Mukesh Bakshi

Senior User Experience Design Lead | UX Strategy, User Research, UI/UX Design

SAMSUNG SDS

Driving UX transformation across Samsung's enterprise product ecosystem, focusing on design innovation and operational efficiency. Collaborating with cross-functional global teams to scale design processes and deliver measurable business outcomes.

Key Achievements:
•	Scaled the design team to 20+ members globally.
•	Launched an enterprise-wide design system used by 20+ products, saving 40% in development time.
•	Contributed $5M+ in additional revenue through strategic UX improvements.

Key Skills: Leadership Development, Design Systems, AI/ML Interface Design

Senior Manager UX | Strategic Leader

•	Spearheaded the expansion of the UX team to support strategic growth.
•	Aligned UX strategy with Samsung's AI-first vision.

Key Achievements:
•	Grew the team from 5 to 15+ designers while increasing user satisfaction by 35%.
•	Introduced behavioral science into AI/ML interfaces.

Key Skills: Behavioral Science, User Experience Design, Strategic Planning

Sr. UX Manager | Team Building/Leader

•	Focused on creating user-centric enterprise AI solutions and aligning design with user needs.

Key Achievements:
•	Developed AI design principles adopted across 20+ products.
•	Reduced customer support tickets by 45% with improved AI-driven interfaces.

Key Skills: Product Strategy, Customer Support Optimization, AI Design Principles

Sr. UX Manager | Innovation

Accenture

•	Led UX strategy and innovation for global platforms like Cisco, Google and SAP.
•	Focused on accessibility and usability improvements.

Key Achievements:
•	Increased e-commerce conversions by 40% for major clients.
•	Achieved WCAG 2.1 AA compliance for enterprise products.

Key Skills: Accessibility Design, Enterprise UX Strategy, E-commerce Optimization

Senior UX Design Lead | Enterprise UX Consulting

•	Managed UX teams in delivering digital solutions for large-scale projects.
•	Conducted user research to identify key opportunities for transformation.

Key Achievements:
•	Established an Innovation Lab for exploring emerging technologies.
•	Designed platforms handling $1B+ in annual transactions.

Key Skills: Innovation Management, User Research, Platform Design

 Senior UX Design Lead | Team Mentor and Innovator

•	Created UX roadmaps for financial and retail platforms, ensuring seamless user experiences.

Key Achievements:
•	Improved banking platform engagement by 30%.
•	Reduced development cycles by 20% using Agile UX methodologies.

Key Skills: Financial Services UX, Agile UX, Digital Transformation

 Senior UX Design Lead | Digital Transformation

1. Onboarded to lead high-profile UX projects for Fidelity.
2. Conducted extensive user research and developed detailed personas for financial platforms.
3. Delivered a financial SIP portal redesign that improved conversion rates by 20%.

Key Achievement: Completed the redesign of a financial SIP Portal ahead of schedule, improving customer retention.

Senior UX Design Lead (Consultant for Fidelity)

Genpact

•	Collaborated with cross-functional teams to implement user research programs and design frameworks.

Key Achievements:
•	Increased fintech platform adoption by 15%.
•	Developed a design system that improved operational efficiency by 25%.

Key Skills: Design Thinking, User Research, Fintech UX

Senior User Experience Consultant | Cross Functional UX Consultant

•	Focused on healthcare and aviation industry platforms to enhance usability.

Key Achievements:
•	Reduced user errors in healthcare platforms by 30%.
•	Published case studies on enterprise UX transformation.

Key Skills: Healthcare UX, Enterprise UX, Technical Documentation

Senior User Experience Consultant | Innovator

InterGlobe Technologies CMMI

I specialize in designing exceptional user interfaces (UI) for websites that provide an engaging and satisfactory user experience. I have extensive experience in managing clients, leading design teams, and collaborating with marketing teams to create effective online campaigns, collaterals, and promotions.

My key responsibilities and achievements include:

Developing visually appealing and user-friendly websites with seamless navigation and engaging interactions.

Specializing in UI design to create intuitive and visually pleasing interfaces that enhance user satisfaction.

Collaborating closely with clients to understand their requirements, goals, and brand identity, ensuring that the website design aligns with their vision.

Leading design teams and providing guidance and direction throughout the design process to achieve high-quality results.

Conducting regular design reviews, providing feedback, and making iterative improvements to enhance the overall design.

Working closely with marketing teams to create effective collaterals, promotional materials, and online campaigns that align with the website design.

Collaborating with developers and other stakeholders to ensure the successful implementation of the design on various platforms.

Successfully managing multiple projects, ensuring timely delivery, client satisfaction, and adherence to project requirements.

Senior Web UI/UX Designer | Usability Testing, Wireframing, Prototyping

Performed usability and design reviews to help ensure customer satisfaction with product features, usability, and overall quality.

Managed stakeholder relations with senior executives and customers based on strategic objectives for the department.

Conducted user testing sessions to collect feedback for ongoing product development roadmaps.

Analyzed qualitative and quantitative data to uncover user needs and pain points.

Synthesized complex information into actionable insights to guide UX strategy and design.

Communicated user research findings through presentations, reports, and prototypes.

Made recommendations on UX improvements based on usability test results and data analysis.

Collaborated with cross-functional teams to incorporate user feedback into product development.

Senior UX Analyst | Usability Testing, Data Analysis

GrapeCity

Worked as a UI/UX Designer and accomplished building successful deliverables for Microsoft CRM products.

Collaborated with cross-functional teams including product managers, developers, and stakeholders.

Created user flows, wireframes, and interactive prototypes to conceptualize and communicate design solutions.

Developed visually appealing designs for web and mobile applications by applying UI/UX principles.

Conducted user research and usability testing to gather feedback and refine designs.

Implemented iterations based on user feedback to optimize UI/UX.

Ensured designs were consistent with product vision, brand strategy and guidelines.

Participated in design reviews and presented work to key stakeholders.

Stayed up-to-date on latest UI/UX trends and technologies.

UI/UX Designer | Wireframing, Prototyping, Visual Design

InterGlobe Technologies

Worked closely with cross-functional teams to create intuitive websites that achieved client business and brand objectives.

Led team to create and manage multiple website projects for Air India, Air Deccan, and Indigo Airlines.

Managed vendors, projects, and provided creative guidance.

Designed visually appealing and user-friendly websites optimized for desktop and mobile.

Developed websites using HTML, CSS, JavaScript, and various frameworks.

Created wireframes, prototypes, and conducted usability testing.

Ensured websites were responsive, accessible, and aligned with brand guidelines.

Collaborated with stakeholders and developers for successful implementation.

Web Designer | UI/UX Design, Responsive Design, HTML/CSS

As a Senior UX Leader with 18+ years of experience, I specialize in bridging the gap between human behavior and technology to deliver AI-powered, user-centric solutions that scale globally. My passion lies in crafting exceptional digital experiences, mentoring diverse teams, and driving measurable business outcomes for global brands like Samsung, Accenture, and Genpact.

Throughout my career, I have:

- Led the development of enterprise-wide design systems, reducing development costs by $2M annually while supporting 50+ products.

- Scaled UX teams from 5 to 20+ members, fostering a culture of collaboration, innovation, and excellence.

- Spearheaded AI-driven design solutions, achieving a 35% increase in user satisfaction and reducing development time by 40%.

- I thrive at the intersection of AI, design, and strategy, ensuring every decision is grounded in user empathy and aligned with business objectives. Whether it's facilitating design thinking workshops, advocating for accessibility, or mentoring the next generation of design leaders, I am committed to creating experiences that empower users and drive transformation.

Key Skills:
- Leadership Development | Team Mentorship | Stakeholder Engagement
- Enterprise Design Systems | AI/ML-Driven UX | Accessibility Standards
- Design Thinking | Agile & Lean UX | User Research

Let’s connect if you're passionate about transforming user experiences or looking for someone to drive strategic design initiatives in your organization.

User Experience Design Leader - Web Applications | Prototyping | Mobile | Agile Methodologies

1. Expanded user experience team from 8 to 20+ designers and pioneered user-centric design principles that drove 25% increase in Net Promoter Score.

2. Led UX strategy for AI chatbot, increasing task completion 15% through customer portal redesign based on usability testing.

3. Mentored designers on prototyping and presented at 3 conferences on human-centered methodologies.

4. Drove the development of user interfaces for Samsung's recognizable mobile apps by collaborating with product managers.

5. Spearheaded digital transformation initiatives centered on design thinking and customer engagement.

Mitratech

Director of Design

User Experience Manager

HashedIn

Head Of Design

BNY Mellon

Design Manager

Pramati Technologies Private Limited

Design Services & Sales Lead

User Experience Design Lead

Technical Lead (Usability & Accessibility)

Usability Specialist

Senior Usability Engineer

Usability Engineer

Noorul Ameen comes with 20 yrs of industry experience in Strategising UX, Designing UI, Managing Design Teams, Generating Revenue for design agencies and Mentoring young designers.

He applies the analytical skills from his engineering background and strategic thinking skills from his management studies to provide scalable, accessible and sustainable solutions. He embraces the world of design from the perspectives of science and art at the same time which helps him create innovative and enjoyable product experiences. He understands the value of design and communicates well the same to business stakeholders for a profitable client engagement.

Being ​a metric driven, goal focused and tech enabled Design Evangelist, he has great clarity on what business / users’ need and ability to transform their “asks” into outcome. He has worked with the Bank of New York Mellon to create the world-first hybrid stock brokerage platform called NetX360. With Pramati Technologies, he has created the complete WaveMaker Product Suite, a low code rapid application delivery platform. At HashedIn by Deloitte, he has increased the design team’s revenue 25X in less than 18 months and managed 20+ team members. He architected the user experience for GroupNexus’ Nexus Platform, an all-in-one Parking Management solution. He also manages almost 20+ Mitratech’s flagship products to reimagine the U.S Human Resources Compliance (HRC) & GRC market..

In his tenure, Noorul Ameen has
- Created many success UX stories across enterprise-grade, consumer friendly applications
- Co-founded Pramati's design house "Imaginea Design Labs" and won its first design-only project
- Spearheaded HashedIn Design Practice (HUX) and created a consistent revenue pipeline
- Institutionalised new service lines like Accessibility (A11Y) Testing for HUX​
- Redefined Product UX for Legal Tech/Ops Industry (US Immigration & Naturalisation Service)

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