Mark Johnson

Michigan Software Labs

Michigan Software Labs develops custom mobile, AI, web, and Internet of Things (IoT) software for clients ranging from locally owned businesses to Fortune 500 companies. Recognized as a leader in UX/UI design, with millions of end users to date, Michigan Software Labs was named one of the Top UX Design Companies in the U.S. by Clutch and the Inc. Best Places to Work Award.

Co-founder and Partner

TED Conferences

TEDx Speaker Keynote on:

• How to innovate through a crisis
• How 1-day away from your phone can change your life
• How to build a mindset of innovation

TEDx Speaker

Forbes Technology Council

Michigan Software Labs, a software consulting company in West Michigan, has been accepted into Forbes Technology Council, an invitation-only community for world-class CIOs, CTOs, and technology executives.
 
Michigan Software Labs was vetted and selected by a review committee based on the depth and diversity of their experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as professional achievements and honors.
 
“We are honored to welcome Michigan Software Labs into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Technology Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

Official Member

Fast Company Executive Board

Fast Company Executive Board is an invitation-only professional network of company founders, executives, and leaders who are defining the future of business. Fast Company Executive Board provides members with the exclusive opportunity to publish on FastCompany.com.

Developing Software for Fortune® 500 and High-Growth Companies | Managing Partner and Co-Founder at Michigan Software Labs | Forbes Technology and Fast Company Executive Board

At Michigan Software Labs, we believe in building software with a purpose. When we work with clients, our goal is simple: create solutions that we'd be proud to use ourselves.

Our approach is straightforward:

1. Focus on what truly adds value.
2. Keep the user experience at the heart of everything we build.
3. Collaborate closely with clients to ensure we're solving the right problems.

If you're looking for a partner who's committed to making technology work better for your business, I would be happy to introduce you to a colleague on our team.

Please send me a DM or schedule a call: 
https://meetings.hubspot.com/mjohnson24

Managing Partner

Michigan Software Labs develops custom mobile, web, and Internet of Things (IoT) software for clients ranging from locally owned businesses to Fortune 500 companies. Recognized as a leader in UX/UI design, with millions of end users to date, Michigan Software Labs was named one of the Top UX Design Companies in the U.S. by Clutch and the Inc. Best Places to Work Award.

Naima Lacerna, Personal Branding Expert, Business Consultant and and Consulting Strategist for Women

🚨Important Update🚨: not currently operating. If appointments can still be booked online, they'll be automatically cancelled. All other ways to book will be fully disabled. Thank you for your understanding.
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Ever wondered how to turn your 9-5 expertise into a lucrative venture where dream clients can't wait to sign up?

How about establishing yourself as the ultimate authority in your industry? Well, here's the secret: master your personal brand and start consulting. 

Countless savvy women do it every single day. 

They refine their message, showcase their expertise, and launch successful consulting businesses, all while gaining greater control over their futures and lifestyles.

👉🏼 Shoot me a DM to find out how we can work together.

Business Consulting

Waalaxy

Get your FREE one month trial here: https://waal.ink/JxosUU

Special Advisor

Virgin StartUp

Levelling the playing field with a special focus on minority ethnic background, and women founders.

I lend my skills and expertise to help entrepreneurs grow and thrive in their businesses, areas I cover include branding, marketing strategy, pitch decks, networking, partnerships and much more.

Mentor

The Prince's Trust

Ambassador for the work done by the Prince’s Trust, to raise aspirations + opportunities for young women - so they can pursue their goals + have the confidence to start their own business. 

Contact: Heather.Peers@princes-trust.org.uk for press/media/speaking engagements

Ambassador

Closer

We scaled our clients online presence keeping these 4 things central = their reason, authenticity, expertise, and end goal.

Founder

LCR Angel Network

The first network of Angel Investors in the Liverpool City Region.

Member + Investor

Aramco

International BD consultant for the leadership team, where I support economic initiatives to launch startups in KSA. Involved in developing and evaluating new business proposals and participating in the launch of new business ventures. 

My work with Aramco includes:

Managing the execution of key strategic projects.

Orchestrating optimal due diligence, negotiation, management approvals, deal closing, and post transaction planning.

Effective engagement with internal and external stakeholders to evaluate and realise opportunities. 

Expedite and facilitate effective decision making for senior leadership.

Business Development Consultant

Freelance (Self employed)

I specialise in capitalising on market trends, sales strategy and acquiring new business. 

I also offer bespoke business development, and deal broking to international clients who want to sell high value products/services. 

AREAS:

- B2B Business Development
- Sales Strategy
- Key Account Management
- Client Relations
- Lead Generation 
- CRM 
- Outbound Marketing and Omni-Channel solutions

Able to build and manage a growing a portfolio of key client accounts utilising excellent relationship building skills, creating value and closing opportunities. 

Skilled at engaging with large complex commercial negotiations and selling a broad portfolio of products at C-level.

Focused on new business strategy and all aspects of developing routes to market. I have been directly involved in launching companies, developing sales channels and have a proven track record in the UK, Middle East and Asia.

Global Sales + Business Development

funded.club

Funded.club helps founders of startups scale globally, get the right funding to grow + develop their in-house teams efficiently.

Business Partner - Head of GCC region 

Sensor City

Associate

Empowering ambitious women to transition from their corporate roles, leveraging their existing expertise to establish successful consulting ventures. I help them break free from the confines of traditional employment, enabling them to work less whilst they live and achieve more!

In 2019 I launched a business development consultancy from my living room during maternity leave, which went right into the first covid lockdown.

I desperately wanted to be able to pay my bills having become a single parent, anxious, depressed, living off my savings and unsure of how I would cope. 

Opting out of my 9-5, I began to help entrepreneurs become leaders in their industry through managing their business development and personal brand on LinkedIn.

Four years down the line, I have evolved, and so have my passions. I craft bold personal brands for women in business and consulting, helping them scale and monetise their online presence so they can enjoy making memories and not miss out on life's special moments, time with their kids, family, and fun along the way.

𝐀𝐰𝐚𝐫𝐝𝐬 + 𝐧𝐨𝐦𝐢𝐧𝐚𝐭𝐢𝐨𝐧𝐬

- The StartUp Awards - B2B services 2022
- Northern Power Women - One to Watch 2022, Outstanding Entrepreneur 2023
- Princes Trust Awards - Enterprise Award 2022
- Women of the Future - Finalist Mentor 2023 

𝐌𝐞𝐧𝐭𝐨𝐫 + 𝐬𝐩𝐞𝐚𝐤𝐞𝐫

▪️ The Princes Trust, Uni of Liverpool, Edge Hill Uni, Northern Power Women, John Moore’s Uni, Liverpool Business School, LCR Combined Authority, Sony PlayStation, Virgin, BBC, LSE - London School of Economics + Political Science. 

——> 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: startups, law, finance, tech, property, e-commerce, luxury goods, and professional services. Exp: international business development, B2B sales, marketing strategy, and social media, personal branding. 

🖤 𝐩𝐚𝐬𝐬𝐢𝐨𝐧𝐚𝐭𝐞 𝐚𝐛𝐨𝐮𝐭: empowering women to transition from their corporate roles, leveraging their existing expertise to establish successful consulting ventures. I help them break free from the confines of traditional employment, enabling them to work flexibly and thrive!

Contact naimalacerna@gmail.com with any opportunities, collaborations, or partnerships 📩

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The Battle

Mark Johnson

Naima Lacerna

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