Workabuddy

Founder

NHS England

Associate Director of Programmes & Transformation

Key responsibilities:
-	Lead the programme management, business management and communications and engagement functions of a national, multi-partner programme (between the NHS, Department of Health & Social Care, Ministry of Housing, Communities & Local Government and the Local Government Association) to support the delivery of the Better Care Fund (national policy to integrate health, social care & housing services).
-	Lead the development of a large-scale transformation programme by reviewing the existing operating model for the support programme (for the Better Care Fund), and the operational strategy to drive change towards an improved target operating model.
-	Review the project management office (PMO) function, by undergoing a discovery/design project to determine key improvement opportunities and mobilise these into the implementation/review phase.

Senior Programme Manager

Arata Solutions

Key responsibilities:
-	Providing specialist support related to various change management initiatives through customer journey mapping, strategy development, process re-engineering, focussed research, creation of delivery roadmaps & reviews of organisational practices.

Top 5 achievements:
1.	Developed operating model framework:  Developed an overall customer experience framework for a start-up based in the music industry by producing a high-level operating model, insight & contact strategy and delivery roadmap.
2.	Created end-to-end customer journey maps:  Produced end-to-end customer journey maps for a variety of clients (cross-industry), mapping the key customer milestones/touchpoints and identifying recommendations/improvement areas.
3.	Conducted research on varying approaches to service delivery:  Carried out research on industry-leading approaches to knowledgebase management – resulting in a set of proposals for the client to consider in the development of their tool.
4.	Carried out a deep-dive review of returns process:  Undertook a full review of the returns process, identifying key customer pain points and producing a full-stack suite of recommendations for the client to improve customer satisfaction in this area.
5.	Produced a review of ‘support’ function:  Carried out a full review of a client’s customer support function, reviewing customer journeys, internal processes and operational capability for the client to take into consideration for an organisational restructure.

Senior Transformation & Change Consultant

Catalyst Housing Limited

Key responsibilities:
-	Directing 5 critical customer service functions – contact centre, complaints-handling, quality assurance & customer comms and social media teams.
-	Developing organisation wide CX strategy to drive improvements to customer satisfaction, embedding a customer focus across the organisation and developing the roadmap for pipeline initiatives.
-	Leading the digital transformation from voice to multi-channel, building requirements for CRM to support the digital engagement offer for customers.
-	Responsible for customer communications function, spearheading the development of the social media offer including curation of digital content strategy.
-	Leading the complaints handling function, reducing customer complaints by embedding learning from complaints through translating customer insight into service recovery opportunities.

Assistant Director Of Customer Experience

Key responsibilities:
-	Responsible for management of 9000 properties, incl. developing customer strategy for large-scale regeneration schemes.
-	Leading a team of 22 FTE specialists using customer feedback to deliver dynamic, first-class front-line customer service.
-	Development of long-term strategies for the various neighbourhoods under my responsibility.

Head of Housing

Key responsibilities:
-	Leading the team to create and deliver local neighbourhood strategies to promote sustainable communities.
-	Managing & coaching a tight-knit team of specialists to improve all facets of individual performance.
-	Developing a high-performance culture within the team, achieving KPIs relevant to key milestones in the customer journey.

Area Manager

Provided bespoke customer solutions for a flagship, multi-million pound regeneration scheme.

Housing & Regeneration Manager

Tower Hamlets Homes

Providing a range of front-line services to customers across key milestones of the customer journey.

Neighbourhood Housing Officer

Commenced a graduate scheme, completing CIH Level 4 Housing programme.  Promoted to senior position within 3 months.

Graduate Housing Officer

NSPCC

Managed the co-ordination process for a range of training & facilitation programmes.

Training Coordinator

Union Income Benefit 

Managed a team of c. 30 FTE within an outbound sales call-centre, offering a range of services to customers.

Team Supervisor

Union Income Benefit

Expert level agent, supporting new starters through induction process by side-by-side coaching, 121s and knowledge support.

Senior Family Protection Consultant

Founder @Workabuddy | Teaching people the skills the education system doesn’t - helping them thrive in their careers | Striving to be LinkedIn’s Most Helpful Person

So, my LinkedIn profile has a bit of a split personality.

I’ve dedicated a part of my life to helping people learn the skills they wished they were taught already.

80% of our society are poorly prepared for the future, particularly in landing a job.

And those of you who have managed to land a job?

Well, you may be wrestling and grappling with your career because the education system has failed you.

A system that didn’t teach you:

- how to communicate effectively
- what the working world is really like
- how to lead, motivate and inspire others
- how to problem solve, ideate, and be creative
- how to listen with empathy and present with purpose.

So many skills that you should feel comfortable and confident with.

But sadly you’re not.

77% of people are ready to learn new skills. But you don't have the right systems to teach you.

Now, what if I told you there’s a way to:

- tailor your job application to help you stand out from the crowd
- create an awesome first impression after your CV is reviewed
- identify your best career stories and conversation points
- overcome your interview anxiety and become a natural
- address your fears and challenges in your career path?

Your first reaction may be “Yeah right, like THAT’S possible”, but we’ve already helped hundreds who have all benefitted from our free services.

Not only that, but we also run a free community for you to join.

Where you can::

- access a safe space to share concerns
- level up your career and learn from others
- stretch yourself through our personal growth challenges
- pair up with accountability buddies to achieve those challenging goals
- benefit from support for your everyday work problems and burning questions.

If you’re serious about learning skills to land your dream job and thrive in your career, then head over to www.workabuddy.com (or view my Featured section to find further info).

You may be thinking: “Is this really all free? There must be hidden costs in here!”

I’ll address your concern — Yes, it’s all free. Really. We take great satisfaction in knowing that we’ve helped others in what are clearly challenging times.

So, let’s teach you the skills you need now. Shoot me a message today.

—---

Oh, wait a minute…

I said I have a split personality.

Well, that’s right. It’s split because I work full-time for UK’s national health service too - working in a senior, non-clinical, role where I use the stories I’ve collected over the years to help others along the way.

But that’s a story for another day. 

Right now, I'm here to help you and my DMs are open to you.

Mushtaq Osmani

Ghalib Hassam

Baghi

If you're a B2B founder who wants to get ahead of the competition, you must leverage your founder brand on LinkedIn. Here's why:

1. Thought leadership.

Being a thought leader has quickly become a necessity - it plays a massive role in decision-making for your target audience.

It comes down to influencing decisions and being the first name that comes to mind when clients face challenges.

Here's what you can talk about in terms of insights that are unique to you:

i) Strong opinions that aren't available anywhere else.
ii) Insights on your target audience's problems.
iii) Commentary on industry practices.

The goal is to become the go-to expert in your industry.

2. Pain point content.

Address your target audience's problems in your content.

You need to consistently share insights around their problems and share content that shows them how you'd solve these issues.

Here's what you can talk about:

i) What problems are they facing?
ii) Why do they face these problems?
iii) How does you solve these problems for them?

The source material of this content comes from your subject matter expertise and existing customer data (sales calls\discovery calls)

It's okay to challenge the status quo and shake things up.

Present bold ideas that disrupt conventional thinking and set you apart as an thought leader.

3. The high cost of not leveraging you founder brand:

Each day without a strong LinkedIn presence is a day you're overlooked by potential clients seeking expertise.

And in today's digital world, visibility equals credibility. If you're not present, why should clients trust you?

What people fail to realise is that each day you stall, the space gets more and more crowded.

Every industry leader you admire didn't get there by chance.

They took bold steps to stand out.

And the risk isn't in putting yourself out there - it's in staying hidden while others dominate the space that could have been yours.

Founder - LinkedIn Strategist for B2B Founders

The Founder Lore Podcast

In this podcast, we sit down with founders who have leveraged their founder brands on LinkedIn to not only grow their businesses but also share their experiences in real time.

Each episode dives into the human side of entrepreneurship - the challenges, the breakthroughs, and the lessons learned along the way.

We go beyond the surface-level success stories and explore what it really takes to grow, lead, and scale while staying authentic.

Founder & Host

Mentoria Digitals.

Supporting the agency with:

1. Operations.
2. Processes.
3. Client delivery.

Strategic Advisor

Talent & Truth

Content And Strategy Manager

Kurogo

1. Working with Content Writers and Senior Team to execute positioning strategies effectively through high-quality content.

2. Manage and coordinate the output of the Content Writers and Social Community Executive to ensure all work is aligned with our clients’ strategies and is delivered to a high standard and on-time.

3. Crafting positioning strategies that align with clients' end goals.

4. Creating and running reports with our clients on the performance of their personal brand, alongside Content Writers and Social Community Executives.

Account Manager

I build busy CEOs\Founders' personal brands and position them as an authority in their market.

I've worked with CEOs\Founders from the DACH, MENA, and the UK.

With a well-positioned personal brand, you can:
 
- Grow a community.
- Get inbound leads.
- Attract talent.

Here's what I do:

- Communicate with CEOs\Founders and their marketing teams.

- Come up with a strategy that is aligned with their Personal Branding goals as well as their business\company goals.

- Form a community of professionals (networking is key)

First, you create demand for you and your services.
Second, you capture that demand in the form of a growing network, more leads, and attracting talent to your company.

All inbound.

Personal Brand Manager.

notus

This internship\part-time job was my first step into the world of Marketing\Personal Branding.

I learned a number things, but mainly:

• Copywriting - Creative.
• Account management for clients.
• Content Strategy.

Personal Brand Manager

Bahcesehir University

Didn't have the best of experiences:

- Tried to change their old ways of marketing but the top-level execs weren't flexible.

- Eventually decided it was better for me to look elsewhere to get to where I wanted:

Becoming a Demand Gen marketer.

BAU Global Representative.

‣Marketing the university along with its campuses abroad in the BAU Global network.
‣Reporting directly to the head of international relations.

Marketing International Student Assistant/Masters Student Assistant

ZTE Corporation

Intern

Account Manager @ Kurogo | We create thought leaders through personal branding

I grow B2B founder brands on LinkedIn through content.

Most of my clients are struggling with:

1. Can’t justify the time spent on LinkedIn.
2. Don’t know what to write about.
3. Not sure what the end goal is.

And so, I take them through a process that grows their LinkedIn and opens them up to new business opportunities:

1. Define how you want to position yourself against competitors.
2. Map out the core topics to write about.
3. Define the end-goal for LinkedIn.
4. Create content that attracts your target-audience.
5. Measure progress monthly.

Using this process, I’ve helped my clients:

📌 FOUNDER 1: Grew from 8K → 21K followers within 10 months.
📌 FOUNDER 2: Landed 5+ new business opportunities through LinkedIn.
📌 FOUNDER 3: Grew from 3K → 10K within 8 months.

If you want to become a thought leader in your industry and generate new business opportunities,

Click ‘Book an appointment’ at the top of my profile to see how I can help you.

taplio

The Battle

Mushtaq Osmani

Ghalib Hassam

Followers

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Ready to grow your LinkedIn presence?