Paul Avins Enterprises Ltd

Head of Marketing

Shatter Media

Alex Lowe Marketing 

We are a marketing agency assisting small business owners in getting more leads and sales online through targeting content marketing and customer acquisition funnels. 

Do you struggle with...

>Getting qualified leads?
>Using your website as an effective marketing tool
>Getting enough sales?
> Launching new products and services?

We can help!

alex@alexlowe.com
07725 729951

Owner

Jaxx Productions LLC

Marketing & Sales Manager & Coach

UK Fire Training Limited

PPC Manager

The  Empowering  Network

Digital Marketing Manager

Martin James Network

Copy, Website building, B2B Lead Generation & Appointment Setting.

DAN BRADBURY LTD

Responsible in a lead role as part of the company’s marketing function to manage various channels in support of elevating brand awareness and engagement. 

Drawn upon to write engaging content for use over various mediums. 

Ensuring all content matches brand and campaign standards. 

Assisting  with   management   of   various   events   for the  business. 

Sourcing  vendors as required and leveraging rates, terms and schedules favourably.

Utilising social media platforms to to increase brand and event exposure. 

Analysing the market and competitors to ensure the business remains competitive with its offering.

Providing insight to stakeholders so that efforts and range can be diversified and enhanced

Marketer & Client Success Coach

Alex Lowe Hypnotherapy

•	Drawn upon in a multi-faceted role with the primary remit to support marketing and operating functions of a business offering weight loss and anxiety workshops.

•	Designing and executing marketing campaigns. Utilising various channels to drive outreach of the business whilst monitoring return on investment.

•	Authoring a 60,000+ word dissertation in support of completing and obtaining a HPD Hypnotherapy Practitioner Diploma.

•	Establishing a business plan accompanied with targets across various metrics.

Sole Trader

Marketing Consultant, Manager & Coach I Direct-Response I Content Strategy I Copywriting I Lead-Generation

>> 𝗪𝗵𝗼 𝗗𝗼 𝗜 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵?

I help growth-focused business owners who are struggling to find an effective marketing message to articulate their true value to the market and share their message in a compelling way that ATTRACTS, ENGAGES & CONVERTS their ideal prospects into clients not once but perpetually. 

Want to create compelling ‘evergreen marketing assets’ that get you ‘pre-sold’ leads on demand? DM Me.

>> 𝗪𝗵𝗮𝘁 𝗗𝗼 𝗜 𝗗𝗼?

I use my decade of experience in B2B & B2C marketing to help you…

Create a simple, clear, effective marketing strategy that WORKS

Create compelling, irresistible copy for websites, funnels, brochures, emails, landing and sales pages, and anything that’s required

Set up and project-manage marketing campaigns and launches (I’ve helped co-ordinate and run over 8, 6 to 7-figure launches so far) 

>> 𝗪𝗵𝘆 𝗠𝗲?

I’m not a ‘flavor-of-the-month’ marketer who’s taken weekend training. I’ve done over a decade ‘in the trenches’ helping successful companies scale their revenue through targeted marketing and creating and launching new product and service offerings. 

I am a trained clinical hypnotherapist. I understand the deep psychological triggers and unconscious decision-making processes that drive people to buy.

I’m laid back, friendly, and ‘anti-drama’ in my approach to life and business. I’m serious about getting results but very little else. 

>> 𝗪𝗵𝗼 𝗛𝗮𝘃𝗲 𝗜 𝗪𝗼𝗿𝗸𝗲𝗱 𝗪𝗶𝘁𝗵?

Business growth companies 
Property investors
Sales trainers 
Eccomerce Companies
Supplement companies 
Therapists 
+ TONS more! 

>> 𝙒𝙝𝙖𝙩 𝙙𝙤 𝙤𝙩𝙝𝙚𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙤𝙬𝙣𝙚𝙧𝙨 𝙨𝙖𝙮? 

“Alex has been one of the key people I’ve turned to for strategic marketing advice and assistance over the years. He has a great strategic business brain and is amazing at generating high-converting marketing materials including traffic, copy and lead generation funnels. If you get the chance to learn from Alex or work with him...snap it up quickly!”

 - Adam Ashburn, COO, Seriously Fun Business Ltd

"I can highly recommend Alex Lowe to anyone looking for help with their marketing or launching a SAAS offering.  If you're looking for a reliable digital marketing specialist that get's results then speak to him ASAP!" 

- Jill Hartigan, MD, Caseflowhr.ai


Join my weekly newsletter for effective marketing tactics here: https://www.marketingmayhem.co.uk/signup

Alex Lowe

Fraim, Cawley & Company, CPAs

After several years in practice under the firm name “Micah Fraim, CPA”, we reached that same place that many of my clients do. We had grown nicely but now had too many clients for me to handle myself. 

So I hired another CPA so we could continue to expand. We gave them full autonomy along with a multi six figure compensation package. And we wanted them to be the cornerstone of all future growth and new hires in the company. The sky really was the limit for this position.

Unfortunately, I hired the wrong CPA. I won’t go into details because I’m not trying to be disparaging to them. But it could not have been a worse fit for what each side wanted and needed, so within about a month we parted ways.

In February. Right in the middle of tax season. After I had already initiated some massive marketing initiatives to bring in new business. So for the next 3 months I ended up working 100+ hour weeks every week just trying (and failing) to keep up.

Once tax season was over, I was forced to take stock of my situation and decide on what to do next.

I could not go through another tax season like that again. That tax season prior, I had worked through excruciating pain from a back injury that required spine surgery as soon as tax season was done. And even that was less painful than the tax season I had just gone through.

So we searched for the highest calibre accountant possible. And not just someone who could understand tax law, but someone who could do everything that I already did for clients. And given that most CPAs can’t seem to see the forest for the trees, I wasn’t particularly optimistic.

But we found him. Someone who was the perfect fit for what we needed. And I made a decision I would have never even imagined making years prior:

To give up part of my company and bring a partner into the firm. That was the birth of Fraim, Cawley & Company, CPAs.

Since then we’ve continued to grow, have been better able to serve all of our clients, and life could not be better.

Founder

Norfolk Southern

As an accountant, especially one fresh out of school, you tend to see the world as fairly black and white. Reg X states Y, therefore Z. There is little room for flexibility and nuance. The rules state something and that’s the end of the discussion. Or a contract has a specific provision and therefore it must be followed to the letter. Period.

But my first job out of college (miserable though it may have been) proved invaluable in quickly breaking me of that mindset.

I was the only accountant on a team of five analysts in a department of 50 people - the rest of whom were focused on marketing and sales.

Things balancing exactly was not the focus. Sometimes, it was a distraction. These were a small group of people managing $3 billion in annual sales. Getting caught up in tiny details had merit at times but many times it did not. And sometimes it was best to leave some money on the table - even if the contract stated it was owed - if it was going to be detrimental to the relationship with a client. Squeezing an extra $200k in overage charges out of a client sounds nice until they go elsewhere and take the $50 million contract with them.

This sounds basic, but this is not a perspective that few accountants are able to truly comprehend. They will become so hyper focused on what is good for very specific parts of their clients’ businesses that they end up giving them advice that is detrimental to the businesses on the whole.

But this was my first taste of the kind of flexible problem solving that eludes most CPAs. That is what we help our clients with daily - coming up with creative solutions to help them be profitable while taking their entire business’s operations into account.

Business Planning Analyst

Most CPAs are great at taxes and terrible at everything else. Taxes are still my focus, but I advise people on what is best for the business overall - not just from a tax perspective. My firm deals with businesses of all kinds, but we especially focus on online and other highly scalable businesses.

My career started in one of the strangest of all places: the railroad (although I wasn’t driving the trains). I worked as a business analyst for one of their marketing departments.

And like most entrepreneurs trapped in a corporate setting, I hated it. Every single minute of every single day.

I hated it so much that I applied to jobs in about 100 different COUNTRIES – thinking that I didn’t just need to leave the job or state – no, I needed to leave this part of the globe entirely.

But thankfully before booking a flight, I realized the corporate setting was the issue. So I started my own CPA firm – focused on advising small businesses on how to grow and become more profitable.

And it was AMAZING. I’d never been so happy in my life. Helping entrepreneurs was (and still is) one of the most fulfilling things I’d ever done. Every day was varied, every situation was different, and I felt like I was making a difference in these business owners’ lives.

But after a few years, something started to bother me. Something it took a few years to fully identify:

While the situations were constantly changing, oftentimes the outcomes weren’t.

In the first few years, most of these businesses would have great growth and success. But due to bandwidth issues, the limitations in the business’s industry, the owners being satisfied with being “self-employed” (read: having a job without a direct boss) rather than truly building out a self-sustaining business – many of these companies failed to ascend past a certain point of success. They plateaued. And for some mix of the reasons above, they were never able to break beyond that initial level of success.

So as a firm we changed our focus. Now we specialize working with those who have scalable businesses. For those we don’t know how to scale, we help lay out the path. And for those who do, we help them navigate that growth.

Now I get to spend every day doing what I love to do: working with super successful entrepreneurs to grow their businesses, save on their taxes, become more profitable, and make more money.

Micah Fraim, CPA

The $600 rule for 1099s has finally changed after more than half a century.

For years, if you paid a contractor or service provider more than $600, you had to send them a 1099. That rule was set in 1954. If it had kept up with inflation, the threshold would be over $7,000 today.

Starting with the 2026 tax year, the threshold is now $2,000. Even better, this new limit will increase with inflation each year. This means less paperwork for many small business owners and freelancers. Fewer forms. Less busywork at tax time.

There is more. For online platforms and payment processors, the Form 1099-K rules are going back to the old test. You only get a 1099-K if you have more than $20,000 in payments and over 200 transactions in a year. No more surprise 1099-Ks for small side gigs or casual sales.

This is one of those quiet changes that will save time and stress for a lot of people running small businesses or working for themselves.

Did this update make your life easier, or are you still dealing with 1099 headaches?

CPA for online and growth-driven businesses | Tax strategist | Bestselling author featured in Nasdaq, Forbes, and Money

“Can I deduct my haircuts and makeup if I’m always on camera for work?”

It sounds reasonable. After all, your appearance can be part of your business, especially if you’re creating videos or doing public speaking.

But here’s the reality: the IRS sees most haircuts and makeup as personal expenses, not business ones.

Even if you claim you only get your hair cut or buy makeup for work, the IRS looks at whether these things can also be used in your regular life. If they can, they’re personal and not deductible.

There was even a court case where a newscaster tried to deduct special makeup for on-air appearances. The court said no because the makeup could also be used outside of work.

Same with haircuts, manicures, and teeth whitening. Unless you’re getting a very specific haircut or makeup that is only for a one-time acting role or job (and even then, the production company often pays for it), you can’t deduct it.

So if you’re hoping to write off your next trip to the salon or your favorite foundation, the IRS is not going to go for it.

If you could write off any grooming expense, what would you pick?

You might have seen headlines about “no tax on tips” and “no tax on overtime.” It sounds like a huge change, but the details matter.

Here is what is actually happening. For tax years 2025 to 2028, there will be a new deduction for tips and for overtime pay. But this is not the same as making tips or overtime completely tax-free.

For tips, you can deduct up to $25,000 per year from your income. The deduction starts to phase out if your income goes over $150,000, or $300,000 if married filing jointly. The tips have to be from jobs where tipping is normal, like restaurants or salons. Also, this is a deduction you claim at tax time. It does not change your paycheck during the year.

For overtime, it is a similar deal. You can deduct up to $12,500 for single filers or $25,000 for married filers, but only for the overtime premium part of your pay. It also starts to phase out at the same income limits. Just like tips, you only see the tax benefit when you file your return.

Both of these deductions are temporary and will end after 2028.

The headlines make it sound like you will never pay tax on tips or overtime again. The reality is much more limited.

Does this change how you think about your pay, or does it seem like just another short-term tax tweak?

There is a new $1,000 “baby deposit” for kids born between 2025 and 2028.

Here is how it works. Every baby born in those years will get a $1,000 deposit into a special savings account called a Money Account for Growth and Advancement. Parents and employers can add more money each year, up to a certain limit.

The money is locked up until the child turns 18. After that, they can use it for things like college, job training, starting a small business, or buying their first home. Up to half the money can be used between ages 18 and 24, and the rest is available after age 25.

Earnings in the account grow tax-free. When the money is used for qualified expenses, it is taxed at long-term capital gains rates, which is usually lower than regular income tax. If the money is used for something else, it is taxed at regular rates and there is a 10% penalty.

This is a new idea in the tax code. Will it help kids build a financial foundation, or will it mostly be forgotten?

Would you take advantage of this if you had a new baby on the way?

R&D costs got a much-needed update. If your business invests in innovation, this is a big deal.

For a couple of years, small businesses had to spread their domestic research and development expenses over five years. That created a cash flow headache. You had to pay taxes even though you spent a lot of money on R&D and did not get to count it all as an expense right away.

That has changed. Starting with 2025, domestic R&D expenses can once again be fully expensed in the year you pay them.

This is a game changer. Now your tax bill matches up with your real profit. No more phantom income. No more waiting years to get the full deduction for your R&D spending.

If you are a small business that had to amortize costs from 2022 to 2024, there is help for you too. You can either amend your old returns or take a catch-up deduction in 2025 or split it across two years.

For businesses that invest heavily in new products, technology, or improvements, this is huge. It gives you the flexibility to keep investing and growing instead of getting stuck waiting on tax relief.

A simple fix, but one that will matter for a lot of innovative companies.

Is this something your business will use now that the rules have changed?

Bonus depreciation is back at 100%, and now it is permanent.

If you have ever bought equipment, vehicles, or other big assets for your business, you probably know how tricky depreciation can be. For a few years, businesses could write off the full cost of most new assets in the first year. Then the rules started changing and the deduction kept getting smaller.

Now, Congress has brought back 100% bonus depreciation for assets placed in service after January 18, 2025. This is not a temporary fix. It is now part of the tax code for good.

What does that mean for you? If you buy a qualifying asset, you can write off the entire cost up front. No more waiting years to get your full deduction. You get the savings now.

Section 179 also got a boost. The maximum deduction jumps to $2.5 million, with higher phase-out limits too.

For small and growing businesses, this can be a huge cash flow win. If you have been putting off big purchases or want to invest in your business, these changes let you keep more money.

Are you planning to make any big investments in your business now that bonus depreciation is back?

There’s a lot of buzz about the new rules for Qualified Small Business Stock, or QSBS.

Does this matter to most business owners? For most, not really.

Yes, if you have a C-Corp and issue qualifying stock, things just got better. The asset cap went up from $50 million to $75 million. The possible tax-free gain also increased from $10 million to $15 million if you meet the holding period.

And there are more options now. Hold your stock for three years, get a 50% exclusion. Four years, get a 75% exclusion. Five years, you can get 100% of your gain tax-free.

But here’s the thing. Most small businesses are not C-Corps, and for a reason. The structure rarely makes sense for typical small business owners, even with the QSBS perks. We covered all the details in our full guide, but for most entrepreneurs, sticking with an S-Corp, partnership, or LLC is still the better fit.

These new rules are worth understanding, especially if you plan to scale big or attract venture funding. But for most owners, the impact is limited.

Are you thinking about a C-Corp just for QSBS, or is your current setup working fine?

Individual tax rates are no longer set to expire or increase in the next few years.

The top rate was supposed to jump from 37% back up to 39.6%. Other brackets were also going to rise. These higher rates would have hit a lot of people after 2025.

Instead, Congress decided to keep the current rates in place. They are now permanent.

What does this actually mean? No sudden rate hikes to plan around. No urgent changes you have to make right now. You get to work with the tax brackets we have and stop worrying about automatic increases.

Uncertainty in tax rates makes it hard to plan for the future. At least on this front, things are staying steady for now.

Do you feel more comfortable making longer-term plans now, or do you expect changes anyway?

There is a lot of talk about the higher SALT cap, but the bigger story is how few people will actually benefit from it.

The standard deduction is now higher than ever. Most taxpayers do not itemize anymore. When the standard deduction jumped a few years ago, the number of people who itemized went from around 30% to about 9%. That is a huge drop.

Even though the SALT deduction cap is getting a temporary boost from $10,000 to over $40,000 for a few years, most people will never use it. The standard deduction is just too high.

So if you have been told to watch out for the SALT cap, know that for most people it really does not matter anymore. Unless your itemized deductions are higher than the standard deduction, you will not see an extra benefit.

Most people will still take the standard deduction. Only a small group will actually see a bigger tax break because of the SALT cap change.

Does the higher standard deduction make your taxes easier, or are you hoping to itemize anyway?

There is a new tax deduction for personal vehicle loan interest, but it comes with a lot of fine print.

For tax years 2025 through 2028, you can deduct up to $10,000 of interest paid on a loan for a new personal vehicle. Used cars do not qualify. The vehicle has to be bought new, and the loan must start after December 31, 2024.

This deduction is only for regular drivers, not for business or commercial vehicles. The vehicle must be under 14,000 pounds, so think cars, SUVs, minivans, pickups, or motorcycles. Also, the car has to be assembled in the U.S.

This deduction starts to phase out if your modified adjusted gross income is over $100,000 for single filers or $200,000 for married filers.

If you fit the rules, this can help, but it will not apply to everyone out shopping for a new ride.

Is this enough to push you to buy a new car, or will you sit this out?

Most S-Corp owners set their salaries wrong.

It’s not just about saving on payroll taxes. Your salary decision could wipe out your QBI deduction if you’re not careful.

Here’s what no one tells you:

The Qualified Business Income (QBI) deduction is one of the biggest tax breaks for business owners.

But if you pay yourself too much or sometimes too little, you might lose a chunk of that deduction.

It’s a weird balancing act:
Low salary? The IRS may call you out and you might not be able to contribute much to retirement.
High salary? You’re paying more payroll tax and can torpedo your QBI deduction once you cross certain income thresholds (about $200k single, $400k married).

The QBI phaseout rules mean your salary isn’t just a compliance box. It’s a lever that can save you or cost you real money.

So what should you actually do?

Model different scenarios before you set your pay.
Sometimes bumping salary up can actually get back some QBI.
Sometimes you keep it at the floor.
And sometimes, you need to pay more and take your lumps.

Don’t just copy what your friend does or what your payroll provider recommends.

If your CPA isn’t talking QBI with you, they’re missing the big picture.

How do you figure salary for your S-Corp? I’m curious who’s actually running the numbers.

“I use my dog as a guard at my business. Can I deduct pet expenses?”

Almost everyone with a pet has wondered if there’s a way to write off those costs. Business owners ask about this a lot.

The short answer: most pet and animal expenses are personal and not deductible.

The IRS usually looks at where and how the animal is used. If your dog or cat lives at home and is mostly a family pet, those costs are off-limits.

There are some rare exceptions. If you have a true guard dog who lives at your business property, or you use animals for a clear business purpose, you can sometimes deduct those costs. For example, there was a case where a scrap yard owner wrote off cat food to attract wild cats to control pests. The deduction was allowed, but only because it was directly tied to the business.

Guide dogs and service animals for medical reasons can sometimes count as a medical deduction, but that is different from a business expense.

Most of the time, unless you have documentation showing a real business need, the IRS will say no.

If you could write off your pet for your business, would you?

The tax break every small business owner was holding their breath for? It is now permanent.

If you’ve heard of the “QBI deduction” but never really paid attention, now is the time.

For the last few years, owners of S-Corps, LLCs, sole proprietorships, and partnerships could knock 20% off their qualified business income before calculating taxes. But every year, there was a giant “what if” hanging overhead: what happens when the QBI expires? Will Congress really let it go away?

That anxiety is gone. Congress did not just renew the QBI deduction. They locked it in. It is now permanent.

So what does that actually mean, not just in theory, but for you or your clients?

If your business makes $100,000 in profit, you could see up to a $20,000 bonus deduction every single year. For a lot of entrepreneurs, that’s the difference between a rough year and a win.

And for the folks who like to worry about “what’s next,” a few details make it even better:
- The phase-out thresholds for higher earners got a little wider, so the deduction will not disappear quite so fast.
- There is now a minimum deduction, even if your business is just getting started. Small amounts add up.

All that talk about the QBI disappearing? It is done. Business owners can plan ahead with confidence.

Honestly, this is one of the biggest, quietest wins in the entire new tax law.

How will this change your plans or your peace of mind heading into the next few years?

Charitable giving rules are changing, and it is worth knowing what is new.

Starting in 2026, taxpayers can take a small deduction for charitable donations without itemizing. The cap is $1,000 for single filers and $2,000 for those married filing jointly. Donations to donor-advised funds are not included, and the limit does not go up with inflation. Still, it is more than many people could claim before.

But it is not all good news. For those who do itemize, there is now a floor. The first 0.5% of your adjusted gross income in donations will not count for a deduction. For example, if your AGI is $100,000, the first $500 in giving will not be deductible. You only get to deduct what you give above that number.

Corporations face a 1% floor for donations. For example, if a company makes $10 million, the first $100,000 of donations will not be deductible. That is a big number, and it could make companies think twice about how much they give.

The main takeaway? More people can get a modest deduction without itemizing, but it will be harder to deduct all your charitable giving if you itemize and do not give a larger amount.

Is this something that will change the way you handle charitable gifts?

The estate tax exemption is now higher and it is here to stay.

Starting in 2026, the exemption jumps to $15 million per person, and it will go up with inflation after that. This means most families will never have to worry about the federal estate tax.

Back in 2001, the exemption was only $675,000 and over 100,000 estate tax returns were filed. Now, with a $15 million limit, the number of people who pay this tax is very small. In 2022, fewer than 10,000 estate tax returns were filed.

If you are not in that top group, this change will not affect you. The estate tax used to be a big deal for regular families, but now it is mostly a concern for the very wealthy.

For most people, other things matter more, like making sure your will is clear and your assets are set up the way you want.

Does this higher exemption change your planning at all, or are you more focused on other parts of your financial plan?

Crypto investors got a break that is staying in place, at least for now.

Some versions of the new tax bill would have changed the rules for selling crypto at a loss. Many thought crypto would be treated like stocks, where if you sell at a loss and buy right back in, you cannot claim the loss on your taxes.

But that did not happen. The wash sale rule still does not apply to crypto. This means you can sell your crypto at a loss, buy it back right away, and still claim the loss on your taxes.

For anyone trading digital assets, this can be a useful tool for managing your tax bill.

This rule could always change in the future, but for now, crypto gets a big tax break that other types of investments do not.

Are you using this to your advantage, or do you think the rules should be the same for everything?

A lot of clean energy and electric vehicle tax breaks are gone or are about to expire.

The credit for buying a new or used electric vehicle ended for purchases made after September 30, 2025. Other incentives are still around for now, but not for long. The credit for adding solar panels or other residential clean energy improvements ends after December 31, 2025.

There are a few other credits for things like energy-efficient windows, doors, and home charging stations that are also being phased out for work completed after the end of 2025 or in mid-2026, depending on the credit.

If you missed the EV deadline, that incentive is no longer available. For other upgrades, the window to use these credits is closing soon. After those dates, your costs will go up since the incentives go away.

This is a big shift. These credits have been a major selling point for a lot of buyers and homeowners.

Did you take advantage of any of these credits, or does this change your plans for future improvements?

If you’re an S-Corp owner making serious income, that “keep your salary low” tax trick might actually be costing you big.

Here’s the problem:

Old advice says pay yourself as little as possible to dodge payroll tax.
But once your income goes up, a too-low salary can wipe out your 20 percent QBI deduction.

This hits hardest for higher earners.

I’ve seen owners who thought they were being smart, then pay an extra $65,000 in taxes just because they kept their salary too low.

The new math:
Low salary means you miss the QBI deduction.
Right-sized salary means a massive tax break.

It feels backward, but this is straight out of the 2018 tax law changes.
So if you’re still following pre-2018 advice, you could be losing money year after year.

How long has it been since you reviewed your salary strategy?
For high earners, one small adjustment could save a fortune.

Curious if this applies to you?

Many S-Corp owners still believe the lowest salary = lowest tax.

But that outdated mindset is quietly draining their savings.

Everyone talks about "reasonable compensation" as a compliance requirement. But in reality, it's one of the most powerful planning tools we have.

The QBI deduction changed the rules in 2018. And in 2025, it became permanent.

And at higher income levels, too low of a salary can reduce or ZERO OUT the QBI deduction entirely.

In other words...

Salary isn't just a checkbox. It's a strategic lever.

Optimize smartly. Stay compliant. Maximize savings.

P.S. How often do you revisit your compensation plan?

Many S-Corp owners miss out on massive tax savings because they take the too LOW of a salary.

You read that right. 
Get your salary wrong, and you could lose tens of thousands every single year because of the QBI deduction.

Here’s what actually happens when we model real salaries for S-Corp single filers:

→ $200k profit: Salary doesn’t change your QBI deduction. 
→ $500k profit: Skip the salary, and you pay $2k more in taxes. But you had no Social Security contributions and the IRS will be all over you. 
→ $1M profit: Tweak the salary, and suddenly you’re saving over $20k. 
→ $2M profit: Nail the number, and you keep $65k in your pocket.

What does this tell you?

1. Low salaries are great until your profit goes over $400k. Then the IRS cash register starts ringing.
2. You don’t need to do anything crazy. Even small salary increases can open up big deductions.
3. The “just pay yourself the lowest possible salary” advice is outdated. Smart planning wins, always.

Here’s the kicker: Most CPAs never model this for you. 
They just go by the old playbook and hope it works out.

And that’s why S-Corp owners leave so much money on the table.

If you’re an S-Corp owner (or thinking about it), maybe it’s time to stop guessing and start modeling.

Which salary scenario fits you? 
Ever had your CPA walk you through this before? 
Would love to hear if this sounds familiar or totally new.

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