building founder’s & Executive’s brands on Linkedin

Most coaches, consultants, and small B2B founders are stuck on LinkedIn.

They’re posting.
DMing.
Commenting.

Trying to be everywhere, but still not seeing steady leads.

The truth?
They’re putting in hours without a system that turns it into sales.

What usually follows:

- Chasing DMs that never go anywhere
- Posting more just to avoid being forgotten
- Paying ghostwriters or agencies who keep the audience and results when they leave
- A pipeline that dies the second you stop showing up

It’s exhausting. No time to sell. No space to scale.

There’s a simpler way.

I build AI-powered LinkedIn sales systems for coaches, consultants, and small B2B founders.
They run in under 30 minutes/day, work in your voice, and stay inside your business after setup.

In the last 2 years, I’ve helped 50+ clients:

- Add 3–7 extra sales calls/month
- Generate $40M+ in new opportunities
- Grow an engaged audience that actually converts

Recent results:

- Career coach → 10 qualified leads in the first week after launch
- SaaS founder → $300K in new opportunities in 6 months
- Agency owner → Six figures in the first year

If you want a LinkedIn system that brings in leads without living on LinkedIn, send me a message with “AI” and I’ll walk you through it.

Yashvardhan .

I used to think corporate meeting culture was bullshit.

Then the last 3 months happened.

And I realised I was wrong about something important.

October through December was chaos for me. The kind where you're moving so fast you forget to breathe.

I invested in 2 early-stage startups (still figuring out if that was smart or stupid).

Closed 20 new clients for Parox Media

Offboarded a few who weren't the right fit anymore.

Lost some important things in my personal life that I'm still processing.

And somewhere in all of that noise, I had a crisis,

Am I a LinkedIn ghostwriter? 
Or am I building a video production company? 

What the hell am I actually doing?
Classic founder identity crisis.

But what changed my mind about meetings, 

When everything feels like it's spinning out of control, structure becomes oxygen.

Those 30-minute client calls, forced me to slow down and actually listen.

Those internal team syncs,  reminded me I'm not building this alone.

Those uncomfortable offboarding conversations, taught me that clarity is kindness.

I'm not saying I love hour long meetings with no agenda, still hate those.

But I've started to appreciate the ritual of showing up for people.

Of blocking time to think together instead of just reacting alone.
Of using conversation to cut through the noise in my own head.

Maybe that's what corporate meeting culture was always supposed to be.

Just humans trying to figure shit out together.
Anyway, that's where I'm at.

Still messy. Still figuring it out. Still building.

But at least now I show up to my calendar invites without resentment.

building founder’s & Executive’s brands on Linkedin | Founder PAROX MEDIA

The client who ghosted you in 2025 just referred three people to you.

That's the compound interest of treating people well.

Most professionals track closing rates, revenue per client, quarterly targets.

But they miss the one metric that actually scales, how people feel after working with you.

I've watched this pattern repeat for years.

The founder who responds thoughtfully to every message even from people who can't afford their services builds a reputation that attracts inbound leads forever.

The consultant who goes silent after the contract ends? 
Always hunting for the next client.

Here's what treating people well actually means,

Responding to messages when there's no immediate opportunity. 

Sharing credit publicly. 

Delivering more than you promised. 

Being honest when something isn't working. 

Following up on people, not just deals.

It's not about being nice for the sake of it.

It's about understanding that every interaction is building or eroding your long-term reputation.

The investment compounds in ways you can't predict,

Referrals from people you worked with 3 years ago. 

Opportunities from someone who saw how you handled a difficult situation.

Trust that shortens sales cycles because people already know your character.

You can't fake this. You can't treat people well"as a tactic.

But when it's genuine it becomes the unfair advantage no competitor can replicate.

Most people never get past Level 1 with AI.

They throw in Write me a post and wonder why the output feels robotic.

Here's what actually separates amateur prompts from professional results,

Level 1: The Commander 

→ Write me a post.
→ You get speed, but zero substance. 
→ The AI is guessing what you want.

Level 2: The Architect 

→ Act as a content strategist. Build a LinkedIn post using this brief, audience, and tone.

→ Now you're adding structure. 
→ Quality jumps immediately because context exists.

Level 3: The Strategist 

→ Here's the audience, style, and examples. 
Build three options, critique them, and improve the best one. 

This is where iteration happens. 
You're not accepting first drafts, you're refining until it's right.

Level 4: The Master 

You are my Growth Engineer. Use context from Notion, Google Drive, and previous brand frameworks to draft this week's content plan. 

AI becomes part of your workflow. 
It learns your voice, references your data, and scales your output.

The difference between these levels?

Context.

Most people treat AI like a vending machine, input request, get output.

But the real power unlocks when you treat it like a collaborator who needs briefing.

Give it your:

Brand voice examples
Target audience details
Desired outcomes
Past work to reference

The ladder isn't about using fancier tools.

It's about how much context you're willing to provide.

What level are you operating at?

Image credits : Chris Donnely

Ideas don't fail because they're wrong, they fail because founders can't execute fast enough.

You're sitting on something that could work, overthinking every detail, waiting for the perfect moment that doesn't exist.

Meanwhile someone else ships a worse version and takes the entire market while you're still in planning mode.

The market rewards speed, not perfection. 

Your customers don't need your product to be flawless, they need it to solve their problem right now.

Every day you wait is another day your competition gets ahead, learns from real users, and builds momentum you'll never catch.

Stop treating execution like it's optional, stop hiding behind strategy when you're just scared to ship something imperfect.

The founders who win aren't the ones with the best ideas, they're the ones who move fastest and fix problems in real time instead of trying to predict everything upfront.

Ship now, iterate later, or watch someone else do it first.

I work on B2B LinkedIn GTM, combining branding and outreach systems to help teams turn visibility into pipeline.

Many B2B organizations are already active on LinkedIn. They publish content, build visibility, and see engagement.

However, that activity often doesn’t translate into consistent conversations or revenue impact.

In most cases, this comes down to two gaps:

- Limited buyer trust at the point of engagement
- Misalignment with where buyers are in their decision-making process.

My work focuses on addressing this by aligning three core elements:

- Authority and positioning - establishing a clear, credible point of view buyers recognise.
- LinkedIn-led GTM — coordinated inbound and outbound efforts that support each other. 
- Buyer intent signals — identifying when accounts are genuinely ready for conversation. 

Rather than optimizing for reach, the emphasis is on:
- Reaching the right accounts and stakeholders
- Enabling more relevant, warmer conversations
- Building a high-quality professional network that contributes to pipeline over time. 

I’ve worked with funded B2B SaaS founders (Series A–B), agencies, and enterprise B2B consulting teams / MNCs across APAC, the US, and Europe, supporting them in using LinkedIn as a structured, repeatable GTM channel.

If you’re looking to make LinkedIn more predictable and commercially aligned,
feel free to reach out.



Sunaina Ukil

I replaced Sales Navigator. Didn’t lose lead quality. Saved $1,188/year.

Here’s why:

Sales Nav gives you:
→ Filters
→ Public profiles
→ A fancy “save to list” button

That’s a $99/month search bar.

So I tried something else.

I searched in plain English: “Founders of high growth companies in the financial service industry who are based out of UK recently active ”

Results: Got 100s of leads without wasting hours on figuring which filter to use 

Repeatable. Consistent. $0.

Sales Nav thinks in filters.
Modern search thinks in intent. 

One gives you volume.
The other gives you buyers.

Comment “FREE” for access. 

P.S. A 10-person team spends ~$12k/year on Sales Nav.

PSS: For priority access.

Sunaina Ukil 

Helping B2B leadership teams turn LinkedIn into a pre-sales engine inside their GTM.

Age 18: went from a straight a student to an avg clg with English hons. 

Age 20: started selling imported cosmetics but had no clue about distribution, quit. 

Age 21: Graduated got my first job as an affiliate marketing. 

Age 22: took a course quit my job and started freelance and hustled as a beauty creator failed. 

Age 24: continued freelancing, launched a short freelancing bootcamp - hated the service bit - quit. 

Age 26: built 27k followers on linkedin, working as core team with GroundAI and building my linkedin agency with 4 clients.

I’ve had multiple “this is it” moments in life.

There are no shortcuts to wins, there’s always multiple this is it moments before things start compounding (only timelines differ).

What’s your take?

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Here’s what meal prep taught me about B2B sales (it’s not even funny!).

The first was almost here, new year and new goals took over and one thing I realised since I started a week ago, is life just gets easier. 

But it takes a lot of planning, strategy and hoarding.. (all Monica traits!)

And while, I sharpened my cooking skills and dreamt of the perfect summer body, I noticed a few things, I didn’t before:

- your offer doesn’t always have to be the hero, sometimes the mint mayo is what clicks. 

- after the first week, when the repetition boredom clicks, your brain tricks you into stopping. 

-life gets easier when you measure, which seems tedious like weighing scale being the CRM. 

B2B sales can be a foodie’s foreplay … tedious, repetitive and boring but it works. 

So, do you meal prep or how do you hit the right protein spot?

PS: this breakfast spread at Flurys , is me bidding farewell to eating out, FOR sometime.

If I were to rewind to my 2025 self, I would ask myself to *not* go after leads and here’s why.

In Jan I had reached out to 200+ leads and the adrenaline rush was insane.. It was my first time with … automation and the Custom GPT mix that hit the right spot.

On paper, it looked like the perfect system to generate 1000s of dollars… but in reality it was just a bunch of fancy systems that sounded like a bot.

Hundreds of semi-warm leads, gone to waste.

Looking back, jumping in wasn’t the best decision - what would have shifted this was manual work.. 

(1) lower volume of outreach, less wastage and better focus on follow ups and urgency. 

(2) more room for testing, to switch and try different experiments with the same set of leads.

Automation might give you the illusion of volume and surface area but in reality, the only thing it does is leak your database. 

Learning when and how to test a system is what makes you golden. 

PS: what’s your biggest takeaway from last year? Comment below 👇🏼

She gets 10 leads a week from LinkedIn and that’s exactly why I wouldn’t copy her. Let me explain. 

Metrics can be convincing. 

They create the illusion that the method must be right but numbers don’t tell you what kind of reputation you’re building while you chase them.

I’ve seen strategies that are excellent at pulling replies and terrible at creating preference.

They rely on urgency, familiarity, and repetition. People respond because it feels easy, not because it feels necessary.

For a while, it works. Conversations happen. Calendars fill but ask this six months later: 

Would anyone struggle to replace you? If the answer is no, the strategy was never the asset.

There’s also the opposite camp.
People who refuse to play the game at all. 

They share ideas with depth and nuance, but no intention behind how they’re packaged or distributed. Their thinking is sharp. Their reach is not.

Both approaches stall.

One builds volume without gravity.
The other builds gravity without movement. The inflection point is knowing when to lean into each.

Your perspective needs structure.
Your structure needs intent.

When your content reflects how you think and how people actually consume, something changes.

You stop attracting attention and start attracting alignment.

If you’re building for the long arc, not just next week’s pipeline, then the question isn’t “how many leads did this bring?”

It’s “what am I training the market to associate with my name?” That distinction changes everything.

If you’re a founder or operator thinking about this shift, my DMs are open.

As a fresher, I made $12k a year working 10 hours a day, without a break.

In India, in 2021, for a remote role, that combination mattered more than the number itself. At the time, it felt like a rare kind of access. Not just to money, but to a different way of working.

On paper, the job was the perfect launch package. I had steady income, global exposure, and real responsibility early on. I learned how Facebook communities are built and maintained, how webinars actually convert, and how online businesses think about closing conversations rather than just collecting interest.

At 22, sitting in India, the idea that I could work remotely and earn in dollars was surreal.. It made the internet feel less theoretical and more operational.

A year in, something shifted.

It felt different, same things didn’t excite me anymore.. the learning curve flattened, and ambition has a way of noticing that before logic does.

So I pivoted to freelancing. My income dropped to roughly 60% of what I was making before, which on paper looked like a step backward. In practice, it felt like the right kind of friction.

The money changed, but the process became more engaging. I was learning faster, making more decisions, and owning the outcomes in a way I hadn’t before.

That first role was never meant to be permanent. It was a launch pad.

One message to anyone building here, early roles are not there to optimize for income. They’re there to compress learning.

Money keeps moving but the experience compounds with time :)

graphical user interface, text, application

It’s Jan 2, and I’ve seen more certainty about LinkedIn’s future than LinkedIn itself has shared publicly.

Which is interesting, considering how few people have actually read the 360Brew report end to end, and even then, the takeaway isn’t a prediction- more like a constraint. 

What the report hints at is that the system ranking your content is no longer a blunt algorithm optimizing for surface signals.

It’s a reasoning engine trained deeply on the professional world - 
job titles, seniority, skills, industries, and how people actually interact.

Which also means two uncomfortable things can be true at once:

1. The model understands nuance far better than most creators assume.

2. The system itself is in constant flux, because the infrastructure running it keeps evolving.

That combination makes “2026 hacks” a dead idea, because the engine underneath is being rebuilt continuously.

The most interesting part of the report is in the implication. 

Your content is being evaluated less like data and more like a document an expert is reading in context.

Which means:

- clarity beats cleverness
- coherence beats volume
… and generic content quietly loses, even if it performs for a week. 

If there’s a strategy hiding in all this, it’s definitely not predicting the future.

It’s about aligning with what stays stable: clear professional identity, precise language, and content that holds up when read closely.

Everything else is just commentary.

(I’ll link the full nerdy breakdown in the comments for anyone who wants to go deep ☕️)

Sunaina Ukil ✨

Helping B2B founders build a clear narrative so their LinkedIn content and outreach actually convert.

If you want to stay relevant as a startup read this: 

I work in 2 very fast paced roles in the startup ecosystem, one with startups as a part of socialsparkx.co and the other as a part of an early stage team at GroundAI..

Across both roles, I keep seeing the same problem show up in different disguises. 

Startups are becoming invisible while being “busy” and they don’t realise this until there’s pressure from the board for numbers or are at the brink of fund-raise. 

Founders think relevance comes from banger launches, new features and sponsoring events..but what truly keeps them relevant is: 

- Clear narrative across the team, if you don’t own your narrative someone else will. 

- Repitition of the message that actually clicks and resonates with their TA (can only be found when you put in the reps) 

- Being remembered for something specific - eg: as a sales tech tool is it your CRM, tool integration or scale? 

I see teams with category shifting products struggling to find clients, and smaller teams with average products win mindshare because their story travels. 

Relevance is not a PR blast, it’s a system of how often and clearly your audience sees you. 

If you’re scaling but feel invisible, start with the way you communicate. 

PS: will breakdown my framework in the next post, stay tuned. 

What’s your startup narrative, let’s chat in the comments!

As a growth experiment, I spent 10 hours last week doing one thing on LinkedIn. It changed how my feed, reach, and conversations work.

For some context.. I’ve been on this platform for 3 years. For most of that time, I had an engagement manager.

So, I grew..and climbed the ladder quick, but the community always felt.. “just managed”. This year, I decided to do it myself… and  last week, I spent 10 hours intentionally engaging.

These are my three cents: 

- Engagement styles are brand signals.. there is no such thing as a “good” comment length.

I’ve seen founders build visibility by:
→ Memes
→ Custom GIFs
→ One-liners
→ Thoughtful breakdowns

- Familiarity happens in comments. 

Comments create recognition. DMs create relationships like referrals, intros, and real conversations don’t happen randomly.  

They happen after repeated public touchpoints. My personal goal..5 new people every day. 

- Goal-oriented engagement is underrated

Most people engage reactively:
→ Whatever’s on their feed
→ Whatever’s on a list

It works.. but here’s the miss: Your engagement curates your feed. So engage with intent:

→ If the goal is connection: compliment, relate, explain
→ If the goal is attention: add value, entertain, share opinions
→ If the goal is conversion: wait it out

Dropping links in comment sections kills credibility faster than silence.

Low-key result:

My feed now serves me:
→ Job opportunities
→ Growth marketing insights
→ Founders actively raising

Used correctly, LinkedIn is a gold mine.

If you want to understand why this works from an algorithm perspective,
I’ll link the article below 👇🏼

taplio

The Battle

Yashvardhan .

Sunaina Ukil

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taplio

The Battle

Yashvardhan .

Sunaina Ukil

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yashvardhan .'s LinkedIn Performance

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