Parox Media

Building Profitable personal brands on Linkedin & Twitter

Personal Brand Manager & Social Media Strategist

Stealth Startup

Co-Founder

Enozi Digital Marketing Agency

Social Media Strategist 
Instagram Organic growth & Content research.

Digital Marketing Executive

Shority

- Social Media Management 
- Competitive  Research 
- Content Research & Creation

Digital Marketing Intern

Nokia

- Referred complex issues to senior HR staff
- Proactive communication and collaboration skills
- Assisted departments with recruitment needs
- Liaised with agencies and advertisers for talent sourcing
- Streamlined recruitment process, reducing time-to-hire
- Improved candidate quality through effective networking
- Conducted comprehensive inductions for new staff
- Ensured successful integration and growth of new employees

Human Resources Trainee

building founder’s & Executive’s brands on Linkedin

Most coaches, consultants, and small B2B founders are stuck on LinkedIn.

They’re posting.
DMing.
Commenting.

Trying to be everywhere, but still not seeing steady leads.

The truth?
They’re putting in hours without a system that turns it into sales.

What usually follows:

- Chasing DMs that never go anywhere
- Posting more just to avoid being forgotten
- Paying ghostwriters or agencies who keep the audience and results when they leave
- A pipeline that dies the second you stop showing up

It’s exhausting. No time to sell. No space to scale.

There’s a simpler way.

I build AI-powered LinkedIn sales systems for coaches, consultants, and small B2B founders.
They run in under 30 minutes/day, work in your voice, and stay inside your business after setup.

In the last 2 years, I’ve helped 50+ clients:

- Add 3–7 extra sales calls/month
- Generate $40M+ in new opportunities
- Grow an engaged audience that actually converts

Recent results:

- Career coach → 10 qualified leads in the first week after launch
- SaaS founder → $300K in new opportunities in 6 months
- Agency owner → Six figures in the first year

If you want a LinkedIn system that brings in leads without living on LinkedIn, send me a message with “AI” and I’ll walk you through it.

Yashvardhan .

Nobody reads your content at face value.

They're reading it through the lens of their own experience. 

Your post about hiring is really about their boss. 
Your post about sales is really about their struggle.

You're not writing content. You're holding up a mirror.

Anger drives more engagement than agreement.

When someone agrees with you, they like and move on. 

When someone disagrees, they comment, tag people, quote tweet, come back to check replies.

The algorithm sees all that activity and goes oh this must be good.

Being right and boring loses to being wrong and controversial.


Sorry, but the data doesn't lie.

Video is splitting.

Either super polished, looks like a production. 

Or raw, shot on your phone, looks like you're texting.

The middle is dead. That professional but approachable video thing? Nobody wants it.

Pick a side. Both work. Just don't try to do something in between.

Audiences are lazy.

They want you to do the thinking for them. 

Tell them what's right. What's wrong. What to do.

The more decisions you make for them, the more they engage.

Ambiguity is exhausting.

Your audience will forgive you for being wrong, but they won't forgive you for being boring.

Wrong but interesting starts debates. Right but boring gets scrolled past.

And debates mean comments, shares, tags - all the things that make the algorithm happy.

The posts people save aren't the ones they'll read later.

They're the ones that made them feel bad about not knowing something. 

Saving it is how they resolve the guilt without actually doing anything.

Your saved posts are just fancy bookmarks to make people feel better about themselves.

Ideas don't fail because they're wrong, they fail because founders can't execute fast enough.

You're sitting on something that could work, overthinking every detail, waiting for the perfect moment that doesn't exist.

Meanwhile someone else ships a worse version and takes the entire market while you're still in planning mode.

The market rewards speed, not perfection. 

Your customers don't need your product to be flawless, they need it to solve their problem right now.

Every day you wait is another day your competition gets ahead, learns from real users, and builds momentum you'll never catch.

Stop treating execution like it's optional, stop hiding behind strategy when you're just scared to ship something imperfect.

The founders who win aren't the ones with the best ideas, they're the ones who move fastest and fix problems in real time instead of trying to predict everything upfront.

Ship now, iterate later, or watch someone else do it first.

Alniche Lifesciences 

Group Product Manager - Domestic & International Marketing, Digital Marketing and Corporate PR

Senior Manager Critical Care, Dermatology & Cosmetology, Int Mkt, Digital Mkt and Corporate PR 

Manager Dermatology & Cosmetology, Int Mkt, Digital Mkt and Corporate PR 

Specialist Nephrology and International Marketing

Product Executive Nephrology

Google

• Selected as one of 400 high-potential women in India by Google for an intensive digital marketing upskilling program.
• Receiving mentorship from industry leaders at Google, ISB, Hindustan Unilever, and Avtar Group.
• Gaining expertise in Ads Products, AI, Digital Marketing, and Career Intentionality.

Digipivot Cohort 

CSIR-Indian Institute of Integrative Medicine (CSIR-IIIM)

Summer Internship

Marketer by Passion || Group Product Manager by Profession ~ Boosting Brands Visibility, Impact & ROI

Marketing isn’t about selling stuff
It’s about connecting people through stories, vibes, and experiences.

Hi there, I’m Insha 👋
A firm believer that Stories + Creativity sells more than Features. 

I don’t just do marketing.
I build meaningful connections. 

From brand building to digital strategy to media relations — I help brands sound more human and sell more smartly.

I love turn products into brands and visions into ventures.

And let’s be honest: pushy ads are dull and Boring
Now! It's all about trust, emotion, and strategy — and that’s where the real connections are built

Whether it’s crafting a go-to-market plan, running a multichannel campaign, or turning audience data into insights I do it with passion and purpose 
I turn ideas into stories. And stories into loyal fans.

My not-so-secret Skill Toolkit
⚡️Marketing Mix Modeling
⚡️Go-To-Market Strategy
⚡️B2B + B2C Digital Campaigns
⚡️Product Lifecycle Management 
⚡️Roadmap Creation 
⚡️PR & Media Relations
 ⚡️Data-Driven Insights
 ⚡️Project Management, Leadership & Negotiation

My vibe?
 ✨ Make it Connect
 ✨ Make it non-boring
 ✨ Make it unforgettable

Tools I treat like close friends:
AI Tools, Power BI, Google Analytics (a dream team, really).

Let’s connect if you:
 1️⃣Want human-sounding, high-impact marketing.
 2️⃣Need someone who can lead, execute & strategize like a boss.
 3️⃣Or just wanna yap about branding, media, or the latest trend everyone’s pretending not to like.

P.S. My DMs are open.
And no, you won’t get a “Thanks for connecting” reply. Promise.🔒

Insha Manzoor Khan

I won’t lie…

I do like likes and impressions on LinkedIn

But what I love?
Those genuine comments

The ones that make you pause. Smile.
And feel something warm in your heart

Because that’s when you realise 
You’ve built a tiny hangout corner on the internet

A place where people don’t just scroll…they stay
I’m also low-key obsessed with how many of you guys are enjoying the
marketing matcha spill sessions 

And even using the tagline in your own posts
That part? Surreal

Thank you for being part of this matcha-marketing corner of the internet 🧡  

And a special shoutout to the ones who always show up with genuine comments and mentions 
Nalini Jain udriti dubey Saluno Sarkar Sanskriti Saini  Inaara Touryani Snigdha Trivedi  Madhu Sharma  Amodini R. Sweedal L.   Anoushka Jena  Aiman Tahir  Adrian Quester  Hanna Diftyari  
Victoria Banaszczyk  Nwangwu Uchechi   Vaishnavi Kulkarni
Grateful for every single one of you and for those I couldn’t tag too

Now your turn 👀
Who’s that one creator whose comments instantly make your cheeks lift?
Drop their names below and let’s make sure we don’t gatekeep our favs!

Brand Strategist || Marketer || Mentor ~ Boosting Brands Visibility, Impact & ROI

Last week, the internet was obsessed with one girl……............#Tyla

Her first time in Mumbai and she made it iconic
The music. The moves.

While everyone was screaming “ICON” My marketing brain clocked something else 👀

That concert? It was A full-blown marketing playground

If you saw indē wild Instagram you know exactly what I mean
One video. 7M views. And it went viral globally 

People weren’t just watching. They were asking:
Which lip gloss? Which outfit? Which makeup?

And no -- this doesn’t work only for beauty brands.

Let me spill some marketing matcha Think like this:

• Dancing + sweating → hydration brands, that’s your moment
• Fit checks + outfit reels → streetwear, sneakers, mini bags, step up
• Phones up all night → smartphones getting free night-mode PR

The real strategy? Don’t advertise. Integrate.

When your brand becomes part of the moment, people don’t just notice 
They remember, share, and recommend.

That’s not promotion. That’s moment marketing done right

Bonus matcha take 
This isn’t just a win for brands -- it’s a game-changer for creators too
Tyla chose #NancyTyagi over a global luxury house
And just like that a creator became the moment

Concerts are no longer just stages 
They’re launchpads for creators, designers, and brands who know how to show up authentically

So tell me 
Should more brands treat concerts like a marketing playground?
Drop your sticky notes in the comments!

You walk into a store thinking, “I’ll just window shop”
Cool air. Soft music. Warm lights.

Ten minutes later?
Hands full. Wallet lighter.

That wasn’t impulse buying
That was design doing the selling

Ok let me spill you some Marketing Matcha:
- Design isn’t how a store looks
- It’s how it guides your body and brain

Take the example of IKEA
Arrows you follow without thinking
Cozy rooms you imagine living in
You came for a table But You left with a lifestyle

Another example is ZARA 
Bright lights. Tight aisles.
Trends at eye level
No time to think only now or never

So the real marketing matcha truth?
- People don’t buy more because they need more
- They buy more because design makes buying feel right

So next time you leave with extra bags, Remember:
The store didn’t convince you.
Your senses did.

Which store gets you every time?
Drop your sticky notes in the comments!

Marketing Secret

Your thumb is tired. Your eyes are dull.
Another ad flashes past before your brain even registers it

Scroll. Skip. Forget.

Then you pick up a tote bag from a SaaS brand
It has weight. Texture.
And somehow… you Brain slows down

That brand? Now lives rent-free in your head

That’s why smart brands are quietly bringing physical media back in 2026
And the numbers back it up because:

• 71% prefer reading print over screens
• 92% of 18–23-year-olds say print is easier on the eyes
• 55% find print more persuasive -- because touching something slows the brain, builds trust, and boosts recall

Physical media isn’t old-school. It’s underused.

Let me spill you some marketing matcha 
On How brands can do this without being boring:

☁️ SaaS → Printed guides, playful swag, even tote bags that humanise complex products
💄 Beauty → Magazine inserts, sample cards you can actually touch
🖤 Luxury → Coffee-table books, minimalist billboards that feel intentional

Why this works (especially now):
Because Digital is fast. And Print is felt.
Clicks fade. But Memory sticks.

My Honest matcha take?
Don’t choose physical or digital
Blend Both of them
Because One grabs attention
The other makes people remember you

So tell me 
Do you think blending print and digital can make a brand unforgettable?
Drop your sticky notes!

While sipping matcha I had a marketing epiphany

The most memorable brands today aren’t just building logos or products.
They’re building worlds

Also brands that build worlds not just products see 14–55% more repeat purchases and stronger customer loyalty through shared values

And in the AI era this matters even more:
Because Features are copied fast. Content is generated in seconds.
Products start to look the same

So Matcha lesson: You don’t just dump powder in a cup.
You slow down. You follow a ritual. You care.
That’s how you create experiences people can’t copy.

But How brands can do the same:
1. Obsess over the process
Like whisking matcha every touchpoint interaction and detail counts

2. Go beyond expectations
Like using the finest ingredients in matcha, delight your audience with
Premium memorable moments

3. Make it about them
Matcha makes you feel calm and happy
Similarly let your audience feel seen, part of the story, emotionally connected

Digital can be copied.
But Rituals experiences and emotional connections? Impossible to clone

Build the ritual. Build the world.Not just the brand.

So tell me don’t you think world-building makes a brand unforgettable?

Drop your sticky notes in the comments

Marketing is magic sometimes when you use it the right way

You can turn anything into fashionable like take the case of sanitisers

They are usually boring. White. Functional. Dull. No emotion.

But Touchland changed that.
From $1M in 2018 → $130M by 2025 the brand created viral demand by elevating a basic product into a collectible lifestyle accessory

How they did it let’s do a marketing autopsy on them
1. Scarcity & hype
Limited-edition scents and designs had Gen Z lining up. FOMO? Off the charts.

2. Design that pops
Sleek techy bottles that begged to be displayed shared and flexed

3. Cultural flex
Disney Blackpink Crocs collabs turned sanitizer into a social status move

4. Positioning magic
Not just sanitizer. Think fragrance think nail polish collectible desirable, unforgettable

Here’s the Marketing matcha for you to sip:
• Make the boring desirable — turn commodities into emotional gold
• Scarcity + style + culture = FOMO, community, repeat buys
• Gen Z collects, shares, flexes — ride the virality wave

Even the most ordinary products can feel irresistible with the right positioning and
world-building

Good marketing doesn’t just sell it feels like magic

Do you also think that if you do the right marketing it almost feels like magic

Drop your sticky notes in the comments

Marketing a magic potion for brands

After binge-watching some episodes of Emily in Paris I’ve accepted one thing:
Emily may be chaotic in love…But in marketing? She never misses 🥐📈

What I love about the show is how it uses real brands inside a fictional world
and boosts real-world sales without feeling like ads.

You’re watching drama, outfits, Paris vibes…and your brain never goes “Oh, this is marketing.” But it is.

Take the McDonald’s episode 🍔
Emily pitches the McBaguette like a luxury French staple
Fictional meeting. Real product.
Dhoom -- McDonald’s France relaunches it IRL with massive buzz

That’s not product placement. That’s storytelling-led marketing.

And It keeps happening

Vestiaire Collective gained 10,000 IG followers in days after appearing on the show

And the smartest move? Google as the title sponsor
Viewers can screenshot Emily’s outfits and scan them with Google Lens
and shop similar looks instantly

No links. No pop-ups. Just curiosity → scan → commerce

My honest Marketing matcha take
The best marketing doesn’t scream “BUY THIS”
It whispers “This is the life you want”

So tell me -- Are shows like this the future of marketing
Where content sells without trying?

Drop your sticky notes in the comments

Social media is toxic sometimes No debate there
But ……….the Eggoz controversy showed its other side - it forced accountability

Quick recap of what really happened:
A viral video claimed Eggoz eggs had 0.73 ppb of AOZ (a banned antibiotic) 
Technically? Within FSSAI limits
Emotionally? Not reassuring - especially when some countries allow ZERO AOZ

But here’s the real catch 
Eggoz isn’t a regular egg brand

They sell clean antibiotic-free PREMIUM eggs

And here’s the premium-brand rule most founders forget:
✅Higher Promise = Lower tolerance for Doubt

If this came from a local unbranded egg seller?
It probably wouldn’t have gone viral at this scale

Even after Eggoz shared their lab reports, people still felt unsure:
“Hmm… should I trust you?”

And that’s the pressure of being #PREMIUM

When you charge more and say “cleaner” people expect perfection not explanations

But lowkey kind of glad that this controversy happened because 
FSSAI has now asked regional offices to test both branded and unbranded eggs nationwide for residues like AOZ

Now here’s the Marketing matcha for you to sip on:
🍳 Transparency builds credibility - don’t wait for the internet to fact-check you
🍳 Expectations are part of your product - higher promises demand higher delivery
🍳 Premium brands sell peace of mind not just a product
 
So here’s the real question 👀

In today’s internet-first world does trust matter more than technical compliance?

Drop your sticky notes in the comments!

taplio

The Battle

Yashvardhan .

Insha Manzoor Khan

Followers

Posts

Engagements

Likes

Performance ScoreYashvardhan .'s LinkedIn Performance

Performance ScoreInsha Manzoor Khan's LinkedIn Performance

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taplio

The Battle

Yashvardhan .

Insha Manzoor Khan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yashvardhan .'s LinkedIn Performance

Performance ScoreInsha Manzoor Khan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreYashvardhan .'s LinkedIn Performance