7 Years in Pharma until I Escaped the 9 to 5 | I Help 249+ People Build Financial Freedom ($29.3M+) by Passively Investing in Multifamily Real Estate

Concerned with the sobering reality that you're not on track to provide for your family.

No one to turn to develop a strategy to help. I get it, and that's why I am here for you.

Everywhere you look, people appeared to have mastered their finances, and yet no one talks about money or helps. 

Being in this situation is confusing.

In 2015, I was confused.

I had an average income...

and a high expense lifestyle. 

I viewed it as normal.

I was not on track.

Why do I share this?

Because it's a honest, simple and powerful realization that most people don't reach.

This reality is true for a lot of us, irrespective of income.

I say this backed by anecdotal evidence.

Everyday I help people redefine their relationship with money. 

I've done it for 277+ people. 

Making them $14.9M+ since 2018.

Growing their net worth by 31.9M+.

And the average client has a similar story. 

Looking to make money, but doesn't know where to start.

And no time to figure it out.

And so, I help people build financial security.

Using the tips and tricks that I've done for myself. 

I help people that are: 

- Tired of paying too much in taxes
- Confused with how to manage their investments
- Unsure how to grow their business
- Flustered with the myriad of options   
- Overwhelmed with where to start

Nothing is more important to me than adding value to those around me. This is why I actively work to understand pain points and how to turn them into the foundation for people to scale. 

What I do isn't for everyone. If you think we might be a good fit, contact me:

📞 https://calendly.com/mustafal/15min

📧 ml@velocecapital.com

Disclaimer: Please note that past performance is not indicative of future results and investing involves risks, including the potential loss of principal. There are no guarantees in any investment. Content is for informational purposes only and should not be construed as investment advice or a recommendation to buy or sell any security. Any forward-looking statements or forecasts are based on assumptions and actual results may differ materially from those expressed in such statements.

Before investing, carefully consider the investment objectives, risks, charges, and expenses of the investment product or strategy. Each investor's financial situation and investment objectives are unique, and the information contained herein may not be suitable for all investors. Prospective investors should consult with a financial or legal professional to determine the appropriateness of any investment in light of their individual circumstances.

Mustafa Ladha

If I had to give up every lesson I’ve learned and keep just one, it would be this:


Relationships are the most important thing in life.

Not money.
Not titles.
Not opportunities.

People.

The right relationships can change your direction,

Your beliefs,

Your identity - even your destiny.

A friend of mine, let’s call him Bob, recently shared his story with me.

For years, he was horrible with money.

No discipline.
No real plan.

Money came in, he spent what he wanted,

And whatever was left went into the bank “for a rainy day.”

Inflation slowly ate that cash.

Nothing was really growing.

Nothing meaningful was being built.

Over time, as we worked together,

He started noticing how I approached money:

-Looking for value in every dollar

-Being intentional instead of impulsive

-Always asking, “What is the purpose of this money?”

-Thinking in terms of building, not just spending

He began to ask the same questions.

He started trying some of the same habits.

Bit by bit, his mindset shifted.

Today, he’ll tell you, as he told me, that he’s still not perfect.

But he’s on a path

He’s scaling 

His finances look completely different 

And his life has transformed 

Far beyond what he thought was possible 

He did all the work 

I just happened to be one of the people he learnt from.

That’s the power of the right relationship.

And the beautiful part?

Real relationships transcend continents.

You can meet someone miles away

Who understands you better than people you grew up with.

You can build meaningful friendships online

These too can grow beyond your wildest expectations 

In a world obsessed with achievements, remember this:

You often become the average of the people you spend the most time with

So:

-Invest in the people who feel like sunlight.

-Show up for the ones who show up for you.

-Don’t be afraid to build bonds that stretch across borders.

Every meaningful stage of my journey has been shaped by people, not a “perfect plan.”

Who’s the unexpected person who changed your trajectory?

Share it below - and if you can, tag them.

Shout out to Brian Gerber, James Gerber, Talhah Khan and Sakina Ladha

From 9–5 to Financial Freedom | Helping 277+ People | Generated $14.9M+ in Passive Income & Increased Net Worth by $31.9M+ | Learn How You Can Too

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I told a startup founder not to invest in real estate yesterday

I shattered his investment strategy

And he thanked me for it

"What a masterclass I witnessed today Mustafa, thank you for your precious time and insights"

Business is funny like that.

Random email from my network,

Connecting me with someone "interested in real estate"

Startup founder, brilliant at what he does,

Wants to expand his MOAT with real estate

I jump on the call with zero agenda

No product to push

Just curiosity

Within 15 minutes, I see it clearly:

He's crushing it in his lane

But doesn't have endless capital

No real estate strategy

No team in place

I could've sold him the dream

Told him about 1980s value-add plays

Connected him to experts

Taken a commission

Instead, I told him the truth:

"Keep your money in your startup"

Real estate is the best investment, in my opinion

But not for him

Not right now

We think investing in real estate is easy

It's not

We crush it in one market

And think it transfers everywhere

It doesn't

I hated bursting his bubble

But I'd hate it more if he lost money because I stayed quiet

After helping 277+ people make $14.9M+ in passive income

I've learned something wild:

The interactions that matter most?

The ones where nobody makes a cent

When you show up to actually help

Not to close

The results compound in ways you can't predict

My metrics aren't about me

They're about the 277+ people I've helped

Sometimes helping means saying "not yet"

Sometimes it means walking away from easy money

It always means telling the truth

Even when it costs you

Especially when it costs you

Ready for someone who'll tell you what you need to hear, not what you want to hear?

DM me "TRUTH" and let's figure out if real estate makes sense for you

Or if your money belongs somewhere else entirely

I know millionaires who are broke.

And I know people making $50K who are wealthy.

The difference isn't their income

It's their assets

Last week, a surgeon I work with making $450K called me

Panicking about retirement

Meanwhile, a plumber I work with passively owns equity in 3 apartment complexes

And sleeps like a baby

After helping 277+ people generate $14.9M+ in passive income

I've seen this pattern destroy high earners:

They think high income = wealth

But income is just trading time for money

And time always runs out

The surgeon?

$450K salary
$1.2M house (with $900K mortgage)
$180K in cars (with massive car loans)
$50K saved

Net worth: $350K
Passive income: $0

The plumber?

$85K salary
$250K house (paid off)
3 apartment complexes, his equity is worth $750K
$200K saved

Net worth: $1.2M
Passive income: $3,750/month

One makes 5x more

The other is 3x wealthier

Most high earners have golden handcuffs

And live in a golden cage:

- Can't quit (lifestyle depends on next paycheck)
- Can't slow down (expenses keep climbing)
- Can't retire (no income without working)

They're rich on paper

Broke in reality

The framework I show every HENRY (High Earner, Not Rich Yet):

𝗦𝘁𝗮𝗴𝗲 1: 𝗛𝗶𝗴𝗵 𝗜𝗻𝗰𝗼𝗺𝗲, 𝗡𝗼 𝗔𝘀𝘀𝗲𝘁𝘀
Making $200K+ but saving nothing
Living paycheck to paycheck

𝗦𝘁𝗮𝗴𝗲 2: 𝗦𝗮𝘃𝗶𝗻𝗴 𝗕𝘂𝘁 𝗡𝗼𝘁 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴
401k maxed, savings growing
Losing 2-7% yearly to inflation

𝗦𝘁𝗮𝗴𝗲 3: 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗔𝘀𝘀𝗲𝘁𝘀
Converting income into passive ownership
Real estate that actually pays you

𝗦𝘁𝗮𝗴𝗲 4: 𝗔𝘀𝘀𝗲𝘁𝘀 𝗣𝗮𝘆 𝗬𝗼𝘂𝗿 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲
Passive income covers expenses
Work becomes optional

The surgeon is stuck in Stage 1

The plumber hit Stage 3 and keeps building

One client, an executive making $580K, was burning through everything

We found one property

Then another

24 months later:
$7,200/month passive income 

Your high income is a superpower

It's the fuel to build your dreams

But only if you know how to convert it into assets

Every month you wait

You're choosing to stay trapped

Three moves that change everything:

• Calculate your "freedom number" (monthly expenses × 1.5)
• Invest in your first passive property
• Reinvest and scale your passive portfolio 

Most people think they need $1M to start

You need one property

One good opportunity

That pays you while you sleep

Drop your stage below (1, 2, 3, or 4)

If you're ready to stop being income-rich but asset-poor

DM me "ASSETS"

I'll show you exactly how my clients go from high income to true wealth

Through real estate that pays them every single month

My best performing client spent 18 years chasing $1M.

He didn't find it until he stopped looking for it.

I've helped 277+ people generate $14.9M+ in passive income.

The pattern is always the same:

The ones who build wealth fastest aren't chasing money.

They're chasing a specific life.

This week on my podcast Emiliano De Laurentiis — who built and exited 3 companies before 40 — said it perfectly:

"Take that gap year and figure out what is going to make your life worth living.
Once you have that, then you can have a plan."

But you don't need a gap year to figure this out.

A director I worked with, discovered his answer in a single moment.

𝗬𝗲𝗮𝗿𝘀 𝟭–𝟭𝟴: 𝗖𝗵𝗮𝘀𝗶𝗻𝗴 𝗧𝗵𝗲 𝗡𝘂𝗺𝗯𝗲𝗿

70-hour weeks

Saved aggressively

Invested randomly

Net worth: $340K

Miserable

𝗬𝗲𝗮𝗿 𝟭𝟵: 𝗧𝗵𝗲 𝗦𝗵𝗶𝗳𝘁
His daughter asked: "Why are you never home?"

He couldn't answer.

So he spent 3 months defining what "worth living" meant:

Coaching his daughter's soccer team

Teaching coding to kids

Building something his family could inherit

Once clear on his priorities, the investment strategy became obvious: properties near schools that could run themselves.

𝗬𝗲𝗮𝗿𝘀 𝟮𝟬–𝟮𝟭: 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗧𝗼𝘄𝗮𝗿𝗱 𝗧𝗵𝗮𝘁 𝗟𝗶𝗳𝗲

Bought 2 properties near good schools

Structured deals for afternoon flexibility

Created systems that work without him

Today:
$8,400/month passive income
Net worth: $1.3M
Coaches soccer Tuesday/Thursday at 3pm.

Money stopped being the objective.

It became the means.

Most people have it backwards. They chase money for freedom, hoping it brings purpose.

But in reality, it usually works like this:

Purpose → Strategy → Money → Freedom

Without knowing what makes your life "worth living", you're just accumulating numbers.

Once you do, every decision becomes obvious:

Which opportunities to take

Which to ignore

How much is "enough"

When to stop grinding

So before you set another financial goal...

Before you chase another zero…

Ask yourself Emiliano's question:

What would make your life worth living — not in 20 years, but right now?

Mine? 

Empowering people.

Having massive systemic impact. 

Enabling people to passively build wealth. 

What's one thing you'd do every Tuesday at 3pm if money wasn't a factor?

Drop it below.

If you want help building a plan around it,

DM me "WORTH" and we'll start there.

Imagine finally making $200K a year...
And still being one paycheck from disaster.

That's most high earners.

You quietly suffer.
But you can't explain why.

Sunday nights, that knot in your stomach.
Every bonus, gone in 48 hours.
Every raise, somehow already spent.

You're not lazy.
You show up.
Pay the school fees.
Support the parents.
Carry the mortgage.

Outside: "You're crushing it."
Inside: "Nothing I do is helping me get ahead."

After helping 277+ people generate $14.9M+ in passive income,

I've seen the exact moment everything shifts.

It's not motivation.

It's not an app.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗰𝗵𝗮𝗻𝗴𝗲𝗱 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲𝗺:

It's one strategic asset.

That first $250K rental passively making $700/month.

Sounds small?

Watch this:

$700/month today
→ $8,400 year one
→ With 3% annual rent increases
→ $84,000+ over 10 years
→ From ONE property

In a market where rents climb while you sleep.

Yesterday: "I'm trapped."
Today: "I'm building."

One property becomes two.
Two becomes momentum.

By property three: $2,100/month passive

By property five: $3,500/month without working

By property seven: Your passive income exceeds most people's salaries

You still work.
But because you want to.
Not because you have to.

Real options.
Not overnight.
But inevitable.

Still feel trapped despite the high income?

DM me "FREEDOM" - let's fix that.

80% of people have the same problem 

And it hurts more than they realize...

They protect their comfort more than their growth.

A guest on my podcast Wesleyne Whittaker, shared something profound

The type of anecdote that's stays in your mind:

"Ask yourself: How am I growing 1% today?
Then actually invest your time and money in that growth."

I like this because it's practical.

1% growth today might look like:

30 minutes reading instead of scrolling

One class that teaches you a new skill

One conversation with someone ahead of you

It's not dramatic.
But it's intentional.

She made an important point:

Listening to something helpful today is great.
That's your 1% for today.

But what about tomorrow?

If there's no plan,
we fall back into old patterns.

After helping 277+ people make $14.9M passively, I see two paths:

1. The hopeful learner:
- Saves posts for "later"
- Watches videos when convenient
- Waits for the "right time"

2. The intentional builder:
- Invests $500+ in a strategy
- Blocks mornings for deep work
- Has strategic coffee meetings monthly

One "likes" posts about financial freedom.
The other quietly builds it.

One client started with 30 minutes every Sunday.
Just reviewing one opportunity.
Learning the language.
Asking questions.

18 months later:
$4,100/month passive income.

It started with 1% weekly growth.

Tonight, ask yourself:

- How did I grow 1% today?
- What will my 1% be tomorrow?

Small moves.
Consistent direction.
Compound results.

If part of that 1% is understanding how money works...

Understanding how to make it work hard than you do 

DM me "BEGIN"

I'll send you a few simple ways to start learning.
Before you ever feel "ready."

If it triggers you

It’s probably the truth

Most people trust the wrong sources when it comes to their money

And they don’t even realize it

Here’s the biggest lie you're being sold about building wealth:
“Just listen to the experts.”

But who exactly are those “experts”?

I ran a poll on Friday:
“Where do you get your money advice?”

Here’s what they said:
• Financial advisors — 32%
• Social media/influencers — 3%
• Books & courses — 13%
• My own research — 52%

And honestly… that last number says everything

Half the people trust themselves more than anyone else

That’s powerful

They'd rather figure it out alone than risk trusting the wrong person

And I get it

Because most "experts" sell advice

They're selling you their commission

Not your success

The financial advisor pushing products they get paid to sell

The influencer with zero real experience

The course creator who made money teaching, not doing

No wonder people trust themselves more

At least when you mess up, you know why

After helping 277+ people make over $14.9M in passive income

I've seen what actually works

You don't need to become an expert in everything

You just need to know enough to spot BS

And find people who've actually done what you want to do

Not just talked about it

The math is simple:

Wrong advice costs more than no advice

Right guidance accelerates everything

So ask yourself:

1- Who's giving you advice?
2- What are they selling?
3- Why do you need that product or service?

The answer will help you scale

If you get to a point where you want to unpack your situation 

You want to see if you’re growing as efficiently as possible 

DM me

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I've helped 277+ people make millions. But the call that mattered most? The one where nobody made a cent

This Thanksgiving, I'm thinking about that call

And how it connects to something I never understood as a kid

Back then, I'd tell my teacher:
"I'm thankful every day. Why do I need one specific day to be thankful?"

Same thing in medical school:
"Why wait to become a doctor to help people? I want to help people now"

That impatience became my entire approach

Last Friday epitomized it

A friend mentioned how his friend finally bought a house

After 5 years of searching

All because of one conversation we had

The guy sings my praises

Says I changed his life

His wife too... and I never even spoke to her

But honestly?

I spent maybe 3 hours total

Diagnosed his real challenges

Connected him to the right people

That's it

No commission for me

No investment from him

Just one person helping another figure out what was actually blocking them

After helping 277+ people make $14,900,000+ in passive income

I've learnt something crucial:

The transactions that matter most aren't always the ones that make money

Sometimes it's the 3-hour call that helps someone stop spinning their wheels

Sometimes it's connecting two people who needed to meet

It's usually listening to what someone's actually struggling with

Not what you assume they need

So this Thanksgiving, here's my offer:

If you're stuck on something - anything - reach out

Even if you're not sure what help looks like

And while you're at it

Ask someone in your life: 

"What's one thing you're struggling with?"

You'd be surprised how you can help when you're actively listening

Happy Thanksgiving

Everyone talks about diversification

But nobody explains this

Diversification sounds good

It makes sense

But it’s really confusing

Or it’s really simple and everyone does it wrong

90% of people are worth 1.5M or less

Most of those people have their wealth in 1 of 2 places

#1 the stock market

#2 their personal house

The house they live in doesn’t make them money

And they typically have a mortgage

This mortgage is typically 60% of the home value

So when you look at investments

90% of people aren’t diversified 

They’re only in the stock market

And that’s okay

They have the appearance of diversification

And it makes them feel good at night

I am not talking to those people

If you’re in that category and you want help DM me

If you’re in the other category

The 10%

Your problems are typically different

One group I see confused by the myriad of options

They don’t know where to start

22% of people from Friday’s poll said the same

The second common problem

27% of people had capital tied up elsewhere

The best opportunities in real estate don’t wait

But also we don’t position ourselves to have access to the best opportunities

The exiting part is that there is a one size fits all solution

It’s education

It’s having conversations with experts in real estate

To understand the opportunities they have access to 

To understand the timelines 

And to ultimately invest if the project resonates

Here’s a simple example

Last week I messaged a few clients

In less than a week we have $1,700,000 in soft commitments 

People looking to invest if everything makes sense

If we’re able to answer all their questions

And address all their concerns

It’s not a done deal

To be clear

They haven’t invested yet

But the idea of people saying they’ll invest 

The idea that people have money sitting on the sidelines 

Can feel surreal

Especially if you’ve never invested in real estate before

Many of these people have been working with me for 5+ years

Easily made over 1,000,000+ 

Passively

They’ve:
1- Learnt the strategy
2- Seen the results
3- Passively scaled beyond belief

This doesn’t happen overnight

It happens by booking a call

By taking one step

If you’re curious to learn more

The link is below my name

At the top of this post

Speak soon

Here’s the problem

Most people have it wrong

They think they need more money

More time

Or more experience 

Before they can build wealth 

But that’s not the case

I recently had a conversation with a commercial real estate professional 

And here's what it boiled down to:
“If you’re young, the smartest move you can make is buying a duplex, triplex, or fourplex. 

I don’t know a better financial investment to get someone started.”

What he’s talking about is called house hacking 

Here’s why his perspective is valuable:
• You’re leveraging the bank’s money, not just your savings
 • You’re building cash flow, not just theory
 • You’re creating a foundation for generational wealth, not short-term hype

Yet most people do the opposite

They spend years “preparing"

Watching tutorials

Reading books

Taking notes

All useful… but none of it builds wealth by itself

At some point, you have to stop studying and start taking action

And that’s exactly what we broke down in my newest episode with Joseph Gozlan, The Retail Navigator 

How to Build Wealth with Commercial Real Estate (Step-by-Step)

We got into:
 • How to start with rental properties
 • How to scale into commercial deals
 • How to maximize cash flow
 • And how real estate builds generational wealth in a way most people don’t realize

If you’re serious about getting ahead financially 

Check out the conversation 

The link is in the comments

If you’re not sure where to start

DM me

Managing Principal @ Eureka Business Group, Published Author & Speaker, CRE Investor & DFW Retail Expert. Leverage our hands-on experience and market insight to accelerate your wealth through strategic retail investments

Adam did everything right

40 years at one company

$5.2M in his 401k

Goes to sleep satisfied

Wakes up

It was all a dream

Omar?

Healthcare renewal arrives

15.48% increase

$327 more per month

He shrugs

Raises his rental properties 3%

That’s $420 extra per month

Already ahead

After helping 277+ people generate $14.9M+ in passive income

I’ve seen this pattern hundreds of times:

Adams wait for security

Omars build it

Healthcare costs jump?

Omar’s rental income jumps

Inflation hits?

His properties appreciate

The system that breaks Adam

Makes Omar stronger

Adam plays defense

Omar owns assets that grow with costs

Not against them

I’ve helped increase net worth by $31.9M+

Not by telling people to save more

But by showing them what Omar knows:

You don’t beat inflation

You grow with it

Most people know this

Few do it

That’s the gap I help cross

DM me “OMAR” if you’re ready to stop dreaming and start building

On Friday I asked a simple question and the responses were revealing...

"What's your investing philosophy?"

Here's how the votes landed:

38% – Buy and hold forever
38% – Diversify everything
21% – Focus on one thing
3% – Wait for perfect timing

Here's what surprised most people:

After helping 277+ people invest over $62M and generate $14.9M+ in passive income...

80%+ of their wealth came from one investing approach:

Focus on one thing.

Typically investing in the stock market

Not because diversification is "bad"

But because it’s hard to get access to things outside the stock market 

It’s hard to build strategically 

The other ~20% are diversified 

But it almost seems spread out arbitrarily in the name of diversification

Trying to be in stocks, crypto, real estate, and their cousin's startup

All at once

And they wonder why their net worth barely moves

Here's what actually works:

Pick one primary investment vehicle (for me, it's real estate)

Go deep until you actually understand the risks and levers

Build a repeatable system instead of chasing the next shiny thing

Then diversify out of strength, not fear

The 277+ people I've helped?

They didn't start with complex portfolios

They started with one focused strategy

A strategy to target the weaknesses in their portfolio 

Once they hit $1M, $2M, $5M in that one vehicle

Then they diversified

But here's the kicker:

Even after diversifying, 70-80% of their wealth stays in their primary vehicle

Because that's where they have the knowledge

The relationships

The edge

If your portfolio feels "diversified"

But your net worth isn't really moving

You might not have a diversification problem

You might have a focus problem

Curious which approach makes sense for your situation?

Drop your current philosophy in the comments

Or send me a DM with the word "FOCUS"

And I'll share how I help people build wealth

Let’s stop pretending

Real estate doesn’t work for everyone 

Most people aren’t avoiding real estate because it’s hard

They’re avoiding it because it feels unclear

No roadmap

No starting point

Just information overload 

And when things feel unclear

People freeze

I've helped 277+ people build $14.9M in passive income

And every single one had the same fear at the beginning

"Where do I even start?"

Let me share what I wish someone told me 10 years ago:
The difference between those investing and those waiting?

One Google search

One phone call

One property tour

That's it…

One step

Because here's the truth about real estate:
You don’t need to know everything 

You don't need to understand cap rates on day one

You don't need $100K sitting in the bank

You don't need to time the market perfectly

You just need to take one action

Just one

The 50% already investing?

They're not smarter than you

They just stopped waiting for the perfect time

And started with imperfect action

They started by learning

So they could reduce risk

So here's my challenge for you:

Pick one:
* Tour an investment property this week
* Join a real estate meetup
* Schedule a 15-minute call with someone who invests

One action that helps you strategically build wealth

If you're unsure how to do this 

DM me "START"

I'll break it down even further 

And help you take your first step

Nobody likes hearing this

But it's the truth about making more money

The real barrier isn't strategy

It's what you believe you're worth

I had a conversation with Katarina Polonska on my podcast

She said something profound:

Most people don't hit their income ceiling because of tactical limitations

It’s because of emotional ones

Not feeling worthy

Not feeling "ready"

Not wanting the responsibility 

Not trusting themselves to handle it

People don't fear making money

They fear what money demands from them:

More visibility

More decisions

More expectations

More pressure

So they hover

They hesitate

They pull back right when they should push forward

Not because they can't scale

But because part of them doesn't feel safe scaling

You can't build a bigger life from a foundation of fear

You can't pursue abundance while believing you're not worthy

You can't reach for more if you don't feel safe where you are

Real growth only happens when your nervous system feels stable enough to allow it

Safety creates capacity

Capacity builds confidence

Confidence drives growth

When you release the blocks, everything opens up:

You think clearer

You take bigger swings

You stop self-sabotaging

And opportunities you used to miss suddenly become obvious

Your next level isn't waiting on luck

It's waiting on alignment

After helping 277+ people make $14.9M+ in passive income

I've seen this pattern repeatedly

The ones who scale fastest aren't the smartest

They're the ones who dealt with their internal blocks first

But honestly

All of this is easier said than done

And that’s the power of the right team

It makes things effortless

Check out full episode with Katarina Polonska on Youtube 

Link in the comments

Helping executives fix their marriages, relationships & love life - without regret, drama & risk | University of Oxford MSt | Relationship Strategist | Secure Leadership | Build True High-Performance | Podcast Host

Nobody wants to hear this

But there immense power in knowing

No matter what you do

People will always criticize you

Become wealthy → "All you care about is money"
Stay broke → "You’re lazy"

Work 80 hours → "No work-life balance"
Work 40 hours → "You're not hustling hard enough"

Be generous → "You're buying friends"
Keep to yourself → "You're selfish"

Post on LinkedIn → "You're desperate for attention"
Stay quiet → "You're not building your brand"

I spent years chasing the impossible

Trying to make everyone happy

Here's the truth:

You'll never win playing by other people's rules

This is a crazy realization

The kind that shifts everything 

I stopped conforming to the mold

And started scaling on my terms  

It was life changing

That’s how I built Freedom

Not the Instagram version

The real version

Freedom to pick up my kids from school

Freedom to take a random Tuesday off

Freedom to work because I want to, not because I have to

My foundation has been real estate

Not because it was trendy

Not to impress anyone

But because it made sense

It is a safe and solid foundation for

After helping 277+ people make $14.9M+ in passive income

I've learned something profound:

The people who build real wealth don't care what others think

They care about one thing:

Building a life where their time belongs to them

So here's my question:

How many more years will you spend trying to impress people who don't pay your bills?

If you're ready to stop performing for an audience that's never satisfied

And start building income that works while you sleep

DM me "FREEDOM"

Let's talk about how to make this next year different from last

You don't need to be perfect

You just need to be real

I have the craziest conversations online

Here’s how you can use my experiences to grow

People book calls with me for all sorts of reasons

Sometimes it’s because they want to make money passively in real estate

Most of the time, it’s because they think I understand them

Here’s how I approach these calls:
Salaam / Hi [name], how can I help?

I actively listen to their concerns

I try to help

Here’s a practical example:
A guy is inheriting a business from his father

His net worth is increasing by $2,000,000+ overnight

His debt load is skyrocketing

He doesn’t want to have any debt

He’s managing intra-family and Inter-generational communication / vision gaps

In theory, nothing I talk about online addresses this

(Until this post, I guess)

But these are all challenges I am equipped to talk about

Not because of some degree

But because of life experience

So, we chart out a path to help him

A few weeks later, we have another call

More clarity, more steps

But still no call to action to invest

At some point, I clarify why:
“Listen, you’ve asked what you can do for me

Honestly, right now - nothing

You have a lot on your plate

Focus on that

In a few years, when things stabilize and you’re making more money than you know what to do with

Reach out to me, and we’ll talk about how to strategically invest.”

We live in a world of instant gratification

If you’ve read my posts, they’re anything but instant

The point is to help you learn and grow on your terms

Not to push a product

If you’re looking to learn and grow

But don’t know where to start

Comment ‘2M’ 

I’ll send you a link

Financially, do you know how much is “enough”?

Most people don’t have a money problem. They have an awareness problem.

How would you describe your current relationship with money?


After helping 277+ people invest $62,100,000+ 

And generate $14,900,000+ in passive income

I've noticed everyone falls into one of these camps:

What's your investing philosophy?
• Buy and hold forever
• Diversify everything 
• Focus on one thing
• Wait for perfect timing

(Hint: Only one of these created 90% of my clients' wealth)

Which one has actually made you money?

Take Action Copy

www.takeactioncopy.com

I write words that make you money.

Founder, Ghostwriter & Copywriter

CRE Digital

Head of Content & Ghostwriter

AllianceBernstein

Team Lead | Assistant Vice President - Regional Consultant

Assistant Vice President - Regional Consultant

Jackson

Sold variable annuities. Yeah. I know. 



Attained Internal Wholesaler Level 3 status -- the highest level available.  

Was named Internal Wholesaler of the Quarter for quarter 3 in 2017 for the Northeast Region, and was awarded "Top Gun", an internal award given to the top performer in a two-day showcase.

Internal Wholesaler

Grand Valley Lanthorn

Assigned and edited stories, wrote up to four pieces a week, and ran the Lanthorn sports Twitter account. Covered beats for GVSU football, men’s basketball, and baseball.

Sports Editor

Wrote and edited stories and briefs while covering a variety of games and athletic events.

Assistant Sports Editor

Local Sports Journal

At this Muskegon prep website, I wrote feature stories profiling high school athletes and teams. My main focus was football, though I branched into soccer, volleyball, and tennis. I also helped with editing, which involved monitoring our WordPress page, reviewing stories, and posting them to www.localsportsjournal.com.

Sportswriter

FOX 17

With FOX 17, I shot video at local sports events, edited the clips for broadcast and wrote scripts. I covered high school basketball, Grand Rapids Griffins hockey, West Michigan Whitecaps baseball, and various Division I and II sports. I also wrote news releases for the FOX 17 website.

Freelancer

Grand Valley State University

More than 4,000 incoming students went through freshman orientation during summer 2014, and 
I assisted every one. Over the course of 40 orientation dates, I worked closely with faculty members, professional advisers and other student assistants to help freshmen choose courses and ease into college life.

Orientation Assistant

During my time as a staff writer, I covered golf, lacrosse and cross country, as well as club sports like hockey and rowing. I wrote two stories a week, either features or game recaps.

Staff Sportswriter

Getting financial advisors millions of dollars & impressions | $20+ million in capital & AUM raised from LinkedIn | 100+ million client impressions | 400+ meetings booked | $1+ million in client courses sold

If you work in finance or real estate and want to add clients or capital through LinkedIn, send me a DM.

If you want to write a memoir or lead-gen book, send me a DM.

Adam Knorr

Last Wednesday, I knocked on 11 doors and invited 11 strangers to dinner. But the story doesn’t start there. 

In October, I was on a flight from Houston to Austin. 

When I’m on a flight, I like to honor the miracle of air travel by becoming the least approachable human I can be. Hood up, laptop out, headphones over the ears. I’m Simon Cowell with a toothache, Gordon Ramsay judging a toddler bake-off. I’m the Grinch — stuck in economy. 

But on this particular flight, I was sabotaged. 

Her name was Kay, and she was in her 70s. 

Kay caught me with my headphones down and started chatting me up. 

After a few minutes of small talk, Kay looked at me:

“This is nice,” she said. “No one talks on airplanes anymore.”

“Tell me about it,” I beamed. “A travesty.”

Kay went on to tell me how she puts on social events for her friends back home in New Mexico. She talked about how community is dying. How we're all in our phones to stay in touch, forgetting that those phones just keep us out of touch.

Six months before this flight, I had been invited to a dinner in Toronto by Tony Albrecht. 

Tony got some people from LinkedIn together and treated us all to a family-style dinner. 

I told Kay about this — and about how cool it was — and she asked me:

“Do you have anyone you could do that with?”

“Well,” I said. “I have 11 neighbors on my apartment floor, but I never see any of them. I guess I could put together a dinner and knock on their doors.”

So Kay made me promise that I would. She even gave me her personal card — the one she started carrying after she retired and no longer needed a business card — so I could tell her when I did it.

And that’s how, last night, I hosted a dinner with nine new friends. 

Turns out, knocking on doors gives you what tapping on screens promises you.

Gratitude post for all writers who continue to use the em-dash in the face of libelous AI allegations.

We will rightfully protect what's ours.

Do not surrender ground.

I stand with you.

Write in paragraphs if you want people to take you seriously.

Not walls of text — never walls of text. But use two sentences. Even three.

Yeah, white space is good. But if it's all you use, you're telling your audience you don't deserve their attention.

I rarely talk about fitness on LinkedIn, but it's such a massive part of my life that it seems crazy not to. Here are 5 fitness tips that will change your life:

JK I just wrote that hook as an excuse to share this photo. 

You know it. I know it. We all know it. 

Anyway, book a LinkedIn consulting call with me here: 

https://lnkd.in/gXRi8zYd

My profile appeared 87,495 times across LinkedIn from Nov. 11-18. 41,018 of those appearances were from comments.

Every week, someone sends me a DM saying:

"How do I get more engagement on my posts?"

And I respond saying:

"How often do you comment? DM? Engage with other people?"

And then, 9 times out of 10, they don't respond.

The irony.

Goodness, gracious.

The irony.

Elementary schools should be teaching personal branding, not biology.

Everyone laughs at Gen Z/Gen Alpha for wanting to be influencers.

Do you realize how much of a cheat code having an audience is?

I made my first post on LinkedIn in October 2022.

Since then, I have:

• Made more than $500,000 from writing.
• Created 5 different income streams.
• Been hired to write books. 
• Charged $400/hour for consulting calls.
• Worked with founders, CEOs, and celebrities.

And most importantly, I have built a distribution network for my future work.

When you build distribution, you create optionality and flexibility for yourself.

If every single one of my clients fired me tomorrow, I'd create a new offer and push it on all 15,259 of you so fast you'd think I was Pablo Escobar at a Korn concert. 

I imagine in 2035, I'll be making money online in a way I never considered in 2025.

And that's a heck of a lot more valuable than learning about peas and some guy named Gregor.

Every year, I work from my dad's office over the holidays. It's a good reminder that I've had more advantages than 99% of freelance writers.

I've been writing professionally three years. I'm finally sort of comfortable claiming I've had a little bit of success — but if I want to claim success, I have to tell the truth about where it came from.

And the truth is, I have had every single advantage.

My dad was a freelance copywriter. It was the first job I knew you could do. Before I ever dreamed about playing shortstop for the Detroit Tigers, I saw myself alone in a quiet office, armed with a red pen and an AP Stylebook.

My parents were both entrepreneurs — my mom in real estate — so I grew up watching early mornings, stress, sacrifice. But because it was all I saw, I didn't realize it was remarkable. It just was. That's how everyone works, right?

As a kid, I wrote a lot. Since the guy who determined my bedtime was also a professional writer, I had access to high-quality feedback. I charge $900/month for that now, but he did it for free.

I'm good at writing. It's what I'm supposed to do with my life. But it certainly doesn't hurt that I got professional guidance before I ever put down a Junie B. Jones book for the last time.

I studied journalism, but took a job in finance. It hurt my heart to stop writing, but it helped my bank account.

Six years later, when I finally walked away to try freelancing, I had the thing most new writers never get: time. Runway. Margin for error.

I knew I could go a full calendar year without making any money and still be OK.

Most people trying to make it as a writer don't have this breathing room. Turns out, it's easier to score goals when you aren't white-knuckling the stick. Yeah, I was still tightrope walking, but my safety net was so close it was scraping the rubber off my soles.

For my first 20 gigs, my dad edited everything before I sent it. He introduced me to his contacts in the industry. 

The first time I charged more than $2,000 for a project came when my sister-in-law put in a good word for me at her company.

Yeah, I've worked hard. But I never had to work scared.

My family wanted to see me win, friends wanted to see me win, and strangers wanted to see me win. And instead of just golf-clapping from the sidelines, they each got in the game and dished me some assists.

So, yeah.

When you're comparing yourself to other people, remember that you're not seeing the invisible advantages baked into someone's default assumptions.

One morning, I quit my 9-5 job and said, “I’m a writer now.” 
 
Want to do something similar? Listen. 
 
Quitting my job to bet on myself is a decision I agonized over for years. 
 
But when it came down to it, the actions it took to create my reality took me less than 24 hours. 
 
-> Woke up  
-> Printed a 2-week notice 
-> Gave an 8:00 A.M. presentation 
-> Quit at 9:00 A.M. 
 
When you're "stuck" in the day-to-day grind, it's easy to get tunnel vision. And it’s hard to grasp the vastness of opportunity that simply being alive offers you. 
 
And because the years whip by at breakneck speed, it can feel impossible to find the time to break patterns. 
 
So instead of taking advantage of the limitless sandbox of the human experience, you blink and years have passed and you still haven’t progressed toward That Thing You Wanted To Do. 
 
But the life you live is simply a result of the actions you take. 
 
Most outcomes are determined by your input — not by random chance. You have control to change situations you don’t like. 
 
And look — these don’t have to be drastic things. They usually aren’t. I know plenty of people who love their patterns. Their jobs. Their relationships. 
 
But you’d be hard-pressed to find anyone who doesn’t have something they want to change. 
 
So whether that’s quit-your-job-and-move-4,000-miles-away drastic or man-I’m-sick-of-eating-the-same-thing-every-day mundaneness, the actions it takes to change your situation are often less daunting than your brain makes them seem. 
 
Remember: 

Who you are is who you choose to be.

Anthropic (the company that created Claude) is hiring two writers for $255,000-$320,000. 

The ultimate irony:

AI is making the best writers *more* valuable.

The more people lean on AI for writing, the fewer talented writers exist.

The fewer talented writers exist, the more valuable they are. 

The more valuable they are, the more they get paid.

AI is making writing a high-income skillset.

I suggest you learn how to do it.

If I were a financial advisor struggling to stand out on LinkedIn, here how I'd fix that in 7 steps:

1. Define my Ideal Client Profile.

When you try to speak to everyone, you end up speaking to no one. Your posts sound like every other advisor. And prospects scroll right past because nothing you're saying feels like it's for them specifically.

2. Redesign my profile.

Your banner, tagline, and featured section should all be designed to get your profile viewers to take the next step in your process.

If you haven't done this yet, do it immediately.

3. Never send out a firm-generated post again.

Sorry Hearsay, sorry FMG, sorry Buffer.

No one gets on LinkedIn to click a link to your Q4 market update.

(I know. I used to post this stuff.) 

4. Stop using ChatGPT to write my content.

You're using an amalgamation of everyone else's voice and wondering why you can't stand out.

I mean? 

5. Stop posting content rooted in zero personal experience.

"You're making $500K and you still feel broke."

Wow. Inventive. No one ever saw that one before. 

Prospects can tell when you're writing faux-pain point content. It all looks the same — generic content written in the second person that literally anyone else could have slapped together. 

You need to be telling stories from your experience that only you can tell. Yes, tweak some of the details, but write from the real conversations you have every day.

6. Learn how to write hooks.

Learn how to write hooks.

7. Lean into controversy.

What are your contrarian opinions?
What do you hate about the industry?
When did you go against the grain with client advice?

You can't hope to stand out when your content is written to blend in.

--

P.S. If you're a financial advisor who wants to 5-10x your reach and start generating monthly leads from LinkedIn, DM me "GPS."

Spots for my January cohort are filling fast, but have a few still left.

I have been paid $30,000 in a single day for a writing project, but nothing will ever beat closing my first client for $500.

It was October 2022, and I was living in Basecamp — a one-story, tarp-covered house on the bottom of a Kona coffee farm.

There were eight of us living in the house. At 28 years old, I was the Old Man By the Mango Tree, nearly a decade older than all my roommates. 

Often, I would wake up at 4:00 AM to start my day, fist-bumping a couple of roommates I passed in the hallway on their way to go to bed for the night. 

Between the eight of us, the farm provided two vehicles. I figured if I was going to be living in Hawaii, I didn't want my adventures to be constrained based on vehicle availability, so I found a guy with a car rental business.

I also figured if I was going to wear Hawaiian shirts and sport a mustache, I owed it to Tom Selleck to drive something better than a Hyundai Sonata, so I signed up for a long-term rental on a silver Dodge Challenger.

I met the owner of the rental business in the parking lot of a Shell station in Kealakekua, Hawaii.

When he handed me the keys, I pounced:

"Hey man. I respect what you're doing with your own business. I'm actually self-employed, too. I'm a copywriter — I write websites and things like that. I noticed your website still needs to be written. Would you be down with me sending you a proposal for what I would charge to write it?"

His website existed, but it was full of Lorem Ipsum placeholders. He agreed to take a look at my proposal, so I cruised back to the shack and fired it off.

A day later, my phone rang.

"Hey Adam. Let's do it."

I was breathing like I had just done a Polar Plunge into the Pacific, but I managed to choke out:

"Sounds good. I'll send you the invoice."

Then, I hung up, sprinted out to the living room, and high-fived every 19-year-old roommate I could find.

Since then, the numbers have gotten bigger and the projects more exciting, but I have never felt the same high as that first client — and I don't ever expect to again.

Not everything you post on LinkedIn has to be shoehorned into a fake lesson about what you learned. 

You can just tell good stories because it's fun to tell good stories.

And as a bonus, people won't want to vomit you when they read your content.

If you want to learn how to consistently break 10,000 impressions on LinkedIn, read this:

I’m sending out an email tomorrow to 828 people that breaks down the easiest way to create viral content on LinkedIn.

It’s too long for LinkedIn, so I can’t post it here. 

DM me your email address if you want to be added before it goes out at 9:00 AM EST tomorrow.

graphical user interface, text, application, chat or text message

I tell girls on Hinge that I'm a writer then I spend 20 minutes during prime working hours creating content like this. 

Steinbeck, Twain, Knorr.

Yesterday I taught a session inside Mando Sallavanti III, CFP®'s LinkedIn community — 83 financial advisors who are already investing in their growth on LinkedIn.

If you were there, you got a preview of the system I use to help advisors generate leads and smash impressions in 30–60 days.

If you want to go deeper, I’m opening up 5 new spots for my 30-Day LinkedIn Accelerator in January.

This includes:

• the complete Advisor GPS LinkedIn system
• weekly live coaching with me
• access to our private community
• templates, scripts, and growth frameworks
• and full support for 30 days

DM me "GPS" and I'll send you the details.

Stuff My Clients Say

Only 5 spots left in The Advisor GPS January Cohort.

What you learn from me directly: 

-> Why LinkedIn actually works for financial advisors (and why most fail)

-> How to design a profile that attracts leads instead of repelling them

-> The ICP clarity exercise that determines all your content strategy

-> How to get in front of your ideal clients without spending hours networking

-> Why traditional "selling" doesn't work on LinkedIn (and what does)

-> The Sales Navigator deep dive for finding unlimited ideal prospects

-> How to send DMs that book high-value calls without being salesy

-> The commenting strategy that builds presence in your absence

-> How to escape the "first-degree vortex" where you only see the same 15 people in your LinkedIn feed

-> How the LinkedIn algorithm actually works (with proof from hundreds of posts analyzed)

-> Why "impression posts" vs "lead posts" require completely different strategies

-> How to never run out of content ideas (ever)

-> Advanced AI content creation so you're not spending hours writing (and so you're creating content that doesn't sound like you're a paint-by-numbers book that gained sentience)

-> Why email still wins (and why most advisors ignore it)

-> How to set up the LinkedIn → Email funnel

->  The 5 types of emails that get read

-> How to repurpose LinkedIn content into emails so you're not creating everything from scratch

-> How to create welcome sequences that nurture new subscribers automatically

You also get: 

• Unlimited 1:1 consulting access to me via DM
• Access to weekly group calls + office hours
• Lifetime access to videos, templates, and frameworks

I haven't posted publicly about the January cohort until now...

And 5 of the 10 spots have already been filled just from convos in the DMs. 

I'm sure the next 5 will be gone in no time.

Shoot me a DM if you want to reserve yours.

I've written 4,100+ hooks. One mistake kills engagement more than any other: 

Assuming your audience knows who you are. 

Most creators have a "World Revolves Around Me" mindset.

You think people are paying attention. You think people have been following along. You think people have been reading your stuff, connecting the dots, building a mental map of your expertise, your offer, your point of view.

They haven't.

Most people skim. 
They catch a post here and there. 
They don't remember what you wrote yesterday.

So every single post, you should be starting from scratch.

When you write a hook that skips the authority, skips the context, skips the problem-naming — because you assume your audience already knows — it has zero chance at getting inbound leads.

Yeah, it's going to get comments from the same 15 people who show up every day...

But they were going to be there regardless. It doesn't mean the content was actually good — it just means you successfully clicked "post."

It's an inconvenient truth for 99% of creators, but you actually have to be good at copywriting if you want inbound leads.

You have to understand:

• Audience awareness levels
• Problem awareness levels
• Solution awareness levels 

This is why persuasive writing was destined to become a high-income skillset since Johannes Gutenberg started monkeying with his tiles in the 1440s. 

And this is why most people are deluding themselves into thinking ChatGPT can "write" content well enough to get inbound leads.

If you understand this stuff? 

Sure.

If not? 

You're going to keep showing up for another year wondering why no one is DMing you "financial freedom."

taplio

The Battle

Mustafa Ladha

Adam Knorr

Followers

Posts

Engagements

Likes

Performance ScoreMustafa Ladha's LinkedIn Performance

Performance ScoreAdam Knorr's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Mustafa Ladha

Adam Knorr

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mustafa Ladha's LinkedIn Performance

Performance ScoreAdam Knorr's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMustafa Ladha's LinkedIn Performance