Workabuddy

Founder

NHS England

Associate Director of Programmes & Transformation

Key responsibilities:
-	Lead the programme management, business management and communications and engagement functions of a national, multi-partner programme (between the NHS, Department of Health & Social Care, Ministry of Housing, Communities & Local Government and the Local Government Association) to support the delivery of the Better Care Fund (national policy to integrate health, social care & housing services).
-	Lead the development of a large-scale transformation programme by reviewing the existing operating model for the support programme (for the Better Care Fund), and the operational strategy to drive change towards an improved target operating model.
-	Review the project management office (PMO) function, by undergoing a discovery/design project to determine key improvement opportunities and mobilise these into the implementation/review phase.

Senior Programme Manager

Arata Solutions

Key responsibilities:
-	Providing specialist support related to various change management initiatives through customer journey mapping, strategy development, process re-engineering, focussed research, creation of delivery roadmaps & reviews of organisational practices.

Top 5 achievements:
1.	Developed operating model framework:  Developed an overall customer experience framework for a start-up based in the music industry by producing a high-level operating model, insight & contact strategy and delivery roadmap.
2.	Created end-to-end customer journey maps:  Produced end-to-end customer journey maps for a variety of clients (cross-industry), mapping the key customer milestones/touchpoints and identifying recommendations/improvement areas.
3.	Conducted research on varying approaches to service delivery:  Carried out research on industry-leading approaches to knowledgebase management – resulting in a set of proposals for the client to consider in the development of their tool.
4.	Carried out a deep-dive review of returns process:  Undertook a full review of the returns process, identifying key customer pain points and producing a full-stack suite of recommendations for the client to improve customer satisfaction in this area.
5.	Produced a review of ‘support’ function:  Carried out a full review of a client’s customer support function, reviewing customer journeys, internal processes and operational capability for the client to take into consideration for an organisational restructure.

Senior Transformation & Change Consultant

Catalyst Housing Limited

Key responsibilities:
-	Directing 5 critical customer service functions – contact centre, complaints-handling, quality assurance & customer comms and social media teams.
-	Developing organisation wide CX strategy to drive improvements to customer satisfaction, embedding a customer focus across the organisation and developing the roadmap for pipeline initiatives.
-	Leading the digital transformation from voice to multi-channel, building requirements for CRM to support the digital engagement offer for customers.
-	Responsible for customer communications function, spearheading the development of the social media offer including curation of digital content strategy.
-	Leading the complaints handling function, reducing customer complaints by embedding learning from complaints through translating customer insight into service recovery opportunities.

Assistant Director Of Customer Experience

Key responsibilities:
-	Responsible for management of 9000 properties, incl. developing customer strategy for large-scale regeneration schemes.
-	Leading a team of 22 FTE specialists using customer feedback to deliver dynamic, first-class front-line customer service.
-	Development of long-term strategies for the various neighbourhoods under my responsibility.

Head of Housing

Key responsibilities:
-	Leading the team to create and deliver local neighbourhood strategies to promote sustainable communities.
-	Managing & coaching a tight-knit team of specialists to improve all facets of individual performance.
-	Developing a high-performance culture within the team, achieving KPIs relevant to key milestones in the customer journey.

Area Manager

Provided bespoke customer solutions for a flagship, multi-million pound regeneration scheme.

Housing & Regeneration Manager

Tower Hamlets Homes

Providing a range of front-line services to customers across key milestones of the customer journey.

Neighbourhood Housing Officer

Commenced a graduate scheme, completing CIH Level 4 Housing programme.  Promoted to senior position within 3 months.

Graduate Housing Officer

NSPCC

Managed the co-ordination process for a range of training & facilitation programmes.

Training Coordinator

Union Income Benefit 

Managed a team of c. 30 FTE within an outbound sales call-centre, offering a range of services to customers.

Team Supervisor

Union Income Benefit

Expert level agent, supporting new starters through induction process by side-by-side coaching, 121s and knowledge support.

Senior Family Protection Consultant

Founder @Workabuddy | Teaching people the skills the education system doesn’t - helping them thrive in their careers | Striving to be LinkedIn’s Most Helpful Person

So, my LinkedIn profile has a bit of a split personality.

I’ve dedicated a part of my life to helping people learn the skills they wished they were taught already.

80% of our society are poorly prepared for the future, particularly in landing a job.

And those of you who have managed to land a job?

Well, you may be wrestling and grappling with your career because the education system has failed you.

A system that didn’t teach you:

- how to communicate effectively
- what the working world is really like
- how to lead, motivate and inspire others
- how to problem solve, ideate, and be creative
- how to listen with empathy and present with purpose.

So many skills that you should feel comfortable and confident with.

But sadly you’re not.

77% of people are ready to learn new skills. But you don't have the right systems to teach you.

Now, what if I told you there’s a way to:

- tailor your job application to help you stand out from the crowd
- create an awesome first impression after your CV is reviewed
- identify your best career stories and conversation points
- overcome your interview anxiety and become a natural
- address your fears and challenges in your career path?

Your first reaction may be “Yeah right, like THAT’S possible”, but we’ve already helped hundreds who have all benefitted from our free services.

Not only that, but we also run a free community for you to join.

Where you can::

- access a safe space to share concerns
- level up your career and learn from others
- stretch yourself through our personal growth challenges
- pair up with accountability buddies to achieve those challenging goals
- benefit from support for your everyday work problems and burning questions.

If you’re serious about learning skills to land your dream job and thrive in your career, then head over to www.workabuddy.com (or view my Featured section to find further info).

You may be thinking: “Is this really all free? There must be hidden costs in here!”

I’ll address your concern — Yes, it’s all free. Really. We take great satisfaction in knowing that we’ve helped others in what are clearly challenging times.

So, let’s teach you the skills you need now. Shoot me a message today.

—---

Oh, wait a minute…

I said I have a split personality.

Well, that’s right. It’s split because I work full-time for UK’s national health service too - working in a senior, non-clinical, role where I use the stories I’ve collected over the years to help others along the way.

But that’s a story for another day. 

Right now, I'm here to help you and my DMs are open to you.

Mushtaq Osmani

Exploring global cultural shifts -  Insights and strategy for purpose-driven brands and leaders.
I offer cultural insight memos, reports, editorial and brand strategy, and consultation.

 Purpose-Driven Strategist 

Kurogo

Creating powerful personality driven content for CEOs and founders behind the scenes to establish their thought leadership, credibility, and build their personal brands to drum up great business.

Copywriter

The Persuasion Revolution

 Social Media and Content Manager

Grey Density

Previously a full time Client Account Manager with this digital marketing agency handling a client portfolio including Mountain Dew, 7 Up, Cheetos, Lays, Kurkure, Toyota and Namal College. 
Then moved to Copywriting and Strategy with them, because I'd pull up a chair to the creative meetings and chime in with ideas that were actually quite good...

Client Account Manager | Strategy & Copywriting

Brand786 Global

Worked with charities in the UK. Clients included education charities and a youth helpline. 
Managed client accounts in London and Reading, liaising between offices and events as needed.
Formulated, implemented and evaluated multiple marketing campaigns simultaneously
In charge of developing website content, blog strategy, and new strategies for social media.  
Managed team responsible for writing, development, and graphic design, and developed creative briefs.
Launched a client's blog, email newsletter, and social media awareness campaign for another including video.

Marketing Campaign Manager

Beaconhouse School System

For 2 glorious years, I taught a total of over 300 teenagers.
They were alright, really.  I put my heart and soul and literal tears into the job, unsure if I was making an impact, until years passed and paths crossed again.
They're all amazing people. I'm still unsure of the impact, but I know now I needn't have worried.

O level Teacher

Lahore University of Management Sciences

•	Managed with team the University website and creatively organized marketing activities and events on a large scale.
•	Dealt with international delegations and represented the University, giving presentations at various locations.
•	Created content including brochures, print ads as well as press releases

Marketing Officer

•	Developed and managed the academic schedule of an undergraduate student body of over 2000 students and faculty

Program Coordination Officer

Got a voice? Use it to end Genocide. | Writer, Marketer

Standing at the intersection of brand, culture, and strategy. 
Exploring insights into deep profound cultural shifts after Gaza, 
advancing media literacy and encouraging a clear stance on Palestine for both personal and company brands.

My lens is decolonial, global, and I explore themes from multiple angles. 
Also, I'm very into brand strategy and brand building.

Afshan from 2010 had no idea that a foundation in journalism, a career in brand marketing and teaching experience would come together this way.
Then again, I didn't think we'd live in a world like this. 

I'm rooted in the desire for a free Palestine and calling for the genocide in Gaza to end.
Personally, I am finding my voice to speak about intense grief and loss too.

Available for brand strategy consultations, and projects involving brands and culture.

taplio

The Battle

Mushtaq Osmani

Afshan Basit

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