Michael Shlayen

Connecting Web3, Crypto, Blockchain, AI Ecosystems - Recruitment | Executive Search | Talent & Jobs | VC | Funding | Marketing | Advisory | Real Estate | Bitcoin | Ethereum | DeFi

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Follow me for insights on Crypto, Blockchain, Web3, Bitcoin, Stablecoins, DeFi, Ethereum, Infrastructure, and AI - especially around jobs, careers & hiring in this fast-moving industry.

👩‍🔧 If you’re hiring top crypto-native talent - feel free to connect & DM.
👩🏽‍🚀 If you're exploring career opportunities in the industry - apply via https://blockchainheadhunter.com/jobs
📩  Join our talent communities here (over 300k+ followers) https://linktr.ee/blockchain_headhunter

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🚀 About Me

With over two decades in recruitment, executive search, marketing, and consulting, I help founders, funds, and teams scale globally.

In 2016, I discovered Bitcoin and blockchain and immediately recognized their potential to reshape finance, ownership, and work itself. Since then, I’ve been deeply involved in building the crypto talent ecosystem - connecting innovators with builders, investors, and visionaries shaping the future of money, infrastructure, and decentralized technology.

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🔹 Blockchain Headhunter — blockchainheadhunter.com

Founded in 2017 as one of the first specialized crypto & Web3 recruitment agencies, we’ve completed 340+ placements across DeFi, Infra, Layer-1s, Layer-2s, Gaming, AI, and Stablecoin projects, from startups to unicorns.
Our 300,000+ community of crypto professionals gives us unmatched reach into developers, founders, investors, and executives across the ecosystem.

Roles we place:
🧠 Engineering (Solidity, Rust, Cosmos, zk, smart contracts, protocol, infra)
📈 Marketing, Growth, Community, Tokenomics, Product
⚖️ Legal, Finance, Operations
🎯 Executive & C-suite (CEO, COO, CTO, CMO, CFO, Head of Engineering, Head of Product)

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🔹 Crypto Funding — cryptofunding.vc

We connect Web3 startups, investors, and venture funds, helping early-stage teams raise capital and expand through our global founder and VC network.
We’ve facilitated multi-million-dollar rounds and bring insider visibility into funding trends, token launches, and strategic partnerships.

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🔹 Crypto Real Estate — cryptorealestate.cc

The largest platform for buying and selling real estate with crypto, featuring 1,500+ listings globally. Explore opportunities, list your property, or diversify your portfolio using digital assets.

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🔹 CryptoCareer.cc — cryptocareer.cc

Helping professionals transition, grow, and advance their careers in Web3 through expert coaching & insights

Founder & CEO

🔹 𝐁𝐥𝐨𝐜𝐤𝐜𝐡𝐚𝐢𝐧 𝐇𝐞𝐚𝐝𝐡𝐮𝐧𝐭𝐞𝐫 - https://blockchainheadhunter.com/

I founded one of the first recruitment agencies in the space at that time in 2017, which remains among the leading talent providers in crypto & web3 ever since.

During these years we have completed hundreds of recruitment assignments for some of the top companies and startups in the industry. We have also built the largest online talent community in crypto with 150k followers across various social platforms. which provides us with a unique insight and access to top professionals, companies and stakeholders in web3, allowing us to make meaningful connections.

If you are exploring jobs or hiring in crypto, web3, blockchain, defi, nft you are welcome to connect here or via Telegram @blockchainheadhunter. 

You can also explore, apply for all open positions as well as join our communities across the web here - https://bit.ly/3JNu65s.

Positions we are placing - Software engineers, developers, architects, devops (ethereum, solidity, smart contracts substrate, rust, polkadot, cosmos etc); Marketing, community, copywriting, social media, content managers; Tokenomics; Product; Legal; Finance; Operations; C-suite, CEO, COO, CMO, CTO etc

Alexy Joven

Founder @ Modjo | Growth Collective | Follow for posts on growth, AI and tech.

I've spent the last decade building growth systems for B2B & B2C companies - from zero to millions in revenue and fundraise.

My own companies and my clients' companies.

Led 50+ growth projects across the full spectrum: go-to-market strategy, content, community, events, analytics. Managed teams of 20+ people. This range taught me to see the whole system, not just isolated tactics.

The pattern I kept seeing: companies had great tech but couldn't translate it into momentum. 
The gap wasn't strategy or execution alone - it was the integration between them.

So I built systems that bridge that gap:
→ Product-led growth mechanics that make complex tech spread virally
→ Growth systems that attract customers and scale revenue systematically
→ Market positioning that turns technical innovation into adoption

Track record: 
→ Reveel's Pay(ID) hit $26M deposits & $200M transaction volume in 60 days with $30k spend.
→ Helped Elixir Games raise $14M (250% over target) while cutting marketing spend 65%.
→ Built my own electronic music festival (ig @greenin.be) to 4,000 people in one year, from my garden, at 22. $1M+ ARR. 
→ Helped Brussels' most prestigious venue - jeuxdhiver.be - acquire 80,000 paying customers in 4 months.

Now I run Modjo - a growth collective that packages this approach for B2B and prosumer tech companies. 

We provide strategy, specialist execution teams, and growth systems — working as one engine. 
70+ tech companies helped across entertainment, blockchain, AI, and fintech.


Technical dives: https://x.com/SenorAlex__
Work with us: https://www.modjo.me

Co-Founder & Marketing

Web3 & Web2 Growth Marketing Collective
Strategy | Operations | Branding
Dive into my bio for my Web3 journey.
Explore our website for our success stories!

YouTube just started banning creators.

LinkedIn should do the same.

AI is flagging channels that oversell results. 

E-commerce gurus. 
Course sellers. 
"$14K/month" claims.

Channels removed. 
Videos deleted.

LinkedIn's feed has the same problem: 
→ "$5M pipeline from 20 cold emails" 
→ "Worked with 1,000+ companies" 
→ "$2M revenue from Reddit" 
→ "143 qualified leads from one post"

Zero proof.

YouTube's solution is to force disclaimers. 
→ "Results not guaranteed" 
→ "This worked for me, not everyone"

Same rules as financial ads.

They're using AI to enforce it at scale.

LinkedIn could do this tomorrow.

When they do, most growth content disappears.

Build influence that doesn't need disclaimers.

Founder @ Modjo | Growth Collective scaling B2B + Prosumer companies revenue | 70+ companies

I built two profitable $1M+ companies.

Killed them both on purpose.

Both bootstrapped from scratch. 
Now come the 3rd one.

Why?

When you're small, you move fast.
You learn fast.
You can break things.

Climbing down a mountain hurts.
But it's the only way to reach a bigger one.

Here's what I'm building now:

A growth collective for Seed/Series A+ tech companies.

Not an agency.
Not a SaaS. 

Yet.

We're specialists building intelligent systems that learn.
All working as one engine.

Every campaign → captures data
Every client result → improves the model
Every project → compounds into the next

The play:

Short-term
→ Help companies move fast with top talent + systems that get smarter.

Long-term
→ Build the software from proprietary data.

The advantage:

We build distribution and trust before the product exists.
We learn from real pain points, not assumptions.

The database becomes the moat.

I'm not optimizing for revenue.
I'm optimizing for client success.
I'm optimizing for leverage.

Two companies down.
One building.

This one compounds.

Back in SF.

Hiring: Head of Growth

Scale Series A+ companies in AI, crypto, fintech, biotech, deep tech.++

Your role:
- Coordinate 2-8 specialist freelancers per client
- Build growth systems (ABM, automation, campaigns)
- Work directly with founders on strategy
- Build software with me

We've scaled 70+ companies.

High agency. 
B2B + prosumer experience.

We are Modjo
DM me

2y ago, a 10-video campaign cost me $47,000.

Last week I made 50 for $200.

The breakdown:
→ 4 actors: $8,000
→ Studio + equipment: $12,000
→ Crew (director, camera, lighting, sound): $15,000
→ Editing & post-production: $9,000
→ Wardrobe, makeup, catering: $3,000

3 weeks from brief to delivery.

Last week I shot a 30-second clip on my phone.

Uploaded it to Maxfusion AI.

Turned myself into Lola Bunny. 
Then Squid Game. 
Then 47 other things.

Total time: 2 minutes.
Total cost: $200/month.

The production budget didn't shrink.

It disappeared.

Try it: https://lnkd.in/efYi4DV3

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Founder

Mentor

Growth Marketing | Business Development

Anglais

Espagnol

$34k/mo in 75 days. 

Solo sales team. New industry. This is how ⤵

I wanted a new challenge.
To get on top of AI.

So I started fresh: Modjo Growth Collective. 

Shutting down the agency model. 
Building the future: a collective working as one engine.

This is the system that got us there ↓

Phase 1: Traffic Sources 
→ LinkedIn posts: Taplio, Notion, Claude
→ SEO articles: Semrush, AirOps
→ Paid ads: Google, LinkedIn
→ Lead magnets: Canva, Typeform
→ Events BD + 5-10 ppl dinners: Popl, Attio
→ Reddit discussions

All roads lead to one place.

Phase 2: Content Machine 
→ Hook library: 100+ tested openers
→ Context library: tone, CTAs, structure
→ Performance loop

This fed everything above. 
Winners got repeated. Losers died.
All roads lead to one place.

Phase 3: Website Hub 
→ Webflow + Framer for pages 
→ RB2B identified companies before they converted 
→ Clearbit enriched the data 
→ Phantombuster + Trigify tracked LinkedIn engagement

Anonymous became known.

Phase 4: Enrichment & Scoring 
→ Clay for orchestration 
→ Apollo for contact data 
→ Attio as CRM 
→ Claude for analysis

Every website visitor got scored. 
Then routed automatically.

Phase 5: Activation 
→ Manual DMs for IRL connections 
→ HeyReach for LinkedIn warm outreach 
→ Ads for retargeting 
→ Instantly + Apollo for outbound email 
→ Humanic + Beehiiv for inbound nurture

Deal signed →  target similar audiences 
Deal lost →  update CRM + nurture + learning 

One outcome: revenue.

Infrastructure: 
→ n8n connected everything 
→ Analytics tracked all platforms 
→ Slack coordinated one person

$34k/mo in 75 days. Solo sales team. 
A few freelancers here and there.

I bootstrapped again on purpose. 
But this time, AI makes it so much easier.

Going back in the trenches is not optional.
It's mandatory.

So.
What's the collective? 

The growth engine for B2B and Prosumer tech companies.

Follow me. 
More coming soon.

My 7 predictions for B2B & Prosumer growth in 2026.

Mainly counterintuitive ones. 

Most people will add more channels, more tools, more complexity.

The winners will do the opposite.

1. 2-3 channels max
↳ Find your winners through A/B testing. 
Double down hard. Kill everything else. Boost ROI.

2. ABX replaces ABM
↳ Account-Based Experience orchestrates the full client lifecycle. 
Traditional ABM just targets accounts. Hyper-personalization.

3. Behavioral routing beats firmographics
↳ CEO at insurance = hot lead? Not if they never opened an email.
Mid-level manager + 3 opens + pricing page visit = Actual intent.

4. Predictive marketing becomes mandatory
↳ AI transforms gut feeling into exact science. 
Anticipate needs before prospects know they're buying. 

5. B2B Influencers on the rise.
↳ 73% trust thought leadership over marketing materials.
(Edelman 2024).

6. Private communities win.
↳ Closed circles outperform open social.
Slack, Discord, Telegram, IG closed-friends' stories, Email.

7. RevOps + AI = revenue intelligence.
↳ Unified data across sales, marketing, and customer success.
Companies with alignment see 36% more revenue growth. (Forrester).

Simplify. 
Focus. 

Intelligence > volume.

Predictions 2026

I work with 30+ companies a year on growth.

This is how we usually get started.

If you're bootstrapped or pre-revenue: 
→ Start: Founder content, Strategic DMs 
→ Layer: Email sequences, Referral program 
→ Low burn, immediate impact

If you have budget ($3K-8K/month): 
→ Foundation: Content + Email + DMs 
→ Scale: Ads retargeting, SEO, Webinars 
→ Stack multiple channels simultaneously

If you're well-funded ($8K-20K+/month): 
→ Evergreen: SEO + Email Sequences + Retargeting 
→ Enterprise: LinkedIn ABM, Partnerships 
→ Build compounding systems from day one

Stack channels, don't switch them.

Each channel feeds data that makes every other channel smarter.

Ursula v. d. Leyen announced EU Inc at Davos.

One company structure across 27 countries.

The problem isn't incorporating.
It's what happens after.

A Portuguese founder scaling to Germany navigates:
- 100+ different VAT rates
- Employment costs that swing from 11% to 40%
- Stock options taxed differently in every country

Their Delaware competitor? 
None of that.

Compliance costs European startups 4-7% of revenue. 
US startups? 2-3%.

EU Inc is supposed to fix this.

The catch: 

They're going for a directive, not a regulation.
Directive = each country implements it separately. 
Which could recreate the exact fragmentation it's meant to solve.

Proposal comes March 2026.

That'd be pretty cool for Europe.
And start a faster positive sum game network

Quick question:

Which layer is your growth broken at?

That's the problem.
Nobody thinks about it this way.

Even if you think you know.
The real issues are usually 2-3 layers deeper.

I work with 20-30 companies per year.
Here's what I map when I audit companies:

Layer 1: Tactics 
→ Easy to fix, fast results 

Layer 2: Systems 
→ 3-6 months, structural

Layer 3: Strategy 
→ 6-12 months, market debt

Layer 4: Product 
→ Fundamental, pivot needed

You can't optimize copy when your positioning is broken. 
You can't fix channels when your ICP is wrong. 
You can't scale what doesn't work.

Diagnose the layer first. 
Fix from the bottom up.

Google's rolling out AI inboxes.

It filters your email before you see it.

The algorithm decides what's "important."

Which means:
→ Personalization won't break through
→ Warm-up services won't help
→ Better copy won't either

Value will get through. 

AI learns what you engage with.
Then shows you more of that.

Cold email worked when inboxes were dumb.

Now they learn.

We're not buying productivity anymore.

We're buying results.

The shift is clear.

Launch one experiment today.
Takes 15 days.

Soon?
30 minutes.

Speed isn't the point though.

Right now you buy a software. 
Pay per seat. 
Get productivity tools.

Soon enough you'll buy outcomes. 
Pay per result. 
Get actual results.

Salesforce makes $35B annually. 
Companies spend $1.1T on sales and marketing salaries.

The opportunity isn't better software.
It's digital workers that replace headcount.

The new model is simple.

Pay for tasks resolved, not seats filled. 
Pay for leads qualified, not dashboards used. 
Pay for customers retained, not analytics platforms.

You pay for what you actually wanted.

Not the tool that might get you there.

Different game entirely.

This is big. 

Cowork: Claude Code for the rest of your work.

Cowork lets you complete non-technical tasks.

Give Claude a folder on your computer.
It reads, edits, creates files.

→ Create a spreadsheet from a pile of screenshots.
→ Produce a first draft from scattered notes.
→ Ask what's urgent in your calendar for tomorrow.
→ "Prep the deck for tomorrow's team stand-up". 

Claude is cooking.

Your growth team costs 50k/month?

25k/month goes to manual entries.

You need to capture data where it's born.
→ Sales calls. 
→ Customer emails. 
→ Website behavior. 
→ Product usage.

No waiting for humans to type. 
Context captured instantly. 

Then agents orchestrate.

Multiple models work in parallel:
→ Creative (43 sec) 
→ Ads (18 sec) 
→ Sequences (37 sec) 
→ Tracking (12 sec) 
→ Analytics (3 sec)

All at once. 
Not one after another.

New system of record with full context.

That's why experiments go from 15 days to 30 minutes.

Full enablement.
↳ Wealth managers personalizing every client relationship.
↳ Sales territories optimizing in real-time.
↳ 24/7 operation with perfect consistency.

This is the unlock.
Position at the data source.

Different game entirely.

"How do you find new playbooks all the time?"

My answer is simple:

I fuck around.

I dig. Test. Trial. Map. Repeat.

→ $26M deposits, 2M transactions, 100K users
→ $14M raised, 250% over target, reduce spend by 65%
→ $2M revenue, 100% bootstrapped
→ 10M impressions, 300K waitlist, 5 figures budget

Different companies. 
Different mechanics. 
Same process: find out.

As a founder, my job isn't to sell.

It's to research until I find what works. 
Test it until it breaks. 
Map every step. 
Then talk about what I learned.

The sales part.
That handles itself.

The more you fuck around, the more you find out.

I see the same content all the time.

Calendar screenshots.
Lead magnets for processes nobody needs.
Family/Friends group photos with work-life balance captions.

I'm not saying that it's useless.
But in the way it is used, it is. 

And the consequence is.
The right people stopped engaging.

That engagement is destroying your business.
You can't build a growth engine on noise.

Content should teach you something.

Who actually responds. 
What they care about. 
Who's truly willing to pay.

That's how you build the engine.

Then retarget the right person at the right moment.

If your data is garbage.
Your engine is broken.

Real influence works differently.

One person trusts you today.
Another tomorrow.
300 people in a year who actually matter.

That's the engine.
Not 10,000 who forgot your name.

taplio

The Battle

Michael Shlayen

Alexy Joven

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taplio

The Battle

Michael Shlayen

Alexy Joven

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