WESTconsin Credit Union

Social Media and Digital Marketing Coordinator

ToyVentive

- Managed marketing efforts with effective planning and execution for a seven-figure Amazon seller
- Led the development and implementation of six new products
- Created and optimized graphics, photos, and videos throughout 26 listing variations
- Communicated effectively while managing graphic designers by turning rough concepts into detailed instructions
- Conducted product research by analyzing competitors and identifying opportunities
- Managed and analyzed digital advertising with emphasis on Amazon, Pinterest, Facebook, and Instagram
- Implemented new social media strategy and created video content, causing a dramatic increase in organic reach
- Executed Amazon Live strategy for platform optimization, resulting in over 50 hours of livestreaming
- Created email marketing campaigns for direct connection with existing subscribers
- Repurposed existing chat marketing automation, leading to a daily increase of social media followers

Marketing Manager

Spee Dee Delivery Service, Inc.

- Responsibly operated a combination vehicle equipped with air brakes and a manual transmission
- Picked up and delivered freight for commercial and residential customers
- Loaded and unloaded trailers with a pallet jack, and by hand as needed

CDL LTL Driver

- Safely navigated a delivery route while demonstrating excellent organization and problem-solving skills
- Provided exceptional customer service while picking up and delivering packages weighing up to 150 pounds

Route Driver

Eau Claire Ford Lincoln Quick Lane

- Managed company websites, social media accounts, and reputation management platforms to ensure accuracy, engagement, and visibility during a period of record-breaking vehicle sales
- Created videos, photos, graphics, and written content to build online presence
- Exceeded a daily average of 24 hours of watch time from video content on YouTube
- Contributed graphic design work for a variety of in-house design projects
- Led and organized events including an annual community event for 2,300 people
- Managed inventory photography process while providing training and materials to Sales and Reconditioning teams
- Represented company at various seminars, trade shows, job fairs, and promotional events including SEMA
- Built email marketing campaigns for continued connection with customers
- Developed sales skills at ongoing training sessions
- Worked with digital advertising specialists for regular monitoring and optimization

Marketing Assistant

High Roller Skating Center of Eau Claire

Served as a team leader while engaging with customers in a high-energy recreational environment.

Shift Supervisor

Hoffy's Skate America

Delivered excellent customer service in multiple departments while providing a fun and safe recreational experience for people of all ages and backgrounds.

Head DJ & Floor Guard

Porter's/Jewel of India Restaurant

Independently provided exceptional service in a diverse, fast-paced environment.

Server

Years before I understood what “marketing” meant, I was editing videos, designing logos, and selling branded apparel to friends. In favor of my natural interest, I committed to earning my BBA and studied Marketing at University of Wisconsin-Eau Claire. After graduating with four consecutive semesters on the Dean’s List, I dove into three years of hands-on marketing experience at Eau Claire Ford Lincoln Quick Lane. Most recently, I was the Marketing Manager at ToyVentive. At this point in my career, I’ve organically generated over 3 million views on YouTube, planned a major event for over 2,300 people, and brought six new products to life.

Brian Szymanski

Andy Churchill,  phd, mba

Hone Communications

I work with individuals and organizations to help researchers present better. I start with helping them find their story and then coach them to deliver it in the most effective way.  Since Covid, my work has focused around helping people navigate the shifts to presenting online: 
👉 your voice (tone, pace, volume, pausing) remains your most important tool, and embracing the attitudes and feeling you want to convey is your most critical skill.
👉 stories still rule: tech interaction tricks are useful, but don't get sucked too far down that rabbit hole because stories are still the most effective driver of deep engagement, learning and memory.
👉 understand the impact of body language: while it has become less impactful on the audience, it still influences your own confidence and energy.
👉 the movement of visuals in person competes with your ability to engage your audience, but online, that same movement helps capture and retain attention: adjust accordingly.

A short selection of past companies & organizations with whom I've worked:
MY01
Engineva
McGill DeSautels School of Business
Research Institute of McGill University Health Care
Ordre des ingénieurs du Québec
Pharmaceutical Sciences World Congress
MUHC Foundation
Bio-Sync
Integrated Program in Neuroscience

Co-Founder

Sounds of Science live

Co-Host

McGill University - Teaching and Learning Services

PROGRAMS INCLUDE:
3MT Training Developer & Director (100+ student competition)
Pitch Coach: McGill Hakim Family Prize (2x$50,000 winning grants)
Training Director, Lister Family Engaged Science Initiative (500 students/year)
Pitch Coach: Surgical Innovation Program (2-3 successful start-ups emerge each year)
Presentation Coach: TISED Changemakers (annual conference keynote speakers)
Pitch Coach: MI4 / McGill Advancement Collaboration (prepare professors for donor meetings)
Video Training (prepare professors for the recording studio)

Presentation Skills Training Manager

The McGill Writing Centre

COURSES INCLUDE: Fundamentals of Academic Presentations, Communication in Engineering, Cornerstones of Academic Writing, Communication in Management
👉These undergraduate, graduate and professional level courses all share communicating more effectively as their common thread.  Spanning from traditional academic writing (e.g., research papers and dissertations) to professional writing (e.g., cover letters & project proposals) to start-up needs (pitches & business plans) this work bridges the academic and professional spheres in ways that have come to define my career.

For this work, I have received the prestigious McGill Distinguished Teaching Award.

Sessional Instructor

Engineva

I work with clients to write the technical documentation needed for Science Research and Experimental Design (SR&ED) funding from federal and provincial governments. This work involves transforming technical texts to accessible, engaging narrative.

Technical Advisor

turn your audience into your champions: ignite curiosity 🔥 scaffold understanding ✔ maximize impact 🚀. The PresentBetter Program for lab research groups & academic institutes -now over 7,000 researchers served.

Every piece of research, when effectively communicated, can spark change. 

In academia. In careers. In society.

But too often, important findings remain hidden, their potential unrealized. 
The importance/impact of research gets:
●	Buried under layers of complexity
●	Communicated without connecting
●	Overwhelmed by scientific terms and processes

This is why I created PresentBetter: 
To transform how your researchers share their ideas with the world. 
Together we distill years of complex study into clear, compelling narratives that resonate with and inspire audiences.
By amplifying researcher’s voices, we elevate the ability to communicate research in ways that:
●	Moves people
●	Propels careers forward
●	Bridges the gap between academia and society

Through PresentBetter.org, I offer tailored solutions to meet diverse needs:
1.	Individual Coaching: One-on-one sessions crafted for your specific presentation challenges.
2.	Lab and Department Workshops: Small group training to elevate your entire team's communication skills.
3.	Institutional Programs: Comprehensive, scalable solutions for universities and research institutions.
4.	Conference and Event Preparation: Targeted coaching for high-stakes presentations that can define careers.
5.	Online Courses: Self-paced learning for researchers seeking flexibility.

We aim to create a future where every researcher's voice resonates with clarity and impact.



PS Wondering if too good to be true? Here's a link to the talk I coached that was voted the best 3 minute research presentation in North America last year. Scroll through the flipbook for the talk, key lessons, minute by minute breakdown, and a description of the program that I used to train the speaker: https://www.presentbetter.org/post/international-award-winning-talk

Andy Churchill, phd, mba

"You know you weren't sharing any slides?"
"No, I thought you could see them"
 An hour later the judges returned with their verdict.
The professor had won the McGill Clinical Innovation Pitch Competition.

Simple lesson: The presentation is better when it's not about your slides.

Don't get me wrong, I like slides, I work hard helping people improve their slides. I even have a slick "7 rules for better slides."

But before I do that I teach people to change their relationship with their slides. That's the root of most visuals problems, and fixing the root of problems is the way to help people actually improve.

And when you're no longer slide dependent, you make better slides and you give better presentations.


My newsletter this week shares 3 tips to fix the relationship problem most researchers have with your slides. If you're not signed up, join over 1,000 of your research colleagues here: https://lnkd.in/eb9kYBmx 

PS: you might have noticed: there's no visual here. Sometimes we're just better off without it.

Andrew Churchill, PhD

Amplifying the voice of researchers | Founder of PresentBetter | 10+ years & 10,000+ researchers trained | Currently booking with universities for winter/spring ’26

In my work with PhDs and postdocs, here's 1 thing I've noticed you often miss about your next presentation. 

It's not really like what you've mostly seen and often done before: in-class oral tests and classroom lectures. 

Neither of those are good models for the ones you now have to do:
 1. conference presentation
 2. dissertation defense
 3. job talk
 4. presentation beyond academia
And each of these is uniquely different from each other.  

That's the reason my digital course will start with the choice of 4 videos from the list above, each a deep dive into that particular genre.

Curious: if you could ask a question about just one, what would it be?  



video here is a cell phone recording of the intro to the 4 videos mentioned above.  Thought would be fun to share this behind the scenes look at the McGill University Telestudio when I've been recording the program.

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