WESTconsin Credit Union

Social Media and Digital Marketing Coordinator

ToyVentive

- Managed marketing efforts with effective planning and execution for a seven-figure Amazon seller
- Led the development and implementation of six new products
- Created and optimized graphics, photos, and videos throughout 26 listing variations
- Communicated effectively while managing graphic designers by turning rough concepts into detailed instructions
- Conducted product research by analyzing competitors and identifying opportunities
- Managed and analyzed digital advertising with emphasis on Amazon, Pinterest, Facebook, and Instagram
- Implemented new social media strategy and created video content, causing a dramatic increase in organic reach
- Executed Amazon Live strategy for platform optimization, resulting in over 50 hours of livestreaming
- Created email marketing campaigns for direct connection with existing subscribers
- Repurposed existing chat marketing automation, leading to a daily increase of social media followers

Marketing Manager

Spee Dee Delivery Service, Inc.

- Responsibly operated a combination vehicle equipped with air brakes and a manual transmission
- Picked up and delivered freight for commercial and residential customers
- Loaded and unloaded trailers with a pallet jack, and by hand as needed

CDL LTL Driver

- Safely navigated a delivery route while demonstrating excellent organization and problem-solving skills
- Provided exceptional customer service while picking up and delivering packages weighing up to 150 pounds

Route Driver

Eau Claire Ford Lincoln Quick Lane

- Managed company websites, social media accounts, and reputation management platforms to ensure accuracy, engagement, and visibility during a period of record-breaking vehicle sales
- Created videos, photos, graphics, and written content to build online presence
- Exceeded a daily average of 24 hours of watch time from video content on YouTube
- Contributed graphic design work for a variety of in-house design projects
- Led and organized events including an annual community event for 2,300 people
- Managed inventory photography process while providing training and materials to Sales and Reconditioning teams
- Represented company at various seminars, trade shows, job fairs, and promotional events including SEMA
- Built email marketing campaigns for continued connection with customers
- Developed sales skills at ongoing training sessions
- Worked with digital advertising specialists for regular monitoring and optimization

Marketing Assistant

High Roller Skating Center of Eau Claire

Served as a team leader while engaging with customers in a high-energy recreational environment.

Shift Supervisor

Hoffy's Skate America

Delivered excellent customer service in multiple departments while providing a fun and safe recreational experience for people of all ages and backgrounds.

Head DJ & Floor Guard

Porter's/Jewel of India Restaurant

Independently provided exceptional service in a diverse, fast-paced environment.

Server

Years before I understood what “marketing” meant, I was editing videos, designing logos, and selling branded apparel to friends. In favor of my natural interest, I committed to earning my BBA and studied Marketing at University of Wisconsin-Eau Claire. After graduating with four consecutive semesters on the Dean’s List, I dove into three years of hands-on marketing experience at Eau Claire Ford Lincoln Quick Lane. Most recently, I was the Marketing Manager at ToyVentive. At this point in my career, I’ve organically generated over 3 million views on YouTube, planned a major event for over 2,300 people, and brought six new products to life.

Brian Szymanski

Achievement by Design

I discovered the magic of coaching when, miserable in my job as a litigation associate, I went to see a career coach who was also a lawyer. He helped me reinvent myself and became a touchstone whenever I faced a crossroads in my career.  Along the way, I decided to follow in his footsteps.  No matter what the endeavor, a coach can help you accelerate your progress with proven methods.

In a nutshell, you describe what you want and, together, we explore options, design strategies for you to implement and achieve your goals. That is the winning formula I used with a best-selling author, attorneys from junior associate to chairman, accountants and executives. Common areas include: 
 - Marketing 
 - Confidence
 - Career transitions 
 - Leadership
 - Improving work relationships 
 - Work/life balance

Public Speaking:  I lead workshops and present to organizations on topics including marketing, improving self-confidence, effective goal-setting,  and communicating effectively.  I have presented at many continuing legal education seminars and can tailor most presentations to qualify for credit.

Founder and Lawyer Coach

The Legal Intelligencer

Lawyer coach Dena Lefkowitz helps attorneys learn what they don’t teach in law school: business development/marketing, leadership and she provides tools and strategies for career transformation within or outside the law.

Columnist

Nemours

Certified in Health Care Compliance by Health Care Compliance Association, conducted workplace investigations of alleged misconduct, analyzed legal requirements, evaluated organizational exposure, reported to Chief Compliance Officer and presented findings and recommendations to hospital leadership and human resources business partners.

Compliance

Commonwealth of Pennsylvania

Responsibilities included:

Advising the Executive Director on all legal affairs;
Appellate arguments before the Commonwealth and Supreme Court;
Supervising and mentoring staff attorneys
Overseeing and directing outside counsel;
Drafting external and internal policies;
Lobbying lawmakers to increase funding;
Recommendations to support initiatives of the Office of Open Records
Supervising litigation in appellate and common pleas courts;
Monitoring appeals from decisions of the Office of Open Records
Conducting training for public officials and attorneys and ppeals officers;
Handling inquiries from government officials and citizens;
Presenting continuing legal education seminars for attorneys;

Significant Accomplishments:
Oral argument before the Pennsylvania Supreme Court;
Created an appeals process pursuant to the new Right to Know Law;
Designed training for public officials on Pennsylvania's Sunshine Law;
Drafted the first Final Determination ever published by the Office of Open Records
Served as Senior Attorney and Appeals Officer from 2008-2010;
Drafted advisory opinions;
Instrumental in all aspects of implementing the Right to Know Law

General Counsel - Office of Open Records

Chester Upland School District

Represented and advised the Education Empowerment Board, Superintendent and executive management team on all legal matters involving the School District. Was responsible for all legal affairs including:
Creating the Office of General Counsel:
Reducing outside legal expenses by over $800,000 in the first year;
Developing strategies for cost-effective selections and use of outside counsel;
Overseeing outside counsel and reduction of litigation expenses
Drafting Policies and protocols ;
Providing counsel to improve governance and oversight of legal costs;
Drafting or approving all procurement contracts;
Monitoring and advising senior staff to ensure compliance with the Public School Code, Administrative Regulations, Public Employee Relations Act, Pennsylvania Human Relations Act, Public Officials Act, the Pennsylvania Charter School Law and law related to education including FERPA, NCLB, Title IX, and ADA;
Mediation of employee grievances;

General Counsel

School District of Philadelphia

Assistant General Counsel

Eckell Sparks Levy Auerbach Monte Sloane Matthews & Auslander, P.C.

Associate

ALAN R. KUTNER & ASSOCIATES

CAIOLA, CAIOLA & GOWEN

ABRAHAM, PRESSMAN & BAUER, P.C.

Business and Career Coach for Lawyers / Author of "Winning in Your Own Court" / Entrepreneur

When I was a kid, I was the only girl I knew whose dream did not involve walking down the aisle in a white dress. I wanted a career. My role models were more Mary Richards than Carol Brady. 

And the coolest career, I thought, would be to become a lawyer. 

Imagine if the girl whose mother called her “impossible” for being argumentative could use that specific trait and be a courtroom lawyer like Katherine Hepburn in “Adams Rib!” My dreams became grander when I was in law school and watched how the lawyers on “L.A. Law” lived. The sexy cases, the gorgeous designer suits, the cars, the prestige. Yes, please!

Well, that dream lasted for three years. Yup, 1000 days is all it took for me to realize that being a lawyer can really suck if all you know is what they taught you in law school.  As soon as I graduated, I began to see all the things I still didn’t know. And they were big, crucial things. How to get clients? I didn’t know. How to make partner? I didn’t know. How to change areas of practice if I didn’t like the first one I picked out of law school? I didn’t know.

And, that’s exactly what happened to me. I didn’t like being a litigator, my first job out of law school, because I had no idea what it was like. After all, we never saw the long hours, sleepless nights, drudgery, or stress on “L.A. Law.”

I realized that although I was helping some of my clients recover millions of dollars, I wasn’t feeling like a winner because I didn’t understand the basic laws of being a successful professional outside of the courtroom and so I quit. I shifted my practice a few times and, after 20 years, I decided to leave the law.

My dad said I was crazy. My colleagues said I was crazy. But I’m not crazy because, now, 14 years later with a successful coaching practice, having helped hundreds of lawyers win more in their careers and lives, I realize that this is my purpose, what I was made to do. I’m grateful I became a lawyer so I could become not-a-lawyer and help the rest because we will always need great lawyers. As a lawyer coach, I’m here to make sure we still have some.

Book a call here: https://achievementbydesign.com/calendar/

Dena Lefkowitz, Esq.

Lawyers are excellent at spotting risk for our clients, yet can be surprisingly slow to notice risks sitting right on our own desks, especially when it comes to keeping up with technology.

We have seen this play out before. When computers first wandered into law libraries, they sat quietly among the case reporters while Westlaw discs arrived like little postcards from the future. Some lawyers leaned in and learned. Others avoided the “machines” entirely and hoped the moment would pass. Lawyers who put in the time to figure it out, even when those hours weren’t billable, gained time, accuracy, and opportunities that did not materialize for lawyers who sat it out.

Here we are again.

Latham & Watkins  recently pulled more than 400 first-years into mandatory AI training. This is happening because the nature of legal work is changing and the firms know it. Tasks that filled junior days for generations, like sorting, gathering, summarizing, organizing, and basic drafting, can be handled by tools that do not bill.

This shift does not diminish the profession. It brings the focus back to where our real value lives.

Judgment. Nuance. Strategy.
The human side of lawyering that cannot be automated, outsourced, or turned into a template.

So this is a good moment to check our footing.
Are we holding on to tasks the tech already handles more efficiently?
Are we waiting for someone else to signal that our role has evolved?
Or are we already adapting in ways that match where the work is headed?

The tools will keep changing. We are the ones who decide whether we keep pace.

If you want to talk through what staying current means for your own career, please book a consult by clicking on the link above.

Video credit: @raharpradhan

#CareerCoachForAttorneys #LawyerCoach #LegalCareerCoach #WinningInYourOwnCourt

Award-winning author of "Winning in Your Own Court: 10 Laws for a Successful Career without Burning Out or Selling Out" (American Bar Association, 2022). I coach lawyers to win.

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