Mark Johnson

Michigan Software Labs

Michigan Software Labs develops custom mobile, AI, web, and Internet of Things (IoT) software for clients ranging from locally owned businesses to Fortune 500 companies. Recognized as a leader in UX/UI design, with millions of end users to date, Michigan Software Labs was named one of the Top UX Design Companies in the U.S. by Clutch and the Inc. Best Places to Work Award.

Co-founder and Partner

TED Conferences

TEDx Speaker Keynote on:

• How to innovate through a crisis
• How 1-day away from your phone can change your life
• How to build a mindset of innovation

TEDx Speaker

Forbes Technology Council

Michigan Software Labs, a software consulting company in West Michigan, has been accepted into Forbes Technology Council, an invitation-only community for world-class CIOs, CTOs, and technology executives.
 
Michigan Software Labs was vetted and selected by a review committee based on the depth and diversity of their experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as professional achievements and honors.
 
“We are honored to welcome Michigan Software Labs into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Technology Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

Official Member

Fast Company Executive Board

Fast Company Executive Board is an invitation-only professional network of company founders, executives, and leaders who are defining the future of business. Fast Company Executive Board provides members with the exclusive opportunity to publish on FastCompany.com.

Developing Software for Fortune® 500 and High-Growth Companies | Managing Partner and Co-Founder at Michigan Software Labs | Forbes Technology and Fast Company Executive Board

At Michigan Software Labs, we believe in building software with a purpose. When we work with clients, our goal is simple: create solutions that we'd be proud to use ourselves.

Our approach is straightforward:

1. Focus on what truly adds value.
2. Keep the user experience at the heart of everything we build.
3. Collaborate closely with clients to ensure we're solving the right problems.

If you're looking for a partner who's committed to making technology work better for your business, I would be happy to introduce you to a colleague on our team.

Please send me a DM or schedule a call: 
https://meetings.hubspot.com/mjohnson24

Managing Partner

Michigan Software Labs develops custom mobile, web, and Internet of Things (IoT) software for clients ranging from locally owned businesses to Fortune 500 companies. Recognized as a leader in UX/UI design, with millions of end users to date, Michigan Software Labs was named one of the Top UX Design Companies in the U.S. by Clutch and the Inc. Best Places to Work Award.

byVoice

Product Marketing Manager

Marketing Manager

Interexy

- Drove MQL growth by implementing targeted inbound and outbound strategies, optimizing LinkedIn and email campaigns
- Launched and scaled high-converting outbound sequences, resulting an increase in lead engagement
- Set up detailed analytics for each hypothesis tested and campaign launched

Outbound Marketing Manager

- Established end-to-end analytics, enabling data-driven marketing decisions and optimizing campaign performance
- Strengthened brand positioning through strategic PR efforts, increasing media mentions and industry credibility
- Organized 5 webinars and managed participation in 7 international conferences, boosting brand awareness and lead generation
- Created and implemented a scoring system for website leads for their nurturing
- Implemented Email marketing nurturing

Marketing Specialist

21vek.by

- Launched 180+ B2C email campaigns, improving engagement and customer retention
- Optimized email marketing through A/B testing, achieving higher open and conversion rates
- Delivered monthly data-driven performance reports, informing strategy adjustments and improving campaign ROI

Marketing Manager with 4+ years in B2B SaaS and tech companies in European and U.S. markets. Specializes in go-to-market strategy, value-based positioning, and inbound marketing. Experienced in working cross-functionally with product, sales, and engineering teams to align marketing efforts with business objectives.

taplio

The Battle

Mark Johnson

Viktoria Savitskaya

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