Tangent

We're the digital partner that helps scale your team and ship innovative products faster.

As Product Experience Partner at Tangent, I help define the product strategy and experience across the agency's brand portfolio

Strategy Partner

Research & Strategy Director

Lead Strategist

Content Strategist

Dare

Senior Content Strategist

Draftfcb

Social Media Producer

Blue Barracuda

Content Editor and Social Media Manager

Producer

Radio-Canada

Journalist-Researcher

Product Experience Partner at Tangent | UX strategy

Hi! I'm Nadine - Strategy Partner at Tangent.

Tangent is a 100-strong team of strategists, designers and engineers helping our clients ship innovative digital products faster.

I help define the product strategy and experience across the agency's brand portfolio, developing digital solutions that meet both business requirements and customer needs.  

Throughout my career I have gained 15 years of experience in both B2B and B2C digital marketing sectors, giving me a deep understanding of customer journeys through the range of (ever-evolving) digital channels.

I pride myself on being honest, practical and hardworking, taking my work seriously but having a laugh along the way. 

Previously worked with: SAP, Reed, UK Power Networks, Reed, Amazon, Coca-Cola, Carlsberg, Oreo, Sky, Sainsbury’s.

If you’d like to explore how Tangent might be able to support you, please send me a message.

Nadine Clarke

IWG plc

Marketing Director

People, Planet, Pint Host

Event Coordinator

Mel Sharpe

Freelance Marketing Specialist

Lakera AI

About:
Lakera provides products that allows companies to build AI that doesn't fail.

- Strategic roadmapping of various marketing activities 
- Automated marketing activity
- Experimented with content with analytics-backed decision making
- Social media management
- Long-form copy management and editing
- SEO
- Product marketing 
- Market research 
- Graphic design
- Video editing
- Event management

Content Manager

EarthFund

About:
International non-profit alliance with the goal to empower the world to reach climate neutrality, one country at a time.

Advisory Board Member

International Telecommunication Union

About:
I worked under the Head of Engagement for the ITU, on various events: most notably, the AI for Good Global Summit, the UN's leading platform for action-orientated, inclusive and global dialogue on AI. During my time there, the Summit was transitioning from a physical to a virtual event during the wake of the pandemic. 

Learnings:
I learned how to manage multiple projects, prioritise and pace in a truly fast-paced environment. I also learned how to set up an environment for small teams to scale. 

Accomplishments:
I accomplished the growth of multiple channels, including Twitter from 2000 followers to over 10 000 through successful campaigns. I also helped manage and springboard the AI Sustainable Fashion Series.

Responsibilities: 
- Digital strategy developments and cross-functional coordination with multiple internal and external stakeholders such as Sponsors (Capgemini, AWS, Microsoft), sales teams, marketing teams and project management teams.
- Digital asset management, analytics tools and content management systems.
- Graphic asset production, writing and editing responsibilities.
- Liaised and coordinated with journalists and in-house PR specialists.
- Presenter: Let's Talk which is a series of Fireside chats.

Content Creator

About:
The Future of Network Car Symposium examines the latest advances in automated driving, vehicle connectivity and automotive cybersecurity, sharing unique insight into associated implications for technology, business and regulation.

Learnings:
I learned how to create social media strategies that could be handed over to other teams to implement. 

Responsibilities:
- Social media copy creation.
- Social media visual asset creation.
- Social media campaign creation leading up to, during and post the event.

Social Media Co-ordinator - AI for Good Global Summit and the Future of Networked Cars Symposium 

About:
I worked under the Head of Engagement for the ITU, on various events: most notably, the AI for Good Global Summit, the UN's leading platform for action-orientated, inclusive and global dialogue on AI. 

The AI for Good Global Summit had just begun transitioning from a physical to a virtual event during the beginning stages of the Pandemic. 

Learnings:
I learned how to support a communication team in accomplishing its mission. I learned that I love working in teams the most. 

Accomplishments
I accomplished the routine creation of assets and social media posts for various weekly webinar events. 

Responsibilities: 
- Supported marketing and communications activities.
- Helped generate assets from pre-existing templates.
- Designed presentation templates.

Communications Intern - AI for Good Global Summit

IOM - UN Migration

About: 
The Global Migration Film Festival (GMFF) features films and documentaries that capture the promise and challenges of migration and the unique contributions that migrants make to their new communities. The goal of the festival is to pave the way for greater discussion around one of the greatest phenomena of our time.

Learnings:
I learned what it takes to design inclusive content and how to best manage it across 108 global teams.

Responsibilities
- Social media management for the Global Migration Film Festival.
- Designed the new website for the Global Migration Film Festival.
- Drafted, wrote and edited internal and external documents (advertising, press releases, campaign proposals). 
- Liaised with potential celebrity partnerships. 
- Event marketing and promotion (virtual and physical).
- Marketing administrative duties.

Marketing Intern

Scott Poynton Sarl

Freelance Marketing and Branding Specialist

Appsbroker Ltd

About:
Appsbroker is a Google Cloud consultancy and Google's number one UK Cloud Partner. I was a part of the new marketing team and supported various marketing activities. 

Learnings:
I learned how to coordinate and manage whole creative projects from start to finish, and how to make people go 'wow'. 

Accomplishments:
My accomplishments included building a brand name with longevity amongst our clients, partners and people. Assets that were created and produced from projects that I ran are still being used for critical marketing activities today. Because of the work that our team did, we were known as "The Purple Guys" and "Team Purple". It's one thing to make a name for yourself, it's another to create a platform which allows others to make a name for you.

Responsibilities:
- Established marketing processes with the launch of the new marketing team.
- Developed and scripted copy for press releases, articles, social media posts, web copy and award entries.
- Designed Appsbroker branded materials such as clothing, flyers and sales presentations.
- Organised, coordinated and marketed events:
              - Fintech campaign at the London Olympic Velodrome (https://bit.ly/3gSp34D).
              - Exclusive Google partner getaway on a private Welsh island (https://bit.ly/3cnQlfW).
              - Various internal events such as Star Wars Day and regular Pub Quizzes.

Junior Marketing Specialist

Earthworm Foundation

About:
TFT (now Earthworm Foundation) is an organization that assists corporations in monitoring and transforming their supply chains for the betterment of people and the environment. My role was to support the founder in a new initiative that equips businesses and individuals with methods to create sustainable behaviour in their work environments and lives.

Learnings:
I developed new technical skills and knowledge around audio remastering and editing. I also had the opportunity to learn more about supply chains and building a strong corporate culture around ethics.

Responsibilities:
• Created a marketing brief, helped build the brand tone of voice, and assisted in video content creation.
• Researched new markets, trends and business development.
• Investigated trends and digital marketing concepts in order to align messages with pop-culture.

Award-winning communication, events and campaigns specialist. I began my career in the British advertising industry before making my way into events marketing for the Social Responsibility and Technology sectors. 

I have knowledge and expertise in the fields of Retail, Supply Chain, Climate Action, Artificial Intelligence and Migration.

Having grown up in rural South Africa, a country rich in both culture, technical innovation, natural beauty and its many socio-economic and environmental issues; I was interested in the positive potential that the intersection of people, technology and the environment has for humanity.

Additionally, I am an Advisory Board Member of EarthFund - an international non-profit alliance with the goal to empower the world to reach climate neutrality. One country at a time.

My hobbies include: Wild Swimming, Sailing, Surfing, Horse Riding, Hiking, and Skiing.

taplio

The Battle

Nadine Clarke

Melissa Sharpe

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