Paul Avins Enterprises Ltd

Head of Marketing

Shatter Media

Alex Lowe Marketing 

We are a marketing agency assisting small business owners in getting more leads and sales online through targeting content marketing and customer acquisition funnels. 

Do you struggle with...

>Getting qualified leads?
>Using your website as an effective marketing tool
>Getting enough sales?
> Launching new products and services?

We can help!

alex@alexlowe.com
07725 729951

Owner

Jaxx Productions LLC

Marketing & Sales Manager & Coach

UK Fire Training Limited

PPC Manager

The  Empowering  Network

Digital Marketing Manager

Martin James Network

Copy, Website building, B2B Lead Generation & Appointment Setting.

DAN BRADBURY LTD

Responsible in a lead role as part of the company’s marketing function to manage various channels in support of elevating brand awareness and engagement. 

Drawn upon to write engaging content for use over various mediums. 

Ensuring all content matches brand and campaign standards. 

Assisting  with   management   of   various   events   for the  business. 

Sourcing  vendors as required and leveraging rates, terms and schedules favourably.

Utilising social media platforms to to increase brand and event exposure. 

Analysing the market and competitors to ensure the business remains competitive with its offering.

Providing insight to stakeholders so that efforts and range can be diversified and enhanced

Marketer & Client Success Coach

Alex Lowe Hypnotherapy

•	Drawn upon in a multi-faceted role with the primary remit to support marketing and operating functions of a business offering weight loss and anxiety workshops.

•	Designing and executing marketing campaigns. Utilising various channels to drive outreach of the business whilst monitoring return on investment.

•	Authoring a 60,000+ word dissertation in support of completing and obtaining a HPD Hypnotherapy Practitioner Diploma.

•	Establishing a business plan accompanied with targets across various metrics.

Sole Trader

Marketing Consultant, Manager & Coach I Direct-Response I Content Strategy I Copywriting I Lead-Generation

>> 𝗪𝗵𝗼 𝗗𝗼 𝗜 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵?

I help growth-focused business owners who are struggling to find an effective marketing message to articulate their true value to the market and share their message in a compelling way that ATTRACTS, ENGAGES & CONVERTS their ideal prospects into clients not once but perpetually. 

Want to create compelling ‘evergreen marketing assets’ that get you ‘pre-sold’ leads on demand? DM Me.

>> 𝗪𝗵𝗮𝘁 𝗗𝗼 𝗜 𝗗𝗼?

I use my decade of experience in B2B & B2C marketing to help you…

Create a simple, clear, effective marketing strategy that WORKS

Create compelling, irresistible copy for websites, funnels, brochures, emails, landing and sales pages, and anything that’s required

Set up and project-manage marketing campaigns and launches (I’ve helped co-ordinate and run over 8, 6 to 7-figure launches so far) 

>> 𝗪𝗵𝘆 𝗠𝗲?

I’m not a ‘flavor-of-the-month’ marketer who’s taken weekend training. I’ve done over a decade ‘in the trenches’ helping successful companies scale their revenue through targeted marketing and creating and launching new product and service offerings. 

I am a trained clinical hypnotherapist. I understand the deep psychological triggers and unconscious decision-making processes that drive people to buy.

I’m laid back, friendly, and ‘anti-drama’ in my approach to life and business. I’m serious about getting results but very little else. 

>> 𝗪𝗵𝗼 𝗛𝗮𝘃𝗲 𝗜 𝗪𝗼𝗿𝗸𝗲𝗱 𝗪𝗶𝘁𝗵?

Business growth companies 
Property investors
Sales trainers 
Eccomerce Companies
Supplement companies 
Therapists 
+ TONS more! 

>> 𝙒𝙝𝙖𝙩 𝙙𝙤 𝙤𝙩𝙝𝙚𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙤𝙬𝙣𝙚𝙧𝙨 𝙨𝙖𝙮? 

“Alex has been one of the key people I’ve turned to for strategic marketing advice and assistance over the years. He has a great strategic business brain and is amazing at generating high-converting marketing materials including traffic, copy and lead generation funnels. If you get the chance to learn from Alex or work with him...snap it up quickly!”

 - Adam Ashburn, COO, Seriously Fun Business Ltd

"I can highly recommend Alex Lowe to anyone looking for help with their marketing or launching a SAAS offering.  If you're looking for a reliable digital marketing specialist that get's results then speak to him ASAP!" 

- Jill Hartigan, MD, Caseflowhr.ai


Join my weekly newsletter for effective marketing tactics here: https://www.marketingmayhem.co.uk/signup

Alex Lowe

POSITIVE SPARKS MARKETING LTD

Pay Per Click Advertising and Conversion Rate Optimisation Agency based in Cornwall but with clients across the world. We are one of the very few commission based PPC agencies in the world. Our aim is to be commission based with every client we work with. Our approach works with most businesses with an established online presence, but is particularly effective for e-commerce brands selling 100 or more products. Want to know how might work with you? Get in touch and we’ll run a free audit with an outline of how we can scale your business together.

Founder

The Digital Sparks Podcast

With over 100 episodes published so far, the Digital Sparks podcast is a weekly opportunity for me to interview a special guest who is an established voice in web marketing, online productivity or digital entrepreneurship. We stream across iTunes and all well known podcast directories and attain up to 2K listeners per episode. See bit/ly/digitalsparks

Presenter / Founder

Phil Byrne Ltd

Based in Wicklow, Ireland, I worked as a digital consultant to a variety of companies in both the UK and South East Ireland. I helped my clients craft and deliver web marketing strategies that covered all aspects of traffic generation and audience engagement. Clients include Rathwood Furniture, Camino Ways, Noble Express, Yorkshire Lavender and West Yorkshire Steel. njunction with my team.

Managing Director

LiveWorkAbroad.com

Having left the UK in 2010 to live in Buenos Aires, Argentina, I created the website liveworkabroad.com to document my experiences running a company remotely. The website interviewed a different remote worker every month and was one of the original websites out there promoting what is now known as the digital nomad lifestyle. 

CheapHotelChains.co.uk

Cheap Hotel Chains was one of the original hotel deal comparison websites. I used my skills in both web design and SEO to push the website towards the top of the organic Google rankings for a variety of location-specific hotel focused keyword searches.

The H2 Company

Based in the heart of the city of Leeds, The H2 Company was a full-service creative agency.  I was director of the web and digital services offered by the company and worked with a team of eight employees. These services included website design, web and email hosting, internet marketing, SEO, Adwords and Email marketing. We fulfilled web marketing strategies for a range of clients in both B2C and B2B markets including Raddisson SAS, EMI Music, William Hill and Opera North. 

Director

UM Media

UM Media offered website design and hosting for arts, music and literary organisations. Clients included Complete Music, Yorkshire Dance, Red Ladder Theatre and Leeds Markets.

Business Owner

I am a Pay Per Click Marketing and Web Analytics Professional with over 20 years of experience in the online world. I founded Positive Sparks Marketing Ltd, a commission based PPC agency that works with e-commerce brands across the world to generate more sales and optimise their conversion rates. 

My passion is to help businesses grow and scale online via a share of the revenue generated by our PPC campaigns, rather than ongoing fixed fees. I also a past host of the Digital Sparks podcast, where I previously interviewed established voices in web marketing, online productivity, and digital entrepreneurship. I have multiple publications on remote working and digital nomadism and am always looking for new challenges and opportunities to collaborate with like-minded professionals and clients.

Phil Byrne

Most brands are still running “Old Google Ads”

… just inside a new UI.

Old Google Ads was built around keywords.
New Google Ads is built around intent.

The shift most brands miss is…
It’s not about new campaigns, It’s about how you read the data.

Today’s winners:
→ Map structure to buying stages
→ Track profit, not CTR
→ Let Smart Bidding work with your rules, not instead of them

You don’t need 20 campaigns.

You need one system that knows who it’s talking to and what each click is worth.

That’s how you scale profitably, without chasing “cheap clicks” that never convert.

—
Follow Phil Byrne for real-world PPC systems that scale Shopify brands  profitably, not noisily.

li_at

JSESSIONID

Talks about #datafeed, #ppcadvertising, #ecommercegrowth, #googleshoppingads, and #conversionrateoptimization

Commission Based PPC Advertising Pro. Digital Entrepreneur. Founder of Positive Sparks, Digification & The Digital Sparks Podcast

Rahil Ali

Most Google Ads accounts don’t fail because of one big mistake.

They fail because 40 small things are never tested, tracked, or optimised.

Budget rules.
Headlines.
Landing pages.
Quality Score.
Attribution.
Page speed.
Audiences.
Search terms.

Individually, they seem minor.
Collectively, they make or break your profitability.

If you want consistent performance, you need a system that covers all four pillars:
🔹 Campaign optimisation
🔹 Ad optimisation
🔹 Conversion optimisation
🔹 Tracking & analytics

Miss one pillar and the whole thing wobbles.

This cheat sheet breaks down the 40 levers I use to scale e-commerce brands profitably.

Follow Phil Byrne for grounded, practical Google Ads insights.

Most Google Ads pros track 20+ metrics.

But only 7 actually matter.

- CPA (are you profitable?)
- ROAS (revenue per pound spent)
- CTR (ad relevance signal)
- Conversion Rate (landing page strength)
- Quality Score (controls CPC)
- Impression Share (market coverage)
- Search Impression Share (missed opportunities)
- CPC (bidding efficiency)

Everything else is noise.
Track these 7 weekly. 
Make decisions faster. 
Stop wasting time on metrics that don't move profit.

👉 Save this for your next campaign review and Follow Phil Byrne for more insights.

Most brands run Google Ads to increase revenue.

But profitable brands run Google Ads to increase margin.

The difference sounds subtle… but it changes everything, from how you scale, to what you pause, to which “wins” you actually celebrate.

When you look behind the curtain of consistently profitable e-commerce brands, you’ll see the same patterns:
- They validate first.
- They question everything.
- They track true CPA, not the flattering one.

And they scale only when the numbers prove they should.

I’ve put the 12 habits of profit-driven Google Ads brands into one cheat sheet you can use straight away.

Follow Phil Byrne for practical, profit-first PPC strategy.

LinkedIn

Everyone talks about scaling.

But few talk about placement strategy.

Brand and non-brand campaigns are not just “different keywords.”

They’re different economics.
🧠 Brand campaigns
→ You’re defending intent you already paid for.
→ Lowest CPC, highest ROAS, most efficient conversions.
→ Your moat against competitors bidding on your name.

🔥 Non-brand campaigns
→ You’re buying attention you haven’t earned yet.
→ Higher CPC, colder traffic, and slower payback.
→ But the only way to build reach beyond your bubble.

The mistake is that most Shopify brands push budget into cold campaigns…
 
…while letting competitors eat their branded clicks for pennies.

Protect first.
Then scale.

That’s how you build PPC systems that actually compound.

Follow Phil Byrne for grounded, data-backed performance strategies (not recycled PPC theory).

Everyone loves to talk about traffic.

But traffic without structure is just noise.

What actually drives consistent growth is a funnel that works as one machine.

Here’s how we build it for eCom brands that want results to compound over time:
TOFU → get seen.
MOFU → build trust.
BOFU → turn intent into revenue.

Every layer is designed to do one thing, move the right people closer to the buy button.

Because clicks don’t matter. Conversions do.

If your traffic’s rising but sales aren’t, it’s time to fix the structure, not the spend.

👉 DM me “FUNNEL” and I’ll break down how to rebuild yours for profit, not just clicks.

Most brands try to scale their Shopify ads by spending more.

But… profitable brands scale by wasting less.

If your CPA keeps creeping up, your margins are thinning, or your Performance Max campaigns feel like a black box, the problem usually isn’t budget - it’s structure, tracking, and daily habits.

This framework breaks down exactly how I cut CPA by 30% in four weeks using:
✔ Smarter campaign structure
✔ Tight budget control
✔ Daily 5-minute checks
✔ Weekly search-term discipline
✔ Profit-first scaling rules

It’s the same playbook we use with commission-based clients before we scale any brand.

Comment “SCALING” and I’ll send you the full high-res version.

Follow Phil Byrne for profit-driven Shopify PPC strategies.

Everyone loves commission-based PPC… until they realize how fast it can burn profit.

Running on commission isn’t about trust, it’s about math.

If you don’t know your client’s true margin, tracking setup, and audit baseline, you’re gambling, not scaling.

That’s why we built a 2-tier system to keep both sides profitable:
Level 1: Profit clarity, tracking, qualification.
Level 2: Attribution logic, scaling rules, retention tiers.

Commission models can be gold or a grenade.

It depends on your framework.

P.s If you’re testing commission-based PPC with Shopify brands, make sure your framework protects profit first.

Follow Phil Byrne for no-fluff PPC systems that actually scale.

Most Shopify brands stack tools before they build systems.

That’s why growth often fails when data is scattered, decisions slow, and ads move faster than the brand’s feedback loop.

High-performing DTC brands work differently.

They build a growth stack, one that connects conversion, optimisation, intelligence, and retention into a single performance engine.

Each layer compounds:
1️⃣ Conversion - faster pages, stronger offers, smoother checkout
2️⃣ Optimisation - cleaner data, better bidding, smarter spend
3️⃣ Intelligence - real visibility into LTV and margins
4️⃣ Retention - post-purchase systems that keep profit cycling

When these layers work together, growth stops being reactive, and becomes predictable.

Follow Phil Byrne for performance-based PPC systems that link creative, data, and profit, without the noise.

♻️ Save this for your next growth audit.

8 Deadly red flags in Shopify PPC Campaigns

I’ve audited dozens of eCommerce ad accounts this quarter.

Most aren’t failing because of bad products or weak demand, they’re failing because of these exact mistakes.

❌ Scaling spend before checking profit tracking
❌ Ignoring broken pixels and unreliable attribution
❌ Letting automation run without clear human intent
❌ Recycling the same creatives for months
❌ Avoiding top-of-funnel testing and awareness spend
❌ Trusting agencies with zero transparency
❌ Celebrating efficiency while revenue quietly drops
❌ Pausing ads before the algorithm learns

These aren’t small issues, they compound fast.

Fix them early, and you’ll see cleaner data, stronger profit, and consistent growth.

Save this post.
And audit your account this week.

Follow Phil Byrne for performance-based PPC systems that connect profit with precision.

Q4 is where brands make their year or lose their margin.

The brands that win don’t just scale spend.

They protect profit, control volatility, and prepare for every spike, surge, and surprise the season throws at them.

From CPC jumps… to stock shortages… to fatigued creatives… to messy attribution…

Most brands only spot the problems after the damage is done.

The strongest Shopify brands run 12 daily controls to keep margins healthy while scaling through the busiest quarter of the year.

👉 If you want to see how your brand can do the same this Q4, DM me... I’ll share actionable strategies for your business.

Follow Phil Byrne for practical, profit-first PPC strategy.

Pretty shocking developments in paid advertising for Shopify brands:

→ Commission-based PPC delivers significantly higher margins compared to retainer models (agencies optimizing for their own revenue, not your profit)

→ Brands tracking true profit metrics see dramatically better outcomes compared to those chasing ROAS (margin-first tracking reveals what actually makes money)

→ Nevertheless, most Shopify brands still pay monthly retainers to agencies with no profit guarantee or skin in the game.

Meanwhile, AI-powered bidding is evolving toward profit-first functionality: Google is testing margin-based signals in Smart Bidding.

Early access programs let advertisers feed product-level profit data directly into bidding algorithms.

TL;DR:
Brands are paying retainers for vanity metrics, while profit-first PPC models prove ROI quietly in the background.

I see most brands confused about why their affiliate channel never grows.

Some launch it and wait.

Others put it under “influencer marketing” and hope something happens.

But Affiliate isn’t just another channel.
It’s traffic you only pay for after the sale.

If you treat it like a side campaign instead of part of your growth system, you’ll:
❌ Attract random promoters
❌ Lose track of what’s working
❌ Stay stuck at tiny numbers

Here’s how to turn affiliate into a self-funding acquisition machine without risking ad spend upfront:

1.Know your profit limits first
-- Define max commission before recruiting anyone
-- Pay only after revenue comes in

2.Recruit with purpose, not passively
-- Find partners already influencing your buyers
-- Join communities already ranking on Google

3.Give ready-made offers to promote
-- Share angles, headlines, and swipe files
-- Remove thinking for faster execution

4.Treat Affiliates like your sales team
-- Set tiers and highlight top performers
-- Reward results, not sign-ups

5.Recycle Their winners into PPC
-- Turn high clicks into paid ads
-- Scale messages already proven to convert

Affiliate works when treated like infrastructure, not decoration.
Want help building this loop? Comment “LOOP”.

Google’s image quality update from 7 October 2025 is now live.

Google has officially made image quality part of ad performance.

If your visuals are blurry, pixelated, or poorly lit, your campaigns will now be flagged inside the Recommendations tab.

This isn’t a design tweak, it’s a performance rule.
Low-quality images will drag down visibility, CTR, and conversions.

For eCommerce and Shopify brands, this means:
• Google’s AI now reviews every uploaded image for clarity and presentation
• Shopping and Performance Max campaigns will be impacted first
• Stronger visuals can lift click-through and conversion rates immediately

Creative quality is now measurable, and Google’s watching.

The brands that scale will treat imagery as performance infrastructure, not decoration.

Follow Phil Byrne for PPC systems built on profit, data, and creative that performs.

Google’s image quality update from 7 Oct 2025 is now live.

Most brands don’t need a new ad strategy

…. they need a faster way to fix what’s leaking.

When your Google Ads funnel dies, speed matters.

You’ve got 60 minutes to bring it back to life.
- Find the leak
- Check trust signals
- Fix the first objection point
- Add one quick conversion boost
- Go live and refresh your traffic

Conversion wins don’t come from big redesigns.
They come from small, sharp moves done fast.

Google’s latest PPC Automation update from 9 October 2025

AI-led automation is now changing eCommerce advertising.

This update confirms a major change where automated bidding and real-time optimisation now outperform manual management across Google, Meta and Shopify.

Early data shows:
• Up to 20% higher conversions with smart bidding
• Up to 20% lower cost per conversion
• Better retention from consistently refreshed creative

This isn’t about handing over control, it’s about scaling smarter.

Automation now manages bids, budgets, and creative testing faster and more precisely than any human can.

Your edge lies in guiding the system with clarity and data, not micromanaging every lever.

The brands that adopt this update early will scale profitably. 

The ones that ignore it will pay more for the same results.

Follow Phil Byrne for no-fluff insights on performance marketing systems built around automation, data, and profit discipline.

Google’s latest PPC Automation update from 9 October 2025

Everyone thinks scaling is a budget decision.
“Just increase spending and the numbers will follow.”

But that’s exactly how most brands lose money.

Because real scaling has nothing to do with pushing the budget and everything to do with proving the system won’t break when you do.

Here’s what profitable brands fix before they scale a penny:

1.Profit validation: does margin survive a 20–30% spend increase?
2.Attribution mapping: do the channels agree on where sales are coming from?
3.Creative testing: are we improving click quality, not just CTR?
4.Audience expansion: is there actual headroom, or are you recycling the same buyers?
5.Margin protection: are branded terms and wasted spend under control?
6.Landing page testing: can the site convert colder traffic reliably?

If these six layers aren’t validated, you’re not scaling. You’re taking risks you can’t measure.

Want me to show you which layer your account is stuck on?
DM me “SCALE” and I’ll walk you through it.

Your Shopify tool stack costs £500/month.

But does it make you £500 back?

Most brands pay for 15+ tools. 
Half sit unused. No clear ROI. Just monthly charges.

These 9 tools actually pay for themselves:
- Klaviyo recovers abandoned carts (8-12% of lost sales back). 
- Rebuy Engine adds 15-25% to order value with smart upsells. 
- Triple Whale shows which ads make profit (cuts waste by 10-15%).

Some are even free. 
Judge.me collects reviews automatically. 
Zero cost for most brands.

Stop paying for tools that don't make money.
👉 DM me "STACK" for the complete breakdown with setup priorities.

These 9 tools actually pay for themselves

Most Shopify brands measure traffic and revenue.

The profitable ones measure the five stages in between.

- Traffic Quality (buyers vs browsers)
- Trust Building (doubt removal speed)
- Checkout Flow (completion rate)
- AOV Boosters (order size lift)
- Retention Loop (repeat purchase rate)

Fix stage 1, you attract better traffic.
Fix stage 2, conversion rate jumps.
Fix stage 3, cart abandonment drops.
Fix stage 4, revenue per order climbs.
Fix stage 5, LTV multiplies.

Most brands ignore 3-5. That's where profit lives.

P.S  Which stage is leaking profit in your funnel right now? Drop me a DM and let's diagnose it.

Google Ads just fixed one of its biggest problems and it’s good news for e-commerce brands.

Google has rebuilt major parts of its policy system using Gemini, tightened review workflows, and upgraded how suspensions are checked.

The results are genuinely impressive:
✅ Wrong suspensions down 80%
✅ Appeals processed 70% faster
✅ 99% resolved within 24 hours

If you’ve ever had a profitable campaign frozen for no clear reason… you know how painful those delays were.

For brands running £5k–£50k/day through Google Ads, a single wrongful suspension could mean:
- Lost sales
- Broken momentum
- Wasted budgeting cycles
- And a complete reset of learning data

This update reduces that risk massively.

A few implications for Shopify brands:
1️⃣ Scaling is safer: fewer random account freezes during momentum.
2️⃣ New campaigns recover faster: you’re not stuck waiting days for reinstatement.
3️⃣ PMax becomes more reliable: fewer false positives from automated systems.
4️⃣ Q4/Q1 volatility drops: historically the worst time for wrongful suspensions.

Google’s enforcement still isn’t perfect… but this is the biggest quality-of-life upgrade advertisers have had in years.

If you’ve been holding back spend because of “Google suspension PTSD,” this might be the turning point.

taplio

The Battle

Alex Lowe

Phil Byrne

Followers

Posts

Engagements

Likes

Performance ScorePhil Byrne's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Alex Lowe

Phil Byrne

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Phil Byrne's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePhil Byrne's LinkedIn Performance