Myriem Ech

Want your business to stand out online?

Maybe your website doesn't grab attention the way you want?

Or your social media isn't bringing in the customers. 

You're not alone.

Actually, the way you show up online makes all the difference.

- Your website needs to be clear and inviting.
- Your social media should be strong and engaging.
- Your brand must be memorable.

That's where I come in. 

I've been helping businesses like yours across the globe (Morocco, France, Sweden, Switzerland, UK, Saudi Arabia, Israel, US, Canada) since 2020.

My job is to turn these struggles into wins. 

How?

- I don't just make good-looking, but also functional websites that resonate with your audience.
- Getting to know your business is key. I come up with strategies that highlight your unique strengths.
- I develop social media and marketing strategies that truly engage and attract your audience.

Is your website not doing its job? Is your social media too quiet? Want to really show off your brand online? 

I'm here to help with that. 

Let's talk. Together, we'll turn your online space into a place where customers love to be.

Send me a DM, or if you prefer, email me at hello@myriemech.com

Marketing Designer 

TRANSPORT MAMYMA

Logistics Manager

Neuhaus Créateur Chocolatier Since 1857

I always wanted a marketing career.

But during university, I chose finance, thinking I wouldn't fit in marketing as an introvert.

A few years later, I realized I needed a change. 

As a huge believer in ‘it's never too late’…

I quit my job and started learning about digital marketing through side hustles.

Soon, I got an offer to work as a brand & shopper marketing assistant in Brussels at Neuhaus.

I remember, I was on a diet back then…

But I couldn't resist the temptation of chocolates around me.

Every day, I got to taste different kinds. (I miss those days) 

What I loved the most: getting to work in English and French every day (I used to work in French). 

My role? 

At Neuhaus, I was working on Corné Port Royal (a brand under Neuhaus):

- Created engaging B2B materials
- Analyzed the market and competition
- Redesigned packaging processes to cut costs
- Developed market analysis templates
- Launched new products, window concepts, and collections.
- Wrote 'How to' guides for the workshop team
- Supported the brand manager in marketing mix design

This role was a significant shift…

Blending my love for marketing with the joy of working in a dynamic, multilingual environment.

It showed me how new experiences can be fun and rewarding.

Trainee Brand & Shopper Marketing

Société Générale

Missions:
+ Prepare regulatory reports monthly for the Central Bank of Morocco
+ Control the eventual anomalies with other departments 
+ Support regulatory examinations (internal/external audit)  
+ Ensure the respect of regulatory norms
+ Make the regulatory annual report of the additional disclosures
+ Contribute to the development of the reporting system and the current process

Regulatory Reporting Associate

Drieb & Associés (cabinet d'expertise comptable et commissariat aux comptes)

- Interim audit work: Reviewing and auditing the accounts (suppliers, accounts receivable, taxes, and staff);
- Composing commentaries and summary memos for managers;
- Assisting in the preparation of the draft audit reports.

Junior Auditor

SECEF

With over 50 years of experience SECEF, works with a diversified client base ( associations, public offices, corporate groups, subsidiaries, foundations ....). Its scope of action extends beyond the local region to the the national and international companies based in France. 

Missions: 
-Outlining risk assessments and discussing potential compliance issues with the auditing team;
-Writing audit reports for the main audit cycles and discussing the conclusions with the manager;
-Confirming accounts receivable, suppliers, taxes, accounts payable, bank accounts, with the accountants;
-Performing analytical procedures on purchases and sales revenues known as cut-off tests to confirm that each accounting entry had been related to the right accounting period.


Technical skills: 
-Good command of CADOR software;
-Good supervision of financial statements;
-Ability to perform well under pressure and meet tough deadlines.


Human skills:
-Teamwork skills;
-Better understanding of the client relationship and how it guides the good continuity of the audit engagement;
-Autonomy.

Audit Assistant

Hey there! So glad you're here.

Here's a bit about me:

I've been lucky enough to study and work across the globe: Morocco, France, Malta, Belgium, China, Canada. Think about getting to explore the cultures, languages, and ideas from all these awesome places. That's what I did, and each place added a bit to who I am today.

In 2020, life took an unexpected turn when I had to leave China due to COVID-19. It was a tough decision, but looking back, it set me on an exciting new path. 

That's when I started working independently and exploring new opportunities.

Since then, I've worked with clients from almost every corner of the world – the UK, USA, Canada, and beyond.

Imagine the stories, the perspectives, the challenges. 

It's been an amazing ride.

Now, I'm all about blending marketing and design. 

But here's the thing: it's not just about making things look pretty. It's about telling a story, your unique story, through visuals that not only catch the eye, but also engage and convert.

I stick to what works best: being authentic, keeping it simple, yet impactful.

Every project is an exciting new journey, a chance to tell a different story. Designing a website that reflects your brand's voice, or creating social media content that resonates with your audience? 

I'm here to make it happen.

So, if you're looking for someone who brings a world of experience (quite literally!) and a passion for storytelling through design, let's chat. I'm all about making your digital presence not just visible, but felt and memorable.

Feel free to reach out. Let's make something awesome together.

Email me at hello@myriemech.com

Myriem Echchemkhi

Intact

In my current role at IFC, I focus on curating full-funnel performance marketing strategies that align with our business objectives and customer journey. I collaborate closely with cross-functional stakeholders—including analytics, creative, media, and product teams—to ensure campaigns are cohesive, data-driven, and ROI-focused. From strategy development to performance analysis, I drive initiatives that strengthen acquisition, engagement, and retention across digital channels.

Strategist, Performance marketing

At IFC, I’m part of the search team, where I work on various search platforms to support and drive the company’s growth. My focus is on leveraging search strategies to optimize campaign performance and help the business reach its objectives. By staying current with industry trends and best practices, I aim to continuously improve results and contribute to IFC’s overall success.

Paid Search Analyst

GroupM

I managed multiple search campaigns for a key Google Japan client, where I was responsible for campaign creation, optimization, and performance reporting. I participated in a wide range of training programs across different processes to strengthen my skills. My dedication to delivering top-tier results was recognized by the company, earning me several awards for consistently producing high-quality work.

Sr Executive - Paid Search

AffinityX

I managed a portfolio of 40 advertisers, overseeing campaign creation and optimization to drive performance. In addition, I conducted audits to ensure campaigns met their performance targets. I also completed training in various processes within the organization. My dedication to delivering exceptional results was recognized through multiple awards and acknowledgments from the company.

Jr Associate - PPC Analyst

NovoStack

As an intern, I gained hands-on experience in social media marketing, video editing, content marketing, and reporting. I successfully managed platforms like Twitter, Facebook, LinkedIn, and Instagram, increasing reach and engagement by consistently publishing high-quality content.

Digital Marketing Intern

As a Strategist at IFC, I lead the development of innovative marketing strategies across multiple channels, including social, display, and search, with a focus on aligning digital initiatives to broader business objectives. My role centers around curating data-driven strategies that not only drive performance but also deliver long-term brand growth and measurable results.

I’m passionate about exploring emerging technologies like AI and machine learning to build forward-thinking strategies that push boundaries and help brands stay competitive. By constantly adapting to new trends and leveraging insights, I ensure that marketing strategies are always at the cutting edge, capable of driving meaningful and sustainable growth.

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Myriem Echchemkhi

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