Chief Technology Officer @ SEPL | Brushless DC Motors & Electric vehicles | Artificial Intelligence | 11K+ Linkedin Family

I'm a passionate electric mobility technologist specializing in powertrain systems, BLDC/PMSM motors, and AI applications in electric vehicles.

With 22+ years of industry experience across Royal Enfield, Mahindra Reva, Johnson Electric, I’ve been into design,  development, manufacturing, project management, and testing of motors used in e-scooters, e-bikes, EV cars, and industrial appliances.

I work hands-on with electric motor development for EVs, focusing on PMSM design, testing, and manufacturing readiness.

In my current job, I lead motor and controller development for electric motorcycles.

My expertise includes:

🎯 EV Powertrain R&D
🎯 Vehicle level testing and power train calibration. 
🎯 BLDC / PMSM Motor Design
🎯 Team Leadership & Product Strategy
🎯 AI-Powered Motor Diagnostics

I help engineers in EV & tech build visibility and grow their careers through content, branding, and community.

I am multilingual and can communicate in 7 languages, including Telugu, Hindi, English, and Chinese. 

I share practical insights from real projects—what works, what fails, and why.

Open to collaborations across OEMs, startups, education, and applied research.

Let’s connect to shape the future of clean and intelligent mobility.

Murali krishna U

🚗⚡ Yasa’s high-regen in-wheel motor - 59 kW/kg power density. 
750 kW per wheel, unlocking a 500kg vehicle weight reduction.

Yasa, owned by Mercedes-Benz, is developing an in-wheel motor.
 It uses an axial flux architecture.

🧲 Axial flux motor means flat geometry.
 Magnetic flux flows parallel to rotation.
 This enables very high torque density.

🧲 The motor weighs just 12.7 kg.
 It achieves 59 kW per kg.
 This is power density.
 Power density equals power divided by mass.

🧲 Peak power reaches 750 kW.
 Continuous power is 350–400 kW.
 Two wheels give extreme vehicle power.

🧠 But motor is not alone.
Yasa also developed a new inverter.
 Inverter converts DC to AC.
 It controls motor speed and torque.

This inverter delivers 1,500 kW.
 It weighs 15 kg only.
 That equals 100 kW per kg.

📊 Benchmark comparison matters.
Current inverters achieve 50–70 kW/kg.
 Yasa doubles today’s benchmark.
 That is a major leap.

🔁 Regenerative braking is key.
Regeneration converts motion to electricity.
 High regen reduces brake usage.
 Rear disc brakes may disappear.

Yasa claims 200 kg system savings.
 With structure optimization, 500 kg saved.
 That transforms efficiency and range.

🔬 Still a prototype today.
Production details remain undisclosed.
 More data arrives in 2026.

🆚 Industry comparison is interesting.
DeepDrive uses dual-rotor in-wheel motors.
 They use rear drum brakes.
 Handling and noise concerns are reducing.

Some Pros and Cons of In-Wheel Motors are worth noting 👇

✅ Pros
• No gearbox or driveshaft
• Independent wheel torque control
• Strong regenerative braking

❌ Cons
• Higher unsprung mass
• Cooling is challenging
• Durability concerns remain

My thoughts 💭 📌 

✅ In-wheel motors are a long-term architectural shift, not a near-term solution.
 Their success depends on platform redesign.

✅  Power density and thermal limits are improving fast.
 The key challenge remains unsprung mass.
 It impacts ride, NVH, durability, and safety.

✅ High regenerative braking is effective.
 I have experienced it firsthand.
 But it cannot replace mechanical brakes.
 Braking redundancy is non-negotiable.

✅  In-wheel motors will succeed through system-level design.
 Not through component-level optimization.

🎯 Can 59 kW/kg power density be sustained at automotive duty cycles?

🎯 Can high regenerative braking reliably replace rear mechanical brakes?

#EVTechnology #ElectricMotors #AxialFlux #FutureOfMobility

Source: Electrive

🏍️ EV Motor Development & Manufacturing | PMSM & BLDC | Learning AI | 10K Marathoner🏃

🚗⚡ Yasa’s high-regen in-wheel motor - 59 kW/kg power density. 

750 kW per wheel and unlocks a 500kg vehicle weight reduction.

Yasa, owned by Mercedes-Benz, is developing an in-wheel motor.

 It uses an axial flux architecture.

🎯 Can 59 kW/kg power density be sustained at automotive duty cycles?

🎯 Can high regenerative braking reliably replace rear mechanical brakes?

#EVTechnology #ElectricMotors #AxialFlux #FutureOfMobility

Source: Electrive 

⚙️ ⚡ “Having worked with PMSM and BLDC architectures, I can say this: PCB stators in Axial-Flux Design could redefine how we think about torque density and cooling.” ⚡

Electric motors account for over 50% of global electricity consumption.

That’s right — from cars 🚗 to HVAC systems 🌬️, they’re everywhere.

So every gram, watt, and degree of efficiency matters.

🧠 Let’s understand a breakthrough that’s reshaping motor design —

 The Axial-Flux Motor with a PCB Stator.

🔍 What’s inside a motor?

Every motor has two key parts:

Rotor: the part that spins.

Stator: the fixed part that produces the magnetic field.

Traditional stators are made of iron, which is heavy and limits efficiency.

In fact, iron makes up about two-thirds of motor weight!

Now imagine replacing that iron with a Printed Circuit Board (PCB).

A PCB is a thin, layered board with copper traces — commonly used in electronics.

Here, it replaces the iron stator with a lightweight, efficient, and compact alternative.

🌀 Axial-Flux Motor — A smarter design

In an axial-flux motor, the rotor and stator are flat and parallel —
like two disks facing each other.

This design allows higher torque density (more torque per volume)
and better cooling due to its thin profile.

Add a PCB stator, and you get:
 ✅ 50–65% lighter weight
 ✅ 25% lower carbon emissions
 ✅ Half the size and noise of conventional motors

💡 Why it matters

The air-core design (no iron core) reduces energy losses.

In a normal motor, iron causes eddy current losses — unwanted heating and vibration.

The PCB motor avoids this, giving smoother torque and less noise (about 5 dB lower).

It also allows two rotors on each side of the stator, creating a strong and consistent magnetic flux — the invisible field that actually spins the motor.

🧩 Smarter electronics inside

Each PCB layer carries one electrical phase. (A phase is a timed sinusoidal current wave used to create rotation.)

This prevents short circuits and improves reliability.

A Variable Frequency Drive (VFD) — made with high-efficiency silicon carbide MOSFETs — controls motor speed and torque precisely.

It even allows cloud monitoring and software updates 🌐.

🌍 Real-world applications

Infinitum Electric’s PCB axial-flux motors are now used in:
HVAC and ventilation systems 🏢
Manufacturing and industrial drives 🏭
Electric vehicles and hybrid systems 🚘
Even electric aviation ✈️

Oil-cooled versions reach 8–12 kW/kg power density, 
making them ideal for EVs and aircraft.

If every motor worldwide adopted this design,
we could cut 860 million tonnes of CO₂ annually —
equal to removing 200 million cars from our roads. 🌱

💭 Do you think PCB-based axial-flux motors will dominate the next generation of EVs and HVAC systems, or will traditional designs still hold ground?

♻️ Share this with your friends & Follow Murali for insights on EVs, Motors & Tech.

#ElectricMotors  #Innovation   #EVTechnology

IEEE Spectrum

Linked'In News, LinkedIn Pulse

🏍️ EV Motor Development & Manufacturing | PMSM & BLDC | Learning AI | A Quarter Marathoner🏃

⚙️ ⚡ “Having worked with PMSM and BLDC architectures, I can say this: PCB stators in Axial-Flux Design could redefine how we think about torque density and cooling.” ⚡



Electric motors account for over 50% of global electricity consumption.



That’s right — from cars 🚗 to HVAC systems 🌬️, they’re everywhere.



So every gram, watt, and degree of efficiency matters.

If every motor worldwide adopted this design,

we could cut 860 million tonnes of CO₂ annually —

equal to removing 200 million cars from our roads. 🌱



💭 Do you think PCB-based axial-flux motors will dominate the next generation of EVs and HVAC systems, or will traditional designs still hold ground?



♻️ Share this with your friends & Follow Murali for insights on EVs, Motors & Tech.



#ElectricMotors 

#Innovation 

#SustainableEngineering 

#EVTechnology



Source: IEEE Spectrum

Global trade needs balance ⚖️, not pressure ❌.

When the USA 🇺🇸 taxed Indian goods first, India 🇮🇳 responded with a 30% tariff 🔄.

Fair trade builds global growth 🌍📈.
Unilateral pressure breaks trust 🤝❌.
It hurts the world economy 💸🌐.
And eventually, US businesses 🏭📉.

Trade wars create losers, not leaders ⚔️🚫.

Do trade wars really protect economies? 

#FairTrade
#GlobalEconomy
#TradeWars
#EconomicBalance

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"I think their focus and rightly should be on-
making sure they don't die in China" 
In 2011, Elon Musk laughed at BYD 😄 
In 2025, BYD outsells Tesla 🚗⚡

Telsa delivered 1.64 million vehicles in 2025, 
while Chinese rival BYD shipped 2.26 million.

Lesson?
 Never underestimate competitors.
 Markets remember arrogance.

🎯 Have you ever underestimated a competitor? 
🎯 Who are you ignoring today? 

#EVRevolution #BusinessLessons #Competition #Leadership

🚗⚡ 3 new Tata EVs by 2026.
65 kWh batteries enter mainstream SUVs. 🔋
1 million chargers planned by 2030.🔌

Tata Motors plans three new EVs.
A clear EV roadmap targets 2026.
Avinya EV, Sierra.ev, Punch.ev facelift.

🔋 Platform strategy drives EV efficiency.
Platform means vehicle’s core engineering base.
It integrates battery, motor, electronics.

⚙️ Gen 3 born-electric platform explained.
Born-electric means EV-only architecture.
No ICE design compromises exist.

🔌 Battery capacity defines usable energy.
kWh means stored electrical energy.
65 kWh enables longer real range.

🧲 Motor power defines performance.
kW measures peak motor output.
Higher kW improves acceleration.

🚙 Drivetrain options increase flexibility.
AWD powers all four wheels.
RWD powers rear wheels only.

⚡ Charging infrastructure enables scale.
India has over 4,00,000 chargers.
Over 30,000 are fast chargers.
Fast chargers use DC power.
DC reduces charging time drastically.

📈 Tata targets one million chargers by 2030.
Scale lowers cost and anxiety.

🤔 Will charging scale decide EV adoption speed?

#EVInfrastructure #ElectricVehicles #AutoTech #FutureOfMobility

Source : AutoCar Professional

🚗⚡ 3 new Tata EVs by 2026.
65 kWh batteries enter mainstream SUVs. 🔋
1 million chargers planned by 2030.🔌

Tata Motors plans three new EVs.
A clear EV roadmap targets 2026.
Avinya EV, Sierra.ev, Punch.ev facelift.

⚡ Charging infrastructure enables scale.
India has over 4,00,000 chargers.
Over 30,000 are fast chargers.
Fast chargers use DC power.
DC reduces charging time drastically.

📈 Tata targets one million chargers by 2030.
Scale lowers cost and anxiety.

🤔 Will charging scale decide EV adoption speed?

#EVInfrastructure #ElectricVehicles #AutoTech #FutureOfMobility

🚗 🔋 Tata Motors bold leap - 250,000 EVs. 12 billion km. 17 lakh tonnes CO₂ saved. India now has operational EV data maturity. 🇮🇳

⚡️ 250,000 electric cars on Indian roads 🚗⚡
~65% share of India’s EV market

⚡️ 12 billion kilometres driven by Tata EVs
17 lakh tonnes of CO₂ emissions avoided 🌱

⚡️ EV sales grew from 2,000 to ~200,000 annually
EVs now form ~5% of India’s car sales

⚡️ Charging ecosystem scaled nationwide 🔌
200,000+ home chargers deployed
20,000 public chargers are operational

⚡️ 1,200 sales outlets and 600 service centres
5,000+ trained EV technicians

⚡️ Strong localisation of batteries and motors 🇮🇳
Domestic value addition crossed 50%

What I admire most about Tata Motors is its EV strategy.

✅ They converted proven IC engine models into EVs.
 This reduced tooling costs for common parts.
 It also helped scale faster.
✅  More importantly, safety stayed non-negotiable.
 Their EVs are built on strong platforms.
 Most models achieved 5-star NCAP ratings ⭐⭐⭐⭐⭐

This shows smart engineering choices.
 Cost control and safety moved together.
 That balance is hard to achieve.

This is how EV adoption gains trust in India. 🇮🇳⚡

The shift has clearly begun ⚡

 Can India now lead global EV adoption through scale and localisation? 🤔

#EVIndia #TataMotors #ElectricMobility #MakeInIndia

Source: EV Tech News from MotorIndia Magazine

🚗 🔋 Tata Motors leap - 250,000 EVs. 12 billion km. 17 lakh tonnes CO₂ saved.

India now has operational EV data maturity. 🇮🇳



⚡️ 250,000 electric cars on Indian roads 🚗⚡

~65% share of India’s EV market



⚡️ 12 billion kilometres driven by Tata EVs

17 lakh tonnes of CO₂ emissions avoided 🌱



⚡️ EV sales grew from 2,000 to ~200,000 annually

EVs now form ~5% of India’s car sales

This is how EV adoption gains trust in India. 🇮🇳⚡



The shift has clearly begun ⚡



 Can India now lead global EV adoption through scale and localisation? 🤔



#EVIndia #TataMotors #ElectricMobility #MakeInIndia



Source: EV Tech News from MotorIndia Magazine 

Electric BMW M3 Will Be A Quad-Motor Monster, 800V battery with Fake Gear Changes and algorithms now drive excitement 🧠

Neue Klasse is a clean-sheet EV platform.
 It is optimized for electric performance.

✅ Platform defines battery, motors, software.
 This integration reduces latency drastically.

✅  BMW M uses a quad-motor layout 🏁
 One motor drives each wheel.

Why quad motors matter.
 They enable true torque vectoring.

Torque vectoring means wheel-level force control.
 This improves corner entry and exit.

✅  Mechanical differentials are no longer needed.
 Software now replaces hardware complexity.

✅  Front axle can decouple fully.
 Why this matters.
 Reduced drag improves cruising efficiency.

✅  Rear-wheel drive feel is preserved.
 Driver engagement remains authentic.

✅  Fake gear shifts are intentional 🎛️
 EVs lack torque build-up sensation.

Simulated shifts recreate load transitions.
 This improves driver feedback perception.

✅  Heart of Joy is central dynamics controller 🧠
 It runs at extremely high frequencies.

Faster loops mean faster torque decisions.
 Milliseconds decide vehicle stability.

✅  Four “Superbrains” manage vehicle domains.
 They reduce signal routing delays.

✅  800-volt system enables higher power flow 🔋
 Higher voltage lowers current levels.

Lower current reduces thermal losses.
 This allows repeated track acceleration.

✅  Battery exceeds 100 kWh usable energy.
 Designed for peak discharge stability.

Energy recuperation is maximized aggressively.
 Braking blends motors and friction seamlessly.

Battery housing is structural.
 This increases torsional rigidity.

Higher rigidity improves suspension accuracy.

Natural fibre replaces some carbon parts 🌱
 Same stiffness.
 Lower CO₂ footprint.

BMW M is shifting performance definition.
 Performance shifts from engines to software-controlled electric architecture.
 From mechanical brilliance to software mastery.

🎯 Will future M cars be coded, not built?
🎯 Will simulated gear shifts improve driver engagement or dilute authenticity?

#ElectricPerformance #EVEngineering #BMWM #FutureMobility

Source: Motor1 News article

Electric BMW M3 Will Be A Quad-Motor Monster, 800V battery with Fake Gear Changes and algorithms now drive excitement 🧠



Electric BMW M3 is engineering-led ⚡

 Not marketing-driven.



Neue Klasse is a clean-sheet EV platform.

 It is optimized for electric performance.

Natural fibre replaces some carbon parts 🌱

 Same stiffness.

 Lower CO₂ footprint.



BMW M is shifting performance definition.



 From mechanical brilliance to software mastery.



Will future M cars be coded, not built?



#ElectricPerformance #EVEngineering #BMWM #FutureMobility



Source: Motor1 News article 

🎥 I deeply admire K. Annamalai.
He left a powerful IPS career and chose public life. Alone. No godfather. Just courage. 🇮🇳

His knowledge of politics and history, and his debates, truly inspire me.

One election loss means nothing against such merit. He increased the TN BJP vote share to 11.2% from 3%

It is disgraceful to hear Aaditya Thackeray make statements about him that are completely devoid of facts, logic, or moral strength.

Annamalai K' s CAT score was 99.32 and his XAT score was 99.98, UPSC 244 rank and Aditya Thakre is nowhere near his calibre. 

I personally feel that dynasties speak loudest when they have nothing factual to say.

Questions remain👇

🎯 Are we debating ideas anymore, or just trading insults? 🤔

🎯 Should politics reward competence or inheritance

#FactsMatter
#LeadershipByWork
#IndianPolitics
#Annamalai

🚶‍➡️🏃‍♂️Celebrating my maiden certificate of completion of 10km Chennai Marathon in 1hr 17min duration. 

Grateful. Proud. Motivated.

👉 Start today. 
You don’t have to run. 
Start with walking.🚶‍➡️
Keep fit. 

#chennaimarathon #Chennairunners #freshworkschennaimarathon #keepfit

No alternative text description for this image

🚀 ⚡ 1000+ HP in a motor that weighs just 12.7 kg?
YASA’s latest Axial Flux Motor design might have just done that. ⚡

Earlier this year, YASA stunned the industry with an axial flux electric motor weighing only 13.1 kg (29 lb). ⚙️

 It delivered a remarkable 550 kW (738 hp) output, achieving an energy density of 42 kW/kg. ⚡

UK-based YASA has redefined electric motor innovation.

Their latest axial flux motor delivers 750 kW (1018 HP) while weighing just 12.7 kg. 

That’s a record energy density of 59 kW/kg — a benchmark in electric propulsion. 💪

🧲 But what exactly is an axial flux motor? 🤔

In simple terms, it’s an electric motor where the magnetic flux flows parallel to the rotation axis. ⚡

This is different from radial flux motors, where the flux flows outward from the center. 🔄

🔍 Why does this matter?

Because torque (rotational force) increases faster with diameter in axial flux designs. 

More diameter = more torque = more efficiency.

Let’s break it down 👇

⚙️ Pros of Axial Flux Motors:

1️⃣ High Torque Density: Produces more torque for the same size.
2️⃣ Light & Compact: Up to 70% lighter than radial motors.
3️⃣ Efficient Cooling: Flat geometry improves heat dissipation.

⚠️ Cons:

1️⃣ Complex Manufacturing: Tight tolerances make scaling harder.
2️⃣ Limited Top Speed: Not ideal for ultra-high RPMs.
3️⃣ Higher Cost (for now): Precision components add expense.

YASA’s breakthrough lies in its Yokeless and Segmented Armature (YASA) design — removing the heavy stator yoke reduces iron mass by 80%, boosting range by up to 10%. 🔋

The rotor spins alongside the stator, not inside it, increasing radius and therefore torque. 

That’s pure physics — Torque = Force × Radius. 🧠

And here’s the exciting part — YASA’s motors use no exotic materials. 

In a world where rare earth minerals are tightly controlled by China 🇨🇳, this innovation is a huge step toward sustainable motor manufacturing. 🌱

Mercedes-Benz is already on board. 

Its Concept AMG GT XX uses three YASA motors — two at the rear, one at the front — delivering unmatched power and compactness.

This is not a lab experiment. It’s a real, running prototype, delivering real data on test benches today. 🧩

As YASA’s CEO said, this isn’t just innovation; it’s the future of high-performance electric propulsion.

As an engineer in the motor industry, I view this as a disruptive leap in power density, demonstrating that electric motor innovation still has a long and exciting road ahead. ⚡

💭 If axial flux motors become mass-producible, could they replace radial flux motors in mainstream EVs within the next decade?

 💭 What are the biggest engineering challenges that might limit large-scale adoption of axial flux technology? 🧠

♻️ Share this with someone who loves to learn and grow.
🔔 Follow Murali for insights on EVs, Motors & Tech.

#ElectricMotors  #EVInnovation  #AxialFlux  #EngineeringFuture

Source: CleanTechnica

🚀 ⚡ 1000+ HP in a motor that weighs just 12.7 kg?
YASA’s latest Axial Flux Motor design might have just done that. ⚡

Earlier this year, YASA stunned the industry with an axial flux electric motor weighing only 13.1 kg (29 lb). ⚙️

 It delivered a remarkable 550 kW (738 hp) output, achieving an energy density of 42 kW/kg. ⚡ 

💭 If axial flux motors become mass-producible, could they replace radial flux motors in mainstream EVs within the next decade?

 💭 What are the biggest engineering challenges that might limit large-scale adoption of axial flux technology? 🧠

♻️ Share this with someone who loves to learn and grow.
🔔 Follow Murali for insights on EVs, Motors & Tech.

#ElectricMotors  #EVInnovation  #AxialFlux  #EngineeringFuture

Source: CleanTechnica

🚗 The secret motor tech set to revolutionize EVs unveiled.
Intrigued about the Axial vs. Radial Flux Motors: The EV Revolution? 🚀

Follow me for a deep dive.

Just found a fascinating piece 📊 shedding light on how axial flux motors might just revolutionize the electric vehicle (EV) scene.

Here's what I found out:

Your EV cruising is smoother, lighter, boasting superior efficiency, and packing a punch in a sleeker design.

This isn't some distant dream. It's the promise of switching from Radial to Axial Flux Permanent Magnet Motors.

🔍 Quick breakdown:

⚡ RADIAL FLUX MOTORS:
- Magnetic flux spreads outwards, perpendicular to the axis of rotation.
- Their larger air gap makes them easier to manufacture.
- Known for stability, durability, and hefty torque.
- Synonymous with simplicity and reliability.

⚡ AXIAL FLUX MOTORS:
- Here, the magnetic field aligns parallel to the axis.
- Smaller air gap means enhanced efficiency and power.
- Their design leads to a wider but shorter motor, allowing more power in less space.

🔎 What we found?
- Axial flux motors reach up to 94% efficiency, surpassing radial's 90%.
- Smaller and lighter, they could revolutionize EV design and performance.

🤔 Why the hesitation?

Tradition, the ease of manufacturing, and initial costs are to blame.

Yet, with benefits like seamless integration into wheel hubs and unmatched torque, change seems inevitable.

This transition might just set new standards for design and performance industry-wide.

🌐 Passionate about tech, EVs, and the future of motors? Let's connect and delve into the fascinating world of mobility.

🔌 Stay inquisitive, stay powered!

Dive into the future with us, powered by smarter, more efficient motors. 🌟

Disclaimer- I don't intend any copyright (DM me for credit & removal)

#electricmotors 
#radialfluxmotors 
#axialfluxmotors 
#electricvehicles 

👉 Find the full analysis on Research Gate in the comments!

🚗 The secret motor tech set to revolutionize EVs unveiled.



Intrigued about the Axial vs. Radial Flux Motors: The EV Revolution? 🚀



Follow me for a deep dive.



Just found a fascinating piece 📊 shedding light on how axial flux motors might just revolutionize the electric vehicle (EV) scene.

This transition might just set new standards for design and performance industry-wide.



🌐 Passionate about tech, EVs, and the future of motors? Let's connect and delve into the fascinating world of mobility.



🔌 Stay inquisitive, stay powered!



Dive into the future with us, powered by smarter, more efficient motors. 🌟



Disclaimer- I don't intend any copyright (DM me for credit & removal)



#electricmotors 

#radialfluxmotors 

#axialfluxmotors 

#electricvehicles 



👉 Find the full analysis on Research Gate in the comments!

🚀⚡ Rimac’s new solid-state battery tech charges 10–80% in just 6.5 minutes ⏱️
Charging now rivals fuel refilling ⛽⚡

Built with ProLogium and Mitsubishi Chemical.

Solid electrolyte replaces liquid chemistry.
This improves fire safety 🔥

Cell-to-pack boosts energy density.

Indirect refrigerant cooling controls heat ❄️
Cold retention stays above 95%.

Excited to see this battery tech finally fixes long EV charging waits.

This tech is set to debut from Q4 2027. 

Is this the end of charging anxiety? 🤔

Source: Technology Instagram page

#BatteryTechnology #Technology #SolidstateBattery #ChargingAnxiety #ElectricVehicle #EVbattery

Pranav Mistry

EV fires are rare, but the impact is huge. 
One incident can erase years of trust.
It shapes perception and business. 
Are we moving fast on safety?

Mahindra BE 6 EV caught fire in UP 🔥
 The incident happened on a highway.
 All passengers exited safely 🙏

Mahindra & Mahindra confirmed battery was not the risk.
 Sensor data supports this view.
 Pedal misuse is under investigation.

In my view, this is important.
 We have to understand that the Battery is not the only fire risk ⚠️
 Tyres, brakes, wiring, and software matter too.

EV fire issues need urgent solutions 🔧
 Companies must study every failure mode.
 Safety must improve, fast and right.

Let investigations reach true root cause.
 Data, not panic, should guide us.

🎯 Are non-battery fire risks underestimated in EVs?
🎯 Are we solving EV fires proactively or reactively?

 #EVSafety #ElectricVehicles #AutoTech #FutureOfMobility #EVFires 

Source: Youtube channel of @j3vlogstechinfo

🏍️ ⚡EVs • BLDC and PMSM Motors • AI • Tech • Endurance walker🚶‍♂️| 10K Marathon Finisher 🏃‍♂️Building 33K+ LinkedIn family 🚀

This feels like a decision many of us secretly dream about.

Seeing leaders leave comfort for conviction inspires me.

In India, entrepreneurship is no longer risky, it’s respected.

Bold moves build ecosystems.

Would you take the leap? 👏🚀

#Entrepreneurship #IndiaInc #CareerShift #BuildInIndia

I have never been to the Himalayas.
 But this experience brought the Himalayas to me.

I recently got the opportunity to attend and volunteer at
Royal Enfield Social Mission’s
 Journeying Across The Himalayas – Ours to Tell
 held at Travancore Palace, Delhi. 🏔️✨

I expected an event.
 I experienced a way of life.
 It was an amazing learning experience.

This event showed me how people live there.
 Their food.
 Their culture.
 Their lifestyle.
 And why it must be preserved.

What stood out to me 🌱

🏍️ Local is sustainable 🌾
 While overseeing a materials stall, I learned this.
 Every region has its own strength.
 Local food.
 Local Clothing. 
 Local materials.
 Local culture.
 Global uniformity is easy.
 But local living is healthier and more sustainable.

🏍️ Leadership matters 🧭
 As an EV professional, listening to Amitabh Kant speak on sustainability was inspiring.

🏍️ Royal Enfield’s purpose ⚙️
 This event revealed the true work behind the brand.
 It is not just about motorcycles.
 It is about making lives better.
 And the world is better to live in.

🏍️ Volunteering changed my perspective 🤝
 Event management for a purpose.
 Conversations with visitors.
 Doing teaches more than observing.

🙋 My personal commitment 🌍
This journey changed me.
 I want to stay actively involved in sustainability efforts.
 Support local for local.
 Respect nature’s balance.
 Preserve what sustains us.

A call to action 🚀
Sustainability needs commitment.
 Not campaigns alone.
 Corporates must invest in communities.
 Act responsibly.
 And create long-term impact.

Proud to be part of Royal Enfield.
 Proud to be part of this journey.

🎯 What does sustainability mean to you in your daily work or life?
🎯 Which experience has changed the way you think about sustainability?

#JourneyingAcrossTheHimalayas  
#RoyalEnfield  #OursToTell 
#Sustainability #PurposeDrivenBrands
#RoyalEnfieldSocialMission
#LeaveEveryPlaceBetter

Rajalakshmi B, Sunil Rajagopal, Bidisha Dey
Shubhi Sachan

I have never been to the Himalayas.

 But this experience brought the Himalayas to me.



I recently got the opportunity to attend and volunteer at

Royal Enfield Social Mission’s

 Journeying Across The Himalayas – Ours to Tell

 held at Travancore Palace, Delhi. 🏔️✨



I expected an event.

 I experienced a way of life.

 It was an amazing learning experience.

A call to action 🚀

Sustainability needs commitment.

 Not campaigns alone.

 Corporates must invest in communities.

 Act responsibly.

 And create long-term impact.



Proud to be part of Royal Enfield.

 Proud to be part of this journey.



🎯 What does sustainability mean to you in your daily work or life?

🎯 Which experience has changed the way you think about sustainability?



#RoyalEnfield 

#OursToTell 

#Sustainability

#PurposeDrivenBrands


🔥 EV fires increased in China.🚀
 Regulation followed. Excuses didn’t. 🎯 👇

🚨 China reported rising EV fires recently. 🔥
 According to a study, approximately seven EV fires occur daily.
 This raised public concern about EV adoption. ⚡

China has taken a hard stand.
 Zero tolerance for EV fires.

They introduced “No fire. No explosion.”
 This is now mandatory.

Let’s break this technically. 👇

Battery safety standards are legal rules.
 They are not optional anymore.

China upgraded rules across 13 sectors.
 EV power batteries are included. 🔋

Seven ministries released this framework.
 It is approved and enforceable.

Key focus areas are clear.
 🔹 Energy efficiency improvement
 🔹 Product safety and quality
 🔹 Recycling and circular usage ♻️

Energy efficiency means reduced energy waste.
 Old factories must shut down. 🏭

113 national standards were updated.
 Motors, boilers, and transformers face limits.

Thermal management controls battery heat. 🌡️
 Better design prevents fire propagation.

EV batteries must never ignite.
 Explosions are strictly forbidden. ❌

The new rule is GB 38031-2025.
 Effective from July 1, 2026.
 Older models get limited transition time.

China also mandates battery recycling.
 From collection to regeneration. ♻️

🇮🇳 What India can learn from this
• Make EV fire safety non-negotiable 🔥❌
 • Convert guidelines into mandatory standards 📜
 • Enforce thermal validation at design stage 🌡️
 • Link vehicle approvals to battery safety ✅
 • Fix battery lifecycle responsibility on OEMs ♻️

Safety must lead EV adoption.
 Cost and scale will follow.

💭 Should India adopt zero-tolerance EV fire laws now?

#EVSafety 
#BatteryTechnology 
#ElectricVehicles 
#FutureOfMobility

Source: Interesting Engineering, E-vehicleinfo , EV Info net Ac

China faced rising EV fires. 🔥

 Regulation, not excuses, came next.



🚨 China reported rising EV fires recently. 🔥

 According to a study, approximately seven EV fires occur daily.

 This raised public concern about EV adoption. ⚡



China has taken a hard stand.

 Zero tolerance for EV fires.

🇮🇳 What India can learn from this

• Make EV fire safety non-negotiable 🔥❌

 • Convert guidelines into mandatory standards 📜

 • Enforce thermal validation at design stage 🌡️

 • Link vehicle approvals to battery safety ✅

 • Fix battery lifecycle responsibility on OEMs ♻️



Safety must lead EV adoption.

 Cost and scale will follow.



💭 Should India adopt zero-tolerance EV fire laws now?



#EVSafety 

#BatteryTechnology 

#ElectricVehicles 

#FutureOfMobility



Source: Interesting Engineering, E-vehicleinfo , EV Info net Ac

🏍️ 8 people on one bike! ⚡ That viral bike video made me question EV assumptions.
⚠️ Real users don’t read spec sheets. Do we design for that? 🏍️⚡️

One bike. Eight people on it.

Being an ICE type bike, it still moved somehow!

 It made me think of customer expectations and safety.

 What if this were an EV? 🔋
 Can the battery handle such misuse? 🔥
 What do you think about the motor and frame? ⚡️

 EVs are smart, but not magic.
 They need care like any machine.
 Misuse can kill performance and safety.

 As engineers, we must think ahead.

🎯 Should we design for extreme user behavior?
🎯 Where do we draw the line on safety?

 User misuse is a real problem. 🧐
 It’s funny in videos, but risky in life. 

 Let’s design EVs that are smart and safe.

#ElectricVehicles #EVDesign #UserExperience #SustainableMobility

🇮🇳 EV Launch Alert: Toyota enters India’s EV race 
The Urban Cruiser Ebella EV 543 km range⚡
Is this enough for India?

The Ebella is a mid-size electric SUV.

✅ It uses an LFP battery 🔋
 LFP means Lithium Iron Phosphate.
 It offers better thermal safety.
 Two packs exist.
 49 kWh and 61 kWh.

✅ Range is claimed at 543 km.
 Range means distance per full charge.

✅  The motor is front-wheel drive.
 FWD sends power to front wheels.
 Output is 108–128 kW.
 Torque is 189 Nm.
 Torque means rotational pulling force.

✅  DC fast charging is supported ⚡
 10 to 80% in 45 minutes.

✅  BaaS is offered.
 BaaS means Battery as a Service.
 It lowers upfront cost.

My thoughts on this are below 👇

1️⃣ Yes, the 543 km range matters.
 India’s highways now support long EV drives.
 But charging ecosystem growth is critical.

2️⃣ BaaS is primarily a financing tool.
 It lowers upfront EV purchase costs.
 It aids adoption while EVs cost more than ICE.

3️⃣ Platform originality should lead strategy.
 A strong EV identity builds lasting trust

💬 Do you agree?
 Is range, pricing, or platform the real differentiator for EVs today? 🤔

#ElectricVehicles #EVIndia #FutureOfMobility #ToyotaBharath #UrbanCruiserEbellaEV 

Source: e-vehicleinfo & Toyota Bharath

⚡🤔 What if one insight from Michael Steenburg’s interview could change how we design and build electric motors? 🔧📘 Let’s explore the Transverse-Flux Architecture (TFA).

 🔍 A learning summary from the Modal Motors interview with CEO Michael Steenburg

Modal Motors is building next-gen motors using a Transverse-Flux Architecture (TFA). 

This design is very different from the Radial-Flux Motors (RFM) used in most EVs today.

Let us break down the core ideas in simple words 👇

🔧 What is Transverse-Flux Architecture?
TFA sends magnetic flux sideways, not radially.
 Flux means the magnetic field flow in a motor.
 This sideways flow allows more copper, more torque, and less winding complexity.

⚙️ Why does this matter?
Torque Density = torque produced per unit volume.
 Higher torque density gives:
 • Smaller motors 🚗
 • More cabin space
 • Lower vehicle mass
 • Better range

Modal Motors improves torque density by using:
 • Fewer parts
 • Wider copper paths
 • Better cooling

🧵 Why simplify motor assembly?
Traditional motors require dozens of precisely wound windings.
 Each winding adds a tolerance stack-up.
 Tolerance = allowed deviation in dimensions.
 Too much deviation affects the air gap between rotor and stator.
 A tight air gap improves efficiency but increases manufacturing cost.

TFA reduces winding count and parts.
 This cuts costs, time, and reliance on rare-earth magnets.

🧊 Why is cooling critical?
Magnets lose strength when hot.
 Better cooling = stable performance.
 TFA supports easier heat removal.

🌱 Why is this architecture more sustainable?
Modal Motors uses net-shape molding.
 This means near-zero scrap during production.
 Stamped laminations create 40–60% scrap.
 Less scrap = lower emissions + lower cost.

🚀 Where will this tech be used first?
• Drones
 • Off-highway vehicles
 • Low-speed EVs
 • Defense propulsion

These sectors adopt new architectures faster than mainstream automakers.

🧭 Final Takeaway
TFA is not magic.
 It is smart engineering.
 It blends simpler manufacturing, higher torque density, better cooling, and lower material waste.
 It may help bring motor manufacturing back to the U.S. 🏭

💭 Do you think simplified motor architectures will reshape global EV manufacturing in the next decade?

 🚀 Knowledge grows when we share it.
♻️ Tag someone curious about EVs & Technology.
🔔 Don’t forget to follow Murali for more.


#EVTech #ElectricMotors #SustainableEngineering #InnovationInManufacturing

Source: SBN Detroit 
Interviewer: Kim Kisner

⚡🤔 What if one insight from Michael Steenburg’s interview could change how we design and build electric motors? 🔧📘 Let’s explore the Transverse-Flux Architecture (TFA).

 🔍 A learning summary from the Modal Motors interview with CEO Michael Steenburg

💭 Do you think simplified motor architectures will reshape global EV manufacturing in the next decade?

 🚀 Knowledge grows when we share it.
♻️ Tag someone curious about EVs & Technology.
🔔 Don’t forget to follow Murali for more.


#EVTech #ElectricMotors #SustainableEngineering #InnovationInManufacturing

Source: SBN Detroit 
Interviewer: Kim Kisner

⚡🏎️ Ferrari says EVs won’t replace engines and will follow Multi-powertrain strategy. 
Is this strategy an engineering flexibility or complexity trap? 🔄🔧

Ferrari shares a clear EV strategy ⚡

EVs will complement ICE, not replace 🔧

Ferrari follows a multi-powertrain approach 🔄

Which means Ferrari plans ICE, hybrid, and EV together. 

Numbers drive this choice. 🔧📊

This means multiple technologies coexist.
Hybrid combines engine and motor 🔋

It balances performance and efficiency.
Ferrari protects driving engagement 🏎️

Engagement means driver emotional connection.

Torque delivery remains linear 📈
Torque means rotational driving force.

Ferrari fears heavy electric sports cars ⚖️
Weight hurts agility and feedback.

Active systems hide battery mass 🧠
Active systems adapt dynamically while driving.

It wants their electric cars be prancing horses and not like elephants. 

Ferrari’s first full EV arrives 2026 ⏳
Client choice remains central philosophy.

Many enjoy track-focused driving 🏁
Some buyers prefer comfort and confidence 🛋️

Ferrari designs for both extremes.
Presence builds future relevance.

Ferrari blends emotion with electrification ❤️⚡

Can EVs preserve Ferrari’s soul forever? 🤔

Is Ferrari right to delay full electrification? Or risking relevance? ⏳🤔

#Ferrari #ElectricVehicles #AutomotiveEngineering #FutureOfMobility

Are you ready to take your brand to the next level? Look no further! I have helped many brands establish their presence online and stand out in a crowded market. 

Over the past few years, I've been unlearning many of the things society has taught us and rebuilding my life as per my own desires.

After working for 11 years in corporate (market research and content marketing), I made the decision to explore life on my own terms. I quit my corporate job and started offering my services as a freelancer, providing market research and content marketing services to big businesses.

Now, as a digital nomad, I've earned a reputation for myself and work with some highly regarded clients. Achieving this level of freedom was not easy, but it was completely worth it.

I'm grateful for the opportunity to pursue my passions and shape my life in a way that aligns with my values.

If you're also looking to break free from the norm and live life on your own terms, I'd be happy to share my experience and insights. Let's connect and inspire each other to create a life we truly love!

Ruchi Batra

Most senior leaders spend decades building a company’s brand, only to realize their own is a blank page.

This is exactly why personal branding isn't a "nice-to-have". 
→ It’s a career-defining asset. 

Now look at this example: 
📍A supply chain leader changed her path. And it shifted an entire industry.
How does that even happen?

Let me explain it here: 
→ People switch jobs all the time. 
→ Leaders move from company to company every year.

But when Sheri R Hinish made a move, the whole ecosystem paid attention.
- Sheri didn’t just do her job at IBM and EY.

She built something that followed her everywhere.
📍 Her personal brand became her biggest equity.

So let’s break down how she did it:
📍 She made herself easy to choose.
She earned it by becoming the #1 Supply Chain Influencer worldwide.
When boards and clients needed guidance, her name came up before she even entered the room.

📍 She built trust long before she needed it.
People don’t follow corporate logos. They follow people they believe in.
So when she launched @Supply Chain Revolution Global, she didn’t need a big marketing push.
Her audience was already waiting for her.

📍 She turned influence into real seats at the table.
 Her board role at CESAC didn’t come from a resume.
 It came from the authority she built in the open, where the whole world could see it.

Here’s the truth we ignore:
Your company owns your title.

But your personal brand? That’s yours.

Helping 35+ founders and senior professionals go viral on LinkedIn every month to attract qualified leads, opportunities, and investor conversations.

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