Paul Avins Enterprises Ltd

Head of Marketing

Shatter Media

Alex Lowe Marketing 

We are a marketing agency assisting small business owners in getting more leads and sales online through targeting content marketing and customer acquisition funnels. 

Do you struggle with...

>Getting qualified leads?
>Using your website as an effective marketing tool
>Getting enough sales?
> Launching new products and services?

We can help!

alex@alexlowe.com
07725 729951

Owner

Jaxx Productions LLC

Marketing & Sales Manager & Coach

UK Fire Training Limited

PPC Manager

The  Empowering  Network

Digital Marketing Manager

Martin James Network

Copy, Website building, B2B Lead Generation & Appointment Setting.

DAN BRADBURY LTD

Responsible in a lead role as part of the company’s marketing function to manage various channels in support of elevating brand awareness and engagement. 

Drawn upon to write engaging content for use over various mediums. 

Ensuring all content matches brand and campaign standards. 

Assisting  with   management   of   various   events   for the  business. 

Sourcing  vendors as required and leveraging rates, terms and schedules favourably.

Utilising social media platforms to to increase brand and event exposure. 

Analysing the market and competitors to ensure the business remains competitive with its offering.

Providing insight to stakeholders so that efforts and range can be diversified and enhanced

Marketer & Client Success Coach

Alex Lowe Hypnotherapy

•	Drawn upon in a multi-faceted role with the primary remit to support marketing and operating functions of a business offering weight loss and anxiety workshops.

•	Designing and executing marketing campaigns. Utilising various channels to drive outreach of the business whilst monitoring return on investment.

•	Authoring a 60,000+ word dissertation in support of completing and obtaining a HPD Hypnotherapy Practitioner Diploma.

•	Establishing a business plan accompanied with targets across various metrics.

Sole Trader

Marketing Consultant, Manager & Coach I Direct-Response I Content Strategy I Copywriting I Lead-Generation

>> 𝗪𝗵𝗼 𝗗𝗼 𝗜 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵?

I help growth-focused business owners who are struggling to find an effective marketing message to articulate their true value to the market and share their message in a compelling way that ATTRACTS, ENGAGES & CONVERTS their ideal prospects into clients not once but perpetually. 

Want to create compelling ‘evergreen marketing assets’ that get you ‘pre-sold’ leads on demand? DM Me.

>> 𝗪𝗵𝗮𝘁 𝗗𝗼 𝗜 𝗗𝗼?

I use my decade of experience in B2B & B2C marketing to help you…

Create a simple, clear, effective marketing strategy that WORKS

Create compelling, irresistible copy for websites, funnels, brochures, emails, landing and sales pages, and anything that’s required

Set up and project-manage marketing campaigns and launches (I’ve helped co-ordinate and run over 8, 6 to 7-figure launches so far) 

>> 𝗪𝗵𝘆 𝗠𝗲?

I’m not a ‘flavor-of-the-month’ marketer who’s taken weekend training. I’ve done over a decade ‘in the trenches’ helping successful companies scale their revenue through targeted marketing and creating and launching new product and service offerings. 

I am a trained clinical hypnotherapist. I understand the deep psychological triggers and unconscious decision-making processes that drive people to buy.

I’m laid back, friendly, and ‘anti-drama’ in my approach to life and business. I’m serious about getting results but very little else. 

>> 𝗪𝗵𝗼 𝗛𝗮𝘃𝗲 𝗜 𝗪𝗼𝗿𝗸𝗲𝗱 𝗪𝗶𝘁𝗵?

Business growth companies 
Property investors
Sales trainers 
Eccomerce Companies
Supplement companies 
Therapists 
+ TONS more! 

>> 𝙒𝙝𝙖𝙩 𝙙𝙤 𝙤𝙩𝙝𝙚𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙤𝙬𝙣𝙚𝙧𝙨 𝙨𝙖𝙮? 

“Alex has been one of the key people I’ve turned to for strategic marketing advice and assistance over the years. He has a great strategic business brain and is amazing at generating high-converting marketing materials including traffic, copy and lead generation funnels. If you get the chance to learn from Alex or work with him...snap it up quickly!”

 - Adam Ashburn, COO, Seriously Fun Business Ltd

"I can highly recommend Alex Lowe to anyone looking for help with their marketing or launching a SAAS offering.  If you're looking for a reliable digital marketing specialist that get's results then speak to him ASAP!" 

- Jill Hartigan, MD, Caseflowhr.ai


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Alex Lowe

Dani Kimble

Two years into running my marketing business, I almost quit.

Not because I lacked clients - but because I was buried in one-off requests for ads, SEO, and lead gen.

The problem?

Most of those tactics were built on shaky ground. 

No positioning. No story. No brand foundation. Which meant no real scalability.

So in 2023, I rebuilt my business around what was missing: brand strategy.

And in 2025, I layered in AI to help clients actually execute that strategy.

Today, I help businesses stop wasting money on disjointed marketing and instead:

Build a brand foundation worth recommending
Create a strategy that scales with them
Activate their story with an AI-powered system that turns strategy into consistent, on-brand execution

My core work:

Brand Audit – diagnose strengths + gaps
Brand Strategy – positioning, messaging, POV, story
Brand Activation + AI – a clear marketing plan + custom GPTs trained on your brand to help your team execute

Because brand strategy alone isn’t enough.

And AI alone is just noise.

But brand + AI together? That’s the multiplier that makes marketing work.

👉 Visit azeliestudio.com or DM me to see how your brand can run smarter, not harder.

Fractional CMO

5 kids later, and I finally gave myself permission to take a real maternity leave.

With my first four, I was back at my laptop within weeks. 

Answering emails from the hospital bed. 
Hopping on calls between feedings. 
3AM work sessions while everyone was asleep.

I wore the hustle like a badge of honor.

Baby #5? He slowed me down in the best way. 

He's almost a year old now - and for the first time, we've truly been home. 

Did I still tinker during nap times? Of course. 😉

Taking on a few little projects. Experimenting with AI. Posting here and there. Sending my weekly newsletter. Studying and obsessing over where branding and marketing are headed. (What a time to be in this industry!)

But those things? They filled me up. 

They didn't feel like obligations. They were curiosities I got to explore on my own terms.

The difference between "I have to" and "I want to" is everything.

I used to measure success by how quickly I could "bounce back."

Now I'm realizing success might look more like staying still long enough to actually rest and enjoy the season you're in.

To the families wrestling with that same guilt - it's okay to redefine what this chapter looks like for you.

You're not falling behind. (I know it can feel that way...)

You're exactly where you need to be. ♥️

P.S. Feeling ready (and really excited) to tip-toe back into a balanced work mode for 2026 - rested, with our little crew settled into a good rhythm here. Here we go!

Brand & Marketing Strategist @ Azelie Studio

"Do minifigures sleep with their eyes open?"

That's how the LEGO Group opens a job posting.

They're hiring a writer for their customer experience team. And look at the real customer questions they lead with:

"What are you doing to protect the polar bears?"

"Are there minifigures with prosthetic limbs?"

"My kid wants to know if minifigures sleep with their eyes open."

And then this: "If questions like these make you smile instead of sweat, you'll click perfectly with our team."

This is not corporate HR speak.

But here's the line that really got me...

Buried near the bottom:

"Children are our role models. Their curiosity, creativity and imagination inspire everything we do."

That right there is the culture filter.

More than a copywriter, they're hiring someone who sees the world through play.

The hiring manager literally says you might spend your day "playing with LEGO bricks for research." 

Most companies display values on a wall and call it culture. Then post job descriptions that sound like they were written by a compliance bot.

LEGO wove their entire brand philosophy into a job posting.

Warmth. 
Empathy. 
Imagination. 
Curiosity.

Not efficiency metrics. Not deflection tactics.

No wonder their customer service team is one of the most beloved in the world.

Job postings are brand moments. Most companies treat them like paperwork.

What does yours say about your culture when no one's watching?

📸 Pictured: the Kimble R&D department hard at work. ;)

Skull logos. Tallboy cans. A tagline that says "Murder Your Thirst."

This is a water company. Valued at $1.4 billion.

Liquid Death built a billion-dollar brand by doing something most companies are terrified to do:

They rejected everything their category stood for.

Every other water brand plays the same game. Clean. Pure. Blue. Natural. Soft pastels. Earthy imagery.

Liquid Death looked at all of it and said... nah.

Heavy metal fonts. Cans that look like they should come with a hangover. "Death to Plastic" as a rallying cry.

The water itself? Completely unremarkable.

The brand? Impossible to ignore.

Look at this ad below....

They're not trying to win over Michael W. They're using him to attract the people who think his disgust is hilarious. 

When we build brand strategy, one of my favorite exercises is mapping the trade-offs. What your brand refuses to be. What customers you're okay losing.

Most companies try to appeal to everyone... and end up blending into the noise.

Liquid Death made a different bet: Be sooo specific that some people hate you... and the rest become obsessed.

So, what are your trade-offs? What's your brand saying no to?

January 5th: New year, fresh goals, ready to finally get ahead.

January 21st: 5 of 7 Kimbles have been down with a virus, one by one. Sick days. Snow days. Early dismissals. Zero routine. Winter break vibes are back. 😅

I used to think the goal was to find the rhythm. Get the routine locked in. Then the real work could begin.

Turns out, there is no "normal" week waiting on the other side.

Most days actually hum along just fine. But I'm learning to build a life that bends when it needs to... and that's not plan B. That's just... how it works now.

The margins are where the magic happens for me. The 90 minutes at wrestling practice. The work sessions during nap times. The early mornings before the house wakes up.

Perfect conditions aren't coming. And I think I'm finally okay with that.

So to the ones already re-adjusting their 2026 goals:

Same. ♥️

How's your January going... really?

P.S. They're all back to school today (we'll see if anyone calls home 🤞). Even managed to sneak this lunch box note in for my daughter - the real priority this morning. Ha!

Nobody budgets for confusion. But everyone pays for it.

I talked to a CEO last month who'd cycled through three marketing directors in 5 years.

She said each one "just didn't get the brand."

I asked for their brand materials to do an audit.

What I got back was a target market bio and a few ad samples:

CFO
age 45-48
Husband and father of 2
Listens to business podcasts
Attends industry conferences

The ads? Generic stock photos and taglines that could've belonged to any competitor.

That was it. The entire brand foundation.

No story. No stakes. No reason a prospect would choose them over anyone else.

So every new hire started from scratch. Every campaign needed six rounds of feedback because "it doesn't feel right." The sales team was making up their own pitch on the fly - and every call sounded different.

Here's the thing no one talks about:

Clarity is infrastructure.

You can't build momentum on a foundation that shifts every time someone new walks in.

Confusion doesn't show up as a line item on the balance sheet. It shows up as prospects who can't explain you to their boss. As talent that leaves because the vision keeps changing. As years spinning instead of scaling.

Three directors. 5 years. And the real cost wasn't in the severance... it was in the momentum they never got to build.

Confusion tax at its finest.

P.S. 📸 The Kimble creative department hard at work... and also what your sales team looks like without brand clarity. ;)

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Alex Lowe

Dani Kimble

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The Battle

Alex Lowe

Dani Kimble

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dani Kimble's LinkedIn Performance

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