Product Marketing Career Accelerator

As founder of the PMMCA, I help product marketers own their careers—rather than react to them.

You’re not stuck—you’re ready for a breakthrough. With a strategy built around your goals, this accelerator transforms how you create and navigate your career, helping you unlock new product marketing opportunities.

Founder

Harvey Lee - Marketing Keynote Speaker

Are you planning an event and need a speaker who can rock the stage?

Your audience will love your event if they either leave inspired or learn something useful for their jobs. I say, "Why not both"? And we can make it entertaining too.

I started my career in the music and entertainment industry. Through my 25 years in marketing, I've used humour to entertain as much as I've informed. How? I lift the lid on my 12 years on the original Xbox team, educating organisations on my jam - product marketing. I do this whilst untangling complex data and simplifying concepts into easy-to-understand, actionable insights.

2023 saw me hit the road to educate, inspire and motivate audiences in New York, San Francisco, Oakland, Amsterdam, London and online.

Because I'm on your team, we'll work together - I'll assist with pre-planning, be fully present on event day, and add value post-event.

Are you ready to rock?

"Insightful, engaging and mind-opening. Harvey captivated the audience in a way few speakers can - and left us craving more."

"I can't stop talking about Harvey's Xbox talk. At work, I'm sharing the lessons. At home, I'm sharing the fascinating backstory behind the product."

"Three Lessons Xbox Taught the World" illustrated that the essence of market disruption is not the size of your investment but the precision of your messaging. His lessons are a masterclass in strategic marketing.

Keynote Speaker

https://harvey-lee.com/consulting

Elevate Your Product Marketing | Accelerate Your Growth

From consulting to fractional work for organisations to coaching and mentoring for individuals and teams, I'll unlock your potential and deliver results.

With over 25 years in senior Product Marketing roles for companies such as Product Marketing Alliance, Virgin, Microsoft, Kaspersky and Seiko Epson; I have a track record of helping businesses of all shapes, sizes and growth stages find the true value of their product or service. 

Learn more at https://www.harvey-lee.com

Top 10 Product Marketing Consultant

Product Marketing Alliance

Vice President Product Marketing

Avast

Key Goal; Diagnose, define and deliver new value proposition and all related product marketing deliverables for new flagship consumer platform.

► Executive-level responsibility for defining the value proposition, positioning, messaging and GTM approach for Avast One.
► Owner and leader of the global product marketing function for Avast One, guiding cross-functional teams including market/business insights, product management, UX & design, sales & marketing teams.
► Key responsible person for building business case and product from no code to internal green light, to launch in major markets. Including but not exclusive to product definition, product marketing strategy, organisational readiness & mind-set shift that takes the company from core traditional products to UX across cloud services (SaaS) and mobile.

Key Achievements:

► Avast One (A1). Created new B2C flagship consumer proposition transitioning from a native PC product download offer to "Security-as-a-Service". End-to-end conceptualisation, product definition, product/market fit validation, UX testing, messaging articulation and all related research work.
► Contributed at leadership and team level to new era of digital services and mobile experiences that delivered incremental value & change to the business with user at the heart of it. 
► Changed legacy messaging style away from technology terminology to user-friendly language using ‘Conceptual Clarity’ as a framework. Bridged the gap in the users mind on how technology works and benefits them.

Director of Product Marketing

Epson Europe B.V.

Key Goal; Define and drive the Epson Consumer Print value proposition by disrupting the existing Ink Cartridge market across MEA/CIS regions.

► Executive-level responsibility for the product roadmap and portfolio management.
► Lead and drive team to be the Voice of the User, ensuring actionable insights delivered to cross-functional teams including R&D, Product Management, Sales & Marketing teams.
► Ensure value proposition and messaging efficacy to deliver sales and market share objectives.

Key Achievements:

► KPI's available on request.

Head Of Product Marketing (EMEAR)

Kaspersky Lab UK

Key Goal; Create, drive and execute new Global B2C product strategy and GTM planning. Optimise existing portfolio for Post-PC era market.

 ► Executive-level responsibility for the 4-year product strategy and roadmaps, main focus on Cloud Services (SaaS) and mobile.
 ► Owner and leader of the Global Product Vision, guiding cross-functional teams including Market/Business Insights, R&D, Product Management, UX & Design, Sales & Marketing teams.
 ► Responsible for building Product definition, Product Marketing strategy, organisational readiness & mind-set that takes the company from core traditional products to UX across Cloud Services (SaaS) and Mobile.

Key Achievements:

 ► Kaspersky Security Cloud Product (KSC). Created new B2C product strategy from a PC product to "Security-as-a-Service". End-to-end conceptualisation, product definition, product/market fit validation, UX testing, delivery and full GTM planning. 
 ► Defined new-era of digital services and mobile experiences that delivered incremental value & change in direction to the business with user at the heart of it. Restaging the product value proposition as a service such as Kaspersky Security Cloud. 
 ► Changed legacy messaging style away from technology terminology to user-friendly language using a new type of messaging style called Conceptual Clarity. Bridged the gap in the users mind on how technology works and benefits them.
 ► KPI's available on request.

Microsoft

Key Goal; Hardware market and product planning for first Xbox, Xbox 360 and Xbox One over full end-to-end life cycle. Optimise regional success by effective GTM strategy and operationalising hardware ecosystem, accessories portfolio and platform-related business objectives. 

 ► Executive-level ownership of the 3-year EMEA product roadmap for the Platform and Portfolio (hardware and software integration for Xbox Live features such as Achievements, Messaging, Avatars, 3rd party Apps and paid/free value propositions). 
 ► Defined and drove the product value proposition for EMEA, end-to-end product strategy and execution to deliver targets and redefine what the next generation of entertainment & gaming means to consumers.
 ► Key point of contact for key external partners involved in Platform initiatives such as the Interactive World Cup (FIFA, Adidas, Samsung, Toshiba).

Key Achievements:

 ► Repositioning of value proposition to specific target audiences, business & market challenges resulting in unique product roadmap for EMEA in a $1.5B a year business line.
 ► Managed full end-to-end lifecycle, go-to-market and operational effectiveness.
 ► 20M consoles & 30M accessories sold during tenure, bucking the life-cycle trend in the category with 50% of volume directly attributable to personally developed product strategies and go to market programs.
 ► Company still holding to defined product marketing strategy and some processes, even 5 years after leaving the company.
 ► Nominated Microsoft Mentor, Music Consultant and Media product spokesman.

Xbox Head of Platform Product Marketing (EMEA)

Definition Music

Key Goal; Deliver proof of concept for direct-to-fan business model for emerging artists.

 ► Lead full business and product strategy & creative development for emerging artists and writers.
 ► Member of British Phonographic Industry (BPI), International Federation of the Phonographic Industry (IFPI), Performing Rights for Music (PRS), Phonographic Performance Limited (PPL) and Music Managers Forum (MMF).

Key Achievements:

 ► Runner-Up Best New Music Start-Up 2012, as voted for by Music Industry peers.
 ► 2 chart entries. Kelly Erez (Publishing) #11 Music Week Official UK Urban Chart, Wolf People (Producer Management) - Top 60 Official UK Chart.

Managing Director

Virgin

Key Goal; Lead and build Marketing team to represent and optimise marketing of US PC-gaming portfolio in Europe. Management oversight and implementation of Portfolio transition from PC for PlayStation format.

Key Achievements:

 ► Overseeing the effective restructuring of the division in Europe.
 ► Led marketing transition from PC gaming company to broad-appeal console Games Company.
 ► Strengthening US-relationships and accountability.
 ► Delivered forecasts and revenue objectives.

European Marketing Manager

🚀 Get ahead in product marketing at harvey-lee.com

🧑🏻‍💻 Join my Product Marketing Career Accelerator: https://harvey-lee.com/pmm-career-accelerator

🔥 Try my newsletter at https://harvey-lee.com & find out why 100,000+ see things others can't.

✍️ Get in touch about product marketing consulting, coaching or speaking at your event: harvey@harvey-lee.com

———

About Me:

Over the decades, I’ve served brands such as Virgin, Microsoft, Kaspersky, Avast and Seiko Epson, helping businesses of all shapes, sizes and growth stages find the true value of their product or service.

As a Top 10 Product Marketing Consultant in the world (as voted by the Product Marketing Alliance), LinkedIn Top Voice and original member of the Xbox launch team, today, I career coach individuals and help businesses solve their problems using product marketing as a key to unlock what’s been holding them back.

———

There’s No One-Size-Fits-All: We mix and match how to work together in the interests of your brief:

Three ways to work with me:

1️⃣ I help you do it yourself
2️⃣ We do it together
3️⃣ I do it for you

Three models I serve:

1️⃣ Project consulting
2️⃣ Fractional engagements
3️⃣ Advisory

———

Coaching Testimonials:

“Harvey is refreshingly direct - no fluff, no filler. He has an intrinsic ability to 'get' you, offering not just advice but a clear, actionable roadmap. In a job market filled with uncertainty, Harvey is a beacon of clarity and insight. If you're looking to unlock your potential and advance professionally, Harvey is your go-to.”

Bianca R. Galan

“Harvey is exceptional! He simplifies the complex and is an absolute straight shooter, which I appreciate. His mentoring services don't just meet expectations; they exceed anything I had in mind. I've learned so much in just two sessions. Highly recommend 1:1 coaching/mentoring for professional growth or career transition.”

Katy Lyall

Read more testimonials: https://harvey-lee.com/coaching

———

Speaking Testimonials:

"Insightful, engaging and mind-opening. Harvey captivated the audience in a way few speakers can - and left us craving more."

Assia Iossifova
Ocado Group

"I can't stop talking about Harvey's Xbox talk. At work, I'm sharing the lessons. At home, I'm sharing the fascinating backstory behind the product."

Luke Brook
Hall & Partners

Read more testimonials: https://harvey-lee.com/speaking

⚡️Harvey Lee ⚡️

Lettuce Financial Labs

-Established customer insights that drove product vision and marketing communications
-Created GTM strategies across B2C and B2B audiences
-Established test-and-learn plans for iterating based on early customer feedback
-Built & run best-in-class, 100% fractional marketing team across all functions
-Developed launch brand design, positioning, messaging and assets

Fractional Head of Marketing

Consultant, Advisor, Fractional CMO

Frame

Empowering everyone to build their family with evidence-based, personalized support

Marketing Advisor

20 Fund

The 20 Fund invests in Italian female entrepreneurs who focus on their employees, support their communities and care for the planet. We are creating a lasting positive impact on women, culture and the environment.  I help evaluate fund opportunities and advise on marketing and growth strategies.

Advisor

Omada Health

VP Brand & Product Marketing, Omada Health

Physera

Worked with Physera from their Series A investment through their acquisition by Omada Health.  Launched demand funnel, including tech stack evaluation, Marketo implementation and Salesforce integration.  Developed demand funnel reporting to enable transparency into Sales and Marketing metrics and ROI of programs.  Created campaigns for paid, earned & owned media to drive paid and organic leads.  Developed content including video, email, website and PR for use in cross-functional campaigns.  Built marketing team.

Fractional Head of Marketing (Acquired by Omada Health)

Independent

Marketing consultancy working to support high-growth B2C and B2B companies. Driving marketing strategy and execution for disruptive startups, shepherding consumer research, brand, product, and communications strategy, briefs, and campaigns to support decision-making and investment. Clients included hims & hers, Tile, Sun Basket, BetterUp, Gigster and  The UCSF Rosenman Institute.

❖Customer insights research – Facilitated the design, execution, and interpretation of qualitative and quantitative research for an 18-month-old telehealth startup to identify its target customer and drive its brand, product, and go-to-market (GTM) strategy. Results to guide which products to launch, improve targeting/advertising messaging, lower customer acquisition cost, and increase customer volume and subscriptions (hims & hers).

❖Brand message simplification – Translated the complex “science” behind a young global platform startup’s service into a digestible, exciting, and purpose-aligned story resulting in a streamlined website, an internal clarity of mission, more leads, and a shorter sales cycle (BetterUp).

❖Website creation – Helmed five-person Agile team to build and launch a new company website in just eight weeks for an Andreessen Horowitz–funded startup. Transformed outdated content and technology into a streamlined, modern site that inspires confidence and tells a clear story to drive venture funding and enterprise customer acquisition. Led collaboration amongst team and C-level leadership to design and adopt information architecture, copy, and graphic design (Gigster).

❖Advertising strategy – Identified adjacent category and customer profile offering untapped growth for health product startup. Delivered comprehensive research study distinguishing trends and identifying new high-potential audience to optimize future advertising spend (Tru Niagen).

Marketing Consultant

Lyft

Co-authored annual strategy and plan to grow market share, stand out from the competition and prepare for IPO. 

❖Decentralized marketing operationalization – Guided selection and installation of marketing agency to oversee integrated, distributed marketing spend across 20 to 30 metropolitan areas. Established recommended best practices for collaboration between field and HQ marketing teams to accomplish dual goals of enabling local decision-making while meeting corporate brand standards. 

❖Innovative research methodology – Developed and executed consumer research to align marketing and product teams around four core customer use cases. Conducting a non-traditional, 30-person consumer focus group in which participants completed action-oriented assignments and brainstormed and tested potential ideas for product and marketing strategy.

❖Marketing strategy & planning – Culled key learning from consumer research to identify implications to GTM strategy and annual marketing plan. With product and marketing leadership, defined recommended priorities, messaging, and product development ideas for 2019 and beyond.

Globality, Inc.

Built and ran global operations and sales team supporting B2B marketplace.  Globality is a unicorn B2B Marketplace for Consulting Services, that utilizes AI technology to match smaller boutique firms with larger Fortune 500 opportunities internationally. Marketed and sold the platform to global companies, across industries like packaged goods, financial services, and sportswear.  Led successful marketing proof-of-concept, contributing to signed agreement with HSBC, and subsequent funding from SoftBank. Executed GTM programs for both inbound and outbound sales.

❖Best-in-company team performance – Recruited and directed distributed global operations and sales team to outperform all other company divisions across revenue/sales pipeline, delivering projects and revenue of more than 8x that of other business units. 

❖Agency network – Assembled an agency network 3 to 4x larger than those of other industry sectors, growing from 150 signed and onboarded agencies to over 700 in less than 18 months.

❖Sales & content marketing – Developed thought leadership to deliver innovative content for the marketing sector. Formed multimedia content series on the challenges of the modern marketer, designed to attract a Fortune 500 client base. Partnered with corporate marketing to develop unique  materials, including original research, white papers, and company messaging. 

❖Product strategy – Partnered with product management and engineering to drive marketplace adoption through product enhancement. Educated technical teams on client and agency personas, provided feedback on product issues, and identified solutions to urgent bugs. Collaborated with AI team to build the Globality Knowledge Graph powering the AI and matching engine, resulting in better customer–seller matches. 

❖Onboarding optimization – Guided engineering and product teams to streamline agency onboarding process, reducing effort and time to launch new partners into the marketplace

General Manager, Marketing Sector

215 McCann

Directed award-winning team responsible for consumer research and insights, competitive analysis, market opportunity identification, creative strategy, positioning/messaging, and campaign effectiveness. Repositioned agency to work across B2B and B2C businesses, including global and national campaigns for Microsoft, HP, Xbox, Kinect, Annie’s Homegrown, Halo, Gears of War, Forza, and other gaming companies. Introduced new disciplines of communications strategy and analytics to the agency and led team to win several Gold Effies and Cannes Lions awards.

❖Agency revenue & growth – Diversified agency portfolio from one major client to five, more than doubling revenue and size from $10M in billings and 20 people to $30M and 60 people. Key new business wins included Hulu, Pandora, Machine Zone, Workday, and Lookout, as well as an increase in Xbox business on both the traditional and digital sides. 

❖Record-breaking product launch – Secured Nielsen ranking of Halo 4 launch as the most anticipated game of the year, reinvigorating lapsed fans, beating opening sales records for every Halo game ever sold, and surpassing KPIs with 7.5M units sold, exceeding pre-order goals. Facilitated Twitter reach of 32.3M and 20,000 Facebook likes with launch tactics and 3 million hits for the 2-minute game trailer.

❖Advertising POC – To combat proliferation of consumer options and mounting competitive pressures in the streaming music business for Pandora, conducted advertising test targeting millennials, resulting in 69% increase in consumer listening hours for campaign-featured artists.

❖Brand awareness – Increased subscriptions and reduced customer churn for Hulu by delivering an Effie award–winning advertising campaign addressing a key consumer pain point: commercials. Drove attention to the network’s new No Commercials plan, resulting in 90% of current subscribers, 75% of canceled subscribers, and 39% of overall consumers reporting awareness of the No Commercials plan.

Partner / Director of Brand Strategy & New Business

With over 25 years of experience in marketing, Gabrielle is a consultant, advisor, and fractional CMO who helps clients solve big, complicated problems. Today, Gabrielle works with Lettuce Financial, automating taxes and accounting for solo businesses.  She also and advises several companies in the healthcare and sustainability space. Specifically, Frame Fertility, Meru Health, and 20Fund, a venture capital firm that invests in Italian female entrepreneurs with a focus on social and environmental impact.  Gabrielle’s experience in scaling and operationalizing high-growth companies has led to funding rounds and exits for the companies she works with.

Gabrielle is also passionate about supporting women in their careers.  She advises female founders and founded a growing 300-person strong women’s networking group called the Wolfpack.

Previously, Gabrielle was the VP of Brand and Product Marketing at Omada Health, a digital health company that offers innovative solutions for chronic disease prevention and management. She joined Omada after leading marketing at Physera, a virtual musculoskeletal clinic that was acquired by Omada in 2020. Gabrielle has also held senior marketing roles at Globality, a B2B marketplace for consulting services that utilizes AI technology, and at leading advertising agencies such as 215 McCann and Venables Bell & Partners. There, she worked with brands such as Xbox, Hulu, Pandora, Audi, Intel, and Workday. Her work has received multiple industry awards for marketing effectiveness and creativity.

Gabrielle is passionate about transforming the marketing industry and creating a lasting positive impact on society and the environment. She is also a proud AirBnb Superhost who runs two family businesses in Sonoma County, offering historic and rural vacation rental properties. 

Gabrielle speaks English and Italian and holds certifications in project management and product fundamentals.

Gabrielle Tenaglia

It has been a year. The kind that rearranges things at work and in life.

Let me explain.

After closing our Series B, at Lettuce Financial, I stepped away and landed back in healthcare, which I never really left. I’m now consulting and advising several companies I’m really excited about.

✨ A few highlights:

→Working with Midi Health since July on a project I cannot WAIT to share. After too many years at work being the only woman in the room, I’m finally not and it’s amazing. The team at Midi is stacked with brilliant women building something that really matters.

→Continuing to advise Michael Turken, MD, MPH  & My Doctor Friend (recently featured in Robert Wachter’s newsletter--link below), Frame, and Meru Health

On the personal side: It has been an intense year inside the healthcare system—with my parents, who now live next door to me in SF, and my daughter, who's navigating two difficult-to-treat chronic conditions.

If you're caregiving for someone with hard-to-diagnose and hard-to-treat issues, I see you. That work is impossible and important in equal measure. And it's made working to fix healthcare feel that much more urgent.

Now, about the pic below.

📚 My older daughter has wanted built-in bookshelves for years. So I watched every IKEA hack video on the internet and thought "how hard could it be?"

Reader: This involved 57 Ikea furniture parts. A gallon Farrow & Ball Inchyra Blue paint. FIVE coats of primer and paint to be exact, sanding between each one to “knock down the dust.”

Installation happens this weekend. And honestly? The whole process has me thinking about startup marketing in ways I didn't expect. That post is coming soon.

I'm excited to be here more regularly. 

If you're working in healthcare, caregiving, or attempting ambitious DIY projects with questionable judgment, let's connect.

What's something you built this year—professionally or otherwise?

Head of Marketing at Lettuce | Consultant, Advisor, Fractional CMO │ Fierce advocate of women at work │ 2x Unicorn Scale-Ups | Ex-Omada Health, Globality & McCann

I've worked with companies and founders who believed that keeping functional teams siloed from each other was the fastest, most efficient way to work. The product team builds their plan and sets their own priorities. The growth team does their thing, doesn't need to talk to the rest of the org. Sales makes their own plan and just sends asset requests over to marketing.

Unsurprisingly, organizations that operate like this struggle to make real progress.

The problems businesses face today are too complicated for any single team to solve alone. Products are more complex than ever. You can't do healthcare marketing without talking to the doctors, data scientists, and the sales team. But that cross-functional work is hard, so it often doesn't happen.

Today, companies are competing on speed of learning. The team that can connect the dots fastest—what customers actually need, what's technically possible, what the market will pay for, how to operationalize it—wins. You can't learn fast when product doesn't know what marketing is learning, the media team doesn't know how features are changing, and data science doesn't understand the real customer problem.

I sat down recently with Liston Pitman from eatbigfish to talk about a project we worked on together at Omada Health. At the time, Omada was navigating the post-pandemic shift in digital health—teams were remote, it was hard to build new relationships, and we were asking ourselves: what's next?

In a single day-long workshop, eatbigfish brought together engineers, data scientists, marketers, and coaching operations leaders (many meeting in person for the first time). The magic wasn't just in the ideas we generated—it was in teaching people how to solve problems together across functions.

The impact? Teams formed connections that day that changed how we worked together afterward. Themes from the workshop influenced our brand redesign, pushed product to integrate more community features, and elevated the "voice of the coach" to become central to our brand strategy.

The workshop didn't give us all the answers in one day. What it did was start the discussion and showed us what was possible when we stopped working in isolation.

Now, more than ever, companies need everyone contributing their expertise and pulling in the same direction to succeed. That means getting comfortable with the hard work of cross-functional collaboration.

Read more at the link below!

Back in 2022, Omada Health found itself strategically stuck. Remote teams, lingering silos and a post-pandemic market were all contributing to a stall in innovation and creativity.

The company found itself asking the big question: what’s next?

Enter eatbigfish.

In a single one-day workshop, teams from across the organisation came together, challenged conventions and uncovered new ways forward – beyond the safe, incremental changes healthcare usually defaults to.

We spoke with Gabrielle Tenaglia, former VP Brand & Product Marketing at Omada Health, about what we unlocked that day and why the eatbigfish approach was key.

Read the full interview: https://lnkd.in/enea3twe

So excited to be able bring my daughters to watch these women compete. These soccer players make each other better and lift each other up. 

What incredible lessons in leadership here on the field. 

Emily Tisch Sussman we are rooting for you!

#NWSLChampionship

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The Battle

⚡️Harvey Lee ⚡️

Gabrielle Tenaglia

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The Battle

⚡️Harvey Lee ⚡️

Gabrielle Tenaglia

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gabrielle Tenaglia's LinkedIn Performance

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Performance ScoreGabrielle Tenaglia's LinkedIn Performance