Product Marketing Career Accelerator

As founder of the PMMCA, I help product marketers own their careers—rather than react to them.

You’re not stuck—you’re ready for a breakthrough. With a strategy built around your goals, this accelerator transforms how you create and navigate your career, helping you unlock new product marketing opportunities.

Founder

Harvey Lee - Marketing Keynote Speaker

Are you planning an event and need a speaker who can rock the stage?

Your audience will love your event if they either leave inspired or learn something useful for their jobs. I say, "Why not both"? And we can make it entertaining too.

I started my career in the music and entertainment industry. Through my 25 years in marketing, I've used humour to entertain as much as I've informed. How? I lift the lid on my 12 years on the original Xbox team, educating organisations on my jam - product marketing. I do this whilst untangling complex data and simplifying concepts into easy-to-understand, actionable insights.

2023 saw me hit the road to educate, inspire and motivate audiences in New York, San Francisco, Oakland, Amsterdam, London and online.

Because I'm on your team, we'll work together - I'll assist with pre-planning, be fully present on event day, and add value post-event.

Are you ready to rock?

"Insightful, engaging and mind-opening. Harvey captivated the audience in a way few speakers can - and left us craving more."

"I can't stop talking about Harvey's Xbox talk. At work, I'm sharing the lessons. At home, I'm sharing the fascinating backstory behind the product."

"Three Lessons Xbox Taught the World" illustrated that the essence of market disruption is not the size of your investment but the precision of your messaging. His lessons are a masterclass in strategic marketing.

Keynote Speaker

https://harvey-lee.com/consulting

Elevate Your Product Marketing | Accelerate Your Growth

From consulting to fractional work for organisations to coaching and mentoring for individuals and teams, I'll unlock your potential and deliver results.

With over 25 years in senior Product Marketing roles for companies such as Product Marketing Alliance, Virgin, Microsoft, Kaspersky and Seiko Epson; I have a track record of helping businesses of all shapes, sizes and growth stages find the true value of their product or service. 

Learn more at https://www.harvey-lee.com

Top 10 Product Marketing Consultant

Product Marketing Alliance

Vice President Product Marketing

Avast

Key Goal; Diagnose, define and deliver new value proposition and all related product marketing deliverables for new flagship consumer platform.

► Executive-level responsibility for defining the value proposition, positioning, messaging and GTM approach for Avast One.
► Owner and leader of the global product marketing function for Avast One, guiding cross-functional teams including market/business insights, product management, UX & design, sales & marketing teams.
► Key responsible person for building business case and product from no code to internal green light, to launch in major markets. Including but not exclusive to product definition, product marketing strategy, organisational readiness & mind-set shift that takes the company from core traditional products to UX across cloud services (SaaS) and mobile.

Key Achievements:

► Avast One (A1). Created new B2C flagship consumer proposition transitioning from a native PC product download offer to "Security-as-a-Service". End-to-end conceptualisation, product definition, product/market fit validation, UX testing, messaging articulation and all related research work.
► Contributed at leadership and team level to new era of digital services and mobile experiences that delivered incremental value & change to the business with user at the heart of it. 
► Changed legacy messaging style away from technology terminology to user-friendly language using ‘Conceptual Clarity’ as a framework. Bridged the gap in the users mind on how technology works and benefits them.

Director of Product Marketing

Epson Europe B.V.

Key Goal; Define and drive the Epson Consumer Print value proposition by disrupting the existing Ink Cartridge market across MEA/CIS regions.

► Executive-level responsibility for the product roadmap and portfolio management.
► Lead and drive team to be the Voice of the User, ensuring actionable insights delivered to cross-functional teams including R&D, Product Management, Sales & Marketing teams.
► Ensure value proposition and messaging efficacy to deliver sales and market share objectives.

Key Achievements:

► KPI's available on request.

Head Of Product Marketing (EMEAR)

Kaspersky Lab UK

Key Goal; Create, drive and execute new Global B2C product strategy and GTM planning. Optimise existing portfolio for Post-PC era market.

 ► Executive-level responsibility for the 4-year product strategy and roadmaps, main focus on Cloud Services (SaaS) and mobile.
 ► Owner and leader of the Global Product Vision, guiding cross-functional teams including Market/Business Insights, R&D, Product Management, UX & Design, Sales & Marketing teams.
 ► Responsible for building Product definition, Product Marketing strategy, organisational readiness & mind-set that takes the company from core traditional products to UX across Cloud Services (SaaS) and Mobile.

Key Achievements:

 ► Kaspersky Security Cloud Product (KSC). Created new B2C product strategy from a PC product to "Security-as-a-Service". End-to-end conceptualisation, product definition, product/market fit validation, UX testing, delivery and full GTM planning. 
 ► Defined new-era of digital services and mobile experiences that delivered incremental value & change in direction to the business with user at the heart of it. Restaging the product value proposition as a service such as Kaspersky Security Cloud. 
 ► Changed legacy messaging style away from technology terminology to user-friendly language using a new type of messaging style called Conceptual Clarity. Bridged the gap in the users mind on how technology works and benefits them.
 ► KPI's available on request.

Microsoft

Key Goal; Hardware market and product planning for first Xbox, Xbox 360 and Xbox One over full end-to-end life cycle. Optimise regional success by effective GTM strategy and operationalising hardware ecosystem, accessories portfolio and platform-related business objectives. 

 ► Executive-level ownership of the 3-year EMEA product roadmap for the Platform and Portfolio (hardware and software integration for Xbox Live features such as Achievements, Messaging, Avatars, 3rd party Apps and paid/free value propositions). 
 ► Defined and drove the product value proposition for EMEA, end-to-end product strategy and execution to deliver targets and redefine what the next generation of entertainment & gaming means to consumers.
 ► Key point of contact for key external partners involved in Platform initiatives such as the Interactive World Cup (FIFA, Adidas, Samsung, Toshiba).

Key Achievements:

 ► Repositioning of value proposition to specific target audiences, business & market challenges resulting in unique product roadmap for EMEA in a $1.5B a year business line.
 ► Managed full end-to-end lifecycle, go-to-market and operational effectiveness.
 ► 20M consoles & 30M accessories sold during tenure, bucking the life-cycle trend in the category with 50% of volume directly attributable to personally developed product strategies and go to market programs.
 ► Company still holding to defined product marketing strategy and some processes, even 5 years after leaving the company.
 ► Nominated Microsoft Mentor, Music Consultant and Media product spokesman.

Xbox Head of Platform Product Marketing (EMEA)

Definition Music

Key Goal; Deliver proof of concept for direct-to-fan business model for emerging artists.

 ► Lead full business and product strategy & creative development for emerging artists and writers.
 ► Member of British Phonographic Industry (BPI), International Federation of the Phonographic Industry (IFPI), Performing Rights for Music (PRS), Phonographic Performance Limited (PPL) and Music Managers Forum (MMF).

Key Achievements:

 ► Runner-Up Best New Music Start-Up 2012, as voted for by Music Industry peers.
 ► 2 chart entries. Kelly Erez (Publishing) #11 Music Week Official UK Urban Chart, Wolf People (Producer Management) - Top 60 Official UK Chart.

Managing Director

Virgin

Key Goal; Lead and build Marketing team to represent and optimise marketing of US PC-gaming portfolio in Europe. Management oversight and implementation of Portfolio transition from PC for PlayStation format.

Key Achievements:

 ► Overseeing the effective restructuring of the division in Europe.
 ► Led marketing transition from PC gaming company to broad-appeal console Games Company.
 ► Strengthening US-relationships and accountability.
 ► Delivered forecasts and revenue objectives.

European Marketing Manager

🚀 Get ahead in product marketing at harvey-lee.com

🧑🏻‍💻 Join my Product Marketing Career Accelerator: https://harvey-lee.com/pmm-career-accelerator

🔥 Try my newsletter at https://harvey-lee.com & find out why 100,000+ see things others can't.

✍️ Get in touch about product marketing consulting, coaching or speaking at your event: harvey@harvey-lee.com

———

About Me:

Over the decades, I’ve served brands such as Virgin, Microsoft, Kaspersky, Avast and Seiko Epson, helping businesses of all shapes, sizes and growth stages find the true value of their product or service.

As a Top 10 Product Marketing Consultant in the world (as voted by the Product Marketing Alliance), LinkedIn Top Voice and original member of the Xbox launch team, today, I career coach individuals and help businesses solve their problems using product marketing as a key to unlock what’s been holding them back.

———

There’s No One-Size-Fits-All: We mix and match how to work together in the interests of your brief:

Three ways to work with me:

1️⃣ I help you do it yourself
2️⃣ We do it together
3️⃣ I do it for you

Three models I serve:

1️⃣ Project consulting
2️⃣ Fractional engagements
3️⃣ Advisory

———

Coaching Testimonials:

“Harvey is refreshingly direct - no fluff, no filler. He has an intrinsic ability to 'get' you, offering not just advice but a clear, actionable roadmap. In a job market filled with uncertainty, Harvey is a beacon of clarity and insight. If you're looking to unlock your potential and advance professionally, Harvey is your go-to.”

Bianca R. Galan

“Harvey is exceptional! He simplifies the complex and is an absolute straight shooter, which I appreciate. His mentoring services don't just meet expectations; they exceed anything I had in mind. I've learned so much in just two sessions. Highly recommend 1:1 coaching/mentoring for professional growth or career transition.”

Katy Lyall

Read more testimonials: https://harvey-lee.com/coaching

———

Speaking Testimonials:

"Insightful, engaging and mind-opening. Harvey captivated the audience in a way few speakers can - and left us craving more."

Assia Iossifova
Ocado Group

"I can't stop talking about Harvey's Xbox talk. At work, I'm sharing the lessons. At home, I'm sharing the fascinating backstory behind the product."

Luke Brook
Hall & Partners

Read more testimonials: https://harvey-lee.com/speaking

⚡️Harvey Lee ⚡️

Jason Oakley

Productive PMM

Founder 

Navattic

Navattic empowers prospects to get hands-on with your product earlier in the buying journey through no-code interactive demos.

GTM Advisor

UserEvidence

UserEvidence automates social proof for GTM teams. Generate verified customer evidence, product stats, and ROI data in minutes. Game-changing B2B companies like Pendo, Workato, Gong, Jasper.ai, and Ramp rely on UserEvidence to boost buyer confidence, shorten sales cycles, and increase win rates.

Marketing Advisor

Klue

Senior Director of Product Marketing

Chili Piper

Chili Piper is the most advanced routing and scheduling software for B2B revenue teams. 
We solve interesting problems, live and breathe our core value of “help,” and have a ton of fun doing it while fully distributed around the world — powered by espresso and hot sauce.

Hey Rocco 

The relationships we have with young loved ones are some of the most extraordinary. But, they can often be difficult to maintain, especially if you live far apart. Hey Rocco is a unique gift that creates a lasting connection between children and far away family members. 

• Self-published a children's book focused on connecting distant family members.
• Launched and promoted a successfully funded Kickstarter campaign. 
• Created a monthly pen pal subscription for kids.
• Drive customer growth and retention, product development, and content creation.

Author and Co-Founder

Uberflip

• Lead a team of two product marketers, covering all areas of customer and product marketing.
• Manage multiple analyst relationships, briefings, and market research.
• Create and deliver product-focused event presentations and webinars. 
• Develop and evangelize company-wide product positioning and messaging.
• Strategize on go-to-market, pipeline, retention, and expansion initiatives with company leadership

Senior Product Marketing Manager

• Developed positioning and messaging around the impact of exceptional content experiences.
• Planned and executed the go-to-market strategy for all product and feature releases. 
• Built training and educational resources that drove product adoption, upsell, and retention.. 
• Enabled our sales and success teams with collateral, messaging, and competitive intelligence.

Product Marketing Manager

• Managed a portfolio of strategic customers including: SAP, 3M, and GE totalling $1M+ ARR.
• Conducted monthly and quarterly business reviews to measure and prove business impact.
• Educated and onboarded new customers to ensure their success.
• Fostered strong customer relationships across all levels of the org, from champions to executives.

Customer Success Manager

Houston

• Co-founded an app to help startups grow and get feedback from their pre-launch email list. 
• Worked closely with customers to fuel product growth, positioning and messaging. 
• Created all marketing materials and educational collateral for prospects and customers. 
• Managed our go-to-market strategy and growth initiatives. 
• Houston was sold in June 2017.

Co-Founder, Product and Customer Marketing Lead

Brownie Points Inc.

• Coached merchants in launching mobile customer loyalty programs
• Supported day-to-day success and strategy of customers and mobile app users
• Worked with sales managers on generating leads and on-boarding new customers

Director, Customer Success

Verafin

• Developed programs to drive customer advocacy, references, referrals, and customer stories. 
• Consistently achieved monthly referral and reference targets, including 114 referrals in one month.

Customer Advocate Marketing Manager

• Strategic rep for a FinTech platform helping banks and credit unions fight financial crime.
• Diagnosed problems and presented solutions to assist with fraud and anti-money-laundering. 
• Navigated sales cycles with executive buyers, procurement, and complex negotiations.
• Ranked among the top five highest selling sales reps in 2013.

Account Executive

Building Productive PMM - I share practical advice, templates, and inspiration for product marketers.

I’m a product marketing coach, consultant, and creator with 10+ years experience building PMM functions from scratch.

I’ve built product marketing teams at three different companies (Klue, Chili Piper, and Uberflip) — each time starting as a founding PMM.

Now, I’m on a mission to help founding product marketers and early-stage PMM teams scale faster, focus on the right work, and drive real impact within their organization.

Also a proud father, Newfoundlander, Raptors fan, morning person, and lover of dad jokes. I once wrote a children’s book about a fox named Rocco.

As a coach for founding PMMs
These are the messages I live for

This week, a member of the Foundry shared a real, tangible win they owned and implemented.

A 12% increase in adoption in a couple of days, all from a small activation campaign. 💪

The best part is that this was fully aligned with her goal when joining the cohort in the first place.

How did I know?

One of the things we did at the beginning of the Fall Foundry cohort was hop on a 1:1 kick-off call with every member.

The point was getting to know each person, what motivates them, what their struggles are, and the specific nuances of their company/product.

We both are clear about their goals heading into the program and can keep those top of mind each week.

It’s something that would be impossible with a big group, which is why I intentionally keep the Foundry cohorts small.

And it’s totally worth it.


PS. Applications are open for the next Foundry cohort, starting Jan 6th. If you’re you're overwhelmed, running in circles, and feeling like nobody understands your job and the impact you can have — it could be the program you’re looking for.

If you’re interested in applying or want to learn more, drop me a quick DM.

Building Productive PMM and DemoDash - I share practical advice, templates, and inspiration for founding product marketers.

Here are 13 tips for improving your interactive demos
A 45-min webinar condensed into 8 mins ⏲️

If that’s even too long, here they are:
↳ Use the data they give you
↳ Don’t leave CTAs until the end
↳ Make your AI feel real
↳ Every story needs characters
↳ Use barbeque copy
↳ Set expectations up front
↳ Build a demo center
↳ Let them build their own experience
↳ Say “hello” 👋
↳ Make your demo the logical next step
↳ End with proof, not promises
↳ Don't assume everyone knows how demos work
↳ The gate that makes you want in

If you want the full webinar and breakdown of each tip 👉 https://lnkd.in/gaUHPCEF

If you want 120+ practical demo examples 👉 https://lnkd.in/gf-C_Xwd

Buying is hard.
And your company doesn’t make it any easier.

Purchasing software is messy and uncomfortable. And most people don't choose it — they're forced into it out of necessity.

It's not like buying new clothes, although I'll be the first to admit that I got overwhelmed buying new running shoes the other day and just walked out of SportChek. 

Even as a small business owner, I hesitate over a $20/month subscription these days. I push the decision off because I don't want more tools slowly bloating my expenses. And that's in a world where I can sign up easily, see pricing, and test things out, because I'm buying simple products with freemium plans and low barriers to entry.

But imagine buying enterprise software. I'm not talking about Oracle-level stuff. I mean normal B2B SaaS. Marketing or sales tech that's even a somewhat substantial investment for a company.

We all know the buying process isn't as straightforward as we'd like to think. There are plenty of Gartner graphics out there showing just how messy the typical buying process is.

Instead of making it easy for buyers, most SaaS companies — maybe through ignorance or a "we've always done it this way" mentality — make it really hard to buy.

There's a comical gap between what buyers want and what a company's marketing and sales approach actually delivers:

A buyer asks: “Is this the right product for me?”
↳ Your marketing says: “We’re made for everyone!”
↳ Your sellers say: “What’s your job title? Budget?”

A buyer asks: “Can I see how it works?”
↳ Your marketing says: “You’ll need to book a demo.”
↳ Your sellers say: “Are you “qualified?””

A buyer asks: “How much does it cost?”
↳ Your marketing says: “Can’t tell you that.”
↳ Your sellers say: “Let’s set up a pricing call.”

A buyer asks: “Who else like me is using this?”
↳ Your marketing says: “We’re 4.8 on G2.”
↳ Your sellers say: “Here’s a case study from 2019.”

It’s a wonder anyone buys anything at all!

When buyers hit a wall, they often leave. They just stick with the pain they already know.

So if you want buyers to stick around, don’t make them jump through hoops.
Answer their questions, fast. Give them confidence that your product is for them.

An illustration of the gap between what buyers need and what your company delivers. 

taplio

The Battle

⚡️Harvey Lee ⚡️

Jason Oakley

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taplio

The Battle

⚡️Harvey Lee ⚡️

Jason Oakley

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jason Oakley's LinkedIn Performance

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