Product Marketing Career Accelerator

As founder of the PMMCA, I help product marketers own their careers—rather than react to them.

You’re not stuck—you’re ready for a breakthrough. With a strategy built around your goals, this accelerator transforms how you create and navigate your career, helping you unlock new product marketing opportunities.

Founder

Harvey Lee - Marketing Keynote Speaker

Are you planning an event and need a speaker who can rock the stage?

Your audience will love your event if they either leave inspired or learn something useful for their jobs. I say, "Why not both"? And we can make it entertaining too.

I started my career in the music and entertainment industry. Through my 25 years in marketing, I've used humour to entertain as much as I've informed. How? I lift the lid on my 12 years on the original Xbox team, educating organisations on my jam - product marketing. I do this whilst untangling complex data and simplifying concepts into easy-to-understand, actionable insights.

2023 saw me hit the road to educate, inspire and motivate audiences in New York, San Francisco, Oakland, Amsterdam, London and online.

Because I'm on your team, we'll work together - I'll assist with pre-planning, be fully present on event day, and add value post-event.

Are you ready to rock?

"Insightful, engaging and mind-opening. Harvey captivated the audience in a way few speakers can - and left us craving more."

"I can't stop talking about Harvey's Xbox talk. At work, I'm sharing the lessons. At home, I'm sharing the fascinating backstory behind the product."

"Three Lessons Xbox Taught the World" illustrated that the essence of market disruption is not the size of your investment but the precision of your messaging. His lessons are a masterclass in strategic marketing.

Keynote Speaker

https://harvey-lee.com/consulting

Elevate Your Product Marketing | Accelerate Your Growth

From consulting to fractional work for organisations to coaching and mentoring for individuals and teams, I'll unlock your potential and deliver results.

With over 25 years in senior Product Marketing roles for companies such as Product Marketing Alliance, Virgin, Microsoft, Kaspersky and Seiko Epson; I have a track record of helping businesses of all shapes, sizes and growth stages find the true value of their product or service. 

Learn more at https://www.harvey-lee.com

Top 10 Product Marketing Consultant

Product Marketing Alliance

Vice President Product Marketing

Avast

Key Goal; Diagnose, define and deliver new value proposition and all related product marketing deliverables for new flagship consumer platform.

► Executive-level responsibility for defining the value proposition, positioning, messaging and GTM approach for Avast One.
► Owner and leader of the global product marketing function for Avast One, guiding cross-functional teams including market/business insights, product management, UX & design, sales & marketing teams.
► Key responsible person for building business case and product from no code to internal green light, to launch in major markets. Including but not exclusive to product definition, product marketing strategy, organisational readiness & mind-set shift that takes the company from core traditional products to UX across cloud services (SaaS) and mobile.

Key Achievements:

► Avast One (A1). Created new B2C flagship consumer proposition transitioning from a native PC product download offer to "Security-as-a-Service". End-to-end conceptualisation, product definition, product/market fit validation, UX testing, messaging articulation and all related research work.
► Contributed at leadership and team level to new era of digital services and mobile experiences that delivered incremental value & change to the business with user at the heart of it. 
► Changed legacy messaging style away from technology terminology to user-friendly language using ‘Conceptual Clarity’ as a framework. Bridged the gap in the users mind on how technology works and benefits them.

Director of Product Marketing

Epson Europe B.V.

Key Goal; Define and drive the Epson Consumer Print value proposition by disrupting the existing Ink Cartridge market across MEA/CIS regions.

► Executive-level responsibility for the product roadmap and portfolio management.
► Lead and drive team to be the Voice of the User, ensuring actionable insights delivered to cross-functional teams including R&D, Product Management, Sales & Marketing teams.
► Ensure value proposition and messaging efficacy to deliver sales and market share objectives.

Key Achievements:

► KPI's available on request.

Head Of Product Marketing (EMEAR)

Kaspersky Lab UK

Key Goal; Create, drive and execute new Global B2C product strategy and GTM planning. Optimise existing portfolio for Post-PC era market.

 ► Executive-level responsibility for the 4-year product strategy and roadmaps, main focus on Cloud Services (SaaS) and mobile.
 ► Owner and leader of the Global Product Vision, guiding cross-functional teams including Market/Business Insights, R&D, Product Management, UX & Design, Sales & Marketing teams.
 ► Responsible for building Product definition, Product Marketing strategy, organisational readiness & mind-set that takes the company from core traditional products to UX across Cloud Services (SaaS) and Mobile.

Key Achievements:

 ► Kaspersky Security Cloud Product (KSC). Created new B2C product strategy from a PC product to "Security-as-a-Service". End-to-end conceptualisation, product definition, product/market fit validation, UX testing, delivery and full GTM planning. 
 ► Defined new-era of digital services and mobile experiences that delivered incremental value & change in direction to the business with user at the heart of it. Restaging the product value proposition as a service such as Kaspersky Security Cloud. 
 ► Changed legacy messaging style away from technology terminology to user-friendly language using a new type of messaging style called Conceptual Clarity. Bridged the gap in the users mind on how technology works and benefits them.
 ► KPI's available on request.

Microsoft

Key Goal; Hardware market and product planning for first Xbox, Xbox 360 and Xbox One over full end-to-end life cycle. Optimise regional success by effective GTM strategy and operationalising hardware ecosystem, accessories portfolio and platform-related business objectives. 

 ► Executive-level ownership of the 3-year EMEA product roadmap for the Platform and Portfolio (hardware and software integration for Xbox Live features such as Achievements, Messaging, Avatars, 3rd party Apps and paid/free value propositions). 
 ► Defined and drove the product value proposition for EMEA, end-to-end product strategy and execution to deliver targets and redefine what the next generation of entertainment & gaming means to consumers.
 ► Key point of contact for key external partners involved in Platform initiatives such as the Interactive World Cup (FIFA, Adidas, Samsung, Toshiba).

Key Achievements:

 ► Repositioning of value proposition to specific target audiences, business & market challenges resulting in unique product roadmap for EMEA in a $1.5B a year business line.
 ► Managed full end-to-end lifecycle, go-to-market and operational effectiveness.
 ► 20M consoles & 30M accessories sold during tenure, bucking the life-cycle trend in the category with 50% of volume directly attributable to personally developed product strategies and go to market programs.
 ► Company still holding to defined product marketing strategy and some processes, even 5 years after leaving the company.
 ► Nominated Microsoft Mentor, Music Consultant and Media product spokesman.

Xbox Head of Platform Product Marketing (EMEA)

Definition Music

Key Goal; Deliver proof of concept for direct-to-fan business model for emerging artists.

 ► Lead full business and product strategy & creative development for emerging artists and writers.
 ► Member of British Phonographic Industry (BPI), International Federation of the Phonographic Industry (IFPI), Performing Rights for Music (PRS), Phonographic Performance Limited (PPL) and Music Managers Forum (MMF).

Key Achievements:

 ► Runner-Up Best New Music Start-Up 2012, as voted for by Music Industry peers.
 ► 2 chart entries. Kelly Erez (Publishing) #11 Music Week Official UK Urban Chart, Wolf People (Producer Management) - Top 60 Official UK Chart.

Managing Director

Virgin

Key Goal; Lead and build Marketing team to represent and optimise marketing of US PC-gaming portfolio in Europe. Management oversight and implementation of Portfolio transition from PC for PlayStation format.

Key Achievements:

 ► Overseeing the effective restructuring of the division in Europe.
 ► Led marketing transition from PC gaming company to broad-appeal console Games Company.
 ► Strengthening US-relationships and accountability.
 ► Delivered forecasts and revenue objectives.

European Marketing Manager

🚀 Get ahead in product marketing at harvey-lee.com

🧑🏻‍💻 Join my Product Marketing Career Accelerator: https://harvey-lee.com/pmm-career-accelerator

🔥 Try my newsletter at https://harvey-lee.com & find out why 100,000+ see things others can't.

✍️ Get in touch about product marketing consulting, coaching or speaking at your event: harvey@harvey-lee.com

———

About Me:

Over the decades, I’ve served brands such as Virgin, Microsoft, Kaspersky, Avast and Seiko Epson, helping businesses of all shapes, sizes and growth stages find the true value of their product or service.

As a Top 10 Product Marketing Consultant in the world (as voted by the Product Marketing Alliance), LinkedIn Top Voice and original member of the Xbox launch team, today, I career coach individuals and help businesses solve their problems using product marketing as a key to unlock what’s been holding them back.

———

There’s No One-Size-Fits-All: We mix and match how to work together in the interests of your brief:

Three ways to work with me:

1️⃣ I help you do it yourself
2️⃣ We do it together
3️⃣ I do it for you

Three models I serve:

1️⃣ Project consulting
2️⃣ Fractional engagements
3️⃣ Advisory

———

Coaching Testimonials:

“Harvey is refreshingly direct - no fluff, no filler. He has an intrinsic ability to 'get' you, offering not just advice but a clear, actionable roadmap. In a job market filled with uncertainty, Harvey is a beacon of clarity and insight. If you're looking to unlock your potential and advance professionally, Harvey is your go-to.”

Bianca R. Galan

“Harvey is exceptional! He simplifies the complex and is an absolute straight shooter, which I appreciate. His mentoring services don't just meet expectations; they exceed anything I had in mind. I've learned so much in just two sessions. Highly recommend 1:1 coaching/mentoring for professional growth or career transition.”

Katy Lyall

Read more testimonials: https://harvey-lee.com/coaching

———

Speaking Testimonials:

"Insightful, engaging and mind-opening. Harvey captivated the audience in a way few speakers can - and left us craving more."

Assia Iossifova
Ocado Group

"I can't stop talking about Harvey's Xbox talk. At work, I'm sharing the lessons. At home, I'm sharing the fascinating backstory behind the product."

Luke Brook
Hall & Partners

Read more testimonials: https://harvey-lee.com/speaking

⚡️Harvey Lee ⚡️

Siemens PLM Software

Teamcenter® software is a modern, adaptable product lifecycle management (PLM) system that connects people and processes, across functional silos, with a digital thread for innovation.

- Craft messaging for suppliers, positioning the Teamcenter solution across a digital thread.
- Tell the story of Supplyframe an acquired company with Teamcenter the benefits of the solutions to customers and prospects.
- Owner of solution domain Project Management within Teamcenter. Effectively message feature releases
- Create product GTM marketing plan for new product WIN's (feature releases)
- Owner of supply chain within Teamcenter telling the story of how Teamcenter benefits suppliers.

Product Marketing Manager, Teamcenter, Contractor

Pavilion

Pavilion (FKA Revenue Collective) is a private membership for high-growth operators who are looking to thrive in today's evolving business world.

Associate

OEConnection (OEC)

OEConnection is how everyone in the vehicle parts and repair lifecycle gets their job done more easily!

- Led/Mentored a team of 5 product marketing specialists and 2 content writers. Trained the team on GTM strategy, launch, and best product marketing principles.
- Created Go-to-Market strategies across various product lines including newly acquired solutions telling the story of how OEC integrated those products into one another.
- Developed launch plans, communicated with teams driving alignment pre-launch, during launch, and post-launch. Performed launch retrospective to gain valuable insights to drive new efforts forward.
- Payments, and Shops Strategy PMM owner.
- Launched net new product Payments to Shops and Dealers successfully enabling sales. 
- Rebrand messaging for product being integrated into OEC, telling the story internally and externally of the who, what, why and how.

Senior Product Marketing Manager

Revalize

Design-to-cash solutions help drive revenue at thousands of organizations worldwide.
 
- Managed the successful integration of 16 acquisitions into Revalize's portfolio within a span of 9 months, effectively communicating the narratives behind each acquisition to both sales teams and customers. 
- Wrote copy for RevalizeSoftware.com, worked cross-functionally with product and brand to collectively craft pages. Worked alongside demand gen and effectively incorporated SEO keywords into content on pages resulting in a 25% increase in time on page and 36% increase in web traffic.
- Crafted sales modular pitch decks for several portfolio offerings using value-based selling techniques.
- Spearheaded the go-to-market strategy for an exclusive EMEA product, creating a marketing plan for its debut in NORAM. Successfully launched the product in NORAM, contributing to sales success.
- Provided sales enablement support through the creation of one-sheets, case studies, and sales training materials. Utilized Seismic to ensure accurate and effective messaging.

Global Product Marketing Manager

Lighting Analysts Inc

Lighting Analysts has been recognized as the author of “Industry Standard” calculation tools for architectural lighting applications. Our products are used worldwide by lighting professionals of all types; from manufacturers to specifiers (engineers, lighting designers), sales representatives and many government agencies (military, state and provincial DOT’s). Our software has been recognized through repeated real-world comparisons as accurate and reliable.

- Launched net new product ElumTools, the first lighting plugin for Autodesk Revit, increasing revenue by 20% within organization.
- Led development of software courses in online format from in-person classes, increasing course revenue from 18% to 35%. 
- Planned and executed 7 industry-related events per year, and measured ROI on each event.
- Managed company budget, and marketing budget.
- Wrote web copy, press releases,traditional trade publication advertisements,digital ads, and measured the outcome of each channel. 
- Crafted GTM for net-new products and annual major version upgrade of flagship product AGi32.
- Went through acquisition by ST6 and TA Associates in 2020.

Marketing Director

Global Sales and Marketing Manager

Business Office Manager

Keller WIlliams - Colorado Home Solutions

Marketing Manager

Einstein Noah Restaurant Group, Inc.

Assistant General Manager

Mimi's Cafe

Corporate Trainer

Hi 👋 I’m Renae, an agile product marketing manager with 7+ years of experience in SaaS product marketing and 15+ years in software. I have a proven track record of crafting compelling stories, developing effective product positioning and messaging, and driving go-to-market strategies that deliver results.

My expertise spans across B2B, M&A, customer experience, sales enablement, and marketing communications, as well as various domains such as PLM, CAD, manufacturing, fintech, and supply chain. I have successfully managed the integration of 16 acquisitions into Revalize's portfolio, communicating the narratives behind each acquisition to both sales teams and customers. I own the solution domain of project management within Siemens Teamcenter, and supply chain management within Teamcenter, positioning the benefits of the solutions to suppliers and prospects. 

I am passionate about creating meaningful customer experiences, building strong company cultures, and developing others. I am a mentor to business students at CSU Ft. Collins, CO, and emerging product marketers through the Product Marketing Alliance. 

I believe health and wellness is integral to success, I’m an avid trail and downhill mountain biker, and enjoy skiing/hot yoga.

taplio

The Battle

⚡️Harvey Lee ⚡️

Renae Bradley McBride

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