building founder’s & Executive’s brands on Linkedin

Most coaches, consultants, and small B2B founders are stuck on LinkedIn.

They’re posting.
DMing.
Commenting.

Trying to be everywhere, but still not seeing steady leads.

The truth?
They’re putting in hours without a system that turns it into sales.

What usually follows:

- Chasing DMs that never go anywhere
- Posting more just to avoid being forgotten
- Paying ghostwriters or agencies who keep the audience and results when they leave
- A pipeline that dies the second you stop showing up

It’s exhausting. No time to sell. No space to scale.

There’s a simpler way.

I build AI-powered LinkedIn sales systems for coaches, consultants, and small B2B founders.
They run in under 30 minutes/day, work in your voice, and stay inside your business after setup.

In the last 2 years, I’ve helped 50+ clients:

- Add 3–7 extra sales calls/month
- Generate $40M+ in new opportunities
- Grow an engaged audience that actually converts

Recent results:

- Career coach → 10 qualified leads in the first week after launch
- SaaS founder → $300K in new opportunities in 6 months
- Agency owner → Six figures in the first year

If you want a LinkedIn system that brings in leads without living on LinkedIn, send me a message with “AI” and I’ll walk you through it.

Yashvardhan .

I used to think corporate meeting culture was bullshit.

Then the last 3 months happened.

And I realised I was wrong about something important.

October through December was chaos for me. The kind where you're moving so fast you forget to breathe.

I invested in 2 early-stage startups (still figuring out if that was smart or stupid).

Closed 20 new clients for Parox Media

Offboarded a few who weren't the right fit anymore.

Lost some important things in my personal life that I'm still processing.

And somewhere in all of that noise, I had a crisis,

Am I a LinkedIn ghostwriter? 
Or am I building a video production company? 

What the hell am I actually doing?
Classic founder identity crisis.

But what changed my mind about meetings, 

When everything feels like it's spinning out of control, structure becomes oxygen.

Those 30-minute client calls, forced me to slow down and actually listen.

Those internal team syncs,  reminded me I'm not building this alone.

Those uncomfortable offboarding conversations, taught me that clarity is kindness.

I'm not saying I love hour long meetings with no agenda, still hate those.

But I've started to appreciate the ritual of showing up for people.

Of blocking time to think together instead of just reacting alone.
Of using conversation to cut through the noise in my own head.

Maybe that's what corporate meeting culture was always supposed to be.

Just humans trying to figure shit out together.
Anyway, that's where I'm at.

Still messy. Still figuring it out. Still building.

But at least now I show up to my calendar invites without resentment.

building founder’s & Executive’s brands on Linkedin | Founder PAROX MEDIA

The client who ghosted you in 2025 just referred three people to you.

That's the compound interest of treating people well.

Most professionals track closing rates, revenue per client, quarterly targets.

But they miss the one metric that actually scales, how people feel after working with you.

I've watched this pattern repeat for years.

The founder who responds thoughtfully to every message even from people who can't afford their services builds a reputation that attracts inbound leads forever.

The consultant who goes silent after the contract ends? 
Always hunting for the next client.

Here's what treating people well actually means,

Responding to messages when there's no immediate opportunity. 

Sharing credit publicly. 

Delivering more than you promised. 

Being honest when something isn't working. 

Following up on people, not just deals.

It's not about being nice for the sake of it.

It's about understanding that every interaction is building or eroding your long-term reputation.

The investment compounds in ways you can't predict,

Referrals from people you worked with 3 years ago. 

Opportunities from someone who saw how you handled a difficult situation.

Trust that shortens sales cycles because people already know your character.

You can't fake this. You can't treat people well"as a tactic.

But when it's genuine it becomes the unfair advantage no competitor can replicate.

Most people never get past Level 1 with AI.

They throw in Write me a post and wonder why the output feels robotic.

Here's what actually separates amateur prompts from professional results,

Level 1: The Commander 

→ Write me a post.
→ You get speed, but zero substance. 
→ The AI is guessing what you want.

Level 2: The Architect 

→ Act as a content strategist. Build a LinkedIn post using this brief, audience, and tone.

→ Now you're adding structure. 
→ Quality jumps immediately because context exists.

Level 3: The Strategist 

→ Here's the audience, style, and examples. 
Build three options, critique them, and improve the best one. 

This is where iteration happens. 
You're not accepting first drafts, you're refining until it's right.

Level 4: The Master 

You are my Growth Engineer. Use context from Notion, Google Drive, and previous brand frameworks to draft this week's content plan. 

AI becomes part of your workflow. 
It learns your voice, references your data, and scales your output.

The difference between these levels?

Context.

Most people treat AI like a vending machine, input request, get output.

But the real power unlocks when you treat it like a collaborator who needs briefing.

Give it your:

Brand voice examples
Target audience details
Desired outcomes
Past work to reference

The ladder isn't about using fancier tools.

It's about how much context you're willing to provide.

What level are you operating at?

Image credits : Chris Donnely

Ideas don't fail because they're wrong, they fail because founders can't execute fast enough.

You're sitting on something that could work, overthinking every detail, waiting for the perfect moment that doesn't exist.

Meanwhile someone else ships a worse version and takes the entire market while you're still in planning mode.

The market rewards speed, not perfection. 

Your customers don't need your product to be flawless, they need it to solve their problem right now.

Every day you wait is another day your competition gets ahead, learns from real users, and builds momentum you'll never catch.

Stop treating execution like it's optional, stop hiding behind strategy when you're just scared to ship something imperfect.

The founders who win aren't the ones with the best ideas, they're the ones who move fastest and fix problems in real time instead of trying to predict everything upfront.

Ship now, iterate later, or watch someone else do it first.

What’s the point of being a great coach
If your content makes people scroll past you?

Most coaches aren’t lacking expertise
They’re lacking a way to show it

Here’s the cycle you already know:

You post consistently
You try hooks
You try carousels
You try “value posts”

And still:

▪ Leads are inconsistent.
▪ Engagement is low.
▪ Your content looks messy.
▪ Your voice gets lost.
▪ Your profile doesn’t show your authority.

Worse?

You’ve worked with Social Media Managers before.
No systems.
No strategy.
No understanding of your voice.

Now you trust the platform less.
You trust the process less.
And sometimes, you even trust yourself less.

𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗱𝗲𝗲𝗽 𝗱𝗼𝘄𝗻, 𝘆𝗼𝘂’𝗿𝗲 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴:

“Why would someone choose me when there are 1000s of coaches saying the same thing?”
“What if my content will never stand out?”
“What if no one can replicate my voice?”

Here’s the truth that no one tells coaches:

Your content didn’t fail because of you.
It failed because the system was never built for you

Most coaches are pushed into templates that look good
but do nothing for trust, clarity, or authority.
Your content becomes a routine
𝗻𝗼𝘁 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲 𝗳𝗲𝗲𝗹.
𝗧𝗵𝗮𝘁’𝘀 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝘄𝗵𝗲𝗿𝗲 𝗺𝘆 𝘄𝗼𝗿𝗸 𝘀𝘁𝗮𝗿𝘁𝘀.

I don’t force coaches into a system.
I build the system around the coach.

That’s why I created the 𝗙𝗼𝘂𝗻𝗱𝗲𝗿-𝗙𝗶𝘁 𝗦𝘆𝘀𝘁𝗲𝗺 (𝗙𝗙𝗧)

A framework built around coaches
so their content finally matches the depth of their work

𝗙𝗙𝗧 𝗯𝗹𝗲𝗻𝗱𝘀:

• Emotional anchors that make people stop.
• Voice recalibration so your content sounds like you.
• Platform psychology that matches how people consume.
• Human design aligned with your natural expression.
• Story-led messaging that builds trust without pressure.
• Offer-aligned content that brings consistent, aligned leads.

When you stop forcing yourself into someone else’s system…
Your content finally feels natural.

This isn’t theory.
It’s what I’ve done for 20+ coaches in the last 3 years

𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗵𝗮𝘃𝗲 𝗿𝗲𝗮𝗰𝗵𝗲𝗱:

• 1.1M+, 2M+, and 3M+ views on reels
• 120K+ followers grown organically
• $20K–$30K+ months
• Consistent inbound leads
• Fully booked calendars without launching

And the feedback is always the same:

“You understood my voice instantly”
“My content finally feels like me”
“I wish I found you earlier"

Because great content isn’t about posting more
It’s about posting what fits

If you want content that reflects your voice,
pulls in aligned clients and builds a brand that feels like you

𝗗𝗠 𝗺𝗲 𝗮𝗻𝗱 𝗹𝗲𝘁’𝘀 𝘁𝗮𝗹𝗸

Simran Kour

Your content is making it harder for people to buy from you.
I see this constantly in my 1:1 consultations with coaches.

You’re writing what everyone is telling you to write.

Hooks from a random PDF.
Frameworks from a $59 template you bought at 2 AM.

Advice that sounds just “right”… but feels disconnected.

And the real problem?
You’re not looking at where your audience actually is.

Ask yourself this honestly:
Do you want to attract more people into your world?
Or do you want to convert the people already watching you?

Because those require very different content.

When basics like this aren’t clear, no strategy works.
No carousel. No reel. No “value-packed” post.

Then you ask:
“Why am I not selling through my content?”

This is why.

When you put the wrong content in front of someone who’s supposed to buy, selling starts to feel heavy.

Awkward.
Almost like punishment.

Not because you’re bad at selling.
But because your content isn’t doing its job.

Content isn’t meant to impress other coaches.
It’s meant to guide your audience toward a decision.

If selling feels exhausting right now, don’t fix your CTA.

Fix what you’re putting before the CTA.
That’s where most people are failing quietly.

Simran Kour, Social media manager

Social Media Manager and Launch Strategist for Coaches | 3x Business Growth & 5x Followers on LinkedIn & Instagram | AI-Loving

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Yashvardhan .

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The Battle

Yashvardhan .

Simran Kour

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Posts

Engagements

Likes

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