Nadine Friedel 👩‍🚀

Staatssekretariat für Migration SEM

● Concept: 
Lay the foundations for a collaborative, co-creative, human-centred, systematic approach to product management that seamlessly integrates the expertise and insights of all stakeholders to ensure that products meet user needs, are continuously improved, align with the organisation's strategic objectives and deliver high-value to users.

● Execution:
Facilitate the introduction of product management (using agile principles and inspired by SAFe) within the Directorate General for Immigration and Integration.

Product Management & Strategy (Immigration and Integration)

THE KOSMONAUT

△ STRATEGY DEVELOPMENT AND EXECUTION
△ AI EDUCATION AND IMPLEMENTATION ROADMAP
▶ GENERATIVE AI WORKSHOP FORMATS
▶ Generative AI Roadmap
⭕ Reach out for more information via PM or visit http://www.kosmonaut.earth

Founder & Explorer

YR22

Communication & Innovation

Hyper Island

- Steering Committee Member – Master of Arts in Digital Management (since December 2022)
- Marketing and Operations Switzerland (Jun 2021 - Oct 2022)
- AI Business Consultant Assessor (since Dec 2021)
- Supervisor – Industry Research Project (IRP) (since Jun 2020)

External Collaborator

SRF - Schweizer Radio und Fernsehen

● Strategically developed and implemented comprehensive digital distribution and content strategies, enhancing user engagement across 120+ audiovisual formats on 40+ platforms, including YouTube, Instagram, TikTok, Facebook, and various streaming services. Achieved measurable increases in resonance and audience retention.
● Advocated a culture of innovation by embedding agile and lean methodologies into divisional operations, enhancing team adaptability and streamlined processes.
● Led divisional management with a keen focus on team growth, process efficiency, and meticulous budget and target oversight, leading to consistently met or exceeded performance benchmarks.
● Defined and executed the division's strategic vision, driving digital growth and elevating digital competencies, contributing significantly to broader corporate goals.
● As a key member of SRF's Digital Board and serving as the Digital Officer, I played a pivotal role in advancing the company's digital and social media strategies, aligning them with corporate initiatives for a cohesive digital presence.
● Established innovation management at SRF, nurturing a creative ecosystem that bridges innovative concepts with strategic execution.
● Engaged actively in the group's innovation community, promoting cross-collaboration and ensuring creative initiatives align with strategic corporate objectives, fostering an organizational ethos of continuous improvement and innovation.

Head of Digital Content Distribution (Social Media, YouTube, Streaming Services, Websites)

Head of Online and Comedy (Dept. Entertainment)

Head of Online (Dept. Entertainment)

Online and Social Media Editor

Freelance Consultant: Social Media Strategy

ANKER PLATTEN (Record Label)

Four young, wild and free people started a record label to push independent Swiss music forward.

Managing Partner (PR, Marketing, Strategy)

Daimler AG

Thesis: Personalisation - Implementing behavioral targeting on mercedes-benz.de on basis of benefit-segments.

Dipl. Ing. Media and Information Engineering

Plattform Development Sales / lnternet Applications (mercedes-benz.com)

INCOVIS AG

New Car Processes (mercedes-benz.com)

Daimler Chrysler

Online Marketing

Hi, I'm Nadine - a passionate innovator and technology strategist with over 15 years of experience driving digital transformation and innovation. My expertise spans sectors from IT and media to automotive and education. With one foot in the vibrant startup ecosystem and the other in the realm of global corporations, I feel equally at home in both worlds and am eager to share my knowledge and insights with you. 

My mission is to demystify new technologies and make them accessible to everyone. I believe we can have a positive impact together by fostering a common understanding and adherence to ethical principles.

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△ Strategy development
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I craft strategies grounded in clarity and values. In my view, the success of a strategy hinges on three key factors:

▶ Co-creation and collaboration with a company’s most valuable asset—its diverse workforce.
▶ An action plan that includes specific projects, their success metrics, and learning objectives.
▶ Open, transparent, and regular communication about the development and implementation of the strategy.

-----------------------------------------------------
△ AI EDUCATION AND IMPLEMENTATION ROADMAP
-----------------------------------------------------
I aim to bridge the gap between technological progress and its practical application in everyday life. To achieve this, I focus on educational formats and collaborative strategy development to harness new technologies for organizations.
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▶ GENERATIVE AI WORKSHOP FORMATS
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Tailored to an organization's work environment, I offer customized, experience-based workshop formats on Generative Artificial Intelligence. These workshops cover terminology, ethical and regulatory considerations, prompt design and engineering, the development of AI assistants, and their practical applications within a work context.
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▶ Generative AI Roadmap
-------------------------
Through what I call Ignition Sprints, I collaborate with organizations to explore the potential applications of Generative AI and devise an action plan for implementing and measuring the success of concrete prototypes.

⭕ Reach out for more information via PM or visit http://www.kosmonaut.earth

Swiss Post

Product Manager

As a Senior Business Analyst and Product Owner at PostAuto, I listen deeply and ask questions to figure out business requirements and customer needs.

In the discovery phase, I make sure we're working in a user-centered and iterative way.

As part of different transformative digitalization and e-mobility projects, I analyze and specify product requirements and connect the business with IT teams.

My superpower is drawing visual maps to find a common understanding and create innovative solutions.

We're shaping the future of public transport on the roads of Switzerland 🚌

● Product Manager, Product Owner, Business Analyst, Projektleitung und Agile Coach
● Etablierung von agilen Methoden und Prozessen
● Nutzerzentrierte und strukturierte Analyse der Business- und Kundenbedürfnisse
● Durchführung von Interviews und Gespräche mit Dienstleistern
● Planung, Organisation und Moderation von interaktiven Workshops
● Entwicklung methodischer Vorlagen für eine nutzerzentrierte Business Analyse
● Visuelle Darstellung komplexer Problemfelder

Senior Business Analyst & Product Owner

illustration.jetzt

I create a Sketchnote (Visual Summary) from your video or article — in less than two days. Hand-drawn, digital, remote, and fast! For packages and prices see www.illustration.jetzt

Great for: online events, webinars, conferences, internal workshops, blog posts, newsletters, presentations

✏️ How to get a visual from me:
Go to www.illustration.jetzt and subscribe to a plan. (You can cancel anytime)
Or get in touch!

Also available as live graphic recording during your online event. For LIVE sketchnotes, please ask for my availability; then send me an invitation to your online event or webinar → you'll get a visual summary right afterwards.

💕 Note that I do this all by hand, no AI involved, just my brain, an Apple Pencil and Procreate on the iPad. Currently, AI is not able to create sketchnotes that contain text or make any sense, so for the next months or years, this will need a creative person like me, who is able to condense information and visualize it by hand.

💎 Why Sketchnotes and Visual Summaries?
People will remember information way better if you provide visuals that summarize it.
That's worth a lot, isn't it?

Sketchnote Artist

LogRocket

Writing for the Logrocket Product Management Blog.

Recent topics:

"The impact of Parkinson’s Law on product development"
"How to optimize push notifications without annoying users"
"A guide to crafting a compelling value proposition" (with template)
"The power of a call to action (CTA): What it is and how to do it"
"What is user engagement and how to improve it"

Writer

● Product Owner for the SRF News and SRF Sport mobile apps (native iOS and Android)
● Leading the mobile app development team (9 devs and one QA manager)
● Facilitating continuous discovery and driving execution
● Ensuring we work on the right things, by owning and prioritizing the backlog
● Translating strategy into implementation by owning the app roadmap
● Stakeholder management with news/sports content departments
● Working with the UX team to drive user research and continuous experimentation
★ Realizing a complete rework of the SRF News App (7.0.0)
★ Increasing team member happiness from 3,4/5 to 4,5/5 with lateral leadership

Products:
SRF News App for iOS and Android, SRF Sport App for iOS and Android

Product Owner

evenly GmbH

● Coordinating agile software development teams, using Scrum and Kanban
● Stakeholder Management: significantly improving client satisfaction during first 3 months
● Ensuring we build the right things - with AB-testing, analytics and prototyping
★ driving the development of 3 new mobile apps, from ideation to rollout

Products:
BVB for iOS & Android, HSV for iOS & Android, funk (ARD & ZDF) for iOS & Android, WWF Souvenirratgeber for iOS & Android, Hubrick, Skarabeos, and more (e.g. Quality Assurance for ARTE mobile apps)

newthinking communications GmbH

● Event management, partner management, diversity initiatives, community growth
● Head of droidcon* Berlin 2015 with more than 800 participants
● Creating web concepts (IA and customer journeys) that enhance the attendee experience
★ Global coordination of droidcon events organized by partners in 20+ countries

droidcon Berlin is the event where the industry's leading Android experts converge to support the Android platform and create a strong network for developers and companies.

Senior Project Manager

project and event management, partner management, website concepts, communications and content strategy, growth and community development.

projects:
interim manager droidcon global coordination
re:publica
Berlin Buzzwords
Frismakers
Open Knowledge Festival
Berlin Music Week Word Conference
re:campaign

Project Manager

republica GmbH

Community Management, Copywriting, Monitoring, Live-Communications during the conferences in 2012, 2013 and 2014.

Social Media & Community Manager

GründerBus

I was a team member of the start-up event "GründerBus", now known as the FounderBus. We drove through Germany in 10 days, visiting several start-up hubs and coaching the teams with their ideas.

● Building up a community from 0 to 2000+ people through engaging online content
● Helping startup founders at the GründerBus event with product discovery & UX

Communications and Consulting

Stadthalle Singen

At "Kultur & Tourismus Singen" I developed a Social Media Strategy for the event location (Stadthalle Singen) and wrote my Bachelor Thesis about it. I also conducted internal workshops for the employees to help them with content strategy and digital tools.

Bachelor-Thesis / Freelancer

Museum für Kommunikation Berlin

Community Management, Social Media Strategy, blog & website concepts, Press relations, Storytelling, internal Social Media Workshop, blogger/influencer relations

Intern

- Digital Product Manager at PostAuto (swiss public transport)
- multi-passionate serial starter of side projects
- into creativity and courage


Wow, you clicked "more" on my profile!
Looks like you really want to get to know me...

Okay, so here are some fun facts about me: (and some boring facts too, plus some not so serious ones)

- My personal values are courage, authenticity, creativity, mindfulness, and growth
- Courage is an important personal value for me, but I'm also anxious sometimes
- The "gaps" in my CV mean a lot to me: I spent them with my grandmothers
- As a product manager, I care a lot about the people who use our products
- I'm good at visualizing complex topics to align people and find solutions
- I like to believe that I have a growth mindset, but I often question myself
- I turned a former profession (event management) into a hobby
- I'm an extroverted introvert who needs alone-time to recharge
- I start a lot of side projects* to try things out, build and learn
- I work in digital product management since 2015
- I turned a hobby (drawing) into a side profession
- I believe that it's okay to have fun at work(!)
- I'm living my life as intentionally as possible
- I like lists

*current side projects:

- books about life: sharing what I learn while I read -> www.booksabout.life (currently setting it up)
- sketchnotes / graphic recording / illustration -> www.illustration.jetzt
- clitoris merch (print-on-demand online shop) -> www.clitonskates.lol
- organizing ProductTank Zürich meetups together with others
- more serious blog & website -> www.annalenakoenig.de (EN)
- personal blog (since 2008) -> www.blogbleistift.de (DE)
- dating ideas for Zürich -> www.zueridates.ch

My CliftonStrengths® Top 5 strengths:
- Arranger
- Learner
- Empathy
- Input
- Ideation

taplio

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Nadine Friedel 👩‍🚀

Anna-Lena Koenig

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