Workabuddy

Founder

NHS England

Associate Director of Programmes & Transformation

Key responsibilities:
-	Lead the programme management, business management and communications and engagement functions of a national, multi-partner programme (between the NHS, Department of Health & Social Care, Ministry of Housing, Communities & Local Government and the Local Government Association) to support the delivery of the Better Care Fund (national policy to integrate health, social care & housing services).
-	Lead the development of a large-scale transformation programme by reviewing the existing operating model for the support programme (for the Better Care Fund), and the operational strategy to drive change towards an improved target operating model.
-	Review the project management office (PMO) function, by undergoing a discovery/design project to determine key improvement opportunities and mobilise these into the implementation/review phase.

Senior Programme Manager

Arata Solutions

Key responsibilities:
-	Providing specialist support related to various change management initiatives through customer journey mapping, strategy development, process re-engineering, focussed research, creation of delivery roadmaps & reviews of organisational practices.

Top 5 achievements:
1.	Developed operating model framework:  Developed an overall customer experience framework for a start-up based in the music industry by producing a high-level operating model, insight & contact strategy and delivery roadmap.
2.	Created end-to-end customer journey maps:  Produced end-to-end customer journey maps for a variety of clients (cross-industry), mapping the key customer milestones/touchpoints and identifying recommendations/improvement areas.
3.	Conducted research on varying approaches to service delivery:  Carried out research on industry-leading approaches to knowledgebase management – resulting in a set of proposals for the client to consider in the development of their tool.
4.	Carried out a deep-dive review of returns process:  Undertook a full review of the returns process, identifying key customer pain points and producing a full-stack suite of recommendations for the client to improve customer satisfaction in this area.
5.	Produced a review of ‘support’ function:  Carried out a full review of a client’s customer support function, reviewing customer journeys, internal processes and operational capability for the client to take into consideration for an organisational restructure.

Senior Transformation & Change Consultant

Catalyst Housing Limited

Key responsibilities:
-	Directing 5 critical customer service functions – contact centre, complaints-handling, quality assurance & customer comms and social media teams.
-	Developing organisation wide CX strategy to drive improvements to customer satisfaction, embedding a customer focus across the organisation and developing the roadmap for pipeline initiatives.
-	Leading the digital transformation from voice to multi-channel, building requirements for CRM to support the digital engagement offer for customers.
-	Responsible for customer communications function, spearheading the development of the social media offer including curation of digital content strategy.
-	Leading the complaints handling function, reducing customer complaints by embedding learning from complaints through translating customer insight into service recovery opportunities.

Assistant Director Of Customer Experience

Key responsibilities:
-	Responsible for management of 9000 properties, incl. developing customer strategy for large-scale regeneration schemes.
-	Leading a team of 22 FTE specialists using customer feedback to deliver dynamic, first-class front-line customer service.
-	Development of long-term strategies for the various neighbourhoods under my responsibility.

Head of Housing

Key responsibilities:
-	Leading the team to create and deliver local neighbourhood strategies to promote sustainable communities.
-	Managing & coaching a tight-knit team of specialists to improve all facets of individual performance.
-	Developing a high-performance culture within the team, achieving KPIs relevant to key milestones in the customer journey.

Area Manager

Provided bespoke customer solutions for a flagship, multi-million pound regeneration scheme.

Housing & Regeneration Manager

Tower Hamlets Homes

Providing a range of front-line services to customers across key milestones of the customer journey.

Neighbourhood Housing Officer

Commenced a graduate scheme, completing CIH Level 4 Housing programme.  Promoted to senior position within 3 months.

Graduate Housing Officer

NSPCC

Managed the co-ordination process for a range of training & facilitation programmes.

Training Coordinator

Union Income Benefit 

Managed a team of c. 30 FTE within an outbound sales call-centre, offering a range of services to customers.

Team Supervisor

Union Income Benefit

Expert level agent, supporting new starters through induction process by side-by-side coaching, 121s and knowledge support.

Senior Family Protection Consultant

Founder @Workabuddy | Teaching people the skills the education system doesn’t - helping them thrive in their careers | Striving to be LinkedIn’s Most Helpful Person

So, my LinkedIn profile has a bit of a split personality.

I’ve dedicated a part of my life to helping people learn the skills they wished they were taught already.

80% of our society are poorly prepared for the future, particularly in landing a job.

And those of you who have managed to land a job?

Well, you may be wrestling and grappling with your career because the education system has failed you.

A system that didn’t teach you:

- how to communicate effectively
- what the working world is really like
- how to lead, motivate and inspire others
- how to problem solve, ideate, and be creative
- how to listen with empathy and present with purpose.

So many skills that you should feel comfortable and confident with.

But sadly you’re not.

77% of people are ready to learn new skills. But you don't have the right systems to teach you.

Now, what if I told you there’s a way to:

- tailor your job application to help you stand out from the crowd
- create an awesome first impression after your CV is reviewed
- identify your best career stories and conversation points
- overcome your interview anxiety and become a natural
- address your fears and challenges in your career path?

Your first reaction may be “Yeah right, like THAT’S possible”, but we’ve already helped hundreds who have all benefitted from our free services.

Not only that, but we also run a free community for you to join.

Where you can::

- access a safe space to share concerns
- level up your career and learn from others
- stretch yourself through our personal growth challenges
- pair up with accountability buddies to achieve those challenging goals
- benefit from support for your everyday work problems and burning questions.

If you’re serious about learning skills to land your dream job and thrive in your career, then head over to www.workabuddy.com (or view my Featured section to find further info).

You may be thinking: “Is this really all free? There must be hidden costs in here!”

I’ll address your concern — Yes, it’s all free. Really. We take great satisfaction in knowing that we’ve helped others in what are clearly challenging times.

So, let’s teach you the skills you need now. Shoot me a message today.

—---

Oh, wait a minute…

I said I have a split personality.

Well, that’s right. It’s split because I work full-time for UK’s national health service too - working in a senior, non-clinical, role where I use the stories I’ve collected over the years to help others along the way.

But that’s a story for another day. 

Right now, I'm here to help you and my DMs are open to you.

Mushtaq Osmani

CURA CARE

- Strategizing and managing content roll-out across all digital platforms and offline collaterals to ensure cohesive brand messaging
- Leading influencer collaborations and managing agency partnerships to amplify reach and engagement
- Working hand-in-hand with the events team to create memorable brand experiences and expand audience touchpoints
- Engaging directly with service users to understand their needs, map pain points, and refine the overall customer journey
- Collaborating cross-functionally with design, product, and operations teams to ensure aligned execution and impactful storytelling
- Tracking performance metrics and using data-driven insights to inform creative and campaign decisions

Brand Marketing

- Advised 15+ B2B and B2C brands across SaaS, social impact, beauty, edtech, interior design, and logistics
- Delivered content, visual communication, branding, and social media strategy, resulting in avg. 25–40% growth in online engagement
- Executed digital campaigns that increased lead generation by 20% and improved conversion rates for clients by up to 15%
- Developed brand narratives and positioning for early-stage startups, leading to successful product launches and stronger investor traction

Clients: Talent Sprint, Beats and Beyond, FlowEdge, MASH Project, Learnivio, Urban Bloom Interiors, Three S Constructions, Value 1, Suitable AI, HaiSkn, Enactus, Adani Media Initiatives, Dailyhunt, Black Pepper Digital, Metropolis Logistics, and more!

Marketing Strategy Consultant

Adverb Inc.

- Ideated, created, and supervised offline creatives at BIAL, resulting in a 15% increase in brand recognition 
- Developed and maintained a strategic social media calendar for 10+ hospitality brands, including TAJ Hotels, driving a 25% increase in organic engagement and a 12% uplift in conversions 
- Delivered content that resonates through audience-first campaigns and social-first storytelling, boosting organic engagement by 25%, brand visibility, and increasing website traffic by 20% 
- Collaborated with client and creative teams to align brand messaging across web, social, and email touchpoints—ensuring cohesive communication and contributing to a 15% rise in brand loyalty

Integrated Marketing Communications Manager

MASH Project Foundation

- Strategised and led digital campaigns for the Story For Glory programme, driving over 50,000+ sign-ups and increasing program registrations by 30% 
- Boosted engagement by 35% across Facebook, Instagram, LinkedIn, and Twitter, resulting in over 250,000 interactions and a 20% growth in follower base 
- Managed end-to-end influencer campaigns—briefing, scripting, and execution—leading to a 40% increase in post reach and a 15% lift in conversions 
- Leveraged campaign analytics to implement performance optimisations, resulting in a 25% increase in overall campaign engagement and an 18% higher CTR

WISE App

- Launched social campaigns, boosting brand awareness by 40% in 6 months
- Conducted user research to shape content and product messaging
- Created blogs and PR, increasing content engagement by 30%
- Drove 20% feature adoption through product communication efforts
- Built a 13K+ teacher community from scratch via targeted engagement
- Launched “Wise Talkies” event series to connect users with founders
- Strengthened user relationships, improving retention by 25%

The Ocd

- Managed key client and in-house brand accounts, ensuring timely campaign execution and driving a 20% improvement in client satisfaction
- Planned and executed digital marketing campaigns, ad strategies, and brand proposals, contributing to a 15% increase in client conversions
- Covered major cultural events, including Grub Fest and art showcases at Aparna Caur’s Gallery, delivering live content and post-event engagement
- Created, scheduled, and published social media posts and meme content, increasing overall engagement by 30% across Instagram and Facebook

Social Media Marketing Manager

Socialache

- Scheduled and published 100+ pieces of content across social media and blog platforms, maintaining consistency and increasing engagement by 20%
- Wrote high-impact web copy for the organization and its clients, enhancing brand storytelling and contributing to a 25% increase in site retention
- Closed multiple client deals through pitch presentations and follow-ups, directly driving a 15% increase in sales revenue over the quarter

Wedding Affair

- Managed and developed social media strategy across key platforms, resulting in a 20% increase in follower growth and 15% higher engagement in 2 months
- Wrote compelling copy and captions tailored to each platform, improving post interactions by 25%
- Researched and authored blog content aligned with brand voice and SEO guidelines, contributing to a 30% increase in organic traffic

Modish Fashion Magazine

- Led and executed social media campaigns across Instagram and Facebook, resulting in a 25% growth in follower count and an 18% boost in engagement in under 3 months
- Conducted a high-impact interview with Keshav Suri (The Lalit), with the published feature driving over 15,000 views and significant online traction
- Drafted and published 20+ editorial pieces on beauty, fashion, and weddings, increasing monthly website traffic by 30%
- Managed live social media coverage for 10+ fashion and wedding events, increasing real-time story views and interactions by 40%

🙋‍♀️ Hi, there! I'm Wajiha, a Genuine Generalist and Creative Builder! Currently, I'm building an important project: myself, having an appetite for taking on challenges head-on, has led me to dive deep into the world of products, businesses, and startups, particularly in ed-tech, interior design, SaaS, and mental health projects. This journey involves weaving adaptable strategies with impactful internal and external communication (yes, you also know they're equally important!)

When not handling Everything All at Once, I channel my creativity into writing—exploring societal narratives, dissecting gender dynamics, and sparking meaningful conversations.

My skill set spans product sales, community building, strategy, GTMs, brand development, and online presence creation. I'm confident in my capacity to guide individuals in pursuing professional goals while nurturing their Brand.

I'm a firm believer that Creative solutions are the driving force of Marketing! Let's connect to collaborate on content strategy, brand enhancement, and transformative projects. Whether it's brainstorming over chai or innovating virtually, let's co-create!

mail: haider.wajiha23@gmail.com

Wajiha Haider

When I was in 11th grade, I didn't even know how to properly pronounce the word I'm writing about. 

But six months ago, I walked into Cura Care thinking I understood what “building a brand” with friends meant.

Turns out, I had very little idea.

Working with Chinmay, Abhinav, and Dr. Paminder has been like joining a moving train, fast, unpredictable, slightly chaotic, but headed somewhere undeniably crazy and big.

What still amazes me is how instinctive they are as entrepreneurs. They don’t sit around waiting around with ideas; they spot gaps, sense opportunities, and move. They know what needs fixing, how to fix it, and why it matters.
And that clarity is exactly why Cura Care exists today.

But here’s the part I appreciate the most: even with all that conviction, they listen. There’s personality, minus the ego, just intention, curiosity, and the courage to build something India genuinely needs in oral wellness.

You don’t just work for entrepreneurs like them, you grow with them.
So here’s to you three; I’m grateful to have witnessed this story firsthand.

(This is not a paid promotion 😂 )

#NationalEntrepreneursDay

Scaling through 3C’s: Content, Community, Conversion @ CURA CARE | Ex WISE

I had this mini meltdown one day, thinking,
“Yaar follows toh random logon se arahe hain, but will they ever buy?”


Then it hit me, not every metric is a KPI. 
Your visibility is open.
People from every corner can land on your feed.
Your target audience will find you over time, and yes, you can narrow it down with ads.

But organic social?
It’s the top of the funnel playground.
And at this stage:
Likes don’t translate to leads.
Comments don’t mean conversions.
Reach doesn’t equal revenue.
But they do mean something else, signals!

Did you catch their attention?
Did someone pause their scroll for more than a second?
Did something you said make them feel something? Recognition, interest, curiosity?

Because that’s how brand memory forms.
That’s how the funnel starts.

____
Also, the coffee place is: The Kind Roastery and Brew Room

taplio

The Battle

Mushtaq Osmani

Wajiha Haider

Followers

Posts

Engagements

Likes

Performance ScoreWajiha Haider's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Mushtaq Osmani

Wajiha Haider

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Wajiha Haider's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreWajiha Haider's LinkedIn Performance