Mukesh Bakshi

Senior User Experience Design Lead | UX Strategy, User Research, UI/UX Design

SAMSUNG SDS

Driving UX transformation across Samsung's enterprise product ecosystem, focusing on design innovation and operational efficiency. Collaborating with cross-functional global teams to scale design processes and deliver measurable business outcomes.

Key Achievements:
•	Scaled the design team to 20+ members globally.
•	Launched an enterprise-wide design system used by 20+ products, saving 40% in development time.
•	Contributed $5M+ in additional revenue through strategic UX improvements.

Key Skills: Leadership Development, Design Systems, AI/ML Interface Design

Senior Manager UX | Strategic Leader

•	Spearheaded the expansion of the UX team to support strategic growth.
•	Aligned UX strategy with Samsung's AI-first vision.

Key Achievements:
•	Grew the team from 5 to 15+ designers while increasing user satisfaction by 35%.
•	Introduced behavioral science into AI/ML interfaces.

Key Skills: Behavioral Science, User Experience Design, Strategic Planning

Sr. UX Manager | Team Building/Leader

•	Focused on creating user-centric enterprise AI solutions and aligning design with user needs.

Key Achievements:
•	Developed AI design principles adopted across 20+ products.
•	Reduced customer support tickets by 45% with improved AI-driven interfaces.

Key Skills: Product Strategy, Customer Support Optimization, AI Design Principles

Sr. UX Manager | Innovation

Accenture

•	Led UX strategy and innovation for global platforms like Cisco, Google and SAP.
•	Focused on accessibility and usability improvements.

Key Achievements:
•	Increased e-commerce conversions by 40% for major clients.
•	Achieved WCAG 2.1 AA compliance for enterprise products.

Key Skills: Accessibility Design, Enterprise UX Strategy, E-commerce Optimization

Senior UX Design Lead | Enterprise UX Consulting

•	Managed UX teams in delivering digital solutions for large-scale projects.
•	Conducted user research to identify key opportunities for transformation.

Key Achievements:
•	Established an Innovation Lab for exploring emerging technologies.
•	Designed platforms handling $1B+ in annual transactions.

Key Skills: Innovation Management, User Research, Platform Design

 Senior UX Design Lead | Team Mentor and Innovator

•	Created UX roadmaps for financial and retail platforms, ensuring seamless user experiences.

Key Achievements:
•	Improved banking platform engagement by 30%.
•	Reduced development cycles by 20% using Agile UX methodologies.

Key Skills: Financial Services UX, Agile UX, Digital Transformation

 Senior UX Design Lead | Digital Transformation

1. Onboarded to lead high-profile UX projects for Fidelity.
2. Conducted extensive user research and developed detailed personas for financial platforms.
3. Delivered a financial SIP portal redesign that improved conversion rates by 20%.

Key Achievement: Completed the redesign of a financial SIP Portal ahead of schedule, improving customer retention.

Senior UX Design Lead (Consultant for Fidelity)

Genpact

•	Collaborated with cross-functional teams to implement user research programs and design frameworks.

Key Achievements:
•	Increased fintech platform adoption by 15%.
•	Developed a design system that improved operational efficiency by 25%.

Key Skills: Design Thinking, User Research, Fintech UX

Senior User Experience Consultant | Cross Functional UX Consultant

•	Focused on healthcare and aviation industry platforms to enhance usability.

Key Achievements:
•	Reduced user errors in healthcare platforms by 30%.
•	Published case studies on enterprise UX transformation.

Key Skills: Healthcare UX, Enterprise UX, Technical Documentation

Senior User Experience Consultant | Innovator

InterGlobe Technologies CMMI

I specialize in designing exceptional user interfaces (UI) for websites that provide an engaging and satisfactory user experience. I have extensive experience in managing clients, leading design teams, and collaborating with marketing teams to create effective online campaigns, collaterals, and promotions.

My key responsibilities and achievements include:

Developing visually appealing and user-friendly websites with seamless navigation and engaging interactions.

Specializing in UI design to create intuitive and visually pleasing interfaces that enhance user satisfaction.

Collaborating closely with clients to understand their requirements, goals, and brand identity, ensuring that the website design aligns with their vision.

Leading design teams and providing guidance and direction throughout the design process to achieve high-quality results.

Conducting regular design reviews, providing feedback, and making iterative improvements to enhance the overall design.

Working closely with marketing teams to create effective collaterals, promotional materials, and online campaigns that align with the website design.

Collaborating with developers and other stakeholders to ensure the successful implementation of the design on various platforms.

Successfully managing multiple projects, ensuring timely delivery, client satisfaction, and adherence to project requirements.

Senior Web UI/UX Designer | Usability Testing, Wireframing, Prototyping

Performed usability and design reviews to help ensure customer satisfaction with product features, usability, and overall quality.

Managed stakeholder relations with senior executives and customers based on strategic objectives for the department.

Conducted user testing sessions to collect feedback for ongoing product development roadmaps.

Analyzed qualitative and quantitative data to uncover user needs and pain points.

Synthesized complex information into actionable insights to guide UX strategy and design.

Communicated user research findings through presentations, reports, and prototypes.

Made recommendations on UX improvements based on usability test results and data analysis.

Collaborated with cross-functional teams to incorporate user feedback into product development.

Senior UX Analyst | Usability Testing, Data Analysis

GrapeCity

Worked as a UI/UX Designer and accomplished building successful deliverables for Microsoft CRM products.

Collaborated with cross-functional teams including product managers, developers, and stakeholders.

Created user flows, wireframes, and interactive prototypes to conceptualize and communicate design solutions.

Developed visually appealing designs for web and mobile applications by applying UI/UX principles.

Conducted user research and usability testing to gather feedback and refine designs.

Implemented iterations based on user feedback to optimize UI/UX.

Ensured designs were consistent with product vision, brand strategy and guidelines.

Participated in design reviews and presented work to key stakeholders.

Stayed up-to-date on latest UI/UX trends and technologies.

UI/UX Designer | Wireframing, Prototyping, Visual Design

InterGlobe Technologies

Worked closely with cross-functional teams to create intuitive websites that achieved client business and brand objectives.

Led team to create and manage multiple website projects for Air India, Air Deccan, and Indigo Airlines.

Managed vendors, projects, and provided creative guidance.

Designed visually appealing and user-friendly websites optimized for desktop and mobile.

Developed websites using HTML, CSS, JavaScript, and various frameworks.

Created wireframes, prototypes, and conducted usability testing.

Ensured websites were responsive, accessible, and aligned with brand guidelines.

Collaborated with stakeholders and developers for successful implementation.

Web Designer | UI/UX Design, Responsive Design, HTML/CSS

As a Senior UX Leader with 18+ years of experience, I specialize in bridging the gap between human behavior and technology to deliver AI-powered, user-centric solutions that scale globally. My passion lies in crafting exceptional digital experiences, mentoring diverse teams, and driving measurable business outcomes for global brands like Samsung, Accenture, and Genpact.

Throughout my career, I have:

- Led the development of enterprise-wide design systems, reducing development costs by $2M annually while supporting 50+ products.

- Scaled UX teams from 5 to 20+ members, fostering a culture of collaboration, innovation, and excellence.

- Spearheaded AI-driven design solutions, achieving a 35% increase in user satisfaction and reducing development time by 40%.

- I thrive at the intersection of AI, design, and strategy, ensuring every decision is grounded in user empathy and aligned with business objectives. Whether it's facilitating design thinking workshops, advocating for accessibility, or mentoring the next generation of design leaders, I am committed to creating experiences that empower users and drive transformation.

Key Skills:
- Leadership Development | Team Mentorship | Stakeholder Engagement
- Enterprise Design Systems | AI/ML-Driven UX | Accessibility Standards
- Design Thinking | Agile & Lean UX | User Research

Let’s connect if you're passionate about transforming user experiences or looking for someone to drive strategic design initiatives in your organization.

User Experience Design Leader - Web Applications | Prototyping | Mobile | Agile Methodologies

1. Expanded user experience team from 8 to 20+ designers and pioneered user-centric design principles that drove 25% increase in Net Promoter Score.

2. Led UX strategy for AI chatbot, increasing task completion 15% through customer portal redesign based on usability testing.

3. Mentored designers on prototyping and presented at 3 conferences on human-centered methodologies.

4. Drove the development of user interfaces for Samsung's recognizable mobile apps by collaborating with product managers.

5. Spearheaded digital transformation initiatives centered on design thinking and customer engagement.

CloudConnect Communications Private Limited

Sr Digital Marketing Manager

Optimal Transnational Pty Ltd

Sr. Digital Marketing Manager

iQuantum

An Online Marketing professional with broad experience in all aspects of Search Marketing:

• Search engine optimization (SEO)
• Web Analytics 
• Website Usability Enhancement
• Google Adwords(PPC)
• Online Advertising
• Social Media Optimization
• Viral Marketing
• Internet Marketing
• FaceBook Campaigns/ Linkedin Campaigns
• Paid Ads (Linkedin/ Facebook)

Online Marketing Manager

Iquantum Pty Ltd

Roles & Responsibilities


Direct Reporting to Company CEO 
Involved in creating Online Marketing Strategies/ Wireframes for the clients.
Handling a team of professionals  including web developers, web designers, SEO's
Identify, Develop, and evaluate Marketing strategy including Organic, Google Adword(PPC) / Social Media Marketing for International Clients.
Monitors, Analyzes, and understands Customer Behavior
Handles e-mail activity capability and Web activities 
Formulate, direct and coordinate marketing activities and policies to promote products and services.
International Client Interaction 
Team Building/ Hiring/ Performance Evaluation

Online Marketing Manager from September

Web Analyst

Accenture Services Pvt.Ltd DLF Cyber City Phase II Gurgaon

Roles &amp; Responsibilities

Planning Strategy for website including on-page and off page optimization plan. Keyword research &amp; marketing review including keyword research for competitors' website. 
Review and update of website content to reflect specific marketing &amp; keyword goals.
Promotion plan using high quality new content to generate links from social media, industry insiders and article marketing.
Preparing Traffic Reports using Omniture &amp; Web Trends, deep drill down analysis of key business &amp; website problems &amp; issues.
New Visitor Acquisition, User Segmentation &amp; Targeting.
Produce, update &amp; improve the daily, weekly &amp; monthly reports, dashboards for business units &amp; management on a regular basis to identify issues, trends and opportunities.	

Worked as SEO manager managing a team of SEO at V-Angelz Technologies Noida. (UK Based Online Marketing Company MNC

Worked as Online Marketer / Web Analyst

v-Angelz Technology Limited

Search Engine Marketing Professional converting my innovative ideas and acquired skills into executable business values. Presently I'm working with the Dynamic Industry offering Internet Assistance and SEO/SEM guidance, PPC Campaign Management &amp; Optimization, Viral Marketing and Banner Advertising with continuous learning and improvement.

I encompass well versed knowledge in Online Marketing may it be on-page factors or off-page techniques with adherence to deadlines, in addition, I have expertise in link building on high PR sites, blogging, forum posting, bookmarking, networking and all possible SEO/SEM strategies.

Sr. SEO

Tata Infotech Ltd

Roles &amp; Responsibilities

Handled a team of SEO/ SEM executives involved in SEO/SMO activities.
Review and update of website content to reflect specific marketing &amp; keyword goals.
Promotion plan using high quality new content to generate links from social media, industry insiders and article marketing.
In-depth Analysis Of Traffic through Google Analytics including (Implemented Event Tracking code, A/B testing etc) in my projects.

3.	Worked as an (Asst.Manager) Indiamart Intermesh Ltd handling a team of people involved in Online Marketing. (July 2005- 2008) 

Roles &amp; Responsibilities
 Planning Strategy for website including on-page and off page optimization plan. Keyword research &amp; marketing review including keyword research for competitors' website. 
Review and update of website content to reflect specific marketing &amp; keyword goals.
Promotion plan using high quality new content to generate links from social media, industry insiders and article marketing.
Interacting with Clients, sending them traffic sheets, solve their queries etc.

4.	Worked as an; Roles &amp; Responsibilities
Teaching C, C++, Ms Office, Internet Technologies, Web Designing, HTML 


5.	Worked as an

Computer Faculty

vAngelz Technologies

SEM Team Lead at vAngelz Technologies.Search Engine Marketing Professional converting my innovative ideas and acquired skills into executable business values. Presently I'm working with the Dynamic Industry offering Internet Assistance and SEO/SEM guidance, PPC Campaign Management &amp; Optimization, Viral Marketing and Banner Advertising with continuous learning and improvement.

I encompass well versed knowledge in Online Marketing may it be on-page factors or off-page techniques with adherence to deadlines, in addition, I have expertise in link building on high PR sites, blogging, forum posting, bookmarking, networking and all possible SEO/SEM strategies.

Indiamart Intermesh Ltd.

• Keyword and Meta Data generation for SE Optimization
• B2B directories submission
• Web based customer care
• Dealing Directly with clients for product and industry based information for SEO purposes
• Developing search engines friendly content for these catalogues.
• B2B portal promotion
• Provided hands on training to new inductees
• Inter office process definition and development

Business Delivery Manager

- Develops digital marketing strategy
- Plans and executes SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Coordinate with the Design team
- Contributes to marketing effectiveness by identifying short-term and long-range issues.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
- Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
- Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

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