TATalks

Empowering Talent Acquisition Professionals to Excel and Stick in Their Roles

A career catalyst for TA professionals. Our mission is to make you indispensable – more 'sticky' in your current role and invaluable as you climb the professional ladder. 

With decades of experience in the TA world, we understand the intricate dynamics of your profession and are here to guide you every step of the way.

What Sets Us Apart:

Tailored Support for Career Advancement: Whether you're aiming for the next managerial position or stepping up to a directorial role, TA Talks is your partner in professional growth. 

We provide the tools and insights necessary for you to excel and become a key player in your organisation.

Dive into our vast network of TA professionals. Connect, share, and learn from a community that spans decades of collective experience.

Comprehensive Learning and Development: Our on-demand training and specialised events are crafted to address the real challenges and opportunities in the TA field. 

From mastering stakeholder management to navigating complex organisational structures.

Practical Insights for Immediate Impact: Every session, meetup, and training module is designed to deliver practical, actionable insights. 

We aim to make you more effective in your current role and more prepared for future challenges.

In a field as dynamic as Talent Acquisition, staying ahead means being adaptable, knowledgeable, and strategically savvy. 

At TA Talks, we focus intensely on:

Helping you manage and impress stakeholders with strategic insights and effective communication.

Equipping you with the skills to not just fill positions, but to shape the hiring strategy and culture of your organization.

Providing a pathway for you to transition from transactional duties to becoming a strategic asset in your company.

Be more than just a part of your organisation – be an indispensable asset.

Marketing Director

Appointment Buddy

78% of customers choose to go with the business that responds first to their enquiry. Yet the average response time is 42 hours 🤯. 

 →38% of leads vanish in that time, costing you sales. 
🪄The magic window? <5 minutes. Respond then, and your conversion rate skyrockets 100x

Slow Responses Are Costing You:

→ Leads disappear into the void of delayed responses.
→ Every unanswered inquiry fuels competitors' growth. - they don't wait for you to respond!
→ Missed opportunities,  lost profits & a dent in your reputation.

Delayed responses mean lost leads and a boost for competitors, eroding trust & undercutting your lead generation efforts. 

💡Imagine this:

Every lead, no matter the source, gets an instant response. A friendly, personalised message crafted by AI, trained on your unique brand voice and expertise.

Leads feel heard & valued. You've established instant rapport, eliminated hesitation, & sparked their interest.

Your sales team is energised and focused. They're not bogged down by endless communication, but ready to jump in and close deals with qualified prospects.

You deliver a seamless, efficient customer journey... 

I've helped hundreds of businesses transform their lead response game using a simple yet HIGHLY effective AI system. 

They've watched their pipelines explode & their sales soar.

Transform your lead management with our AI-driven solution. 

→ 24/7 AI-driven lead engagement across all channels, from emails to social media.
→ Personalised responses tailored to each lead's specific needs.
→ Seamless integration with your CRM, email, or booking calendar.
→ Increased lead to sale conversion rates.
→ Filters out time-wasters to prioritise high-potential leads.

✅ 391% higher sales conversions if you respond to leads and enquiries in the first minute!

Founder

TA Talk

Empowering Talent Acquisition Professionals to Excel and Stick in Their Roles

A career catalyst for TA professionals. Our mission is to make you indispensable – more 'sticky' in your current role and invaluable as you climb the professional ladder. With decades of experience at our fingertips in the TA world, we understand the intricate dynamics of your profession and are here to guide you every step of the way.

What Sets Us Apart:

Tailored Support for Career Advancement: Whether you're aiming for the next managerial position or stepping up to a directorial role, TA Talks is your partner in professional growth. We provide the tools and insights necessary for you to excel and become a key player in your organisation.

Dive into our vast network of TA professionals. Connect, share, and learn from a community that spans decades of collective experience.

Comprehensive Learning and Development: Our on-demand training and specialised events are crafted to address the real challenges and opportunities in the TA field. From mastering stakeholder management to navigating complex organisational structures.

Practical Insights for Immediate Impact: Every session, meetup, and training module is designed to deliver practical, actionable insights. We aim to make you more effective in your current role and more prepared for future challenges.

In a field as dynamic as Talent Acquisition, staying ahead means being adaptable, knowledgeable, and strategically savvy. At TA Talks, we focus intensely on:

Helping you manage and impress stakeholders with strategic insights and effective communication.

Equipping you with the skills to not just fill positions, but to shape the hiring strategy and culture of your organization.

Providing a pathway for you to transition from transactional duties to becoming a strategic asset in your company.

Be more than just a part of your organisation – be an indispensable asset.

Love Hemp

Head Of Digital Commerce

Internet Business UK Lead Generation & Ecommerce Experts

Understanding clients digital requirements by asking probing questions into their business, but more importantly into their industry and target market. 

We help your ecommerce business attract, convert, deliver, close and delight clients. 

Build Your Brand, Target Your Audience & Gain Marketplace Advantage with Internet Business UK

A Digital Marketing Company That Delivers Targeted Customers, Increases Revenues & Transforms UK Businesses In The Digital Age…

Specialists in - lead gen, customer acquisition & retention! 
We not only do this for our clients, we own and operate a number of successful ecommerce businesses in various markets & niches!

Alliance

Responsible for all marketing strategy & activity across the Alliance group.

Marketing Manager

Increase Confidence Ltd

-The first company launch involved a comprehensive PDF and video tutorial course covering a variety of facets which included how to research/uncover hot niche markets and how to carry out effective market analysis, to name a few.  This generated around £50K revenue with funnel revenues of £40K and a new customer base of more than 5K
-Created new ecommerce/drop shipping information product and a beta test group for initial training which highlighted any areas for product improvement.  Launched the product with sales of the front end product of around £60K, upgrade offer conversions of 100% in first 24 hours and board generated conversions of 67.7%
-Grossed £20K, putting a robust funnel and back end sales for additional coaching in place for future revenue streams
-Created a selection of ‘Done for You’ websites as a test, which sold through the launch model grossing £15K
-Spoke at the UK Marketing Summit in Manchester in front of an audience of more than 100, which resulted in being invited back in October
-Set ecommerce site up dedicated to health and wellbeing from scratch
-Drove the business to a £500,000 pa turnover and took the company to an information publishing business which ultimately grossed between £150,000 and £170,000 in 18 months
-Conducted weekly webinars to audiences up to 100 people at any one time
-SEO (Search Engine Optimisation) copywriting to generate further traffic to the site and PPC (Pay Per Click)
-Devised/implemented effective strategies based on customer issues
-Built trust and rapport, offered value product/solutions to achieve best ROI possible
-Ensured the provision of an exceptional customer service whilst adhering to set deadlines, targets and business objectives 
-Consistently adhered to budget restraints within all areas, such as PPC, SEO, Stock, Media Buying and initial set up costs

Founder Director

Event Marketing Solutions

Made the transition from Account Manager (managing client budgets, sourcing venues, liaising with various internal departments & suppliers) to Sales Executive due to the generation of additional revenue for the company due to the consistent generation of new business
-Dealt with all inbound enquiries in a prompt and professional manner
-Created own sales pipeline
-Achieved client objectives and delivered creative bespoke experiential campaigns
-Worked closely with members of the Account Management and Operations Teams on a number of successful campaigns and ensured the consistent adherence to all client requirements and specifications

Sales Executive

CPM Marketing

Title: Account Manager
Time Period: 2001 - 2004
Description:
-Managed all Nike London Events, which included events held at Nike Town and the largest event, Run London as well as other experiential events throughout London and the South
-Effectively managed for a more than 60 members of staff over a six week period

Sales & Marketing Manager

78% of customers choose to go with the business that responds first to their enquiry. Yet the average response time is 42 hours 🤯. 

 →38% of leads vanish in that time, costing you sales. 
🪄The magic window? <5 minutes. Respond then, and your conversion rate skyrockets 100x

Slow Responses Are Costing You:

→ Leads disappear into the void of delayed responses.
→ Every unanswered inquiry fuels competitors' growth. - they don't wait for you to respond!
→ Missed opportunities,  lost profits & a dent in your reputation.

Delayed responses mean lost leads and a boost for competitors, eroding trust & undercutting your lead generation efforts. 

⏰ After-hours inquiries? 

They're picked up by rivals, highlighting your business's response limitations. In the digital-first age, the absence of an automated response system isn't just a setback; it's a significant business risk.

💡Imagine this:

Every lead, no matter the source, gets an instant response. A friendly, personalised message crafted by AI, trained on your unique brand voice and expertise.

Leads feel heard & valued. You've established instant rapport, eliminated hesitation, & sparked their interest.

Your sales team is energised and focused. They're not bogged down by endless communication, but ready to jump in and close deals with qualified prospects.

You deliver a seamless, efficient customer journey... 

This is a reality within reach for ALL SME's.

I've helped hundreds of businesses transform their lead response game using a simple yet HIGHLY effective AI system. 

They've watched their pipelines explode & their sales soar.

Transform your lead management with our AI-driven solution. 

→ 24/7 AI-driven lead engagement across all channels, from emails to social media.
→ Personalised responses tailored to each lead's specific needs.
→ Seamless integration with your CRM, email, or booking calendar.
→ Increased lead to sale conversion rates.
→ Filters out time-wasters to prioritise high-potential leads.

✅ 391% higher sales conversions if you respond to leads and enquiries in the first minute!

Oh... and a little bit about me 😀

→25+ years of experience building profitable businesses, generating millions in revenue for clients.
→Exited 2 digital marketing agencies, spent millions mastering lead gen and qualification strategies.
→AI Enthusiast: Not techy, but passionate about using AI to simplify tasks and empower businesses.

Ready to revolutionise your lead management? → Drop me a DM to see how AI can supercharge your sales pipeline. Or, for more details, check out the link in my Featured Section

Mark Wallace

Purely Personal

Welcome to the Purely Personal marketing and branding Agency. 

We craft thought leadership and manage high-profile personal brands for C-level executives, technology experts, HNW leaders, celebrities, and investors.

Whether you're aiming for that promotion, seeking a new job, or dreaming of starting your own business, we've got you covered. 

We have our own podcast that highlights the transformative power of being known and how it can change your life. 

Each episode features top guests from around the world who have navigated these paths successfully. They share their inspiring stories and practical tips to help you reach your goals. 

Tune in to learn from the best and take the next step in your journey!

Nas Company (formerly Nas Academy)

Marketing and Sales Operations Strategy Lead (Content Creation Coach) 
Date: September 2023 - Present

Responsibilities and Achievements:

➣ Overlooked the entire spectrum of sales and marketing operations, bolstering efficiency.

➣ Teamed up with external agencies to produce vital content collateral, including digital resources and photography to reinforce marketing campaigns.

➣ Spearheaded the localization and activation of selected programs and campaigns, overseeing content quality in translations, strategic media partnerships, and adjusting content delivery methods.

➣ Was instrumental in providing insights on channel performances, guaranteeing timely feedback.

➣ Diligently monitored and presented program performance statistics, including those pertaining to sales, opportunities, marketing leads, and media outcomes.

Sales Strategy Manager (Content Creation Coach)
Date: January 2022 - August 2023

Responsibilities and Achievements:

➣ Designed and implemented sales strategies that led to a notable surge in company revenues.

➣ Maintained a consistent top-three ranking on the company sales leaderboard, showcasing sales proficiency and commitment.

➣ Instrumental in guiding the sales team, establishing benchmarks, and accomplishing sales goals, while ensuring the significance of content creation was highlighted.

Content Creation and Training Coach 
Date: January 2021 - December 2022

Responsibilities and Achievements:

➣ Developed and delivered comprehensive training modules in scripting, filming, and editing, thereby improving content creation capabilities across the academy.

➣ Engaged in collaborative efforts with esteemed creators like Dan Mace to curate cutting-edge content creation methodologies.

➣ Mentored leading global influencers, guiding them to refine their content production techniques.

Successfully transitioned individuals into adept content creators, greatly enhancing their career trajectories.

Content Creation Coach and Course builder

London School of Cybersecurity

As the Fractional Chief Marketing Officer at the London School of Cybersecurity, I drive strategic marketing efforts that enhance our brand and boost student enrollments. Leveraging AI-driven content strategies, I create engaging stories that underscore our top-tier educational offerings and distinct advantages. 

My job involves orchestrating dynamic multi-channel campaigns, optimizing our digital footprint, and building meaningful partnerships. This collaborative approach helps extend our reach and deepen our impact. 

With a commitment to data-driven insights, I align every marketing move with the school’s mission—preparing professionals for cybersecurity challenges. I aim to position the London School of Cybersecurity as a leader in the evolving tech landscape, ensuring our marketing strategies reflect the excellence of our educational programs.

Fractional CMO

The Marketing Menu

I am one of the Co-Founders.
I will be providing value to the community by giving 1:1 sessions and providing valuable content to the community.

The Marketing Menu is a community for everyone with a taste for B2B Marketing and a passion for food. What can you expect from joining The Marketing Menu?
Educational content covering topics such as Growth Strategy, AI in Marketing, Career Development
Expand your network and get to know other marketers while enjoying a great meal
1-2-1 mentoring/coaching/advisory sessions
Marketing memes and food related puns
Do you have an appetite for hot takes & food for thought? Join us by following our LinkedIn page!

Co-Founder & AI Expert

giosg

➣ Develop and implement a content marketing strategy that aligns with the overall business and marketing goals.

➣ Manage a team  to produce high-quality content for various channels, including the company website, social media, and email marketing campaigns.

➣ Analyze data to optimize content performance and improve ROI.

➣ Work closely with the sales team to identify new opportunities for growth.

➣ Collaborate with external agencies and partners to produce and distribute content that builds brand awareness and drives conversions.

➣ Manage the content budget and ensure that all projects are delivered on time and within budget.

➣ Stay up-to-date with industry trends and best practices to ensure that the content is relevant and effective.

➣ Manage Content Calendar and execute the publishing plan.

Marketing Content Manager

Framery Acoustics

➣ BRAND STRATEGY

➣ SOCIAL MEDIA AND CONTENT CREATION

➣ PLANNING AND EXECUTION OF CONTENT

➣ COLLABORATION WITH LOCAL AND INTERNATIONAL CLIENTS

➣ PRODUCTION AND ORGANISING OF COMMERCIALS AND EVENTS

➣ WORKING ON EXPOSURE AND VISIBILITY

➣ CONTENT STRATEGY

Content Creation Lead

Suomen kesäteatteri

Manage all aspects from pre- through post-production, including scriptwriting, casting, shooting, editing, sound mixing, color correction, etc. Utilize digital word processing and publishing to create well-structured draughts—design and development experience in marketing. Proficiency with Adobe applications such as Dreamweaver, Premiere, Flash, Illustrator, and Photoshop, designing graphics across all Adobe platforms and modifying pictures for a range of clients.

Selected Contributions:
► In a fast-paced setting, successfully manage time across many jobs while maintaining development means.
► Utilize digital word processing and publishing to create well-structured draughts.
► Planning and construction experience in marketing.
► Small, local enterprises to major corporations can use ghost social media.
► Extensive familiarity with social marketing techniques as well as metrics evaluation.
► Operate social media to maintain marketing campaigns.

Choreographer

House of Dance

► Cultivate relationships and develops community, state, and national networks in an effort to further the company's mission and achieve maximum community impact.
► Manage financial and business affairs, including the annual campaign, operating budgets, collections and disbursement and accounting of all funds, property, official records and reports.
► Maintain administrative responsibility for public information programs both year-round and at campaign time which interprets the work and program of agencies.
► Hold the authority and responsibility for personnel functions, including hiring, firing, and performs annual evaluations.
► Served as a member of the Board of Directors, Executive Committee, and all other committees. Assessed potential collaboration opportunities that will enhance organizational value and improve efficiency. Implement quality metrics to track business needs and lead diverse projects.

Chief Executive Officer

Indian Dance Festival ry                                                                            

► Co-create the annual budget and submit it for review and approval.
► Collaborate with members of the tribal staff, other public agencies and private organizations to achieve community stability.
► Coordinate tribal redevelopment efforts and oversee progress.
► Set goals and objectives and develop strategies to achieve results. Streamline operations and expenditures to reduce membership dues without sacrificing results.
► Set and achieve rate and form filing deregulation goals when other organizations would not consider the issue. Engage agents in company goals such as workers' compensation and excess profits reform.

Chairman

jurni Inc

I was given a project to create and edit videos for Jurni.io which is a revolutionary platform for  coaching business cocaches.

My Project involved
- Video Editing
- Audio Correction
- Logo creation, intro and outro
- Subtitling
- Consultation for producing a quality content

Content Creator

Building powerful personal brands for CEOs & Founders using AI + content systems → Attracting high-ticket clients by creating impactful content | Certified Storybrand guide

Are you ready to 10x your personal brand with the precision of AI and the power of strategic content?

In a digital-first world, a robust personal brand for C-Level Executives and Business Leaders isn't a luxury—it's your competitive edge. But carving your niche can feel like steering through a storm.

You're battling:
→ Unclear personal branding that doesn't echo your prowess.
→ Exhaustive efforts with content that doesn't stick.
→ Privacy concerns that limit your story's impact.
→ Static personal brand evolution in a dynamic professional landscape.

The result? A personal brand that's underperforming and underwhelming.

But it doesn't have to be this way.

I'm here to ignite your personal brand with one-on-one coaching and AI-driven content systems that easily deliver personalized, high-impact content.

Imagine a reality where:

→ Your LinkedIn profile is a beacon of your industry expertise.
→ You're connected with a network that amplifies your influence.
→ Your content is a lead magnet, not a time sink.

🛠 With my expertise, you'll harness the power of AI for writing, imagery, and videos, transcending the noise and commanding attention.

✚ Think of the transformation:

→ A personal brand that's as influential online as you are offline.
→ Networking that converts connections into opportunities.
→ Content that resonates, engages, and converts.

Don't let your digital shadow dim your real-world shine.

🚀 Ready to be the master of your brand narrative? 
Slide into my DMs and let's unleash the full potential of your personal brand together.

Daniel Paul

F#%K it. I’m gonna talk about it.
This isn’t a happy post, but it’s real.

When you start a business, you think the people close to you will support you.
You think your family will cheer for you.
You think your friends will be proud of you.

But many times, they don’t say anything.
They watch what you do.
They see your posts.
They don’t press like.
They don’t send a message.
They stay quiet.

And then something strange happens.
People you don’t even know say,
“You’re doing great. Keep going.”
A simple message from a stranger feels warmer than silence from someone you love.

Running a business is already hard.
You get tired.
You get scared.
You wonder if you made the right choice.
You work when everyone else is sleeping.
You give everything for something you believe in.

So when the people you love stay quiet, it hurts.
Not because you want praise.
But because you hoped they cared enough to notice how hard you’re trying.

Strangers can support you more easily because they don’t compare you to who you used to be.
They see your effort today.
They see your courage.
They see your consistency.
And they appreciate it.

To the people who support us, thank you.
You mean more than you know.
Your words help us keep going on the tough days.

To the quiet people in our lives, thank you too.
Your silence shows us who is really with us.

If you’re building something, choose your circle wisely.
Stay close to people who want you to grow.
Create a group where everyone helps each other.

And if you ever need someone to stand with you, reach out.
I’ll support you. I know how this journey feels.

Building powerful personal brands for Founders using AI + content systems → Attracting high-ticket clients by creating impactful content and Agentic AI workflows

“They call me stupid.”
Maybe they’re right. But not for the reasons they think.

They said it made no sense.
Finland → Manila → Finland → Kuala Lumpur… all within days.
More than 24 hours one way.
Ten-hour delays.
Waiting at the airport
Two-hour trains.
Walk back home in the cold.

“Why would you do that?
Just for two days?
It’s stupid.”

Maybe to them it is.

But when your daughter is waiting at the door, smiling like you’re the whole world… 
Logic becomes tiny. And love becomes loud.

I spent those 48 hours doing nothing extraordinary.
Just toys.
Just hugs.
Just presence.
And those moments rearranged my entire definition of “worth it.”

People judge based on what they value.
Parents act based on what matters.

If choosing your child over convenience makes you “stupid,” then I’ll gladly stay stupid.

Because some decisions aren’t measured in hours or miles.
They’re measured in memories.

To every dad, every mom, every parent grinding through flights, fatigue, and schedules—
don’t let anyone shrink the meaning you carry.
Do what matters.
Even if the world doesn’t get it.

I used to be a Nas Academy student.
Now I’m speaking at NAS Summit.

Read that again.

I didn’t come from money.
I didn’t come from comfort.
I came from survival.

I joined Nas Academy years ago because I wanted one thing.
To grow.
To change my life.
To finally believe my story mattered.

Back then, I wasn’t a “coach”.
I wasn’t a “speaker”.
I wasn’t someone people invited on stages.

I was the guy trying to figure life out…
And praying for one chance to prove myself.

What I did have was work ethic.
I decided to be the hardest working person in every room I entered.
If a door didn’t open, I built my own.
If I wasn’t good enough, I learned.
If I failed, I tried again.
If I didn’t know something, I studied.

Every day, I pushed myself.
Every week, I got a little better.
Every month, I saw a tiny shift.

Most people won’t see these chapters.
The nights.
The doubts.
The sacrifices.
The work no one claps for.

But that’s where your life changes.

And now something full-circle is happening.

I’m speaking at NAS Summit.
In Singapore.
On a stage I once dreamed about.
Inside the very ecosystem where I started as a student.

Student to speaker.
Quiet learner to trusted coach.
Confused creator to someone teaching AI to the world.

If your journey feels slow right now, keep going.
Take every chance.
Work on yourself every day.
Be the person in the room who outworks everyone.
Your future self will thank you.

Because one day, you’ll look back and realize
the place where you once sat as a student
became the place where you stood as a leader.

See you at NAS Summit, Singapore.
This is just the beginning.

I shouldn’t have started a business.

Being an employee would’ve been easier.
Clear hours. Clear rules. Less doubt at 2 a.m.

I still remember one moment that made my stomach drop.

We published a cheat sheet on a client’s profile.
A tortoise inside it.... a damn tortoise!!
Completely wrong.

I stared at the screen thinking, This is what I left safety for?

Then came the harder moments.

When you lead with kindness and a client treats it like weakness.
When you realise being good at your work doesn’t protect you from being tested.
That’s when quitting stops being a thought and starts feeling reasonable.

There were days I opened my laptop and wished someone would tell me to stop trying.
Not motivate me.
Just give me permission to walk away without shame.

Most days didn’t feel like progress.
They felt like holding it together.

I kept talking to people anyway.
Most conversations went nowhere.
A few showed me what worked and what didn’t.

My first offer wasn’t good.
My first client didn’t get my best work.
And that wasn’t failure. That was the work.

If you’re early in business and thinking,
“I should’ve just stayed employed,”
you’re not broken.

You’re early.
You’re exposed.
And that part is uncomfortable for everyone.

Take the step anyway.
Don’t do it alone.
And don’t confuse discomfort with the wrong path.

That feeling is the price of becoming someone new.

I’m not a big celebrity.
I don’t have millions of followers.

I don’t have a hundred years of experience.
All I have is a big heart and the willingness to teach, help and go beyond.
 
Because skills can be learned, but taking care of the people? 
That’s genuine.

And teaching has always been my passion.
I give 100% in everything I do, whether it’s dancing, AI, or content creation.

When you care deeply, it doesn't matter if you're not famous.
People can see through the hype.
 
They buy from those who truly care about them, not the clout.
I've had people buy courses from famous names, only to feel ignored.

I don’t chase clout. I chase impact.
I care about every single person I work with.

I care because I was once that person who paid for empty promises.
And I made a promise: when I’m in that position, I’ll give more.

I go beyond what's asked. 
That’s how you change the pattern.

Clout chasers sell promises but don’t deliver. 
I choose to deliver.

I care about my students, and that’s the impact I aim for.
 
It’s this care that changes 
the way I work and the lives I touch.

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I was invited by Success Resources to speak in front of 800 people.
And my goal was to make 100 sales on stage.

But selling to a large audience is tough, 
especially for the first time.

It takes years of practice, trial, and failure to master it.

On stage, I felt prepared but still panicked 
when something unexpected happened.

One person said another speaker would come help, 
but didn’t explain why.

My mind started wandering, focusing on everything but the sale.

In the end, I made 97 sales, not the 100 I aimed for.

I was devastated, but I took full responsibility for the failure.

Fast forward: the cohort began. I gave my all.
My team gave 100%. And the people were moved.

They were truly happy and became the biggest advocates.
Some cried. Others were emotional, sharing how much value they received.

It wasn’t just the material they learned, it was the change they felt.

The transformation wasn’t just in the knowledge, but in their hearts.

Afterward, many stayed back, and some even became friends.

That’s when it hit me.

Numbers matter, but impact matters more.
I stopped chasing numbers. I focused on creating impact.

And over time, the numbers grew and compounded.

If you're chasing numbers too, remember this:
Focus on the impact, and the numbers will follow.

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Hit the 🔔 icon in my profile.
Get notified of my next post.
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I stopped writing my own posts.
But my voice got stronger using AI, here is why:

Most people tell Claude, “Write me a post.”

Then they get something that sounds smart, 
But not like them.

If you want Claude or any LLM to write in your voice, 
You need to train it like a team member, not a tool.

Start with context.
Tell it who you are, who you serve, and what you’re building.
That’s your role and goal, the GPS needs to stay accurate.

Then set the tone.
Don’t say “professional.” Say “warm, sharp, and strategic.”

Be clear about how you want to sound, 
Not what you want to say.

Next, feed it your world.
Upload your best posts, brand docs, and ICPs
Everything that shows your logic and rhythm.

Claude learns from examples, not adjectives.

Give it rules.
Start with a bold hook. Short paragraphs. 
End with a question.

Rules stop drift. 
Without them, AI gets creative in all the wrong ways.

And finally, iterate.
Say, “Refine the hook from your last draft.”

Don’t restart every time. Train it through repetition.

You’re not teaching AI to write.
You’re teaching it to think like you.

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Your content could train the next AI model.
But only if you do this first..

Start by giving clear answers, right at the top.

AI pulls from your intro first. 
If you hide your point, you disappear.

Write like this: Question to answer, and then details.

AI engines love clarity. 
They scan for questions, 
Then surface the cleanest response.

Keep your best posts fresh.
Update your top five every 90 days, add new data, insights, or stories.

Back up what you say.
Add links, research, and real examples inside your text.
AI trusts what’s cited, not what just sounds smart.

Give structure.
Use the FAQ or How-To schema on your site.
That’s the roadmap AI uses to read your content clearly.

Build topic clusters.
Pick one hub like AI for Founders and link 5-10 posts to it.
That’s how you become the go-to voice in your niche.

Show up in communities.

Reddit threads, Slack groups, 
Niche forums, one thoughtful answer there can 
Get quoted thousands of times by AI models.

Publish your own data.
Surveys, benchmarks, and studies make you the source 
And AI cites the source first.

If you are still wondering if SEO matters? It does.

AI crawls what Google does.
Strong rankings and backlinks still feed AI visibility.

And finally, track your own citations.
Search your brand in ChatGPT or Perplexity.
See what’s working, refresh it, repeat.

AI visibility isn’t luck. 
Its structure, clarity, and proof were repeated.

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We all think we can do it alone
But it only works..

When you have the right team and systems in place.

And most founders try to run their whole show alone.
But your offer is only the front door of your house.

Your systems, your people, and your support make the home.
When I ran my first cohort, things went very wrong.

I had slides ready, notes ready, and demos ready too.
But we failed big because our systems were not ready.

The onboarding was weak, and the setup was not clear.
The WhatsApp groups were messy.

People came in with big questions
we never thought about.

So when we went to NAC Singapore,
we changed everything.

We built systems that onboard people with ease and care.
We set emails that made them feel welcome and safe early.

We added WhatsApp groups for chats, notes, and news, too.
We shared an FAQ file with all the links they may need.

And then we trained our team until they knew each step.
We even did a test run, so nothing broke on the day.

We also received support from our Rotterdam group.
This is why our NAC cohort worked so well this time.

If you are a founder trying to do this alone, stop now.
Your offer is not enough to grow a strong and big brand.

You need systems and people and real support to scale.
Because of that mix, I grew from thirty students to one-fifty students so fast.

And soon I will grow to five hundred and then one thousand.
All because I built systems that let me grow with ease.

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You think you know how AI reads prompts.
But it's not magic, it's math.

When you type a request, the model doesn’t read like us.

It breaks your words into tiny chunks called tokens 
LinkedIn is one, founder-led business is three.

Then it predicts, one token at a time, 
What you probably want next.

Behind the scenes, there are hidden rules 
System instructions that decide tone, safety, and structure.

You can’t see them, but they shape every response.

The model remembers your recent chats 
Through something called a context window.

That’s why earlier messages 
Still influence the next one, until the window fills up.

And no, it doesn’t learn from you in real time.
Your feedback helps future versions, not this one.

So when your prompt feels off, 
It’s not because the AI ignored you 
It’s because your input wasn’t clear enough on how it actually thinks.

Write like you’re giving directions, not ideas.
Be specific. Use examples. Define your tone.

AI isn’t guessing your mind 
It’s following your math.

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You are using ChatGPT but getting flat results.
Because forcing one tool to do everything is not a strategy

Your ideas need flow, and your voice needs warmth.
Your brand needs to be shaped, facts, and structure. 

One tool can’t carry all of that. 
And when founders try to force it, 

The content ends up flat, robotic, or rushed. 
Then they blame the tool instead of the setup.

Here’s the part most people miss: 
AI works best when each tool does the job it was built for. 

Some tools write with more heart. 
Some designs are better. 

Some search the web with real precision. 
Some turn your voice notes into clean ideas. 

And yes, ChatGPT is still great, 
But it’s not the entire system.

The real win isn’t learning more tools.
It’s building a system that uses them in the right way, 
At the right time, in your voice.

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Stop Using ChatGPT for Everything

Your favourite AI tools might not last
(↓ Read this before your next subscription)
Most AI tools today are cheap for one reason:

They’re being paid for by investors, not by you.
Here’s what’s really going on:
Companies like OpenAI are losing money on every $20 subscription
These tools cost way more to run than they charge
There’s no clear plan to make them profitable
You’re getting amazing tools now because someone else is covering the bill
 → But that won’t last forever
When the money runs out:

- Prices could shoot up
- Tools might shut down
- Features you rely on could disappear
If you’re building your business around these tools, you’re risking it.

You might be building on something that’s going to collapse.
What to do instead?
→ Invest in your skills
→ Focus on things no one can take from you
The market will change.
And when it does, tools won’t save you, YOU will.
P.S. Do you trust these tools to be here in 2 years?

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There is a new virus hurting many online businesses today.
And this is not what you are thinking..

It’s called AI Slop, and it’s everywhere you look.

Low-effort videos get millions of views for no real reason.

A silly clip of a cat or a dish joke goes viral fast.
Yet creators with ten million fans can’t hit one hundred thousand views.

This is the trap most people fall into right now.
You spend money on shoots, and you write with real care.

You build strong ideas, and you push out true value.
But you are fighting with content built only to steal time.

It is a race to the bottom, and you can’t win it.
The mid-level space for good content is now almost gone.

People fear spending money because the return feels too low.

But the answer is not to make more slop like them.
The answer is to be human in a way AI can’t copy.

To make content that feels raw, true, warm, and real.
To say things AI can’t say because it has no soul.

This is how you build a bond with your real audience.
This is how you rise above noise and cheap tricks online.

Don’t be the best-kept secret.
Stand out by being real when the world feels fake.

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That cheap AI tool you pay monthly is not actually cheap.
It feels affordable because the subscription price looks harmless today.

But that price hides real infrastructure and computing costs.
Most AI tools operate under heavy VC subsidy models.

They burn capital to cover GPU usage and training expenses.
This is the VC subsidy trap that few founders model properly.

Your favorite AI platform stays cheap only while funding continues.
Some providers lose money on every active paid subscriber.

The real unit economics are far higher than public pricing.

When capital tightens, pricing models change without warning.
Costs spike, features lock, or platforms shut down entirely.
That is not a theory, it is structural risk.

Founders build workflows assuming tool stability and price certainty.
But the foundation depends on external investor patience.

That is a fragile dependency for serious businesses.

Buying more SaaS tools does not reduce platform risk.
It increases operational and vendor exposure instead.

The real hedge is skill, judgment, and system design.
Decision frameworks survive pricing shifts and vendor exits.

Strategic thinking cannot be deprecated or rate-limited.

AI should augment cognition, not replace decision ownership.
And Automation without understanding creates silent failure points.

So, founders who outsource thinking lose leverage when markets reset.

Use AI tools, but design for volatility and churn.

Build systems you can adapt, not subscriptions you depend on.
Because when the market turns, systems survive, tools disappear.

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Your first buyers aren’t where you think
Because they’re waiting in the chats you avoid.

And you spend $5,000 on ads without even thinking.
You will hire a big SEO team and feel very smart.

But you will not send fifty cold DMs to real people.

And the reason is simple: 
Spending money feels safe.

It feels like work, 
but keeps you far from rejection.

It gives you space from fear, 
from eyes, from silence.

But a DM is close. A DM can be seen or ignored.

A DM feels human. And that is what scares most founders.

Here is the real secret many still avoid each day:

The best marketing tool in the world is still free.
It is you and your skill to talk to real humans.

Your first hundred buyers will not come from an ad.

They will come from you sending one message at a time.
They will come from you helping one person at a time.

They will come from real talk, 
not your ad dashboard.

So, stop hiding behind your big budget and paid clicks.
The growth you want sits behind the talks you avoid.

Go have those talks. They will change your whole path.

The fear of rejection costs more than any ad spend.

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Your dream grows in the dark first
So it’s normal if today feels slow, heavy, or unclear.

Because, you have no proof your dream will work.

You have no clue if your next step is right.

You have no big sign that says, 
“This will all pay off.”

All you have is your belief.
And some days, that belief is the heaviest thing you carry.

It feels heavier than rent or team payroll.
It feels heavier than the doubt from friends and family.

It feels heavy because it is a promise to yourself.

A promise that you are not crazy for trying.
A promise that your long nights will matter one day.

A promise that this slow path still leads somewhere good.

The dark side of building is not long hours or low money.

It is the moment you ask, 
“What if I am wrong?”

You look at the mirror and feel the fear hit your chest.

But you still wake up and carry that belief again.
You carry it even when the load feels too hard.
You carry it because it is not just your weight.

It is your fuel.
It is your guide.
It is the one thing that will take you across the line.

Your belief is both your burden and your power.
And every founder who won big once carried this same weight.

If you feel tired today, breathe.

You are not weak.
You are just holding something heavy.

And that heavy thing is what will change your life.

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Most founders fear AI will erase their voice.
But the real risk is staying quiet while others show up daily.

ChatGPT-5.1 just made one thing clear:

You don’t need to post more.
You need a system that keeps your voice in the room

Even when you’re busy, tired, or deep in client work.

And that starts with something most founders skip:
Show the tool who you are before you ask it to write.

Your tone, beliefs, stories.
And the lines that only you say.

Once the tool knows you, it stops sounding like a robot
And starts sounding like you on your best day.

Then build one simple flow:
Ideas → drafts → polish → post → DMs.

AI does the heavy lift. You do the human part.
That’s how you stay real and still stay consistent.

The founders who win in 2025 won’t be the loudest.
They’ll be the ones who show up with clarity day after day without burning out.

If you want your story to work while you work,
I can help you build that system.

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YOU might think AI will erase YOUR voice

People can tell when you used ChatGPT.
And that single thing hurts your brand.

Most founders think AI should sound smart.
But buyers don’t want smart.

They want you, clear, warm, and sharp.

Here’s the real issue:
AI writes with no voice guard.
It has no tone, no stance, and no story.

So the posts feel clean, but empty.
And empty posts don’t build trust.

I learned this fast while helping founders fix inconsistent visibility.
Their ideas were strong, but their tone was missing.

The fix is simple:
Give AI the rules your voice lives by.
Short lines with a warm pace.

There should be no fluff.
Have truth first and a clear stance.

Once you set it up, something clicks.
AI stops sounding like a tool.
And starts sounding like your best day.

That’s how we build founder brands that book calls 
without losing the human edge buyers look for.

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People know you used ChatGPT

Founders are letting AI do the heavy lifting.
You’re still burning out doing it all.
(↓ here’s how to fix this ASAP)

In the 90s, business owners had a choice:
Build a website.
Or keep paying for ads in the Yellow Pages.
The ones who refused to adapt?
They became obsolete.
Fast forward to today:
AI is the new internet.

And most founders are making the same mistake.
They’re ignoring it.

 ❝ It’s just a trend. ❞
 ❝ My customers aren’t on ChatGPT. ❞
 ❝ I don’t have time to learn this stuff. ❞

This is the legacy trap.
You’re so used to the old way of doing things,
you can’t see the tidal wave that’s already hit.
By the time you realize you’re behind,
your competitors will be way ahead.
This post isn’t about becoming an AI expert.
It’s about one simple question:
How can AI save you just one hour a week?
Start there.

Use it to draft an email.
Automate a boring task.
Or brainstorm your next campaign in 10 seconds.
One hour becomes two.
Two becomes ten.

Soon, AI is doing the heavy lifting, and you’re scaling faster than ever.
Don’t be the last one to catch up.
By then, the opportunity won’t just be gone.
It’ll belong to someone else.
→ Move now. Or stay average.
What’s one task AI could take off your plate this week?

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Pomelli won’t fix your visibility.
Because the real gap isn’t your tools, it’s your system.

Google just launched Pomelli last week, a smart little agent.
It reads your site, learns your tone, and builds ads fast.

And founders are already asking me:

“Should I switch to it?”
“Will it replace my ad workflow?”
“Is this the next big thing?”

Here’s the honest answer:
Pomelli is useful.
But it won’t solve your biggest problem.

Your real struggle isn’t with speed.
It’s visibility, authority, and showing up without burning out. 

Tools can help you draft. Tools can help you ship.
But tools can’t:

- Clarify your message
- Build your narrative
- Train your tone
- Turn trust into inbound

Only a founder-first visibility system can do that.

Pomelli is a step forward.
But your system is the step that actually moves the business.

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The Battle

Mark Wallace

Daniel Paul

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taplio

The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Paul's LinkedIn Performance

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