🚀 Get ahead in product marketing at harvey-lee.com

🧑🏻‍💻 Join my Product Marketing Career Accelerator: https://harvey-lee.com/pmm-career-accelerator

🔥 Try my newsletter at https://harvey-lee.com & find out why 100,000+ see things others can't.

✍️ Get in touch about product marketing consulting, coaching or speaking at your event: harvey@harvey-lee.com

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About Me:

Over the decades, I’ve served brands such as Virgin, Microsoft, Kaspersky, Avast and Seiko Epson, helping businesses of all shapes, sizes and growth stages find the true value of their product or service.

As a Top 10 Product Marketing Consultant in the world (as voted by the Product Marketing Alliance), LinkedIn Top Voice and original member of the Xbox launch team, today, I career coach individuals and help businesses solve their problems using product marketing as a key to unlock what’s been holding them back.

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There’s No One-Size-Fits-All: We mix and match how to work together in the interests of your brief:

Three ways to work with me:

1️⃣ I help you do it yourself
2️⃣ We do it together
3️⃣ I do it for you

Three models I serve:

1️⃣ Project consulting
2️⃣ Fractional engagements
3️⃣ Advisory

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Coaching Testimonials:

“Harvey is refreshingly direct - no fluff, no filler. He has an intrinsic ability to 'get' you, offering not just advice but a clear, actionable roadmap. In a job market filled with uncertainty, Harvey is a beacon of clarity and insight. If you're looking to unlock your potential and advance professionally, Harvey is your go-to.”

Bianca R. Galan

“Harvey is exceptional! He simplifies the complex and is an absolute straight shooter, which I appreciate. His mentoring services don't just meet expectations; they exceed anything I had in mind. I've learned so much in just two sessions. Highly recommend 1:1 coaching/mentoring for professional growth or career transition.”

Katy Lyall

Read more testimonials: https://harvey-lee.com/coaching

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Speaking Testimonials:

"Insightful, engaging and mind-opening. Harvey captivated the audience in a way few speakers can - and left us craving more."

Assia Iossifova
Ocado Group

"I can't stop talking about Harvey's Xbox talk. At work, I'm sharing the lessons. At home, I'm sharing the fascinating backstory behind the product."

Luke Brook
Hall & Partners

Read more testimonials: https://harvey-lee.com/speaking

⚡️Harvey Lee ⚡️

Jason Oakley

Building Productive PMM - I share practical advice, templates, and inspiration for product marketers.

I’m a product marketing coach, consultant, and creator with 10+ years experience building PMM functions from scratch.

I’ve built product marketing teams at three different companies (Klue, Chili Piper, and Uberflip) — each time starting as a founding PMM.

Now, I’m on a mission to help founding product marketers and early-stage PMM teams scale faster, focus on the right work, and drive real impact within their organization.

Also a proud father, Newfoundlander, Raptors fan, morning person, and lover of dad jokes. I once wrote a children’s book about a fox named Rocco.

Senior Director of Product Marketing

Picture this: It's Thursday afternoon and you get a msg from your founder.
New feature launch! Monday! Super important!

You know little about the feature, the problem it solves, or why your buyer should care.

You'd love to do buyer research or talk to customers, but there's no time.

So what happens?

You rely on assumptions and opinions from a few people in your company.

The launch happens and your messaging is … okay. 🫩

But what if you could tap into real conversations with people in your target market?

Not in a matter of weeks or months, but right now.

👇 In the video below, I show you how GetWhys can help in this exact scenario.

GetWhys layers AI on top of a massive data set of real buyer conversations.

When you ask a question about your buyer — like, what problems they have with a specific process — you get answers based on real feedback, including citations to the actual interviews.

In a time crunch, you can quickly get insights into buyer problems, understand how your feature solves them, and even generate specific messaging for your launch. You can then get feedback on content like web pages based on what GetWhys knows about your buyer.

I'm not saying this should be your only source of truth or that you should copy everything verbatim.

But for the time-strapped PMM, this can be a game-changer. A research partner at the ready.

You can (and should) also take sales call, customer convo, and win-loss transcripts and upload those as well so it's all part of same data set. 

We've partnered with GetWhys in the current cohort of the PMM Foundry, and it's been fun seeing how many ways founding PMMs can use it.

Watch the video to see what I mean.

Building Productive PMM and DemoDash - I share practical advice, templates, and inspiration for founding product marketers.

About 30% of B2B website traffic is coming from mobile devices.
Yet most companies serve up interactive demos that don’t work on mobile.
That's a huge missed opportunity.

In Navattic's latest State of Interactive Product Demos Report, they found that over 50% of the top 1% of demos had an optimized mobile experience.

What’s nice, is that creating a mobile-optimized demo is way easier than you think.

In this week's "How to" episode, I break down:

• Why mobile demos matter (even for desktop-first products)
• The different types of mobile demo experiences you can create
• How to build a mobile swipe demo in about 10 minutes
• Best practices for keeping your mobile demos engaging

Stop leaving 30% of your traffic with a broken experience. Watch the full walkthrough to see how simple it is to create a mobile demo that actually converts!

There are two big things missing from product marketing in most B2B SaaS companies:

⚡️ The rolling thunder after a launch
All the continued marketing that actually allows a new feature or product to take hold, drive adoption, and resonate in a market.

📢 Product-led marketing
Taking what's already on the shelf that your customers love and buyers buy you for RIGHT NOW, and talking about that in market.

Instead, most product marketers spend their time launching the next new thing that is, at best, unproven, or at worst, based off opinions from one or two people without any real evidence that customers want it, need it, or will buy it.

I'm excited to dive into this with Andrea Coloma and share some of my favorite examples of how companies are doing it right today.

Hope to see you there!

Beyond the Launch: Building Impact with Product-Led Marketing

Most product marketers are stuck on a "launch hamster wheel" racing to hit a ship date, cranking out assets, then immediately jumping to the next one. Rinse and repeat. 

Here’s the thing: real growth doesn't happen in the release notes. It happens when you build sustained, product-focused campaigns that drive value long after launch day.

Jason Oakley gets it. As a PMM coach and former founding PMM at Klue and Chili Piper, he’s been there. He’s joining us to talk about making the shift from "announcement-led" to "impact-led" marketing, and how to leverage AI so you can focus on the work that moves the needle without burning out.

What you’ll learn:
- How to move away from the "one-and-done" launch mentality.
- Strategies for building long-term momentum post-launch.
- Practical ways to use AI to automate the "hamster wheel" tasks and focus on high-level strategy.
- How early-stage PMMs can prioritize work that leadership actually cares about.


For more B2B conversations like this check out the Attributed Podcast on your preferred listening platform:
Spotify: https://lnkd.in/eWVCc34r
Apple: https://lnkd.in/gMRP5Bmu

Beyond the Launch: Building Impact with Product-Led Marketing

Tomorrow, we're doing another Ask the Dash Bros session and we're pretty pumped about it.

Last month's call was a lot of fun. We got to review two interactive demos live with the PMMs who built them, workshopped some ideas together, and had a great conversations about demo strategy.

A big shout out to Alvaro de Salvo and Roxanne P. for letting us review their demos live 👏

So we're running it back. Tomorrow, February 18th at 12PM ET.

If you've got a demo you want feedback on, need advice on your interactive demo strategy, or just want to hang out and learn from what other people are working on — you're welcome to join.

It's free, casual, and zero judgment. Just Eric and me talking shop with people who care about making better Navattic demos.

Register here → https://lnkd.in/gCwcdQuw

Hope to see you there!

Better packaging starts with a simple question
Which features do your customers actually value?

For B2B SaaS companies with multiple packages or tiers (probably most of them), feature preference is super important.

It determines your packaging strategy, your pricing tiers, even your product roadmap.

In the video below, I walk through one tool for understanding what your customers actually value: the Max Diff Feature Preference Survey.

Here's why this matters:

When you're building out pricing tiers and trying to figure out which features belong in which package, asking customers to rank ALL your features can get messy.

The Max Diff approach is different. You simply ask: "Which feature is most important to you? Which is least important?"

You get a clearer picture of what your customers truly value. You can also segment this by company size, industry, or whatever matters most to your business.

The result is a clean feature preference chart that shows which features are must-haves, nice-to-haves, or not important at all.

But here's where it gets really interesting...

I shared a posted last week talking about the Van Westendorp Price Sensitivity Meter - a study you can use to determine willingness to pay.

When you combine feature preference with willingness to pay, you can create what's called a Feature Value Matrix.

This helps you see which features actually drive willingness to pay, and which don’t.

I'll cover the Feature Value Matrix in a future post, but for now, if you're a product marketer who wants to have a seat at the pricing table, the latest playbook in the PMM Jetpack breaks down these frameworks in detail and gives you template to run each study.

We created it in collaboration with Andrew Michael and Tamara Grominsky — two seasoned pricing experts who've helped well-known B2B SaaS companies nail their pricing and packaging.

If you're a PMM Jetpack member, go check it out. 

If not,  do some digging on feature preference, willingness to pay, and feature value matrix. Three concepts that'll be super helpful as you start to get involved in more pricing and packaging discussions.

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Jason Oakley

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The Battle

⚡️Harvey Lee ⚡️

Jason Oakley

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jason Oakley's LinkedIn Performance

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