Tangent

We're the digital partner that helps scale your team and ship innovative products faster.

As Product Experience Partner at Tangent, I help define the product strategy and experience across the agency's brand portfolio

Strategy Partner

Research & Strategy Director

Lead Strategist

Content Strategist

Dare

Senior Content Strategist

Draftfcb

Social Media Producer

Blue Barracuda

Content Editor and Social Media Manager

Producer

Radio-Canada

Journalist-Researcher

Product Experience Partner at Tangent | UX strategy

Hi! I'm Nadine - Strategy Partner at Tangent.

Tangent is a 100-strong team of strategists, designers and engineers helping our clients ship innovative digital products faster.

I help define the product strategy and experience across the agency's brand portfolio, developing digital solutions that meet both business requirements and customer needs.  

Throughout my career I have gained 15 years of experience in both B2B and B2C digital marketing sectors, giving me a deep understanding of customer journeys through the range of (ever-evolving) digital channels.

I pride myself on being honest, practical and hardworking, taking my work seriously but having a laugh along the way. 

Previously worked with: SAP, Reed, UK Power Networks, Reed, Amazon, Coca-Cola, Carlsberg, Oreo, Sky, Sainsbury’s.

If you’d like to explore how Tangent might be able to support you, please send me a message.

Nadine Clarke

Playhuman Group

As Chief Commercial Officer (CCO) at Playhuman I am concerned with the development and implementation of commercial strategies that ensure sustainable revenue growth, market expansion, and customer experience. I am responsible for developing and managing sales, marketing, business development, and customer experience functions.

Key Responsibilities:
- Develop and implement commercial strategies aligned with the company’s goals to drive business growth and market share.
- Lead sales, marketing, and business development teams to exceed revenue targets and key performance indicators (KPIs).
- Identify new market opportunities and drive the expansion of the company’s products/services into new regions and industries.
- Build and maintain strategic partnerships to enhance the company's market presence and customer offering.
- Enhance customer experience by ensuring products and services are aligned with customer needs and market trends.
- Collaborate with the executive leadership team to align commercial activities with the company’s broader vision and operational goals.
- Oversee pricing strategies, go-to-market plans, and competitive positioning to maintain a strong market advantage.
- Monitor and analyse market trends and performance metrics to make data-driven decisions and adjustments to the commercial strategy.

Chief Commercial Officer (CCO)

Veriteer

As the Growth Manager, I’ve had the privilege of steering ventures through various challenges and opportunities. My approach is rooted in practicality and a deep understanding of what drives sustainable growth.

Growth Marketing: I specialise in data-driven growth marketing, harnessing the power of market & audience intelligence, data & analytics to guide our strategies and achieve tangible results.

Business Development: My role involves building meaningful partnerships to expand and diversify our business portfolio, all while maintaining a people-centric approach.

Content Development: Crafting meaningful content is a core strength, and I am passionate about creating engaging and impactful content that resonates with diverse audiences. My content strategies have not only boosted brand visibility but have also strengthened customer loyalty and engagement.

Customer-Centric Strategies: I'm dedicated to ensuring our strategies prioritise customer satisfaction, retention, and long-term relationships, always aligned with overarching business goals.

Event Creation: I've conceptualised and executed numerous high-impact events that have amplified brand presence, fostered partnerships, and driven lead generation.

Sales Enablement: My work has empowered sales teams with the resources needed to effectively convey our value propositions.

Alignment with Business Strategy: Everything I do is closely aligned with our broader business strategies to ensure that every action contributes directly to the achievement of business goals.

Stakeholder Management: Collaboration with a diverse range of stakeholders, both internal and external, to ensure that ventures operate harmoniously and achieve sustainable growth.

I approach my work with pragmatism and a commitment to results. Feel free to connect with me on LinkedIn, where we can explore opportunities for growth with a veriteer.

Growth Manager

MadeFor.

In today’s connected world, brands commonly experience a range of issues in the setup of
their customer teams: siloed working, a lack of effective collaboration between marketing
and sales, inconsistencies between online and offline, and poorly informed service staff. This
happens because teams are set up based on products and channels rather than the
customer.

MadeFor helps brands to consistently deliver better customer experience by providing a proven, scalable solution to these challenges.

MadeFor enables customer teams to be more efficient and effective.
MadeFor builds integrated customer teams that are entirely focused on the customer,
and who have the structures, processes, and tools to work effectively:
✓ Customer-centric culture.
✓ Innovative framework to organise customer teams and make decisions.
✓ Complete alignment to strategic goals and plans.
✓ Zero waste approach to creating customer value.

We provide expert-driven and immersive bootcamps in Service Design, Digital Product, UX, and Customer Science as well as helping global brands build their own internal CX academies to enhance customer experiences and dominate their markets or industries.

Growth and Partnerships Manager

The Customer Bureau

The Customer Bureau is an international group of integrated customer experience agencies, driving purpose-led, customer-centric business strategies, and next-generation business models in a sustainable, agile, and authentic way.

Our expert teams feature some of the industry’s leading minds, focused on helping iconic brands become customer-centric. 

Our brands are:  

Veriteer - The change agency
The world doesn’t need a slightly better website, it needs purpose-led, customer-centric, agile, and sustainable businesses operating with authenticity.

MadeFor - The CX learning agency
Leveraging Service Design, Digital Product, UX, and Customer Science to enhance customer experiences for global brands. 

The Liminal - Next-generation events space
A fluid space that transforms to fit the needs of its members and visitors.

More to be launched 2023/24

Growth Team

Conversion By Content

.I help businesses in all industries and of all sizes compete in the online arena with digital growth strategies including digital product development, service design, and proposition development.
.I am passionate about business development & growth, client strategy development, account management, and managing client output.
.Based on in-market data, such as competitor analysis, keyword analysis, SERP positions, existing content audits & audience intelligence I challenge the way business owners and teams think about their business and how to build awareness. 
.Through research I find gaps in both my clients and their competitor's online propositions, services, and search strategies. This data provides an immediate SEO competitive analysis, aiding them to identify and help define new online opportunities. 
.I deep-dive into audience intelligence, definition, and targeting to build the full picture of ‘Who they are’, ‘Where they are’ and more importantly, ‘What they want!’
.When I know this, I define audience-focused acquisition strategies that included, SEO, PPC, and Content strategies to drive business growth. 
.I define the competitive advantage by analysing all the data, such as search terms, onsite behaviours like user flow, content consumption, and point of exit to provide a framework for refinement and iteration of the main website's structure, information hierarchy, content and messaging. 
.My ultimate goals are to increase awareness, convert more customers and drive revenue.
.My every day involves, client budget & people management, relationship nurturing and building.

Founder

Black Mountain Funding

Agile Growth Systems

In the online world, every company is competing for their customers, stakeholders, or readers' attention. While the old adage, ‘Content is King’ still holds true, we know from the data that ‘Context is the Emperor!’

The future critical success factor for competing online is content and story-telling. How you design and articulate your brand services and digital products is the difference between first and second in google rankings or closing that sale versus the pain of high bounce rates or abandoned shopping carts.

At AGS, we use real-world data & analytics to ensure that you can make the right decisions at the right time and in the right channels. We ensure that your content is optimised to achieve your business goals, whatever they may be, and we will back up our strategies with evidence and insight from your specific niche or marketplace.

Through Research we find the gaps in both your online search strategy and your competitions. Our research provides an immediate SEO competitive analysis that helps you identify and fill content gaps and set your online strategy. 

As well as this, our ultimate audience research, definition, and targeting tools mean that we know ‘Who they are’, ‘Where they are' and more importantly, ‘What they want!'

Our dedicated team is experienced in strategy, proposition development, digital product development, service design, innovation, business development, data & insights.

Co-Founder

Franks Pets

.Responsible for all revenue activities to drive both online e-commerce and business growth.
.I conducted content research with the aim of gaining intelligence to shape and schedule the marketing strategy and content development to position the brand as the leading expert in the UK dog treat market.
.Lead generation and conversion across the business, commercial, and customer markets.
.Oversee the marketing budget of £10,000+ pm,  Project Management of London based PR and Digital Agency

Head of Revenue

Groundswell Growth

.Responsible for helping clients drive e-commerce and online business growth across all industries using proven strategies and processes.
.Project management from concept-to-completion including developing website & e-commerce audits, design and development of key landing/sales pages to focus on conversion, monitoring, and analysis of user behaviour and experience to allow for data-driven iterations and message refinement.
.Client management, including marketing budget & people management.

E-commerce Consultant

veriteer

.Responsible for helping retailers and brands Develop and deliver digital strategies to take advantage of digital operations, marketing and sales opportunities.
.Consulting for Aldi on the largest global digital transformation project I was part of the small team that researched the present and future state of the global business and laid the plans for their digital journey. .The strategy is now in-flight and hitting all milestones for success. 
.While I was involved in all 10 strategic pillars my focus was mainly on Marketing Operations, Content & Content Management, SEO & existing e-commerce site migrations per country, In-Store Experience, and Launch & Learn.
.We brought everything to the table for discussion, from click & collect to till less shopping to in-store smartphone AR.  
.I interviewed all the stakeholders globally to produce an internal discovery document, looking at the broader picture of the internal and external challenges faced. 
.We led for complex transformation initiatives including Discoveries, Hot Houses, Customer focussed Strategy, Organisational Scoping & Requirements planning.
.I provided insights about emerging technology to help develop and deliver new digital solutions.
.Using my specialist skills I was on hand to provide guidance to the business and develop content to support the sharing of complex technical information.
.I helped the overall team to drive optimum customer solutions.

Digital Transformation Specialist

As a dedicated professional, I thrive at the intersection of growth marketing, business strategy, and audience intelligence. A huge advocate of Demand Generation and Capture, my passion lies in customer and content strategies, crafting compelling brand positioning and messaging that captivates target audiences, and then bringing those strategies to life through detailed growth and launch plans.

With a proven track record in business development and sales enablement, I've successfully translated strategies into revenue growth and market expansion. I believe in the power of data-driven decisions and consistently employ measurement and evaluation techniques to refine strategies and drive exceptional results.

As well as driving successful Go-To-Market strategies that deliver results, I thrive on translating global visions into regional and local priorities, collaborating seamlessly with cross-functional teams to ensure consistent user experiences and strategic alignment.

With a growth marketing mindset, I live where commercial strategy meets innovative thinking, leveraging data and analytics to inform decision-making to drive continuous iteration and shape the future of business.

taplio

The Battle

Nadine Clarke

David Walsh

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