and advance professionally, Harvey is your go-to.”

Bianca R. Galan

“Harvey is exceptional! He simplifies the complex and is an absolute straight shooter, which I appreciate. His mentoring services don't just meet expectations; they exceed anything I had in mind. I've learned so much in just two sessions. Highly recommend 1:1 coaching/mentoring for professional growth or career transition.”

Katy Lyall

Read more testimonials: https://harvey-lee.com/coaching

———

Speaking Testimonials:

"Insightful, engaging and mind-opening. Harvey captivated the audience in a way few speakers can - and left us craving more."

Assia Iossifova
Ocado Group

"I can't stop talking about Harvey's Xbox talk. At work, I'm sharing the lessons. At home, I'm sharing the fascinating backstory behind the product."

Luke Brook
Hall & Partners

Read more testimonials: https://harvey-lee.com/speaking

⚡️Harvey Lee ⚡️

Waystar

Market & Competitive Intelligence Sr. Manager

Klue

As one of the competitive intelligence professionals that make up the Klue Advisory Board (KAB), I help Klue raise awareness and evangelize best practices in the competitive intelligence space.

Advisor -- Klue Advisory Board

Aquent

• Created competitive positioning, messaging, and differentiation language for use across the organization
• Developed and presented buyer personas, including jobs to be done
• Presented sales methodology to sales organization and leaders
• Wrote, edited, and presented win and customer success story videos for internal
enablement
• Managed and hosted monthly enablement sessions with sales organization

Competitive Intelligence Manager

FloQast

** Impacted by layoffs **
•	Administered market and competitive intelligence platforms, including competitive enablement and sales enablement tools (Klue, Showpad)
•	Created competitive and market intelligence assets, including battlecards
•	Created and led competitor training for sales teams
•	Facilitated vendor evaluations for sales enablement and win/loss tools

Competitive and Market Intelligence Manager

Highspot

** Impacted by Layoffs **
•	Increased competitor coverage by 14x, provided competitive insights and messaging to over 875 unique users, and drove a 258% increase in content interaction from the previous year
•	Increased sales confidence in selling against competitors by 10pp from previous year
•	Created and maintained competitive and market intelligence assets
•	Enabled sales, marketing, product, partner, customer success, services, and executive teams on differentiation, competitive advantages, messaging, and win/loss insights 
•	Partnered with teams across the organization to collect and validate competitor intel 
•	Monitored market and competitor activity
•	Administered market and competitive intelligence platforms, including competitive enablement, sales enablement, and win/loss tools (Klue, Highspot, TruVoice)
•	Presented competitor and market trends, activities, and strategy to stakeholders across the organization in quarterly enablement sessions and in annual executive compete summit

Competitive Intelligence Analyst

Availity

•	Served as the single collection point for market and competitive intelligence across the organization
•	Implemented and maintained competitive and market intelligence tools and projects, including a competitive intelligence platform and internal information hosting sites (Sharepoint, Confluence, and HighSpot)
•	Developed battlecards, competitor profiles, and additional assets to educate sales, marketing, account management, product, and leadership teams on competitors and market trends
•	Created language and informational sources that allow stakeholders to address questions about how we compare to our competitors and what makes us better
•	Reported market and competitor activity to stakeholders across the organization, including sales, marketing, product, account management, leadership, executive team, and board-level team members
•	Created market and competitive intelligence presentations for senior leadership and executive use
•	Created and maintained internal and external data assets
•	Monitored news and competitor activity

Market Intelligence Manager

•	Helped contribute over $37M to sales pipeline through RFP/RFI/proposal response creation
•	Completed an average of 38 RFPs/RFIs per year, including large commercial and government proposals
•	Worked as a one-person team to support RFP, RFI, and proposal creation for the organization
•	Balanced and prioritized multiple simultaneous projects
•	Acted as proposal project manager while working closely with teams across the organization
•	Developed and maintained data, marketing, and sales assets
•	Delivered relevant market news and insights to stakeholders, including leadership

Sales Enablement Manager

•	Helped contribute over $35M to sales pipeline through RFP/RFI/proposal response creation
•	Completed an average of 50 RFPs/RFIs per year, including large commercial and government proposals
•	Worked as a two-person team to support RFP, RFI, and proposal creation for the organization
•	Balanced and prioritized multiple simultaneous projects
•	Acted as proposal project manager while working closely with teams across the organization
•	Developed and maintained data, marketing, and sales assets 
•	Delivered relevant market news and insights to stakeholders, including leadership

Sales Enablement Specialist

•	Secured, organized, and executed >30 trade shows and large events per year 
•	Helped grow social media channel following by >400%
•	Created posts and hosted engagement events for social media channels (Twitter, LinkedIn, Facebook, Google+, Instagram) 
•	Collaborated with multiple internal teams to strategize events to meet corporate goals 
•	Coordinated onsite and offsite corporate events 
•	Evaluated and maintained corporate memberships

Events and Social Media Specialist

•	Organized and maintained travel, calendars, events, expenses, and communications for multiple executives and their direct reports
•	Created and edited documents for internal and external audiences
•	Coordinated onsite and offsite events at multiple locations 
•	Managed and maintained day-to-day office needs and events for Nashville office

Executive Assistant

Cabana

•	Managed staffing, scheduling, inventory, tech, and team coordination for large events (weddings, corporate parties, educational speakers, etc.)
•	Responsible for event employee payout and event accounting
•	Additional managerial/keyholder responsibilities

Onsite Event Coordinator

•	Used customer service, communications, problem solving, and time management skills to delight clientele

Server/Bartender

Culinary Institute Lenotre

•	Led and managed multiple classes of ~30 students
•	Wrote, communicated, and assessed assignments to improve students’ writing skills
•	Facilitated detailed discussions on communication, writing, pedagogy, persuasion, description, and other skills
•	Provided communications and writing private instruction to students and faculty members

Instructor

University of Houston

•	Developed course curriculum for first hybrid learning course (English Composition) at University of Houston
•	Led and managed multiple classes of ~30 students
•	Wrote, communicated, and assessed assignments to improve students’ writing skills
•	Facilitated detailed discussions on communication, writing, pedagogy, persuasion, description, and other skills
•	Provided private instruction for communications and creative writing

Georgia College

•	Led and managed multiple classes of >25 students
•	Wrote, communicated, and assessed assignments to improve students’ writing skills
•	Facilitated detailed discussions on communication, writing, pedagogy, persuasion, description, and other skills
•	Instructed and mentored seniors in the creation of their graduation capstone creative writing projects
•	Provided private instruction for communications and creative writing

•	Managed staffing and scheduling for writing center 
•	Created and maintained administrative data reports
•	Instructed and mentored students in their writing and communications skills/projects

Assistant Supervisor of the Writing Center

Putting the Function in Cross-Functional Teamwork | Product Marketing | Competitive Intelligence | Market Intelligence | Enablement

Winning is a team sport! That's why I’ve spent 5+ years creating effective cross-functional teams that share information, contribute to deliverables, and achieve goals. Through clear communication and process-building, I help teams work together to build buyer interest, win deals, and retain customers. 

Information shared from cross-functional teams helps me:
- Understand what customers/prospects really think about us vs. the competition
- Map out our REAL competitive landscape
- Develop messaging and positioning vs. competitors
- Build battlecards, competitor profiles, and other assets
- Enable the organization on market and competitive intelligence and trends

Want to talk team building, process building, product marketing, competitive intelligence, marketing intelligence, or enablement? DM me!

taplio

The Battle

⚡️Harvey Lee ⚡️

Ashleigh Eisinger 🤝

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