Nadeem Alrabey

ProjectNexusApp

Project Nexus | Co-Founder | COO & CAO ( Ai - officer) 
A hands-on executive with a proven track record establishing, developing, and managing global business relationships and projects across fintech, payments, and social media industries. Recognized as a team player with strategic, tactical, and operational capabilities who fosters trusted relationships. Extensive experience with both large and small organizations have worked for and with large multi-national and geographically spread organizations as well as tightly knit early-stage start-ups. 

Interested in macroeconomics, and monetary and fiscal policy.

Co-Founder & COO & CAO (Ai - Officer)

Mindstreamers

Mindstreamers is a Metaverse startup in the eLearning sector on web3, whose mission is to make personal development accessible to everyone. We develop a metaverse for people who have decided to realize their individual potential. Our innovative solution that utilizes blockchain tech, enables coaches, trainers, and consultants to create their learning content in virtual reality and 3D, providing their clients with location-independent, immersive learning experiences and giving them true ownership of their accounts in the form of NFTs.

Strategic Advisor

Protiviti

Protiviti is a global consulting firm that delivers deep expertise, objective insights, a tailored approach, and unparalleled collaboration to help leaders confidently face the future. Protiviti and our independent and locally owned Member Firms provide clients with consulting and managed solutions in finance, technology, operations, data, analytics, governance, risk, and internal audit through our network of more than 85 offices in over 25 countries.

Named to the 2021 Fortune 100 Best Companies to Work For® list, Protiviti has served more than 60 percent of Fortune 1000 and 35 percent of Fortune Global 500 companies. The firm also works with smaller, growing companies, including those looking to go public, as well as with government agencies. Protiviti is a wholly owned subsidiary of Robert Half (NYSE: RHI). Founded in 1948, Robert Half is a member of the S&P 500 index.

Consultant - Internal Audit & Risk Advisory

Four Dimensions L.L.C

Four Dimensions L.L.C  is a UAE-based company located in Dubai, Business Bay. We specialize in Digital Signage, Video walls, and CMS solutions. We embed innovative ideas along with the latest technologies in visual communications, automation, and networks, leading our clients to exceed international standards.

Our Value Propositions: 
1.	End-To-End Smart digital signage, video wall, and cloud CMS solutions.
2.	In-House Subject Matter Expertise.
3.	Best-in-Class Delivery & Support Services.
4.	Own Fabrication House. 
5.	Cost-Effective Solutions.
6.	Strategic Partnership with technology provider and Ecosystem

We are the Exclusive distributor of Lindy products in the UAE

Our Solutions Categories 

1.	Video Wall Solutions
a.	Indoor & outdoor LED 
b.	Indoor & outdoor LCD 

2.	Digital Signage Solution
a.	Indoor & outdoor Kiosks 
b.	Interactive Digital signage Kiosks 
c.	Digital Menu boards

3.	Computer and AV Connection Technologies

4.	End-to-End control room solutions. 
a.	LED/LCD video wall 
b.	Technical furniture 
c.	IT & computing infrastructure

Procurement Officer

(7777777) let it sink. I choose 7 and not 3, 5, 6, or 9.

As the co-founder and COO of Project Nexus, I lead the product creation and operations of a fintech & web3 startups that leverages blockchain, web 3.0, GameFi, and metaverse (in VR) technologies to provide accessible and immersive financial & educational services. 

I have established and managed global business relationships and projects across various industries, such as payments, social media, and e-learning, and fostered trusted and collaborative partnerships with stakeholders and customers.

With a bachelor's degree in banking and financial support services from the American University in the Emirates, I have a strong background and interest in finance, risk management, and consulting. I have also worked as a risk advisor at Protiviti, a global consulting firm, where I delivered objective insights and tailored solutions to clients in various sectors. I am passionate about macroeconomics, and monetary and fiscal policy, and how they affect the world and the future of fintech.

Nadeem Al Rabey

Orenda Finance

As the Head of Design and Founding Designer at Orenda Finance, I lead with vision, strategy, and purpose, combining a strong foundation in brand, social and UX/UI design with a sharp business acumen to drive impactful results. My role bridges the gap between design excellence and business objectives, ensuring every user experience aligns with our mission to simplify and innovate embedded finance solutions for tech companies and governments.

Key Achievements & Responsibilities:

Design Leadership & Strategy: 
Spearheaded the end-to-end design vision for Orenda’s core products—Payroll as a Service, Cards as a Service, Disbursements as a Service, and Fintech as a Service — to deliver intuitive and scalable user experiences.

Business-Driven Design:
Aligned design strategies with company objectives, leveraging UX/UI design to improve user engagement, streamline operations, and unlock new revenue opportunities for clients.

Creative Branding: 
Revitalized Orenda’s brand identity, ensuring consistent, impactful visuals across products and communication channels while enabling self-serve solutions for internal stakeholders to maintain brand integrity.

Cross-Functional Collaboration:
Partnered with product, marketing, and data teams to define feature specifications and enhance user journeys. Introduced design solutions to optimize new business, conversions, and in-app engagement.

Head of Design

Unilever

Motion Design & Illustration Lead

Amazon

Role:  Create a user-centric, Motion Design System that scales through the eero products -  App, Web & Brand.
Designing and implementing UI & UX Motion Guidelines, Principles and animations to improve the user experience and ensure consistency across all platforms and devices.
Collaborating closely with cross-functional teams, including UI/UX designers, frontend engineers, and product management to ensure a cohesive visual motion language.
Championing the use of animation and micro-interactions in improving user experiences, demonstrating how they can solve design problems and enhance usability.

UX UI Motion Design Lead

Hands-on defining the design direction of all brand touch-points. Including brand language guidelines, visual design, motion guidelines, creating an Illustration Library in Figma, Animation Library as Lottie in After Effects, UX & UI of both app and website, creating social assets and creating the social guidelines for internal & external marketing teams.

Design Director @ Blockchain Startup

JPMorgan Chase & Co.

My Role: Create a cohesive motion design vision and strategy for Chase Bank.

Highlights include:
1. Motion Design System - Define the motion design principles, guidelines, tokens, best practices, patterns & templates for all touch points including app, web, brand, marketing and social. 
Resulting in Chase engineers & designers scaling with speed and consistency globally.

2. Illustration System - Illustrated a huge series of 2D characters and props in Figma using Design System Methodology (components, variants & colour pallets). 
Resulting in all ux, ui, marketing & brand designers being able to create custom illustration scenes from the new component library - switching body parts, features, skin tones etc.

3. Animation System - Importing the Illustration Library as vectors into After Effects and creating seamless looped animations of each element.
Resulting in motion designers being able to compile new animated scenes from a library of looped animations which were Lottie & JSON export ready.

Pizza Hut Digital Ventures

Platform brand guardian.
Created the global marketing guidelines; including design principles, photography, templates, best practices, market learning etc.
Created the global photography guidelines for all products.
Managed photography budgets & shoots for UK, FR, EU, IN & CA.
Supported the roll-out of the e-comm platform to 14 markets.
Managed a team of 5.
Created marketing & social campaigns.
Briefed and managed external agencies.

Head Of Design

I was one of the first hires in the new in-house team.
Built the pizza delivery e-comm platform & journey from the ground up.
Research, wire-frames, prototyping, UX & UI for all parts of the journey.
Launched in UK, France and India.
Art directed all photoshoots.
Created marketing & social campaigns.

Design Lead - UX / UI / Motion

Naked Penguin Boy Ltd

Responsible for the creative output of the agency.
Managed a team of 15-20. 
Hands on & directed the creative processes; the ideation, presentation and execution
of all projects including web builds, app builds, branding, marketing campaigns etc;
Managed the profitability and creative quality of client projects.

Clients included:
Dreamworks, Paramount, Universal Pictures, Universal Music, Polydor, ITV, C4,
Microsoft, Eidos, Cartoon Network, Morrisons, Viacom, LiveNation, Aviva, HolidayInn &
HIT Entertainment.

Casino & Gaming Clients included:
Ladbrokes, William Hill, 32 Red, Mansion, Poker Stars

Partner Agencies included:
BBH, Saatchi, Ogilvy, Sapient, Gyro, Accenture, Engine Group

Founding Partner & Creative Director

Global Beach

Art Director

Agency.com

I'm an award-winning design leader with several years of experience building brands, scaling products, and leading high-performing teams across tech, fintech, blockchain, e-commerce, and the creator economy.

From founding an agency to heading design at startups and global brands like Amazon, JP Morgan, Pizza Hut, and Unilever - I’ve delivered scalable, systemised creative solutions across brand, product, marketing, and motion. I specialise in motion design systems, UX/UI for digital platforms, and strategic brand storytelling that drives engagement and growth.

⚡️ Recent highlights:
- Led brand, product, and marketing design at fintech and blockchain startups
- Developed scalable motion systems at Amazon eero and JP Morgan using After Effects, Figma, Lottie
- Designed and built conversion-focused websites, landing pages, and digital campaigns
- Delivered creative direction, brand identity, and content strategy across global and startup brands

I'm also a content creator, sharing design insights with 4K+ followers on Instagram and recently launched a YouTube channel exploring AI storytelling and creative workflows.

💡 What I bring:
- Deep experience in creative leadership and cross-functional collaboration
- Strategic design thinking paired with hands-on craft
- A passion for building systems that scale — from design systems to content frameworks
- A strong understanding of motion as a tool for clarity, emotion, and product performance

Deeply involved in the design community, I judged the Drum Design Awards
and several others including DADIs, Roses Design Awards, Scottish Design Awards & the BIMAs.

Connect with me on LinkedIn, reach me on rob.heasley@gmail.com 
Or view my portfolio at: 
https://www.robheasley.com

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