🚀 Get ahead in product marketing at harvey-lee.com

🧑🏻‍💻 Join my Product Marketing Career Accelerator: https://harvey-lee.com/pmm-career-accelerator

🔥 Try my newsletter at https://harvey-lee.com & find out why 100,000+ see things others can't.

✍️ Get in touch about product marketing consulting, coaching or speaking at your event: harvey@harvey-lee.com

———

About Me:

Over the decades, I’ve served brands such as Virgin, Microsoft, Kaspersky, Avast and Seiko Epson, helping businesses of all shapes, sizes and growth stages find the true value of their product or service.

As a Top 10 Product Marketing Consultant in the world (as voted by the Product Marketing Alliance), LinkedIn Top Voice and original member of the Xbox launch team, today, I career coach individuals and help businesses solve their problems using product marketing as a key to unlock what’s been holding them back.

———

There’s No One-Size-Fits-All: We mix and match how to work together in the interests of your brief:

Three ways to work with me:

1️⃣ I help you do it yourself
2️⃣ We do it together
3️⃣ I do it for you

Three models I serve:

1️⃣ Project consulting
2️⃣ Fractional engagements
3️⃣ Advisory

———

Coaching Testimonials:

“Harvey is refreshingly direct - no fluff, no filler. He has an intrinsic ability to 'get' you, offering not just advice but a clear, actionable roadmap. In a job market filled with uncertainty, Harvey is a beacon of clarity and insight. If you're looking to unlock your potential and advance professionally, Harvey is your go-to.”

Bianca R. Galan

“Harvey is exceptional! He simplifies the complex and is an absolute straight shooter, which I appreciate. His mentoring services don't just meet expectations; they exceed anything I had in mind. I've learned so much in just two sessions. Highly recommend 1:1 coaching/mentoring for professional growth or career transition.”

Katy Lyall

Read more testimonials: https://harvey-lee.com/coaching

———

Speaking Testimonials:

"Insightful, engaging and mind-opening. Harvey captivated the audience in a way few speakers can - and left us craving more."

Assia Iossifova
Ocado Group

"I can't stop talking about Harvey's Xbox talk. At work, I'm sharing the lessons. At home, I'm sharing the fascinating backstory behind the product."

Luke Brook
Hall & Partners

Read more testimonials: https://harvey-lee.com/speaking

⚡️Harvey Lee ⚡️

LucaNet

Head of Product and Customer Marketing

TeamViewer

•	Lead global marketing campaigns and propelled growth through strategic initiatives
•	Established the product marketing function at TeamViewer to drive the organization's success
•	Developed and executed portfolio strategies based on customer insights, and competitive intelligence
•	Supported M&As to foster growth and strengthen the organization's competitive position
•	Expertly managed global budgets to ensure optimal utilization of resources
•	Analyzed and crafted exceptional customer journeys to deliver a superlative customer experience
•	Owned content marketing strategies and built content authority throughout the entire customer journey
•	Established and managed analyst relations to position TeamViewer as a thought-leader in the industry

Key Achievements
•Champion the momentous global launch of TeamViewer’s flagship product in 2023
•Played an instrumental role in propelling TeamViewer's enterprise segment to unprecedented heights, spearheading initiatives that have yielded an impressive growth rate of over 70%
•Successfully spearheaded the global launch and market entry of TeamViewer's inaugural augmented reality (AR), and IoT offerings in 2019,  driving a remarkable 200% YoY growth for two consecutive years

Director of Product Marketing 

•	Successfully spearheaded the global launch and market entry of TeamViewer's inaugural augmented reality (AR), and IoT offerings in 2019,  driving a remarkable 200% YoY growth for two consecutive years

•	Responsible for developing the go-to-market-marketing strategy and plan for TeamViewer’s AR, AI and IoT portfolio

Senior Global Product Marketing Manager

Makino Europe GmbH

•Owned marketing, communications & PR for European market, managing a team of 8 
•Spearheaded go-to-market strategy, pricing, and product positioning for EU market
•Owned global website and created omni-channel content to increase engagement and conversion
•Led all EU field marketing initiatives like events, industrial exhibitions and press conferences
•Own product launches for the European market
•Launched state-of-the-art product visualization and marketing strategy using extended reality (XR) technology

Key Achievements
•Attained remarkable expansion by means of well-planned and strategic partner marketing and enablement initiatives attaining €28M direct billings contribution in 2018
•As the owner of global content strategy, I have orchestrated the creation of compelling omni-channel content that has been instrumental in enhancing user engagement and bolstering conversion rates
•Launched the first-of-its-kind state-of-the-art product visualization and marketing strategy using extended reality (XR) technology

Manager, Content & Marketing Communications - EU

Intel Corporation

•	Developed and supported in communication roadmap and strategies
•	Stakeholder alignment and integration with the Intel values through different strategies and activities
•	Technical writing and publication on various topics ranging from new products and technology to organisational initiatives like diversity and integration
•	Managed intranet SharePoint for internal and employee communication  
•	Organised and managed volunteer and Corporate Social Responsibility (CSR) events

Internal Communications

Z Energy Limited

•	Managed change communication roadmap and strategies during the changeover from Shell New Zealand to Z Energy
•	Managed key communication focus points:
•	Identified, developed and executed communications strategy for key stakeholders
•	Created and delivered leadership alignment and brand perception materials
•	Communicated with corporate partners and clients and develop action plans for market win and go-to solutions
•	Developed local community-focused marketing and PR (online & offline) campaigns to enhance brand positioning and gain trust

Communications Specialist

Innes 48 Hour Business Start Up Competition

•	Organised the competition to promote entrepreneurship and innovation in the Waikato region
•	Realized scope of the project and managed the whole initiative with the following key responsibilities: 
-	Market research (online survey, and focus groups), segmentation, develop the value proposition and formulate integrated marketing plans
-	Media planning, online marketing, sponsorship management and event management

Project Manager

New Zealand Rugby World Cup 2011

Project Intern

Idea Management Private Limited

As an innovative, passionate, growth-driven, and highly resilient leader with over a decade of hands-on global experience in Private Equity, Fortune 500, turn-around, and accelerated growth environments, I thrive in fast-paced, winning environments and possess an unbridled passion for driving change. I am a seasoned professional with a proven track record in creating and implementing 360-degree value-oriented customer-centric go-to-market and business growth strategies, placing the customer and their needs at the core of everything I do.

When I commenced my journey with TeamViewer in 2019, the company's billings stood at around €230 million, with a portfolio of IT remote connectivity solutions that predominantly catered to SMB and SOHO segments on a global scale.

Fast forward four years, and we have evolved remarkably, culminating in a successful IPO. Our solution portfolio has expanded to encompass  IT, and OT needs across diverse verticals. We have driven a steep growth trajectory in our enterprise segment, resulting in an impressive €650 million in billings today.

The TeamViewer journey has been extraordinary, marked by a relentless focus on continuous innovation and evolution that has propelled us to the forefront of the digital transformation landscape. Our remote connectivity and digitalization solutions seamlessly integrate and create communication and workflows between humans, IT, and OT systems, leading the charge towards a more efficient and sustainable world. Leveraging cutting-edge technologies such as augmented reality (AR), artificial intelligence (AI), and machine learning (ML), we remain steadfast in our pursuit of staying at the forefront of this exciting and rapidly evolving landscape.

My expertise lies in driving growth and customer success by building and executing solid go-to-market strategies, along with world-class customer journeys and a content strategy that caters to customers' needs throughout their entire journey. I excel in activating the full marketing mix, leveraging data and analytics, and driving efficiencies across global organizations.

Software as a Service (SaaS) I Leadership I Go-to-Market Strategy I Product Launch Strategy I Product Marketing I Content Marketing Strategy I Market Positioning Strategy I Omni-Channel Marketing I Integrated Marketing Communications Planning I Public Relations I Analyst Relations I Data Analytics I Enterprise Marketing I ABM I Field Marketing I Performance Marketing I Demand Generation I B2B Marketing I Partner Marketing I Demand Generation

taplio

The Battle

⚡️Harvey Lee ⚡️

Bhaskar Mitra

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?